报告

就像在其他广告系列类型上一样，您可以使用 GoogleAdsService.SearchStream 检索应用广告系列的属性和 / 或效果指标。

应用广告系列在过去 30 天内的展示次数和点击次数

下面的查询会检索所有应用广告系列在过去 30 天内按日期细分的展示次数和点击次数。

SELECT
  campaign.id,
  campaign.name,
  campaign.advertising_channel_type,
  campaign.advertising_channel_sub_type,
  campaign.app_campaign_setting.app_id,
  campaign.app_campaign_setting.app_store,
  campaign.app_campaign_setting.bidding_strategy_goal_type,
  segments.date,
  metrics.impressions,
  metrics.clicks
FROM campaign
WHERE
  campaign.advertising_channel_type = 'MULTI_CHANNEL'
  AND campaign.advertising_channel_sub_type IN
      ('APP_CAMPAIGN', 'APP_CAMPAIGN_FOR_ENGAGEMENT')
  AND segments.date DURING LAST_30_DAYS

按广告组名称排序的应用广告系列列表

以下查询将检索前 100 个应用广告系列（即使尚无任何指标可用），并按广告组名称对其进行排序。

SELECT
  ad_group.name,
  campaign.app_campaign_setting.app_id,
  campaign.app_campaign_setting.bidding_strategy_goal_type,
  campaign.app_campaign_setting.app_store
FROM ad_group
WHERE
  campaign.advertising_channel_type = 'MULTI_CHANNEL'
  AND campaign.advertising_channel_sub_type = 'APP_CAMPAIGN'
ORDER BY ad_group.name ASC
LIMIT 100

按转化次数排名前 10 的应用

如果发布商拥有多个应用，想要了解转化次数排名前 10 的应用，可以使用以下查询：

SELECT
  campaign.app_campaign_setting.app_id,
  metrics.all_conversions,
  metrics.view_through_conversions
FROM campaign
WHERE campaign.app_campaign_setting.app_id LIKE 'com.google.android.apps.%'
ORDER BY metrics.all_conversions DESC
LIMIT 10

详细了解应用转化和浏览型转化或转化跟踪数据。