借助 KeywordPlanIdeaService
,您可以搜索与 Google 搜索广告系列相关的新关键字,或查找关键字的历史指标。
生成创意
使用 为广告系列生成关键字提示
KeywordPlanIdeaService.GenerateKeywordIdeas
。
您可以提供关键字和网址种子来生成创意。设置地理位置、语言和广告网络设置等定位参数,以缩小搜索范围。系统会返回搜索量数据等历史统计信息,以帮助您确定是否要将这些关键字用于广告系列。对于熟悉 Google Ads 界面的用户,这与关键字规划工具类似。
您可以通过多种方式创建用于生成新关键字的种子:
对于描述您所宣传的产品或服务的字词或词组, 请使用
KeywordSeed
。这可能是常规类型 您定位的业务对象,例如管道工,或者这个广告可以是产品或 所提供的服务,例如排水管清洁。如需与您的业务相关的网页或整个网站的网址,请使用
UrlSeed
。网址种子仅定位 网址。如果没有命中项,搜索范围会自动扩大到同一网域中的网页。对于网址种子,超链接中的内容不会用于生成关键字提示。
对于关键字种子和网址种子,请使用
KeywordAndUrlSeed
。使用
KeywordAndUrlSeed
可以产生更多的关键字建议,因为 相比之下,只有UrlSeed
。对于整个网站,请使用
SiteSeed
。给定顶级域名(例如www.example.com
),网站种子会根据公开信息生成多达 25 万个关键字创意。
要缩小定位范围,您可以:
- 设置语言
GenerateKeywordIdeasRequest.language
。 - 使用
GenerateKeywordIdeasRequest.geo_target_constants
设置位置。 - 使用
GenerateKeywordIdeasRequest.keyword_plan_network
设置网络。 - 设置是否包括符合以下条件的成人关键字:
GenerateKeywordIdeasRequest.include_adult_keywords
。 - 使用
GenerateKeywordIdeasRequest.keyword_annotation
优化关键字。 - 设置日期范围
GenerateKeywordIdeasRequest.historical_metrics_options
。
响应中的结果集支持分页。
系统会返回参考提示以及历史指标,您可以使用这些指标来过滤列表 才能将其用于预测例如,您可能只想定位到 以尽可能扩大广告系列的覆盖面,或者, 仅定位较高的竞争得分来提升您的知名度。
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long languageId, List<Long> locationIds, List<String> keywords, @Nullable String pageUrl) { try (KeywordPlanIdeaServiceClient keywordPlanServiceClient = googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) { GenerateKeywordIdeasRequest.Builder requestBuilder = GenerateKeywordIdeasRequest.newBuilder() .setCustomerId(Long.toString(customerId)) // Sets the language resource using the provided language ID. .setLanguage(ResourceNames.languageConstant(languageId)) // Sets the network. To restrict to only Google Search, change the parameter below to // KeywordPlanNetwork.GOOGLE_SEARCH. .setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH_AND_PARTNERS); // Adds the resource name of each location ID to the request. for (Long locationId : locationIds) { requestBuilder.addGeoTargetConstants(ResourceNames.geoTargetConstant(locationId)); } // Makes sure that keywords and/or page URL were specified. The request must have exactly one // of urlSeed, keywordSeed, or keywordAndUrlSeed set. if (keywords.isEmpty() && pageUrl == null) { throw new IllegalArgumentException( "At least one of keywords or page URL is required, but neither was specified."); } if (keywords.isEmpty()) { // Only page URL was specified, so use a UrlSeed. requestBuilder.getUrlSeedBuilder().setUrl(pageUrl); } else if (pageUrl == null) { // Only keywords were specified, so use a KeywordSeed. requestBuilder.getKeywordSeedBuilder().addAllKeywords(keywords); } else { // Both page URL and keywords were specified, so use a KeywordAndUrlSeed. requestBuilder.getKeywordAndUrlSeedBuilder().setUrl(pageUrl).addAllKeywords(keywords); } // Sends the keyword ideas request. GenerateKeywordIdeasPagedResponse response = keywordPlanServiceClient.generateKeywordIdeas(requestBuilder.build()); // Prints each result in the response. for (GenerateKeywordIdeaResult result : response.iterateAll()) { System.out.printf( "Keyword idea text '%s' has %d average monthly searches and '%s' competition.%n", result.getText(), result.getKeywordIdeaMetrics().getAvgMonthlySearches(), result.getKeywordIdeaMetrics().getCompetition()); } } }
C#
