预测指标提供
针对拟议或现有广告系列的估计效果指标 (KeywordForecastMetrics)。可用的预测指标取决于您支持的 API 版本和出价策略:
- v24 及更高版本:
clicks(点击次数):仅在使用ManualCpcBiddingStrategy或MaximizeClicksBiddingStrategy时返回。cost_micros(费用):预测的总费用(以微为单位)。average_cpc_micros(平均每次点击费用):仅在使用ManualCpcBiddingStrategy或MaximizeClicksBiddingStrategy且clicks > 0时返回。conversions(转化次数):仅在使用MaximizeConversionsBiddingStrategy时返回。average_cpa_micros(平均每次转化费用):仅在使用MaximizeConversionsBiddingStrategy时返回(计算方式为cost_micros / conversions)。
- v23 及更低版本:
- 除了
clicks、cost_micros、average_cpc_micros、conversions和average_cpa_micros(在所有出价 策略中返回)之外,KeywordForecastMetrics还 返回impressions(展示次数)、click_through_rate(点击率)和conversion_rate(转化率)。
- 除了
您可以尝试使用不同的广告系列配置,以优化这些指标中的每一个。预测功能会使用历史质量得分和点击率等数据来模拟预期效果。
通常,在通过 关键字构想发现候选关键字或使用 历史指标过滤现有关键字列表后,您可以使用预测指标,还可以选择按 广告组主题对这些关键字进行分组。虽然历史指标可以根据过去的搜索量缩小候选关键字的范围,但预测指标可以模拟未来的效果,以便您在更新投放广告系列之前优化出价、每日预算和定位条件。
生成指标
如需生成预测指标,请完成以下步骤:
- 构建一个
CampaignToForecast对象,用于表示 您要评估的广告系列配置、ForecastAdGroup对象 和出价策略。 - 使用该
CampaignToForecast和可选的forecast_period(其开始日期必须在未来 且结束日期必须在今天起一年内;如果省略,则默认为客户账号时区中的下周日至下周六)调用KeywordPlanIdeaService.GenerateKeywordForecastMetrics。 - 从
GenerateKeywordForecastMetricsResponse的campaign_forecast_metrics字段中读取广告系列级KeywordForecastMetrics。
创建要预测的广告系列
创建要预测的广告系列时,请注意以下提示:
- 根据广告素材相关性、产品
类别或每次点击费用等主题创建广告组(或使用
GenerateAdGroupThemes中的建议)。 - 在 v23 及更低版本 中,使用
CampaignToForecast.negative_keywords或ForecastAdGroup.negative_keywords添加常用否定关键字(例如,如果您 不是招聘人员,请排除关键字'jobs')。在 v24 及更高版本 中,negative_keywords已被移除。 - 使用与广告系列相关的账号。请勿使用不相关的账号进行预测。Google 会将质量得分和广告素材内容纳入预测因素。
- 如果广告系列与您账号中的其他内容无关,请使用新的干净账号进行预测。
- 使用不同的预测范围重复进行预测,以获得全面了解。
版本差异
在 v24 及更高版本 中,CampaignToForecast、ForecastAdGroup 和
KeywordForecastMetrics 与 v23 及
更低版本 相比,使用了简化的架构,如下表所示:
| 功能 | v24 及更高版本 | v23 及更低版本 |
|---|---|---|
| 广告组关键字 | ForecastAdGroup.keywords (repeated KeywordInfo) |
ForecastAdGroup.biddable_keywords (repeated BiddableKeyword) |
| 地理位置定位 | CampaignToForecast.geo_target_constants (repeated string 资源名称) |
CampaignToForecast.geo_modifiers(repeated CriterionBidModifier,带有可选的出价调节系数) |
| 搜索网络定位 | 未在 CampaignToForecast 上指定(默认为 Google 搜索) |
需要 CampaignToForecast.keyword_plan_network |
| 否定关键字 | CampaignToForecast 或 ForecastAdGroup 不支持 |
支持使用 CampaignToForecast.negative_keywords 和 ForecastAdGroup.negative_keywords |
| 广告组和关键字每次点击费用出价覆盖 | 仅在广告系列出价策略级别配置(ManualCpcBiddingStrategy.max_cpc_bid_micros 或 MaximizeClicksBiddingStrategy.max_cpc_bid_ceiling_micros) |
还可以按广告组 (ForecastAdGroup.max_cpc_bid_micros) 或按关键字 (BiddableKeyword.max_cpc_bid_micros) 替换 |
| 自定义预期转化率 | CampaignToForecast 不支持 |
可选的 CampaignToForecast.conversion_rate |
| 返回的预测指标 | clicks 和 average_cpc_micros(仅限每次点击费用人工出价或尽可能争取更多点击次数)、cost_micros、conversions 和 average_cpa_micros(仅限尽可能提高转化次数) |
返回所有出价策略中的 clicks、cost_micros、average_cpc_micros、conversions 和 average_cpa_micros,以及 impressions、click_through_rate 和 conversion_rate |
代码示例
以下代码示例向
KeywordPlanIdeaService.GenerateKeywordForecastMetrics发出请求。它使用广告组和关键字构建内嵌 CampaignToForecast,然后显示返回的 campaign_forecast_metrics。
Java
