关键字提示

使用 KeywordPlanIdeaService,您可以搜索与您的 Google 搜索广告系列相关的新关键字,或查找关键字的历史指标。

生成想法

使用 KeywordPlanIdeaService.GenerateKeywordIdeas 为广告系列生成关键字提示。

您可以提供关键字和网址种子来生成提示。您可以设置地理位置、语言和投放网络设置等定位参数来缩小搜索范围。系统会返回历史统计信息(例如搜索量数据),以帮助您确定是否要为广告系列使用相应关键字。对于熟悉 Google Ads 界面的用户,其效果与关键字规划师类似。

您可以通过以下几种方式创建用于生成新关键字的种子:

  • 对于能够描述您所宣传的产品或服务的字词或词组,请使用 KeywordSeed。这可以是您所定位的一般业务类型(如管道工),也可以是您提供的产品或服务,如排水管清洁。

  • 对于与您的业务相关的网页或整个网站的网址,请使用 UrlSeed。网址种子仅定位到一个特定的网址。如果没有命中,则搜索会自动扩展至同一网域中的网页。

    对于网址种子,超链接的内容用于生成关键字提示。

  • 对于关键字种子和网址种子,请使用 KeywordAndUrlSeed

    与仅使用 UrlSeed 相比,使用 KeywordAndUrlSeed 可以生成更多关键字提示。

  • 对于整个网站,请使用 SiteSeed。给定一个顶级域名(例如 www.example.com),网站种子可根据公开信息生成多达 25 万个关键字提示。

如需缩小定位范围,您可以:

响应中的结果集支持分页

系统会返回提示和历史指标,这些指标可用于过滤列表以便用于预测。例如,您可能只想以较高的搜索量来定位广告,以最大限度地扩大广告系列的覆盖面,或者您可能希望仅定位较高的竞争得分以提升认知度。

Java

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    long languageId,
    List<Long> locationIds,
    List<String> keywords,
    @Nullable String pageUrl) {
  try (KeywordPlanIdeaServiceClient keywordPlanServiceClient =
      googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
    GenerateKeywordIdeasRequest.Builder requestBuilder =
        GenerateKeywordIdeasRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            // Sets the language resource using the provided language ID.
            .setLanguage(ResourceNames.languageConstant(languageId))
            // Sets the network. To restrict to only Google Search, change the parameter below to
            // KeywordPlanNetwork.GOOGLE_SEARCH.
            .setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH_AND_PARTNERS);

    // Adds the resource name of each location ID to the request.
    for (Long locationId : locationIds) {
      requestBuilder.addGeoTargetConstants(ResourceNames.geoTargetConstant(locationId));
    }

    // Makes sure that keywords and/or page URL were specified. The request must have exactly one
    // of urlSeed, keywordSeed, or keywordAndUrlSeed set.
    if (keywords.isEmpty() && pageUrl == null) {
      throw new IllegalArgumentException(
          "At least one of keywords or page URL is required, but neither was specified.");
    }

    if (keywords.isEmpty()) {
      // Only page URL was specified, so use a UrlSeed.
      requestBuilder.getUrlSeedBuilder().setUrl(pageUrl);
    } else if (pageUrl == null) {
      // Only keywords were specified, so use a KeywordSeed.
      requestBuilder.getKeywordSeedBuilder().addAllKeywords(keywords);
    } else {
      // Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
      requestBuilder.getKeywordAndUrlSeedBuilder().setUrl(pageUrl).addAllKeywords(keywords);
    }

    // Sends the keyword ideas request.
    GenerateKeywordIdeasPagedResponse response =
        keywordPlanServiceClient.generateKeywordIdeas(requestBuilder.build());
    // Prints each result in the response.
    for (GenerateKeywordIdeaResult result : response.iterateAll()) {
      System.out.printf(
          "Keyword idea text '%s' has %d average monthly searches and '%s' competition.%n",
          result.getText(),
          result.getKeywordIdeaMetrics().getAvgMonthlySearches(),
          result.getKeywordIdeaMetrics().getCompetition());
    }
  }
}
      

C#

public void Run(GoogleAdsClient client, long customerId, long[] locationIds,
    long languageId, string[] keywordTexts, string pageUrl)
{
    KeywordPlanIdeaServiceClient keywordPlanIdeaService =
        client.GetService(Services.V16.KeywordPlanIdeaService);