public void Run(GoogleAdsClient client, long customerId, long[] locationIds, long languageId, string[] keywordTexts, string pageUrl) { KeywordPlanIdeaServiceClient keywordPlanIdeaService = client.GetService(Services.V18.KeywordPlanIdeaService); // Make sure that keywords and/or page URL were specified. The request must have // exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set. if (keywordTexts.Length == 0 && string.IsNullOrEmpty(pageUrl)) { throw new ArgumentException("At least one of keywords or page URL is required, " + "but neither was specified."); } // Specify the optional arguments of the request as a keywordSeed, UrlSeed, // or KeywordAndUrlSeed. GenerateKeywordIdeasRequest request = new GenerateKeywordIdeasRequest() { CustomerId = customerId.ToString(), }; if (keywordTexts.Length == 0) { // Only page URL was specified, so use a UrlSeed. request.UrlSeed = new UrlSeed() { Url = pageUrl }; } else if (string.IsNullOrEmpty(pageUrl)) { // Only keywords were specified, so use a KeywordSeed. request.KeywordSeed = new KeywordSeed(); request.KeywordSeed.Keywords.AddRange(keywordTexts); } else { // Both page URL and keywords were specified, so use a KeywordAndUrlSeed. request.KeywordAndUrlSeed = new KeywordAndUrlSeed(); request.KeywordAndUrlSeed.Url = pageUrl; request.KeywordAndUrlSeed.Keywords.AddRange(keywordTexts); } // Create a list of geo target constants based on the resource name of specified // location IDs. foreach (long locationId in locationIds) { request.GeoTargetConstants.Add(ResourceNames.GeoTargetConstant(locationId)); } request.Language = ResourceNames.LanguageConstant(languageId); // Set the network. To restrict to only Google Search, change the parameter below to // KeywordPlanNetwork.GoogleSearch. request.KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearchAndPartners; try { // Generate keyword ideas based on the specified parameters. var response = keywordPlanIdeaService.GenerateKeywordIdeas(request); // Iterate over the results and print its detail. foreach (GenerateKeywordIdeaResult result in response) { KeywordPlanHistoricalMetrics metrics = result.KeywordIdeaMetrics; Console.WriteLine($"Keyword idea text '{result.Text}' has " + $"{metrics.AvgMonthlySearches} average monthly searches and competition " + $"is {metrics.Competition}."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, array $locationIds, int $languageId, array $keywords, ?string $pageUrl ) { $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient(); // Make sure that keywords and/or page URL were specified. The request must have exactly one // of urlSeed, keywordSeed, or keywordAndUrlSeed set. if (empty($keywords) && is_null($pageUrl)) { throw new \InvalidArgumentException( 'At least one of keywords or page URL is required, but neither was specified.' ); } // Specify the optional arguments of the request as a keywordSeed, urlSeed, // or keywordAndUrlSeed. $requestOptionalArgs = []; if (empty($keywords)) { // Only page URL was specified, so use a UrlSeed. $requestOptionalArgs['url_seed'] = new UrlSeed(['url' => $pageUrl]); } elseif (is_null($pageUrl)) { // Only keywords were specified, so use a KeywordSeed. $requestOptionalArgs['keyword_seed'] = new KeywordSeed(['keywords' => $keywords]); } else { // Both page URL and keywords were specified, so use a KeywordAndUrlSeed. $requestOptionalArgs['keyword_and_url_seed'] = new KeywordAndUrlSeed(['url' => $pageUrl, 'keywords' => $keywords]); } // Create a list of geo target constants based on the resource name of specified location // IDs. $geoTargetConstants = array_map(function ($locationId) { return ResourceNames::forGeoTargetConstant($locationId); }, $locationIds); // Generate keyword ideas based on the specified parameters. $response = $keywordPlanIdeaServiceClient->generateKeywordIdeas( new GenerateKeywordIdeasRequest([ // Set the language resource using the provided language ID. 'language' => ResourceNames::forLanguageConstant($languageId), 'customer_id' => $customerId, // Add the resource name of each location ID to the request. 