自适应展示广告
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
自适应展示广告是根据一组素材资源（图片、标题、广告内容描述等）为 Google 展示广告网络生成的。
自适应展示广告的主要特点包括：
- 您可以上传素材资源，然后 Google 会使用机器学习模型来确定展示广告的最佳组合。
- 您可以为每种素材资源类型上传多个素材资源。Google 组合而成的广告能够自动调整尺寸、外观和格式，几乎可以适应任何可用的广告空间。
- 您可以将 Feed 附加到广告系列，以便将自适应展示广告与动态再营销功能搭配使用。
示例
根据本指南中稍后所示的示例，此类广告将如下所示：
其他资源
如需详细了解自适应展示广告，请查看以下帮助中心文章。
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-27。
[null,null,["最后更新时间 (UTC)：2025-08-27。"],[[["\u003cp\u003eResponsive display ads leverage Google's machine learning to automatically create ads in various formats and sizes across the Google Display Network, using assets like images, headlines, and descriptions provided by you.\u003c/p\u003e\n"],["\u003cp\u003eThese ads can be further enhanced with dynamic remarketing by attaching a feed to your campaigns.\u003c/p\u003e\n"],["\u003cp\u003eGoogle's automated system optimizes the combinations of your assets to best fit available ad spaces for improved performance.\u003c/p\u003e\n"],["\u003cp\u003eExisting users of Responsive Display Ads can consider upgrading to Performance Max for potentially greater benefits.\u003c/p\u003e\n"]]],[],null,["# Responsive Display Ads\n\n| **Tip:** Already using Responsive display ads? See the benefits of [upgrading to Performance Max](/google-ads/api/performance-max/upgrade-overview).\n\nResponsive display ads are generated from a set of assets (images, headlines,\ndescriptions, etc.) for the Google Display Network.\n\nThe main features of [responsive\ndisplay ads](//support.google.com/google-ads/answer/6363750) are:\n\n- You can upload your assets and Google will use a machine learning model to determine the optimal combination to show ads.\n- Multiple assets can be uploaded per asset type. The ads that Google assembles automatically adjust their size, appearance, and format to fit just about any available ad space.\n- You can attach a feed to your campaigns to use responsive display ads with dynamic remarketing.\n\nExample\n-------\n\nHere's an example of what an ad like this might look like, based on the example\nshown later in the guide:\n\nAdditional resources\n--------------------\n\nTo learn more about responsive display ads, check out the following Help Center\narticles.\n\n- [About responsive display ads](//support.google.com/google-ads/answer/6363750)\n- [Create responsive display ads](//support.google.com/google-ads/answer/7005917)"]]