    // Make sure that keywords and/or page URL were specified. The request must have
    // exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
    if (keywordTexts.Length == 0 && string.IsNullOrEmpty(pageUrl))
    {
        throw new ArgumentException("At least one of keywords or page URL is required, " +
            "but neither was specified.");
    }

    // Specify the optional arguments of the request as a keywordSeed, UrlSeed,
    // or KeywordAndUrlSeed.
    GenerateKeywordIdeasRequest request = new GenerateKeywordIdeasRequest()
    {
        CustomerId = customerId.ToString(),
    };

    if (keywordTexts.Length == 0)
    {
        // Only page URL was specified, so use a UrlSeed.
        request.UrlSeed = new UrlSeed()
        {
            Url = pageUrl
        };
    }
    else if (string.IsNullOrEmpty(pageUrl))
    {
        // Only keywords were specified, so use a KeywordSeed.
        request.KeywordSeed = new KeywordSeed();
        request.KeywordSeed.Keywords.AddRange(keywordTexts);
    }
    else
    {
        // Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
        request.KeywordAndUrlSeed = new KeywordAndUrlSeed();
        request.KeywordAndUrlSeed.Url = pageUrl;
        request.KeywordAndUrlSeed.Keywords.AddRange(keywordTexts);
    }

    // Create a list of geo target constants based on the resource name of specified
    // location IDs.
    foreach (long locationId in locationIds)
    {
        request.GeoTargetConstants.Add(ResourceNames.GeoTargetConstant(locationId));
    }

    request.Language = ResourceNames.LanguageConstant(languageId);
    // Set the network. To restrict to only Google Search, change the parameter below to
    // KeywordPlanNetwork.GoogleSearch.
    request.KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearchAndPartners;

    try
    {
        // Generate keyword ideas based on the specified parameters.
        var response =
            keywordPlanIdeaService.GenerateKeywordIdeas(request);

        // Iterate over the results and print its detail.
        foreach (GenerateKeywordIdeaResult result in response)
        {
            KeywordPlanHistoricalMetrics metrics = result.KeywordIdeaMetrics;
            Console.WriteLine($"Keyword idea text '{result.Text}' has " +
                $"{metrics.AvgMonthlySearches} average monthly searches and competition " +
                $"is {metrics.Competition}.");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    array $locationIds,
    int $languageId,
    array $keywords,
    ?string $pageUrl
) {
    $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();

    // Make sure that keywords and/or page URL were specified. The request must have exactly one
    // of urlSeed, keywordSeed, or keywordAndUrlSeed set.
    if (empty($keywords) && is_null($pageUrl)) {
        throw new \InvalidArgumentException(
            'At least one of keywords or page URL is required, but neither was specified.'
        );
    }

    // Specify the optional arguments of the request as a keywordSeed, urlSeed,
    // or keywordAndUrlSeed.
    $requestOptionalArgs = [];
    if (empty($keywords)) {
        // Only page URL was specified, so use a UrlSeed.
        $requestOptionalArgs['url_seed'] = new UrlSeed(['url' => $pageUrl]);
    } elseif (is_null($pageUrl)) {
        // Only keywords were specified, so use a KeywordSeed.
        $requestOptionalArgs['keyword_seed'] = new KeywordSeed(['keywords' => $keywords]);
    } else {
        // Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
        $requestOptionalArgs['keyword_and_url_seed'] =
            new KeywordAndUrlSeed(['url' => $pageUrl, 'keywords' => $keywords]);
    }

    // Create a list of geo target constants based on the resource name of specified location
    // IDs.
    $geoTargetConstants =  array_map(function ($locationId) {
        return ResourceNames::forGeoTargetConstant($locationId);
    }, $locationIds);

    // Generate keyword ideas based on the specified parameters.
    $response = $keywordPlanIdeaServiceClient->generateKeywordIdeas(
        new GenerateKeywordIdeasRequest([
            // Set the language resource using the provided language ID.
            'language' => ResourceNames::forLanguageConstant($languageId),
            'customer_id' => $customerId,
            // Add the resource name of each location ID to the request.
            'geo_target_constants' => $geoTargetConstants,
            // Set the network. To restrict to only Google Search, change the parameter below to
            // KeywordPlanNetwork::GOOGLE_SEARCH.
            'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH_AND_PARTNERS
        ] + $requestOptionalArgs)
    );

