--- v14/common/metrics.proto 2023-08-09 22:28:46.000000000 +0000
+++ v15/common/metrics.proto 2023-10-18 20:10:59.000000000 +0000
@@ -1,819 +1,1049 @@
// Copyright 2023 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
syntax = "proto3";
-package google.ads.googleads.v14.common;
+package google.ads.googleads.v15.common;
-import "google/ads/googleads/v14/enums/interaction_event_type.proto";
-import "google/ads/googleads/v14/enums/quality_score_bucket.proto";
+import "google/ads/googleads/v15/enums/interaction_event_type.proto";
+import "google/ads/googleads/v15/enums/quality_score_bucket.proto";
-option csharp_namespace = "Google.Ads.GoogleAds.V14.Common";
-option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v14/common;common";
+option csharp_namespace = "Google.Ads.GoogleAds.V15.Common";
+option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v15/common;common";
option java_multiple_files = true;
option java_outer_classname = "MetricsProto";
-option java_package = "com.google.ads.googleads.v14.common";
+option java_package = "com.google.ads.googleads.v15.common";
option objc_class_prefix = "GAA";
-option php_namespace = "Google\\Ads\\GoogleAds\\V14\\Common";
-option ruby_package = "Google::Ads::GoogleAds::V14::Common";
+option php_namespace = "Google\\Ads\\GoogleAds\\V15\\Common";
+option ruby_package = "Google::Ads::GoogleAds::V15::Common";
// Proto file describing metrics.
// Metrics data.
message Metrics {
// The percent of your ad impressions that are shown as the very first ad
// above the organic search results.
optional double absolute_top_impression_percentage = 183;
// Average cost of viewable impressions (`active_view_impressions`).
optional double active_view_cpm = 184;
// Active view measurable clicks divided by active view viewable impressions.
//
// This metric is reported only for the Display Network.
optional double active_view_ctr = 185;
// A measurement of how often your ad has become viewable on a Display
// Network site.
optional int64 active_view_impressions = 186;
// The ratio of impressions that could be measured by Active View over the
// number of served impressions.
optional double active_view_measurability = 187;
// The cost of the impressions you received that were measurable by Active
// View.
optional int64 active_view_measurable_cost_micros = 188;
// The number of times your ads are appearing on placements in positions
// where they can be seen.
optional int64 active_view_measurable_impressions = 189;
// The percentage of time when your ad appeared on an Active View enabled site
// (measurable impressions) and was viewable (viewable impressions).
optional double active_view_viewability = 190;
// All conversions from interactions (as oppose to view through conversions)
// divided by the number of ad interactions.
optional double all_conversions_from_interactions_rate = 191;
// The value of all conversions.
optional double all_conversions_value = 192;
// The value of all conversions. When this column is selected with date, the
// values in date column means the conversion date. Details for the
// by_conversion_date columns are available at
// https://support.google.com/google-ads/answer/9549009.
double all_conversions_value_by_conversion_date = 240;
// All of new customers' lifetime conversion value. If you have set up
// customer acquisition goal at either account level or campaign level, this
// will include the additional conversion value from new customers for both
// biddable and non-biddable conversions. If your campaign has adopted the
// customer acquisition goal and selected "bid higher for new customers",
// these values will be included in "all_conversions_value". See
// https://support.google.com/google-ads/answer/12080169 for more details.
optional double all_new_customer_lifetime_value = 294;
// The total number of conversions. This includes all conversions regardless
// of the value of include_in_conversions_metric.
optional double all_conversions = 193;
// The total number of conversions. This includes all conversions regardless
// of the value of include_in_conversions_metric. When this column is selected
// with date, the values in date column means the conversion date. Details for
// the by_conversion_date columns are available at
// https://support.google.com/google-ads/answer/9549009.
double all_conversions_by_conversion_date = 241;
// The value of all conversions divided by the total cost of ad interactions
// (such as clicks for text ads or views for video ads).
optional double all_conversions_value_per_cost = 194;
// The number of times people clicked the "Call" button to call a store during
// or after clicking an ad. This number doesn't include whether or not calls
// were connected, or the duration of any calls.
//
// This metric applies to feed items only.
optional double all_conversions_from_click_to_call = 195;
// The number of times people clicked a "Get directions" button to navigate to
// a store after clicking an ad.
//
// This metric applies to feed items only.
optional double all_conversions_from_directions = 196;
// The value of all conversions from interactions divided by the total number
// of interactions.
optional double all_conversions_from_interactions_value_per_interaction = 197;
// The number of times people clicked a link to view a store's menu after
// clicking an ad.
//
// This metric applies to feed items only.
optional double all_conversions_from_menu = 198;
// The number of times people placed an order at a store after clicking an ad.
//
// This metric applies to feed items only.
optional double all_conversions_from_order = 199;
// The number of other conversions (for example, posting a review or saving a
// location for a store) that occurred after people clicked an ad.
//
// This metric applies to feed items only.
optional double all_conversions_from_other_engagement = 200;
// Estimated number of times people visited a store after clicking an ad.
