获取出价结果模拟信息

出价模拟由模拟数据以及与其相关的时间范围、模拟数据类型、广告系列、广告组或条件等信息组成。模拟数据是一系列模拟点，可提供一个直方图，反映在给定时间范围内采用不同出价时预计会达到的效果。模拟点提供的信息取决于模拟数据的类型。

您可以通过 GAQL 查询检索任何出价模拟数据，只需从正确的资源（出价级别）中选择正确的模拟数据字段（模拟数据类型）即可。

广告系列模拟中的放大模拟修改方法

广告系列级模拟支持一种名为 SCALING 的特殊模拟修改方法。当 CampaignSimulation 采用修改方法 SCALING 时，它会显示如果按给定的放大修饰符放大所有关键字出价，会出现什么情况。例如，如果放大修饰符为 2.0，则表示将所有关键字出价翻倍后会出现什么情况。如需了解详情，请参阅介绍如何使用出价、预算和目标值模拟器估算广告效果的文章。

以下示例演示了如何检索并输出针对按 ID 过滤的给定广告组的任何条件可用的所有每次点击费用的出价类型模拟结果。

private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    // Creates a query that retrieves the ad group criterion CPC bid simulations.
    String query =
        String.format(
            "SELECT ad_group_criterion_simulation.ad_group_id, "
                + "ad_group_criterion_simulation.criterion_id, "
                + "ad_group_criterion_simulation.start_date, "
                + "ad_group_criterion_simulation.end_date, "
                + "ad_group_criterion_simulation.cpc_bid_point_list.points "
                + "FROM ad_group_criterion_simulation "
                + "WHERE ad_group_criterion_simulation.type = CPC_BID "
                + "AND ad_group_criterion_simulation.ad_group_id = %d",
            adGroupId);
    // Constructs the SearchGoogleAdsStreamRequest.
    SearchGoogleAdsStreamRequest request =
        SearchGoogleAdsStreamRequest.newBuilder()
            .setCustomerId(Long.toString(customerId))
            .setQuery(query)
            .build();

    // Issues the search stream request.
    ServerStream<SearchGoogleAdsStreamResponse> stream =
        googleAdsServiceClient.searchStreamCallable().call(request);

    // Iterates over all rows in all messages and prints the requested field values for
    // the ad group criterion CPC bid simulation in each row.
    for (SearchGoogleAdsStreamResponse response : stream) {
      for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
        AdGroupCriterionSimulation simulation = googleAdsRow.getAdGroupCriterionSimulation();
        System.out.printf(
            "Found ad group criterion CPC bid simulation for ad group ID %d, "
                + "criterion ID %d, start date '%s', end date '%s', and points:%n",
            simulation.getAdGroupId(),
            simulation.getCriterionId(),
            simulation.getStartDate(),
            simulation.getEndDate());
        for (CpcBidSimulationPoint point : simulation.getCpcBidPointList().getPointsList()) {
          System.out.printf(
              "  bid: %d => clicks: %d, cost: %d, impressions: %d, "
                  + "biddable conversions: %.2f, biddable conversions value: %.2f%s",
              point.getCpcBidMicros(),
              point.getClicks(),
              point.getCostMicros(),
              point.getImpressions(),
              point.getBiddableConversions(),
              point.getBiddableConversions());
        }
      }
    }
  }
}
GetAdGroupCriterionCpcBidSimulations.java
      

public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
    // Get the GoogleAdsService.
    GoogleAdsServiceClient googleAdsService =
        client.GetService(Services.V18.GoogleAdsService);

    try
    {
        // Creates a query that retrieves the ad group criterion CPC bid simulations.
        string query = $@"
            SELECT
                ad_group_criterion_simulation.ad_group_id,
                ad_group_criterion_simulation.criterion_id,
                ad_group_criterion_simulation.start_date,
                ad_group_criterion_simulation.end_date,
                ad_group_criterion_simulation.cpc_bid_point_list.points
            FROM
                ad_group_criterion_simulation
            WHERE
                ad_group_criterion_simulation.type = CPC_BID AND
                ad_group_criterion_simulation.ad_group_id = {adGroupId}";

        // Issue a search stream request.
        googleAdsService.SearchStream(customerId.ToString(), query,
            delegate (SearchGoogleAdsStreamResponse response)
            {
                // Iterates over all rows in all messages and prints the requested field
                // values for the ad group criterion CPC bid simulation in each row.
                foreach (GoogleAdsRow googleAdsRow in response.Results)
                {
                    AdGroupCriterionSimulation simulation =
                        googleAdsRow.AdGroupCriterionSimulation;