    // Iterate over the results and print its detail.
    foreach ($response->iterateAllElements() as $result) {
        /** @var GenerateKeywordIdeaResult $result */
        // Note that the competition printed below is enum value.
        // For example, a value of 2 will be returned when the competition is 'LOW'.
        // A mapping of enum names to values can be found at KeywordPlanCompetitionLevel.php.
        printf(
            "Keyword idea text '%s' has %d average monthly searches and competition as %d.%s",
            $result->getText(),
            is_null($result->getKeywordIdeaMetrics()) ?
                0 : $result->getKeywordIdeaMetrics()->getAvgMonthlySearches(),
            is_null($result->getKeywordIdeaMetrics()) ?
                0 : $result->getKeywordIdeaMetrics()->getCompetition(),
            PHP_EOL
        );
    }
}
      

Python

def main(
    client, customer_id, location_ids, language_id, keyword_texts, page_url
):
    keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
    keyword_competition_level_enum = (
        client.enums.KeywordPlanCompetitionLevelEnum
    )
    keyword_plan_network = (
        client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH_AND_PARTNERS
    )
    location_rns = map_locations_ids_to_resource_names(client, location_ids)
    language_rn = client.get_service("GoogleAdsService").language_constant_path(
        language_id
    )

    # Either keywords or a page_url are required to generate keyword ideas
    # so this raises an error if neither are provided.
    if not (keyword_texts or page_url):
        raise ValueError(
            "At least one of keywords or page URL is required, "
            "but neither was specified."
        )

    # Only one of the fields "url_seed", "keyword_seed", or
    # "keyword_and_url_seed" can be set on the request, depending on whether
    # keywords, a page_url or both were passed to this function.
    request = client.get_type("GenerateKeywordIdeasRequest")
    request.customer_id = customer_id
    request.language = language_rn
    request.geo_target_constants = location_rns
    request.include_adult_keywords = False
    request.keyword_plan_network = keyword_plan_network

    # To generate keyword ideas with only a page_url and no keywords we need
    # to initialize a UrlSeed object with the page_url as the "url" field.
    if not keyword_texts and page_url:
        request.url_seed.url = page_url

    # To generate keyword ideas with only a list of keywords and no page_url
    # we need to initialize a KeywordSeed object and set the "keywords" field
    # to be a list of StringValue objects.
    if keyword_texts and not page_url:
        request.keyword_seed.keywords.extend(keyword_texts)

    # To generate keyword ideas using both a list of keywords and a page_url we
    # need to initialize a KeywordAndUrlSeed object, setting both the "url" and
    # "keywords" fields.
    if keyword_texts and page_url:
        request.keyword_and_url_seed.url = page_url
        request.keyword_and_url_seed.keywords.extend(keyword_texts)

    keyword_ideas = keyword_plan_idea_service.generate_keyword_ideas(
        request=request
    )

    for idea in keyword_ideas:
        competition_value = idea.keyword_idea_metrics.competition.name
        print(
            f'Keyword idea text "{idea.text}" has '
            f'"{idea.keyword_idea_metrics.avg_monthly_searches}" '
            f'average monthly searches and "{competition_value}" '
            "competition.\n"
        )
      

Ruby

def generate_keyword_ideas(customer_id, location_ids, language_id, keywords,
    page_url)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Make sure that keywords and/or page URL were specified. The request must
  # have exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
  if keywords.reject {|k| k.nil?}.empty? && page_url.nil?
    raise "At least one of keywords or page URL is required."
  end

  kp_idea_service = client.service.keyword_plan_idea

  options_hash = if keywords.empty?
                   seed = client.resource.url_seed do |seed|
                     seed.url = page_url
                   end
                   {url_seed: seed}
                 elsif page_url.nil?
                   seed = client.resource.keyword_seed do |seed|
                     keywords.each do |keyword|
                       seed.keywords << keyword
                     end
                   end
                   {keyword_seed: seed}
                 else
                   seed = client.resource.keyword_and_url_seed do |seed|
                     seed.url = page_url
                     keywords.each do |keyword|
                       seed.keywords << keyword
                     end
                   end
                   {keyword_and_url_seed: seed}
                 end

  geo_target_constants = location_ids.map do |location_id|
    client.path.geo_target_constant(location_id)
  end

