Types of recommendations.
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Not specified. |
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Used for return value only. Represents value unknown in this version. |
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Budget recommendation for campaigns that are currently budget-constrained (as opposed to the FORECASTING_CAMPAIGN_BUDGET recommendation, which applies to campaigns that are expected to become budget-constrained in the future). |
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Keyword recommendation. |
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Recommendation to add a new text ad. |
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Recommendation to update a campaign to use a Target CPA bidding strategy. |
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Recommendation to update a campaign to use the Maximize Conversions bidding strategy. |
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Recommendation to enable Enhanced Cost Per Click for a campaign. |
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Recommendation to start showing your campaign's ads on Google Search Partners Websites. |
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Recommendation to update a campaign to use a Maximize Clicks bidding strategy. |
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Recommendation to start using the "Optimize" ad rotation setting for the given ad group. |
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Recommendation to change an existing keyword from one match type to a broader match type. |
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Recommendation to move unused budget from one budget to a constrained budget. |
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Budget recommendation for campaigns that are expected to become budget-constrained in the future (as opposed to the CAMPAIGN_BUDGET recommendation, which applies to campaigns that are currently budget-constrained). |
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Recommendation to update a campaign to use a Target ROAS bidding strategy. |
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Recommendation to add a new responsive search ad. |
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Budget recommendation for campaigns whose ROI is predicted to increase with a budget adjustment. |
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Recommendation to add broad match versions of keywords for fully automated conversion-based bidding campaigns. |
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Recommendation to add new responsive search ad assets. |
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Recommendation to upgrade a Smart Shopping campaign to a Performance Max campaign. |
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Recommendation to improve strength of responsive search ad. |
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Recommendation to update a campaign to use Display Expansion. |
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Recommendation to upgrade a Local campaign to a Performance Max campaign. |
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Recommendation to raise target CPA when it is too low and there are very few or no conversions. It is applied asynchronously and can take minutes depending on the number of ad groups there are in the related campaign. |
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Recommendation to raise the budget in advance of a seasonal event that is forecasted to increase traffic, and change bidding strategy from maximize conversion value to target ROAS. |
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Recommendation to add callout assets to campaign or customer level. |
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Recommendation to add sitelink assets to campaign or customer level. |
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Recommendation to add call assets to campaign or customer level. |
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Recommendation to add the age group attribute to offers that are demoted because of a missing age group. |
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Recommendation to add a color to offers that are demoted because of a missing color. |
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Recommendation to add a gender to offers that are demoted because of a missing gender. |
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Recommendation to add a GTIN (Global Trade Item Number) to offers that are demoted because of a missing GTIN. |
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Recommendation to add more identifiers to offers that are demoted because of missing identifiers. |
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Recommendation to add the size to offers that are demoted because of a missing size. |
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Recommendation informing a customer about a campaign that cannot serve because no products are being targeted. |
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The shopping recommendation informing a customer about campaign with a high percentage of disapproved products. |
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Recommendation to create a catch-all campaign that targets all offers. |
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Recommendation to fix Merchant Center account suspension issues. |
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Recommendation to fix Merchant Center account suspension warning issues. |
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Recommendation to migrate offers targeted by Regular Shopping Campaigns to existing Performance Max campaigns. |
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Recommendation to enable dynamic image extensions on the account, allowing Google to find the best images from ad landing pages and complement text ads. |
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Recommendation to raise Target CPA based on Google predictions modeled from past conversions. It is applied asynchronously and can take minutes depending on the number of ad groups there are in the related campaign. |
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Recommendation to lower Target ROAS. |
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Recommendation to opt into Performance Max campaigns. |
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Recommendation to improve the asset group strength of a Performance Max campaign to an "Excellent" rating. |
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Recommendation to migrate Dynamic Search Ads to Performance Max campaigns. |
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Recommendation to set a target CPA for campaigns that do not have one specified, in advance of a seasonal event that is forecasted to increase traffic. |
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Recommendation to set a target CPA for campaigns that do not have one specified. |
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Recommendation to set a target ROAS for campaigns that do not have one specified. |
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Recommendation to update a campaign to use the Maximize Conversion Value bidding strategy. |
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Recommendation to deploy Google Tag on more pages. |
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Recommendation to turn on Final URL expansion for your Performance Max campaigns. |
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Recommendation to update a customer list that hasn't been updated in the last 90 days. |
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Recommendation to create a custom audience. |
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Recommendation to add lead form assets to campaign or customer level. |
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Recommendation to improve the strength of ads in Demand Gen campaigns. |