'geo_target_constants' => $geoTargetConstants, // Set the network. To restrict to only Google Search, change the parameter below to // KeywordPlanNetwork::GOOGLE_SEARCH. 'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH_AND_PARTNERS ] + $requestOptionalArgs) ); // Iterate over the results and print its detail. foreach ($response->iterateAllElements() as $result) { /** @var GenerateKeywordIdeaResult $result */ // Note that the competition printed below is enum value. // For example, a value of 2 will be returned when the competition is 'LOW'. // A mapping of enum names to values can be found at KeywordPlanCompetitionLevel.php. printf( "Keyword idea text '%s' has %d average monthly searches and competition as %d.%s", $result->getText(), is_null($result->getKeywordIdeaMetrics()) ? 0 : $result->getKeywordIdeaMetrics()->getAvgMonthlySearches(), is_null($result->getKeywordIdeaMetrics()) ? 0 : $result->getKeywordIdeaMetrics()->getCompetition(), PHP_EOL ); } }
Python
def main( client, customer_id, location_ids, language_id, keyword_texts, page_url ): keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService") keyword_competition_level_enum = ( client.enums.KeywordPlanCompetitionLevelEnum ) keyword_plan_network = ( client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH_AND_PARTNERS ) location_rns = map_locations_ids_to_resource_names(client, location_ids) language_rn = client.get_service("GoogleAdsService").language_constant_path( language_id ) # Either keywords or a page_url are required to generate keyword ideas # so this raises an error if neither are provided. if not (keyword_texts or page_url): raise ValueError( "At least one of keywords or page URL is required, " "but neither was specified." ) # Only one of the fields "url_seed", "keyword_seed", or # "keyword_and_url_seed" can be set on the request, depending on whether # keywords, a page_url or both were passed to this function. request = client.get_type("GenerateKeywordIdeasRequest") request.customer_id = customer_id request.language = language_rn request.geo_target_constants = location_rns request.include_adult_keywords = False request.keyword_plan_network = keyword_plan_network # To generate keyword ideas with only a page_url and no keywords we need # to initialize a UrlSeed object with the page_url as the "url" field. if not keyword_texts and page_url: request.url_seed.url = page_url # To generate keyword ideas with only a list of keywords and no page_url # we need to initialize a KeywordSeed object and set the "keywords" field # to be a list of StringValue objects. if keyword_texts and not page_url: request.keyword_seed.keywords.extend(keyword_texts) # To generate keyword ideas using both a list of keywords and a page_url we # need to initialize a KeywordAndUrlSeed object, setting both the "url" and # "keywords" fields. if keyword_texts and page_url: request.keyword_and_url_seed.url = page_url request.keyword_and_url_seed.keywords.extend(keyword_texts) keyword_ideas = keyword_plan_idea_service.generate_keyword_ideas( request=request ) for idea in keyword_ideas: competition_value = idea.keyword_idea_metrics.competition.name print( f'Keyword idea text "{idea.text}" has ' f'"{idea.keyword_idea_metrics.avg_monthly_searches}" ' f'average monthly searches and "{competition_value}" ' "competition.\n" )
Ruby
def generate_keyword_ideas(customer_id, location_ids, language_id, keywords, page_url) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Make sure that keywords and/or page URL were specified. The request must # have exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set. if keywords.reject {|k| k.nil?