//
// This metric applies to feed items only.
optional double all_conversions_from_store_visit = 201;
// The number of times that people were taken to a store's URL after clicking
// an ad.
//
// This metric applies to feed items only.
optional double all_conversions_from_store_website = 202;
// This metric is part of the Auction Insights report, and tells how often
// the ads of another participant showed as the very first ad above the
// organic search results.
// This percentage is computed only over the auctions that you appeared in
// the page.
//
// This metric is not publicly available.
optional double auction_insight_search_absolute_top_impression_percentage =
258;
// This metric is part of the Auction Insights report, and tells the
// percentage of impressions that another participant obtained, over the total
// number of impressions that your ads were eligible for.
// Any value below 0.1 is reported as 0.0999.
//
// This metric is not publicly available.
optional double auction_insight_search_impression_share = 259;
// This metric is part of the Auction Insights report, and tells the
// percentage of impressions that your ads outranked (showed above)
// another participant in the auction, compared to the total number of
// impressions that your ads were eligible for.
// Any value below 0.1 is reported as 0.0999.
//
// This metric is not publicly available.
optional double auction_insight_search_outranking_share = 260;
// This metric is part of the Auction Insights report, and tells how often
// another participant's ad received an impression when your ad also received
// an impression.
//
// This metric is not publicly available.
optional double auction_insight_search_overlap_rate = 261;
// This metric is part of the Auction Insights report, and tells how often
// another participant's ad was shown in a higher position than yours, when
// both of your ads were shown at the same page.
//
// This metric is not publicly available.
optional double auction_insight_search_position_above_rate = 262;
// This metric is part of the Auction Insights report, and tells how often
// the ads of another participant showed above the organic search results.
// This percentage is computed only over the auctions that you appeared in
// the page.
//
// This metric is not publicly available.
optional double auction_insight_search_top_impression_percentage = 263;
// The average amount you pay per interaction. This amount is the total cost
// of your ads divided by the total number of interactions.
optional double average_cost = 203;
// The total cost of all clicks divided by the total number of clicks
// received.
optional double average_cpc = 204;
// The average amount that you've been charged for an ad engagement. This
// amount is the total cost of all ad engagements divided by the total number
// of ad engagements.
optional double average_cpe = 205;
// Average cost-per-thousand impressions (CPM).
optional double average_cpm = 206;
// The average amount you pay each time someone views your ad.
// The average CPV is defined by the total cost of all ad views divided by
// the number of views.
optional double average_cpv = 207;
// Average number of pages viewed per session.
optional double average_page_views = 208;
// Total duration of all sessions (in seconds) / number of sessions. Imported
// from Google Analytics.
optional double average_time_on_site = 209;
// An indication of how other advertisers are bidding on similar products.
optional double benchmark_average_max_cpc = 210;
// Number of app installs.
optional double biddable_app_install_conversions = 254;
// Number of in-app actions.
optional double biddable_app_post_install_conversions = 255;
// An indication on how other advertisers' Shopping ads for similar products
// are performing based on how often people who see their ad click on it.
optional double benchmark_ctr = 211;
// Percentage of clicks where the user only visited a single page on your
// site. Imported from Google Analytics.
optional double bounce_rate = 212;
// The number of clicks.
optional int64 clicks = 131;
// The number of times your ad or your site's listing in the unpaid
// results was clicked. See the help page at
// https://support.google.com/google-ads/answer/3097241 for details.
optional int64 combined_clicks = 156;
// The number of times your ad or your site's listing in the unpaid
// results was clicked (combined_clicks) divided by combined_queries. See the
// help page at https://support.google.com/google-ads/answer/3097241 for
// details.
optional double combined_clicks_per_query = 157;
// The number of searches that returned pages from your site in the unpaid
// results or showed one of your text ads. See the help page at
// https://support.google.com/google-ads/answer/3097241 for details.
optional int64 combined_queries = 158;
// The estimated percent of times that your ad was eligible to show
// on the Display Network but didn't because your budget was too low.
// Note: Content budget lost impression share is reported in the range of 0
// to 0.9. Any value above 0.9 is reported as 0.9001.
optional double content_budget_lost_impression_share = 159;
// The impressions you've received on the Display Network divided
// by the estimated number of impressions you were eligible to receive.
// Note: Content impression share is reported in the range of 0.1 to 1. Any
// value below 0.1 is reported as 0.0999.
optional double content_impression_share = 160;
// The last date/time a conversion tag for this conversion action successfully
// fired and was seen by Google Ads. This firing event may not have been the
// result of an attributable conversion (for example, because the tag was
// fired from a browser that did not previously click an ad from an
// appropriate advertiser). The date/time is in the customer's time zone.
optional string conversion_last_received_request_date_time = 161;
// The date of the most recent conversion for this conversion action. The date
// is in the customer's time zone.
optional string conversion_last_conversion_date = 162;
// The estimated percentage of impressions on the Display Network
// that your ads didn't receive due to poor Ad Rank.
// Note: Content rank lost impression share is reported in the range of 0
// to 0.9. Any value above 0.9 is reported as 0.9001.
optional double content_rank_lost_impression_share = 163;
// Conversions from interactions divided by the number of ad interactions
// (such as clicks for text ads or views for video ads). This only includes
// conversion actions which include_in_conversions_metric attribute is set to
// true. If you use conversion-based bidding, your bid strategies will
// optimize for these conversions.
optional double conversions_from_interactions_rate = 164;
// The value of conversions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions.
optional double conversions_value = 165;
// The value of conversions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions. When this column is selected with date, the values in date
// column means the conversion date. Details for the by_conversion_date
// columns are available at
// https://support.google.com/google-ads/answer/9549009.
double conversions_value_by_conversion_date = 242;
// New customers' lifetime conversion value. If you have set up
// customer acquisition goal at either account level or campaign level, this
// will include the additional conversion value from new customers for
// biddable conversions. If your campaign has adopted the customer
// acquisition goal and selected "bid higher for new customers", these values
// will be included in "conversions_value" for optimization. See
// https://support.google.com/google-ads/answer/12080169 for more details.
optional double new_customer_lifetime_value = 293;
// The value of conversions divided by the cost of ad interactions. This only
// includes conversion actions which include_in_conversions_metric attribute
// is set to true. If you use conversion-based bidding, your bid strategies
// will optimize for these conversions.
optional double conversions_value_per_cost = 166;
// The value of conversions from interactions divided by the number of ad
// interactions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions.
optional double conversions_from_interactions_value_per_interaction = 167;
// The number of conversions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions.
optional double conversions = 168;
// The number of conversions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions. When this column is selected with date, the values in date
// column means the conversion date. Details for the by_conversion_date
// columns are available at
// https://support.google.com/google-ads/answer/9549009.
double conversions_by_conversion_date = 243;
// The sum of your cost-per-click (CPC) and cost-per-thousand impressions
// (CPM) costs during this period.
optional int64 cost_micros = 169;
// The cost of ad interactions divided by all conversions.
optional double cost_per_all_conversions = 170;
// The cost of ad interactions divided by conversions. This only includes
// conversion actions which include_in_conversions_metric attribute is set to
// true. If you use conversion-based bidding, your bid strategies will
// optimize for these conversions.
optional double cost_per_conversion = 171;
// The cost of ad interactions divided by current model attributed
// conversions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions.
optional double cost_per_current_model_attributed_conversion = 172;
// Conversions from when a customer clicks on a Google Ads ad on one device,
// then converts on a different device or browser.
// Cross-device conversions are already included in all_conversions.
optional double cross_device_conversions = 173;
+ // The sum of the value of cross-device conversions, in micros.
+ optional int64 cross_device_conversions_value_micros = 312;
+
// The number of clicks your ad receives (Clicks) divided by the number
// of times your ad is shown (Impressions).
optional double ctr = 174;
// Shows how your historic conversions data would look under the attribution
// model you've currently selected. This only includes conversion actions
// which include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions.
optional double current_model_attributed_conversions = 175;
// Current model attributed conversions from interactions divided by the
// number of ad interactions (such as clicks for text ads or views for video
// ads). This only includes conversion actions which
// include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions.
optional double current_model_attributed_conversions_from_interactions_rate =
176;
// The value of current model attributed conversions from interactions divided
// by the number of ad interactions. This only includes conversion actions
// which include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions.
optional double
current_model_attributed_conversions_from_interactions_value_per_interaction =
177;
// The value of current model attributed conversions. This only includes
// conversion actions which include_in_conversions_metric attribute is set to
// true. If you use conversion-based bidding, your bid strategies will
// optimize for these conversions.
optional double current_model_attributed_conversions_value = 178;
// The value of current model attributed conversions divided by the cost of ad
// interactions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions.
optional double current_model_attributed_conversions_value_per_cost = 179;
// How often people engage with your ad after it's shown to them. This is the
// number of ad expansions divided by the number of times your ad is shown.
optional double engagement_rate = 180;
// The number of engagements.
// An engagement occurs when a viewer expands your Lightbox ad. Also, in the
// future, other ad types may support engagement metrics.
optional int64 engagements = 181;
// Average lead value based on clicks.
optional double hotel_average_lead_value_micros = 213;
// Commission bid rate in micros. A 20% commission is represented as
// 200,000.
optional int64 hotel_commission_rate_micros = 256;
// Expected commission cost. The result of multiplying the commission value
// times the hotel_commission_rate in advertiser currency.
optional double hotel_expected_commission_cost = 257;
// The average price difference between the price offered by reporting hotel
// advertiser and the cheapest price offered by the competing advertiser.
optional double hotel_price_difference_percentage = 214;
// The number of impressions that hotel partners could have had given their
// feed performance.
optional int64 hotel_eligible_impressions = 215;
// The creative historical quality score.
- google.ads.googleads.v14.enums.QualityScoreBucketEnum.QualityScoreBucket
+ google.ads.googleads.v15.enums.QualityScoreBucketEnum.QualityScoreBucket
historical_creative_quality_score = 80;
// The quality of historical landing page experience.
- google.ads.googleads.v14.enums.QualityScoreBucketEnum.QualityScoreBucket
+ google.ads.googleads.v15.enums.QualityScoreBucketEnum.QualityScoreBucket
historical_landing_page_quality_score = 81;
// The historical quality score.
optional int64 historical_quality_score = 216;
// The historical search predicted click through rate (CTR).
- google.ads.googleads.v14.enums.QualityScoreBucketEnum.QualityScoreBucket
+ google.ads.googleads.v15.enums.QualityScoreBucketEnum.QualityScoreBucket
historical_search_predicted_ctr = 83;
// The number of times the ad was forwarded to someone else as a message.
optional int64 gmail_forwards = 217;
// The number of times someone has saved your Gmail ad to their inbox as a
// message.
optional int64 gmail_saves = 218;
// The number of clicks to the landing page on the expanded state of Gmail
// ads.
optional int64 gmail_secondary_clicks = 219;
// The number of times a store's location-based ad was shown.
//
// This metric applies to feed items only.
optional int64 impressions_from_store_reach = 220;
// Count of how often your ad has appeared on a search results page or
// website on the Google Network.
optional int64 impressions = 221;
// How often people interact with your ad after it is shown to them.
// This is the number of interactions divided by the number of times your ad
// is shown.
optional double interaction_rate = 222;
// The number of interactions.
// An interaction is the main user action associated with an ad format-clicks
// for text and shopping ads, views for video ads, and so on.
optional int64 interactions = 223;
// The types of payable and free interactions.
- repeated google.ads.googleads.v14.enums.InteractionEventTypeEnum
+ repeated google.ads.googleads.v15.enums.InteractionEventTypeEnum
.InteractionEventType interaction_event_types = 100;
// The percentage of clicks filtered out of your total number of clicks
// (filtered + non-filtered clicks) during the reporting period.
optional double invalid_click_rate = 224;
// Number of clicks Google considers illegitimate and doesn't charge you for.
optional int64 invalid_clicks = 225;
// Number of message chats initiated for Click To Message impressions that
// were message tracking eligible.
optional int64 message_chats = 226;
// Number of Click To Message impressions that were message tracking eligible.
optional int64 message_impressions = 227;
// Number of message chats initiated (message_chats) divided by the number
// of message impressions (message_impressions).
// Rate at which a user initiates a message chat from an ad impression with
// a messaging option and message tracking enabled.
// Note that this rate can be more than 1.0 for a given message impression.
optional double message_chat_rate = 228;
// The percentage of mobile clicks that go to a mobile-friendly page.
optional double mobile_friendly_clicks_percentage = 229;
// Total optimization score uplift of all recommendations.
optional double optimization_score_uplift = 247;
// URL for the optimization score page in the Google Ads web interface.
// This metric can be selected from `customer` or `campaign`, and can be
// segmented by `segments.recommendation_type`. For example, `SELECT
// metrics.optimization_score_url, segments.recommendation_type FROM
// customer` will return a URL for each unique (customer, recommendation_type)
// combination.
optional string optimization_score_url = 248;
// The number of times someone clicked your site's listing in the unpaid
// results for a particular query. See the help page at
// https://support.google.com/google-ads/answer/3097241 for details.
optional int64 organic_clicks = 230;
// The number of times someone clicked your site's listing in the unpaid
// results (organic_clicks) divided by the total number of searches that
// returned pages from your site (organic_queries). See the help page at
// https://support.google.com/google-ads/answer/3097241 for details.
optional double organic_clicks_per_query = 231;
// The number of listings for your site in the unpaid search results. See the
// help page at https://support.google.com/google-ads/answer/3097241 for
// details.
optional int64 organic_impressions = 232;
// The number of times a page from your site was listed in the unpaid search
// results (organic_impressions) divided by the number of searches returning
// your site's listing in the unpaid results (organic_queries). See the help
// page at https://support.google.com/google-ads/answer/3097241 for details.
optional double organic_impressions_per_query = 233;
// The total number of searches that returned your site's listing in the
// unpaid results. See the help page at
// https://support.google.com/google-ads/answer/3097241 for details.
optional int64 organic_queries = 234;
// Percentage of first-time sessions (from people who had never visited your
// site before). Imported from Google Analytics.
optional double percent_new_visitors = 235;
// Number of offline phone calls.
optional int64 phone_calls = 236;
// Number of offline phone impressions.
optional int64 phone_impressions = 237;
// Number of phone calls received (phone_calls) divided by the number of
// times your phone number is shown (phone_impressions).
optional double phone_through_rate = 238;
// Your clickthrough rate (Ctr) divided by the average clickthrough rate of
// all advertisers on the websites that show your ads. Measures how your ads
// perform on Display Network sites compared to other ads on the same sites.
