Exemption requests allow you to automatically submit review requests for keywords and ads that trigger policy violations.
This feature could be used, for example, when:
- Your ad contains some punctuation that's generally considered unconventional, but that follows standards within your industry.
- A keyword in your ad group contains medical terms, but you (or your users) believe your usage of the term adheres to Google Ads policies and warrants further review.
When you send a request to mutate (create & update) objects that have policy
violations, the API will throw GoogleAdsError
containing ErrorDetails back to you.
For policy violation-related errors, the ErrorDetails class will include
details regarding those errors in
policy_violation_details
or policy_finding_details
field, based on the types of objects you're trying to mutate:
| Ads | Keywords | |
|---|---|---|
| Policy violation information stored in: | policy_finding_details(an instance of PolicyFindingDetails) |
policy_violation_details(an instance of PolicyViolationDetails) |
| GoogleAdsError.error_code value is an instance of: | PolicyFindingError |
PolicyViolationError |
Therefore, the steps for sending an exemption request will be different based on the types of objects and the error details that are returned:
Code examples
The ErrorHandling folder of each client library
contains the following code example that shows how to use this feature: