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dynamic_search_ads_search_term_view资源可提供基于搜索字词的动态搜索广告 (DSA) 统计信息。search_term 字段包含生成结果的所有匹配查询。
在以下示例中，GAQL 查询检索了上个月的效果：
SELECT
dynamic_search_ads_search_term_view.search_term,
metrics.clicks,
metrics.impressions,
segments.date,
metrics.cost_micros,
dynamic_search_ads_search_term_view.landing_page
FROM dynamic_search_ads_search_term_view
WHERE segments.date DURING LAST_MONTH
| 搜索字词 |
点击次数 |
展示次数 |
日期 |
费用 |
着陆页网址 |
| 火星豪华 |
0 |
20 |
2024 年 2 月 20 日 |
0 |
http://example.com/LuxuryMarsCruises |
| 火星豪华 |
0 |
14 |
2/21/2024 |
0 |
http://example.com/LuxuryMarsCruises |
| 低成本火星 |
0 |
24 |
2024 年 2 月 20 日 |
0 |
http://example.com/MarsOnABudget |
| 低成本火星 |
0 |
18 |
2/21/2024 |
0 |
http://example.com/MarsOnABudget |
| 火星地标 |
0 |
130 |
2/21/2024 |
0 |
http://example.com/MajorTouristSpots |
| 火星鬼脸 |
0 |
44 |
2/21/2024 |
0 |
http://example.com/MajorTouristSpots |
| 太空旅行安全 |
1 |
3 |
2024 年 2 月 20 日 |
0.05 |
http://example.com/ButIsItSafe |
| 火星出发点 |
0 |
11 |
2/21/2024 |
0 |
http://example.com/HowToGetToMars |
| 火星沙滩 |
0 |
24 |
2024 年 2 月 20 日 |
0 |
http://example.com/MarsBeachVacations |
| 火星沙滩 |
0 |
39 |
2/21/2024 |
0 |
http://example.com/MarsBeachVacations |
| 火星峡谷 |
0 |
23 |
2/21/2024 |
0 |
http://example.com/DayTripsAndActivities |
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-26。
[null,null,["最后更新时间 (UTC)：2025-08-26。"],[[["\u003cp\u003eThe \u003ccode\u003edynamic_search_ads_search_term_view\u003c/code\u003e resource provides statistics for Dynamic Search Ads (DSAs) based on user search terms.\u003c/p\u003e\n"],["\u003cp\u003eThe \u003ccode\u003esearch_term\u003c/code\u003e field shows the queries that triggered your ads and led to impressions or clicks.\u003c/p\u003e\n"],["\u003cp\u003eYou can use GAQL queries to retrieve performance data, like clicks, impressions, cost, and landing page, for specific periods, such as the last month, based on search terms.\u003c/p\u003e\n"],["\u003cp\u003eThe example provided demonstrates how to use a GAQL query to retrieve DSA performance metrics for the previous month.\u003c/p\u003e\n"]]],[],null,["# Reporting\n\nThe [`dynamic_search_ads_search_term_view`](/google-ads/api/fields/v21/dynamic_search_ads_search_term_view)\nresource provides Dynamic Search Ads (DSAs) [statistics based on search\nterms](//support.google.com/google-ads/answer/9054156). The `search_term` field\ncontains any matching queries that generated results.\n\nIn the following example, the GAQL query retrieves performance for the last\nmonth: \n\n SELECT\n dynamic_search_ads_search_term_view.search_term,\n metrics.clicks,\n metrics.impressions,\n segments.date,\n metrics.cost_micros,\n dynamic_search_ads_search_term_view.landing_page\n FROM dynamic_search_ads_search_term_view\n WHERE segments.date DURING LAST_MONTH\n\n| Search term | Clicks | Impressions | Date | Cost | Landing Page URL |\n|-----------------------|--------|-------------|-----------|------|------------------------------------------|\n| mars luxury | 0 | 20 | 2/20/2024 | 0 | http://example.com/LuxuryMarsCruises |\n| mars luxury | 0 | 14 | 2/21/2024 | 0 | http://example.com/LuxuryMarsCruises |\n| low cost mars | 0 | 24 | 2/20/2024 | 0 | http://example.com/MarsOnABudget |\n| low cost mars | 0 | 18 | 2/21/2024 | 0 | http://example.com/MarsOnABudget |\n| mars landmarks | 0 | 130 | 2/21/2024 | 0 | http://example.com/MajorTouristSpots |\n| mars funny face | 0 | 44 | 2/21/2024 | 0 | http://example.com/MajorTouristSpots |\n| space travel safety | 1 | 3 | 2/20/2024 | 0.05 | http://example.com/ButIsItSafe |\n| mars departure points | 0 | 11 | 2/21/2024 | 0 | http://example.com/HowToGetToMars |\n| mars beaches | 0 | 24 | 2/20/2024 | 0 | http://example.com/MarsBeachVacations |\n| mars beaches | 0 | 39 | 2/21/2024 | 0 | http://example.com/MarsBeachVacations |\n| mars canyoning | 0 | 23 | 2/21/2024 | 0 | http://example.com/DayTripsAndActivities |"]]