optional double relative_ctr = 239;
// The percentage of the customer's Shopping or Search ad impressions that are
// shown in the most prominent Shopping position. See
// https://support.google.com/google-ads/answer/7501826
// for details. Any value below 0.1 is reported as 0.0999.
optional double search_absolute_top_impression_share = 136;
// The number estimating how often your ad wasn't the very first ad above the
// organic search results due to a low budget. Note: Search
// budget lost absolute top impression share is reported in the range of 0 to
// 0.9. Any value above 0.9 is reported as 0.9001.
optional double search_budget_lost_absolute_top_impression_share = 137;
// The estimated percent of times that your ad was eligible to show on the
// Search Network but didn't because your budget was too low. Note: Search
// budget lost impression share is reported in the range of 0 to 0.9. Any
// value above 0.9 is reported as 0.9001.
optional double search_budget_lost_impression_share = 138;
// The number estimating how often your ad didn't show anywhere above the
// organic search results due to a low budget. Note: Search
// budget lost top impression share is reported in the range of 0 to 0.9. Any
// value above 0.9 is reported as 0.9001.
optional double search_budget_lost_top_impression_share = 139;
// The number of clicks you've received on the Search Network
// divided by the estimated number of clicks you were eligible to receive.
// Note: Search click share is reported in the range of 0.1 to 1. Any value
// below 0.1 is reported as 0.0999.
optional double search_click_share = 140;
// The impressions you've received divided by the estimated number of
// impressions you were eligible to receive on the Search Network for search
// terms that matched your keywords exactly (or were close variants of your
// keyword), regardless of your keyword match types. Note: Search exact match
// impression share is reported in the range of 0.1 to 1. Any value below 0.1
// is reported as 0.0999.
optional double search_exact_match_impression_share = 141;
// The impressions you've received on the Search Network divided
// by the estimated number of impressions you were eligible to receive.
// Note: Search impression share is reported in the range of 0.1 to 1. Any
// value below 0.1 is reported as 0.0999.
optional double search_impression_share = 142;
// The number estimating how often your ad wasn't the very first ad above the
// organic search results due to poor Ad Rank.
// Note: Search rank lost absolute top impression share is reported in the
// range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
optional double search_rank_lost_absolute_top_impression_share = 143;
// The estimated percentage of impressions on the Search Network
// that your ads didn't receive due to poor Ad Rank.
// Note: Search rank lost impression share is reported in the range of 0 to
// 0.9. Any value above 0.9 is reported as 0.9001.
optional double search_rank_lost_impression_share = 144;
// The number estimating how often your ad didn't show anywhere above the
// organic search results due to poor Ad Rank.
// Note: Search rank lost top impression share is reported in the range of 0
// to 0.9. Any value above 0.9 is reported as 0.9001.
optional double search_rank_lost_top_impression_share = 145;
// The impressions you've received in the top location (anywhere above the
// organic search results) compared to the estimated number of impressions you
// were eligible to receive in the top location.
// Note: Search top impression share is reported in the range of 0.1 to 1. Any
// value below 0.1 is reported as 0.0999.
optional double search_top_impression_share = 146;
// Search volume range for a search term insight category.
optional SearchVolumeRange search_volume = 295;
// A measure of how quickly your page loads after clicks on your mobile ads.
// The score is a range from 1 to 10, 10 being the fastest.
optional int64 speed_score = 147;
// The average Target CPA, or unset if not available (for example, for
// campaigns that had traffic from portfolio bidding strategies or non-tCPA).
optional int64 average_target_cpa_micros = 290;
// The average Target ROAS, or unset if not available (for example, for
// campaigns that had traffic from portfolio bidding strategies or non-tROAS).
optional double average_target_roas = 250;
// The percent of your ad impressions that are shown anywhere above the
// organic search results.
optional double top_impression_percentage = 148;
// The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages
// that reach a valid AMP page.
optional double valid_accelerated_mobile_pages_clicks_percentage = 149;
// The value of all conversions divided by the number of all conversions.
optional double value_per_all_conversions = 150;
// The value of all conversions divided by the number of all conversions. When
// this column is selected with date, the values in date column means the
// conversion date. Details for the by_conversion_date columns are available
// at https://support.google.com/google-ads/answer/9549009.
optional double value_per_all_conversions_by_conversion_date = 244;
// The value of conversions divided by the number of conversions. This only
// includes conversion actions which include_in_conversions_metric attribute
// is set to true. If you use conversion-based bidding, your bid strategies
// will optimize for these conversions.
optional double value_per_conversion = 151;
// The value of conversions divided by the number of conversions. This only
// includes conversion actions which include_in_conversions_metric attribute
// is set to true. If you use conversion-based bidding, your bid strategies
// will optimize for these conversions. When this column is selected with
// date, the values in date column means the conversion date. Details for the
// by_conversion_date columns are available at
// https://support.google.com/google-ads/answer/9549009.