  include_adult_keywords = true

  response = kp_idea_service.generate_keyword_ideas(
    customer_id: customer_id,
    language: client.path.language_constant(language_id),
    geo_target_constants: geo_target_constants,
    include_adult_keywords: include_adult_keywords,
    # To restrict to only Google Search, change the parameter below to
    # :GOOGLE_SEARCH
    keyword_plan_network: :GOOGLE_SEARCH_AND_PARTNERS,
    **options_hash
  )

  response.each do |result|
    monthly_searches = if result.keyword_idea_metrics.nil?
                         0
                       else
                         result.keyword_idea_metrics.avg_monthly_searches
                       end
    competition = if result.keyword_idea_metrics.nil?
                    :UNSPECIFIED
                  else
                    result.keyword_idea_metrics.competition
                  end
    puts "Keyword idea text #{result.text} has #{monthly_searches} average " +
        "monthly searches and competition as #{competition}."
  end
end
      

Perl

sub generate_keyword_ideas {
  my (
    $api_client,  $customer_id,   $location_ids,
    $language_id, $keyword_texts, $page_url
  ) = @_;

  # Make sure that keywords and/or page URL were specified. The request must have
  # exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set.
  if (not scalar @$keyword_texts and not $page_url) {
    die "At least one of keywords or page URL is required, " .
      "but neither was specified.";
  }

  # Specify the optional arguments of the request as a keywordSeed, urlSeed,
  # or keywordAndUrlSeed.
  my $request_option_args = {};
  if (!scalar @$keyword_texts) {
    # Only page URL was specified, so use a UrlSeed.
    $request_option_args->{urlSeed} =
      Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::UrlSeed->
      new({
        url => $page_url
      });
  } elsif (not $page_url) {
    # Only keywords were specified, so use a KeywordSeed.
    $request_option_args->{keywordSeed} =
      Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::KeywordSeed
      ->new({
        keywords => $keyword_texts
      });
  } else {
    # Both page URL and keywords were specified, so use a KeywordAndUrlSeed.
    $request_option_args->{keywordAndUrlSeed} =
      Google::Ads::GoogleAds::V16::Services::KeywordPlanIdeaService::KeywordAndUrlSeed
      ->new({
        url      => $page_url,
        keywords => $keyword_texts
      });
  }

  # Create a list of geo target constants based on the resource name of specified
  # location IDs.
  my $geo_target_constants = [
    map (
      Google::Ads::GoogleAds::V16::Utils::ResourceNames::geo_target_constant(
        $_),
      @$location_ids)];

  # Generate keyword ideas based on the specified parameters.
  my $keyword_ideas_response =
    $api_client->KeywordPlanIdeaService()->generate_keyword_ideas({
      customerId => $customer_id,
      # Set the language resource using the provided language ID.
      language =>
        Google::Ads::GoogleAds::V16::Utils::ResourceNames::language_constant(
        $language_id),
      # Add the resource name of each location ID to the request.
      geoTargetConstants => $geo_target_constants,
      # Set the network. To restrict to only Google Search, change the parameter below
      # to GOOGLE_SEARCH.
      keywordPlanNetwork => GOOGLE_SEARCH_AND_PARTNERS,
      %$request_option_args
    });

  # Iterate over the results and print its detail.
  foreach my $result (@{$keyword_ideas_response->{results}}) {
    printf "Keyword idea text '%s' has %d average monthly searches " .
      "and '%s' competition.\n", $result->{text},
      $result->{keywordIdeaMetrics}{avgMonthlySearches}
      ? $result->{keywordIdeaMetrics}{avgMonthlySearches}
      : 0,
      $result->{keywordIdeaMetrics}{competition}
      ? $result->{keywordIdeaMetrics}{competition}
      : "undef";
  }

  return 1;
}
      

映射到界面

KeywordPlanIdeaService.GenerateKeywordIdeas 在界面中的关键字规划工具中具有类似的功能。

关键字规划师界面 Google Ads API
输入关键字和网址
适用地区 GenerateKeywordIdeasRequest.geo_target_constants
成人关键字 GenerateKeywordIdeasRequest.include_adult_keywords
语言 GenerateKeywordIdeasRequest.language
搜索网络 GenerateKeywordIdeasRequest.keyword_plan_network
优化关键字 GenerateKeywordIdeasRequest.keyword_annotation
日期范围 GenerateKeywordIdeasRequest.historical_metrics_options
结果:关键字 GenerateKeywordIdeaResult.text
结果:指标 GenerateKeywordIdeaResult.keyword_idea_metrics