                    Console.WriteLine("Found ad group criterion CPC bid simulation for " +
                        $"ad group ID {simulation.AdGroupId}, " +
                        $"criterion ID {simulation.CriterionId}, " +
                        $"start date {simulation.StartDate}, " +
                        $"end date {simulation.EndDate}");

                    foreach (CpcBidSimulationPoint point in
                        simulation.CpcBidPointList.Points)
                    {
                        Console.WriteLine($"\tbid: {point.CpcBidMicros} => " +
                            $"clicks: {point.Clicks}, " +
                            $"cost: {point.CostMicros}, " +
                            $"impressions: {point.Impressions}, " +
                            $"biddable conversions: {point.BiddableConversions}, " +
                            "biddable conversions value: " +
                            $"{point.BiddableConversionsValue}");
                    }

                    Console.WriteLine();
                }
            }
        );
    }
GetAdGroupCriterionCpcBidSimulations.cs
      

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId
) {
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();

    // Creates a query that retrieves the ad group criterion CPC bid simulations.
    $query = sprintf(
        'SELECT ad_group_criterion_simulation.ad_group_id, ' .
        'ad_group_criterion_simulation.criterion_id, ' .
        'ad_group_criterion_simulation.start_date, ' .
        'ad_group_criterion_simulation.end_date, ' .
        'ad_group_criterion_simulation.cpc_bid_point_list.points ' .
        'FROM ad_group_criterion_simulation ' .
        'WHERE ad_group_criterion_simulation.type = CPC_BID ' .
        'AND ad_group_criterion_simulation.ad_group_id = %d',
        $adGroupId
    );

    // Issues a search stream request.
    /** @var GoogleAdsServerStreamDecorator $stream */
    $stream = $googleAdsServiceClient->searchStream(
        SearchGoogleAdsStreamRequest::build($customerId, $query)
    );

    // Iterates over all rows in all messages and prints the requested field values for
    // the ad group criterion CPC bid simulation in each row.
    foreach ($stream->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        $simulation = $googleAdsRow->getAdGroupCriterionSimulation();
        printf(
            'Found ad group criterion CPC bid simulation for ad group ID %d, ' .
            'criterion ID %d, start date "%s", end date "%s", and points:%s',
            $simulation->getAdGroupId(),
            $simulation->getCriterionId(),
            $simulation->getStartDate(),
            $simulation->getEndDate(),
            PHP_EOL
        );
        foreach ($simulation->getCpcBidPointList()->getPoints() as $point) {
            /** @var CpcBidSimulationPoint $point */
            printf(
                '  bid: %d => clicks: %d, cost: %d, impressions: %d, ' .
                'biddable conversions: %.2f, biddable conversions value: %.2f%s',
                $point->getCpcBidMicros(),
                $point->getClicks(),
                $point->getCostMicros(),
                $point->getImpressions(),
                $point->getBiddableConversions(),
                $point->getBiddableConversionsValue(),
                PHP_EOL
            );
        }

        print PHP_EOL;
    }
}
GetAdGroupCriterionCpcBidSimulations.php
      

def main(client, customer_id, ad_group_id):
    googleads_service = client.get_service("GoogleAdsService")

    query = f"""
        SELECT
          ad_group_criterion_simulation.ad_group_id,
          ad_group_criterion_simulation.criterion_id,
          ad_group_criterion_simulation.start_date,
          ad_group_criterion_simulation.end_date,
          ad_group_criterion_simulation.cpc_bid_point_list.points
        FROM ad_group_criterion_simulation
        WHERE
          ad_group_criterion_simulation.type = CPC_BID
          AND ad_group_criterion_simulation.ad_group_id = {ad_group_id}"""

    # Issues a search request using streaming.
    stream = googleads_service.search_stream(
        customer_id=customer_id, query=query
    )