optional double value_per_conversions_by_conversion_date = 245;
// The value of current model attributed conversions divided by the number of
// the conversions. This only includes conversion actions which
// include_in_conversions_metric attribute is set to true. If you use
// conversion-based bidding, your bid strategies will optimize for these
// conversions.
optional double value_per_current_model_attributed_conversion = 152;
// Percentage of impressions where the viewer watched all of your video.
optional double video_quartile_p100_rate = 132;
// Percentage of impressions where the viewer watched 25% of your video.
optional double video_quartile_p25_rate = 133;
// Percentage of impressions where the viewer watched 50% of your video.
optional double video_quartile_p50_rate = 134;
// Percentage of impressions where the viewer watched 75% of your video.
optional double video_quartile_p75_rate = 135;
// The number of views your TrueView video ad receives divided by its number
// of impressions, including thumbnail impressions for TrueView in-display
// ads.
optional double video_view_rate = 153;
// The number of times your video ads were viewed.
optional int64 video_views = 154;
// The total number of view-through conversions.
// These happen when a customer sees an image or rich media ad, then later
// completes a conversion on your site without interacting with (for example,
// clicking on) another ad.
optional int64 view_through_conversions = 155;
// The number of iOS Store Kit Ad Network conversions.
- int64 sk_ad_network_conversions = 246;
+ int64 sk_ad_network_installs = 246;
+
+ // The total number of iOS Store Kit Ad Network conversions.
+ int64 sk_ad_network_total_conversions = 292;
// Clicks from properties not owned by the publisher for which the traffic
// the publisher has paid for or acquired through incentivized activity
int64 publisher_purchased_clicks = 264;
// Clicks from properties for which the traffic the publisher has not paid
// for or acquired through incentivized activity
int64 publisher_organic_clicks = 265;
// Clicks from traffic which is not identified as "Publisher Purchased" or
// "Publisher Organic"
int64 publisher_unknown_clicks = 266;
// Number of call button clicks on any location surface after a chargeable ad
// event (click or impression). This measure is coming from Asset based
// location.
optional double all_conversions_from_location_asset_click_to_call = 267;
// Number of driving directions clicks on any location surface after a
// chargeable ad event (click or impression). This measure is coming
// from Asset based location.
optional double all_conversions_from_location_asset_directions = 268;
// Number of menu link clicks on any location surface after a chargeable ad
// event (click or impression). This measure is coming from Asset based
// location.
optional double all_conversions_from_location_asset_menu = 269;
// Number of order clicks on any location surface after a chargeable ad event
// (click or impression). This measure is coming from Asset based
// location.
optional double all_conversions_from_location_asset_order = 270;
// Number of other types of local action clicks on any location surface after
// a chargeable ad event (click or impression). This measure is coming
// from Asset based location.
optional double all_conversions_from_location_asset_other_engagement = 271;
// Estimated number of visits to the store after a chargeable
// ad event (click or impression). This measure is coming from Asset
// based location.
optional double all_conversions_from_location_asset_store_visits = 272;
// Number of website URL clicks on any location surface after a chargeable ad
// event (click or impression). This measure is coming from Asset based
// location.
optional double all_conversions_from_location_asset_website = 273;
// Number of impressions in which the store location was shown or the location
// was used for targeting. This measure is coming from Asset based
// location.
optional int64 eligible_impressions_from_location_asset_store_reach = 274;
// Number of call button clicks on any location surface after an impression.
// This measure is coming from Asset based location.
optional double view_through_conversions_from_location_asset_click_to_call =
275;
// Number of driving directions clicks on any location surface after an
// impression. This measure is coming from Asset based location.
optional double view_through_conversions_from_location_asset_directions = 276;
// Number of menu link clicks on any location surface after an impression.
// This measure is coming from Asset based location.
optional double view_through_conversions_from_location_asset_menu = 277;
// Number of order clicks on any location surface after an impression. This
// measure is coming from Asset based location.
optional double view_through_conversions_from_location_asset_order = 278;
// Number of other types of local action clicks on any location surface after
// an impression. This measure is coming from Asset based location.
optional double
view_through_conversions_from_location_asset_other_engagement = 279;
// Estimated number of visits to the store after an impression.
// This measure is coming from Asset based location.
optional double view_through_conversions_from_location_asset_store_visits =
280;
// Number of website URL clicks on any location surface after an impression.
// This measure is coming from Asset based location.
optional double view_through_conversions_from_location_asset_website = 281;
+
+ // Orders is the total number of purchase conversions you received attributed
+ // to your ads.
+ // How it works: You report conversions with cart data for
+ // completed purchases on your website. If a conversion is attributed to
+ // previous interactions with your ads (clicks for text or Shopping ads, views
+ // for video ads etc.) it's counted as an order.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat and a shirt in an order on your website. Even though they bought 2
+ // products, this would count as 1 order.
+ // This metric is only available if you report conversions with cart data.
