出价调节系数
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
利用出价调节系数,您可以调整特定条件的出价,而无需更改广告系列或广告组的定位条件。例如,移动设备的广告组出价调节系数不会排除其他类型设备的展示,但可让您提高或降低移动设备展示的出价。
如需详细了解出价的运作方式以及如何设置出价调整系数,请参阅我们的出价指南。
广告系列出价调节系数
您可以使用 CampaignBidModifierService
在广告系列一级为以下条件类型指定出价调节系数。
InteractionTypeInfo
- 使用预定义的
InteractionType
枚举之一定义 InteractionTypeInfo
条件。CALL
是广告系列出价调节系数唯一支持的枚举值。
广告组出价调节系数
您可以使用 AdGroupBidModifierService
在广告组一级为以下条件类型指定出价调节系数。
DeviceInfo
- 使用预定义的 Device 枚举之一定义
DeviceInfo
条件。
- 各种酒店广告条件
- 如需了解详情,请参阅“酒店广告出价调节系数”指南。
如未另行说明,那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可,并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情,请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC):2025-08-27。
[null,null,["最后更新时间 (UTC):2025-08-27。"],[[["\u003cp\u003eBid modifiers adjust bids for specific criteria like device type or interaction type without altering campaign targeting.\u003c/p\u003e\n"],["\u003cp\u003eCampaign-level bid modifiers can be set for interaction types, currently supporting only call interactions.\u003c/p\u003e\n"],["\u003cp\u003eAd group bid modifiers can be applied to device types and various Hotel Ads criteria.\u003c/p\u003e\n"],["\u003cp\u003eYou can increase or decrease bids for specific criteria using bid modifiers, such as raising bids for mobile impressions.\u003c/p\u003e\n"],["\u003cp\u003eDetailed information on bidding and bid modifier setup can be found in the Bidding guide linked within the content.\u003c/p\u003e\n"]]],[],null,["# Bid modifiers let you adjust bids for a specific criterion without changing the\ntargeting of your campaign or ad group. For example, an ad group bid modifier\nfor mobile devices doesn't exclude impressions for other types of devices, but\nit does let you raise or lower your bids for mobile impressions.\n\nFor more information on how bidding works and how to set bid modifiers, see our\n[Bidding guide](/google-ads/api/docs/campaigns/bidding/overview).\n\nCampaign bid modifiers\n----------------------\n\nYou can specify bid modifiers at the campaign level for the following criteria\ntype using the [`CampaignBidModifierService`](/google-ads/api/reference/rpc/v21/CampaignBidModifierService).\n\n[`InteractionTypeInfo`](/google-ads/api/reference/rpc/v21/InteractionTypeInfo)\n: Define `InteractionTypeInfo` criteria using one of the predefined\n [`InteractionType`](/google-ads/api/reference/rpc/v21/InteractionTypeEnum.InteractionType)\n enums. `CALL` is the only supported enum value for campaign bid modifiers.\n\nAd group bid modifiers\n----------------------\n\nYou can specify bid modifiers at the ad group level for the following criteria\ntypes using the [`AdGroupBidModifierService`](/google-ads/api/reference/rpc/v21/AdGroupBidModifierService).\n\n[`DeviceInfo`](/google-ads/api/reference/rpc/v21/DeviceInfo)\n: Define the `DeviceInfo` criteria using one of the predefined [Device](/google-ads/api/reference/rpc/v21/DeviceEnum.Device) enums.\n\nVarious Hotel Ads criteria\n: Check out the [Hotel Ads bid modifier\n guide](/google-ads/api/docs/hotel-ads/bidding/create-ad-group-bid-modifier) for more\n details."]]