}.empty? && page_url.nil? raise "At least one of keywords or page URL is required." end kp_idea_service = client.service.keyword_plan_idea options_hash = if keywords.empty? seed = client.resource.url_seed do |seed| seed.url = page_url end {url_seed: seed} elsif page_url.nil? seed = client.resource.keyword_seed do |seed| keywords.each do |keyword| seed.keywords << keyword end end {keyword_seed: seed} else seed = client.resource.keyword_and_url_seed do |seed| seed.url = page_url keywords.each do |keyword| seed.keywords << keyword end end {keyword_and_url_seed: seed} end geo_target_constants = location_ids.map do |location_id| client.path.geo_target_constant(location_id) end include_adult_keywords = true response = kp_idea_service.generate_keyword_ideas( customer_id: customer_id, language: client.path.language_constant(language_id), geo_target_constants: geo_target_constants, include_adult_keywords: include_adult_keywords, # To restrict to only Google Search, change the parameter below to # :GOOGLE_SEARCH keyword_plan_network: :GOOGLE_SEARCH_AND_PARTNERS, **options_hash ) response.each do |result| monthly_searches = if result.keyword_idea_metrics.nil? 0 else result.keyword_idea_metrics.avg_monthly_searches end competition = if result.keyword_idea_metrics.nil? :UNSPECIFIED else result.keyword_idea_metrics.competition end puts "Keyword idea text #{result.text} has #{monthly_searches} average " + "monthly searches and competition as #{competition}." end end
Perl
sub generate_keyword_ideas { my ( $api_client, $customer_id, $location_ids, $language_id, $keyword_texts, $page_url ) = @_; # Make sure that keywords and/or page URL were specified. The request must have # exactly one of urlSeed, keywordSeed, or keywordAndUrlSeed set. if (not scalar @$keyword_texts and not $page_url) { die "At least one of keywords or page URL is required, " . "but neither was specified."; } # Specify the optional arguments of the request as a keywordSeed, urlSeed, # or keywordAndUrlSeed. my $request_option_args = {}; if (!scalar @$keyword_texts) { # Only page URL was specified, so use a UrlSeed. $request_option_args->{urlSeed} = Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::UrlSeed-> new({ url => $page_url }); } elsif (not $page_url) { # Only keywords were specified, so use a KeywordSeed. $request_option_args->{keywordSeed} = Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::KeywordSeed ->new({ keywords => $keyword_texts }); } else { # Both page URL and keywords were specified, so use a KeywordAndUrlSeed. $request_option_args->{keywordAndUrlSeed} = Google::Ads::GoogleAds::V18::Services::KeywordPlanIdeaService::KeywordAndUrlSeed ->new({ url => $page_url, keywords => $keyword_texts }); } # Create a list of geo target constants based on the resource name of specified # location IDs. my $geo_target_constants = [ map ( Google::Ads::GoogleAds::V18::Utils::ResourceNames::geo_target_constant( $_), @$location_ids)]; # Generate keyword ideas based on the specified parameters. my $keyword_ideas_response = $api_client->KeywordPlanIdeaService()->generate_keyword_ideas({ customerId => $customer_id, # Set the language resource using the provided language ID. language => Google::Ads::GoogleAds::V18::Utils::ResourceNames::language_constant( $language_id), # Add the resource name of each location ID to the request. geoTargetConstants => $geo_target_constants, # Set the network. To restrict to only Google Search, change the parameter below # to GOOGLE_SEARCH. keywordPlanNetwork => GOOGLE_SEARCH_AND_PARTNERS, %$request_option_args }); # Iterate over the results and print its detail. foreach my $result (@{$keyword_ideas_response->{results}}) { printf "Keyword idea text '%s' has %d average monthly searches " . "and '%s' competition.\n", $result->{text}, $result->{keywordIdeaMetrics}{avgMonthlySearches} ? $result->{keywordIdeaMetrics}{avgMonthlySearches} : 0, $result->{keywordIdeaMetrics}{competition} ? $result->{keywordIdeaMetrics}{competition} : "undef"; } return 1; }
映射到界面
KeywordPlanIdeaService.GenerateKeywordIdeas
在用户界面的关键字规划师中具有类似的功能。