+ optional double orders = 296;
+
+ // Average order value is the average revenue you made per order attributed to
+ // your ads.
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. Average order value is the total revenue from your orders
+ // divided by the total number of orders.
+ // Example: You received 3 orders which made $10, $15 and $20 worth of
+ // revenue. The average order value is $15 = ($10 + $15 + $20)/3.
+ // This metric is only available if you report conversions with cart data.
+ optional int64 average_order_value_micros = 297;
+
+ // Average cart size is the average number of products in each order
+ // attributed to your ads.
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. Average cart size is the total number of products sold
+ // divided by the total number of orders you received.
+ // Example: You received 2 orders, the first included 3 products and the
+ // second included 2. The average cart size is 2.5 products = (3+2)/2.
+ // This metric is only available if you report conversions with cart data.
+ optional double average_cart_size = 298;
+
+ // Cost of goods sold (COGS) is the total cost of the products you sold in
+ // orders attributed to your ads.
+ // How it works: You can add a cost of goods sold value to every product in
+ // Merchant Center. If you report conversions with cart data, the products you
+ // sold are matched with their cost of goods sold value and this can be used
+ // to calculate the gross profit you made on each order.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat and a shirt. The hat has a cost of goods sold value of $3, the shirt
+ // has a cost of goods sold value of $5. The cost of goods sold for this order
+ // is $8 = $3 + $5.
+ // This metric is only available if you report conversions with cart data.
+ optional int64 cost_of_goods_sold_micros = 299;
+
+ // Gross profit is the profit you made from orders attributed to your ads
+ // minus the cost of goods sold (COGS).
+ // How it works: Gross profit is the revenue you made from sales attributed to
+ // your ads minus cost of goods sold. Gross profit calculations only include
+ // products that have a cost of goods sold value in Merchant Center.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat and a shirt in an order from your website. The hat is priced $10 and
+ // the shirt is priced $20. The hat has a cost of goods sold value of $3, but
+ // the shirt has no cost of goods sold value. Gross profit for this order will
+ // only take into account the hat, so it's $7 = $10 - $3.
+ // This metric is only available if you report conversions with cart data.
+ optional int64 gross_profit_micros = 300;
+
+ // Gross profit margin is the percentage gross profit you made from orders
+ // attributed to your ads, after taking out the cost of goods sold (COGS).
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. Gross profit margin is the gross profit you made divided
+ // by your total revenue and multiplied by 100%. Gross profit margin
+ // calculations only include products that have a cost of goods sold value in
+ // Merchant Center.
+ // Example: Someone bought a hat and a shirt in an order on your website. The
+ // hat is priced $10 and has a cost of goods sold value of $3. The shirt is
+ // priced $20 but has no cost of goods sold value. Gross profit margin for
+ // this order will only take into account the hat because it has a cost of
+ // goods sold value, so it's 70% = ($10 - $3)/$10 x 100%.
+ // This metric is only available if you report conversions with cart data.
+ optional double gross_profit_margin = 301;
+
+ // Revenue is the total amount you made from orders attributed to your ads.
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. Revenue is the total value of all the orders you received
+ // attributed to your ads, minus any discount.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat and a shirt in an order from your website. The hat is priced $10 and
+ // the shirt is priced $20. The entire order has a $5 discount. The revenue
+ // from this order is $25 = ($10 + $20) - $5.
+ // This metric is only available if you report conversions with cart data.
+ optional int64 revenue_micros = 302;
+
+ // Units sold is the total number of products sold from orders attributed to
+ // your ads.
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. Units sold is the total number of products sold from all
+ // orders attributed to your ads.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat, a shirt and a jacket. The units sold in this order is 3.
+ // This metric is only available if you report conversions with cart data.
+ optional double units_sold = 303;
+
+ // Cross-sell cost of goods sold (COGS) is the total cost of products sold as
+ // a result of advertising a different product.
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. If the ad that was interacted with before the purchase has
+ // an associated product (see Shopping Ads) then this product is considered
+ // the advertised product. Any product included in the order the customer
+ // places is a sold product. If these products don't match then this is
+ // considered cross-sell. Cross-sell cost of goods sold is the total cost of
+ // the products sold that weren't advertised.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat and a shirt. The hat has a cost of goods sold value of $3, the shirt
+ // has a cost of goods sold value of $5. The cross-sell cost of goods sold for
+ // this order is $5.
+ // This metric is only available if you report conversions with cart data.
+ optional int64 cross_sell_cost_of_goods_sold_micros = 304;
+
+ // Cross-sell gross profit is the profit you made from products sold as a
+ // result of advertising a different product, minus cost of goods sold (COGS).
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. If the ad that was interacted with before the purchase has
+ // an associated product (see Shopping Ads) then this product is considered
+ // the advertised product. Any product included in the purchase is a sold
+ // product. If these products don't match then this is considered cross-sell.
+ // Cross-sell gross profit is the revenue you made from cross-sell attributed
+ // to your ads minus the cost of the goods sold.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat and a shirt. The shirt is priced $20 and has a cost of goods sold value
+ // of $5. The cross-sell gross profit of this order is $15 = $20 - $5.