    # Iterates over all rows in all messages and prints the requested field
    # values for the ad group criterion CPC bid simulation in each row.
    for batch in stream:
        for row in batch.results:
            simulation = row.ad_group_criterion_simulation

            print(
                "found ad group criterion CPC bid simulation for "
                f"ad group ID {simulation.ad_group_id}, "
                f"criterion ID {simulation.criterion_id}, "
                f"start date {simulation.start_date}, "
                f"end date {simulation.end_date}"
            )

            for point in simulation.cpc_bid_point_list.points:
                print(
                    f"\tbid: {point.cpc_bid_micros} => "
                    f"clicks: {point.clicks}",
                    f"cost: {point.cost_micros}, "
                    f"impressions: {point.impressions},"
                    "biddable conversions: "
                    f"{point.biddable_conversions},"
                    f"biddable conversions value: "
                    f"{point.biddable_conversions_value}",
                )

            print()
get_ad_group_criterion_cpc_bid_simulations.py
      

def get_ad_group_criterion_cpc_bid_simulations(customer_id, ad_group_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  query = <<~QUERY
    SELECT ad_group_criterion_simulation.ad_group_id,
           ad_group_criterion_simulation.criterion_id,
           ad_group_criterion_simulation.start_date,
           ad_group_criterion_simulation.end_date,
           ad_group_criterion_simulation.cpc_bid_point_list.points
    FROM ad_group_criterion_simulation
    WHERE ad_group_criterion_simulation.type = CPC_BID 
    AND ad_group_criterion_simulation.ad_group_id = #{ad_group_id}
  QUERY

  responses = client.service.google_ads.search_stream(
    customer_id: customer_id,
    query: query,
  )

  responses.each do |response|
    response.results.each do |row|
      simulation = row.ad_group_criterion_simulation

      puts "Found ad group criterion CPC bid simulation for " \
      "ad group ID #{simulation.ad_group_id}, " \
      "criterion ID #{simulation.criterion_id}, " \
      "start date '#{simulation.start_date}', " \
      "end date '#{simulation.end_date}', and points:"

      simulation.cpc_bid_point_list.points.each do |point|
        puts "  bid: #{point.cpc_bid_micros} => " \
        "clicks: #{point.clicks}, " \
        "cost: #{point.cost_micros}, " \
        "impressions: #{point.impressions}, " \
        "biddable conversions: #{point.biddable_conversions.round(2)}, " \
        "biddable conversions value: #{point.biddable_conversions_value.round(2)}"
      end
    end
  end
end
get_ad_group_criterion_cpc_bid_simulations.rb
      

sub get_ad_group_criterion_cpc_bid_simulations {
  my ($api_client, $customer_id, $ad_group_id) = @_;

  # Create a query that retrieves the ad group criterion CPC bid simulations.
  my $search_query =
    "SELECT ad_group_criterion_simulation.ad_group_id, " .
    "ad_group_criterion_simulation.criterion_id, " .
    "ad_group_criterion_simulation.start_date, " .
    "ad_group_criterion_simulation.end_date, " .
    "ad_group_criterion_simulation.cpc_bid_point_list.points " .
    "FROM ad_group_criterion_simulation " .
    "WHERE ad_group_criterion_simulation.type = CPC_BID " .
    "AND ad_group_criterion_simulation.ad_group_id = $ad_group_id";

  my $search_stream_request =
    Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
    ->new({
      customerId => $customer_id,
      query      => $search_query
    });

  # Get the GoogleAdsService.
  my $google_ads_service = $api_client->GoogleAdsService();

  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $google_ads_service,
      request => $search_stream_request
    });

  # Issue a search stream request, iterate over all rows in all messages and
  # print the requested field values for the ad group criterion CPC bid
  # simulation in each row.
  $search_stream_handler->process_contents(
    sub {
      my $google_ads_row = shift;
      my $simulation     = $google_ads_row->{adGroupCriterionSimulation};

      printf
        "Found ad group criterion CPC bid simulation for ad group ID %d, " .
        "criterion ID %d, start date '%s', end date '%s', and points:\n",
        $simulation->{adGroupId}, $simulation->{criterionId},
        $simulation->{startDate}, $simulation->{endDate};

      foreach my $point (@{$simulation->{cpcBidPointList}{points}}) {
        printf "  bid: %d => clicks: %d, cost: %d, impressions: %d, " .
          "biddable conversions: %.2f, biddable conversions value: %.2f\n",
          $point->{cpcBidMicros},
          $point->{clicks},
          $point->{costMicros},
          $point->{impressions},
          $point->{biddableConversions},
          $point->{biddableConversionsValue};
      }
    });

  return 1;
}
get_ad_group_criterion_cpc_bid_simulations.pl