CustomerAcquisitionOptimizationMode

Possible optimization mode of a customer acquisition goal.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

TARGET_ALL_EQUALLY

The mode is used when campaign is optimizing equally for existing and new customers, which is the default value.

BID_HIGHER_FOR_NEW_CUSTOMER

The mode is used when campaign is bidding higher for new customers than existing customer.

TARGET_NEW_CUSTOMER

The mode is used when campaign is only optimizing for new customers.