+ // This metric is only available if you report conversions with cart data.
+ optional int64 cross_sell_gross_profit_micros = 305;
+
+ // Cross-sell revenue is the total amount you made from products sold as a
+ // result of advertising a different product.
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. If the ad that was interacted with before the purchase has
+ // an associated product (see Shopping Ads) then this product is considered
+ // the advertised product. Any product included in the order the customer
+ // places is a sold product. If these products don't match then this is
+ // considered cross-sell. Cross-sell revenue is the total value you made from
+ // cross-sell attributed to your ads.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat and a shirt. The hat is priced $10 and the shirt is priced $20. The
+ // cross-sell revenue of this order is $20.
+ // This metric is only available if you report conversions with cart data.
+ optional int64 cross_sell_revenue_micros = 306;
+
+ // Cross-sell units sold is the total number of products sold as a result of
+ // advertising a different product.
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. If the ad that was interacted with before the purchase has
+ // an associated product (see Shopping Ads) then this product is considered
+ // the advertised product. Any product included in the order the customer
+ // places is a sold product. If these products don't match then this is
+ // considered cross-sell. Cross-sell units sold is the total number of
+ // cross-sold products from all orders attributed to your ads.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat, a shirt and a jacket. The cross-sell units sold in this order is 2.
+ // This metric is only available if you report conversions with cart data.
+ optional double cross_sell_units_sold = 307;
+
+ // Lead cost of goods sold (COGS) is the total cost of products sold as a
+ // result of advertising the same product.
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. If the ad that was interacted with has an associated
+ // product (see Shopping Ads) then this product is considered the advertised
+ // product. Any product included in the order the customer places is a sold
+ // product. If the advertised and sold products match, then the cost of these
+ // goods is counted under lead cost of goods sold.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat and a shirt. The hat has a cost of goods sold value of $3, the shirt
+ // has a cost of goods sold value of $5. The lead cost of goods sold for this
+ // order is $3.
+ // This metric is only available if you report conversions with cart data.
+ optional int64 lead_cost_of_goods_sold_micros = 308;
+
+ // Lead gross profit is the profit you made from products sold as a result of
+ // advertising the same product, minus cost of goods sold (COGS).
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. If the ad that was interacted with before the purchase has
+ // an associated product (see Shopping Ads) then this product is considered
+ // the advertised product. Any product included in the order the customer
+ // places is a sold product. If the advertised and sold products match, then
+ // the revenue you made from these sales minus the cost of goods sold is your
+ // lead gross profit.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat and a shirt. The hat is priced $10 and has a cost of goods sold value
+ // of $3. The lead gross profit of this order is $7 = $10 - $3.
+ // This metric is only available if you report conversions with cart data.
+ optional int64 lead_gross_profit_micros = 309;
+
+ // Lead revenue is the total amount you made from products sold as a result of
+ // advertising the same product.
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. If the ad that was interacted with before the purchase has
+ // an associated product (see Shopping Ads) then this product is considered
+ // the advertised product. Any product included in the order the customer
+ // places is a sold product. If the advertised and sold products match, then
+ // the total value you made from the sales of these products is shown under
+ // lead revenue.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat and a shirt. The hat is priced $10 and the shirt is priced $20. The
+ // lead revenue of this order is $10.
+ // This metric is only available if you report conversions with cart data.
+ optional int64 lead_revenue_micros = 310;
+
+ // Lead units sold is the total number of products sold as a result of
+ // advertising the same product.
+ // How it works: You report conversions with cart data for completed purchases
+ // on your website. If the ad that was interacted with before the purchase has
+ // an associated product (see Shopping Ads) then this product is considered
+ // the advertised product. Any product included in the order the customer
+ // places is a sold product. If the advertised and sold products match, then
+ // the total number of these products sold is shown under lead units sold.
+ // Example: Someone clicked on a Shopping ad for a hat then bought the same
+ // hat, a shirt and a jacket. The lead units sold in this order is 1.
+ // This metric is only available if you report conversions with cart data.
+ optional double lead_units_sold = 311;
+
+ // The number of unique users who saw your ad during the requested time
+ // period. This metric cannot be aggregated, and can only be requested for
+ // date ranges of 92 days or less. This metric is available for following
+ // campaign types - Display, Video, Discovery and App.
+ optional int64 unique_users = 319;
+
+ // The average number of times a unique user saw your ad during the requested
+ // time period. This metric cannot be aggregated, and can only be requested
+ // for date ranges of 92 days or less. This metric is available for following
+ // campaign types - Display, Video, Discovery and App.
+ optional double average_impression_frequency_per_user = 320;
}
// Search volume range.
// Actual search volume falls within this range.
message SearchVolumeRange {
// Lower bound of search volume.
optional int64 min = 1;
// Upper bound of search volume.
optional int64 max = 2;
}
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Last updated 2023-10-19 UTC.
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