private void runExample(GoogleAdsClient googleAdsClient, Long customerId) { CampaignToForecast campaignToForecast = createCampaignToForecast(googleAdsClient); GenerateKeywordForecastMetricsRequest request = GenerateKeywordForecastMetricsRequest.newBuilder() .setCustomerId(String.valueOf(customerId)) .setCampaign(campaignToForecast) .setForecastPeriod( DateRange.newBuilder() // Sets the forecast start date to tomorrow. .setStartDate(new DateTime().plusDays(1).toString("yyyy-MM-dd")) // Sets the forecast end date to 30 days from today. .setEndDate(new DateTime().plusDays(30).toString("yyyy-MM-dd"))) .build(); try (KeywordPlanIdeaServiceClient keywordPlanIdeaServiceClient = googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) { GenerateKeywordForecastMetricsResponse response = keywordPlanIdeaServiceClient.generateKeywordForecastMetrics(request); KeywordForecastMetrics metrics = response.getCampaignForecastMetrics(); System.out.printf( "Estimated daily clicks: %s%n", metrics.hasClicks() ? metrics.getClicks() : null); System.out.printf( "Estimated average CPC (micros): %s%n", metrics.hasAverageCpcMicros() ? metrics.getAverageCpcMicros() : null); } } /** * Creates the campaign to forecast. A campaign to forecast lets you try out various * configurations and keywords to find the best optimization for your future campaigns. Once * you've found the best campaign configuration, create a serving campaign in your Google Ads * account with similar values and keywords. For more details, see: * * <p>https://support.google.com/google-ads/answer/3022575 */ private CampaignToForecast createCampaignToForecast(GoogleAdsClient googleAdsClient) { CampaignToForecast.Builder campaignToForecastBuilder = CampaignToForecast.newBuilder() .setBiddingStrategy( CampaignBiddingStrategy.newBuilder() .setManualCpcBiddingStrategy( ManualCpcBiddingStrategy.newBuilder().setMaxCpcBidMicros(1_000_000L))); // See https://developers.google.com/google-ads/api/reference/data/geotargets for the list of // geo target IDs. Geo target constant 2840 is for USA. campaignToForecastBuilder.addGeoTargetConstants(ResourceNames.geoTargetConstant(2840)); // See https://developers.google.com/google-ads/api/reference/data/codes-formats#languages for // the list of language criteria IDs. Language constant 1000 is for English. campaignToForecastBuilder.addLanguageConstants(ResourceNames.languageConstant(1000)); // Create forecast ad group based on themes such as creative relevance, product category, or // cost per click. ForecastAdGroup.Builder forecastAdGroupBuilder = ForecastAdGroup.newBuilder(); forecastAdGroupBuilder.addKeywords( KeywordInfo.newBuilder() .setText("mars cruise") .setMatchType(KeywordMatchType.BROAD)); forecastAdGroupBuilder.addKeywords( KeywordInfo.newBuilder() .setText("cheap cruise") .setMatchType(KeywordMatchType.PHRASE)); forecastAdGroupBuilder.addKeywords( KeywordInfo.newBuilder() .setText("jupiter cruise") .setMatchType(KeywordMatchType.BROAD)); campaignToForecastBuilder.addAdGroups(forecastAdGroupBuilder.build()); return campaignToForecastBuilder.build(); }
C#
public void Run(GoogleAdsClient client, long customerId) { CampaignToForecast campaignToForecast = CreateCampaignToForecast(); KeywordPlanIdeaServiceClient keywordPlanIdeaService = client.GetService(Services.V26.KeywordPlanIdeaService); GenerateKeywordForecastMetricsRequest request = new GenerateKeywordForecastMetricsRequest() { CustomerId = customerId.ToString(), Campaign = campaignToForecast, ForecastPeriod = new DateRange() { // Set the forecast start date to tomorrow. StartDate = DateTime.Now.AddDays(1).ToString("yyyy-MM-dd"), // Set the forecast end date to 30 days from today. EndDate = DateTime.Now.AddDays(30).ToString("yyyy-MM-dd"), } }; try { GenerateKeywordForecastMetricsResponse response = keywordPlanIdeaService.GenerateKeywordForecastMetrics(request); KeywordForecastMetrics metrics = response.CampaignForecastMetrics; Console.WriteLine($"Estimated daily clicks: {metrics.Clicks}."); Console.WriteLine($"Estimated average cpc (micros): {metrics.AverageCpcMicros}."); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } } /// <summary> /// Creates the campaign to forecast. A campaign to forecast lets you try out /// various configuration and keywords to find the best optimization for your /// future campaigns. Once you've found the best campaign configuration, /// create a serving campaign in your Google Ads account with similar values /// and keywords. For more details, see: /// https://support.google.com/google-ads/answer/3022575 /// </summary> private CampaignToForecast CreateCampaignToForecast() { CampaignToForecast campaignToForecast = new CampaignToForecast() { BiddingStrategy = new CampaignToForecast.Types.CampaignBiddingStrategy() { ManualCpcBiddingStrategy = new ManualCpcBiddingStrategy() { MaxCpcBidMicros = 1_000_000 } } }; // See https://developers.google.com/google-ads/api/reference/data/geotargets // for the list of geo target IDs. // Geo target constant 2840 is for USA. campaignToForecast.GeoTargetConstants.Add( ResourceNames.GeoTargetConstant(2840) ); // See https://developers.google.com/google-ads/api/reference/data/codes-formats#languages // for the list of language criteria IDs. // Language constant 1000 is for English. campaignToForecast.LanguageConstants.Add(ResourceNames.LanguageConstant(1000)); // Create forecast ad group based on themes such as creative relevance, product category, // or cost per click. ForecastAdGroup forecastAdGroup = new ForecastAdGroup(); KeywordInfo keyword1 = new KeywordInfo() { Text = "mars cruise", MatchType = KeywordMatchType.Broad }; forecastAdGroup.Keywords.Add(keyword1); KeywordInfo keyword2 = new KeywordInfo() { Text = "cheap cruise", MatchType = KeywordMatchType.Phrase }; forecastAdGroup.Keywords.Add(keyword2); KeywordInfo keyword3 = new KeywordInfo() { Text = "jupiter cruise", MatchType = KeywordMatchType.Exact }; forecastAdGroup.Keywords.Add(keyword3); campaignToForecast.AdGroups.Add(forecastAdGroup); return campaignToForecast; }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId ): void { $campaignToForecast = self::createCampaignToForecast(); $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient(); // Generates keyword forecast metrics based on the specified parameters. $response = $keywordPlanIdeaServiceClient->generateKeywordForecastMetrics( new GenerateKeywordForecastMetricsRequest([ 'customer_id' => $customerId, 'campaign' => $campaignToForecast, 'forecast_period' => new DateRange([ // Sets the forecast start date to tomorrow. 'start_date' => date('Ymd', strtotime('+1 day')), // Sets the forecast end date to 30 days from today. 'end_date' => date('Ymd', strtotime('+30 days')) ]) ]) ); $metrics = $response->getCampaignForecastMetrics(); printf( "Estimated daily clicks: %s%s", $metrics->hasClicks() ? sprintf("%.2f", $metrics->getClicks()) : "'none'", PHP_EOL ); printf( "Estimated daily impressions: %s%s", $metrics->hasImpressions() ? sprintf("%.2f", $metrics->getImpressions()) : "'none'", PHP_EOL ); printf( "Estimated average CPC (micros): %s%s", $metrics->hasAverageCpcMicros() ? sprintf("%d", $metrics->getAverageCpcMicros()) : "'none'", PHP_EOL ); } /** * Creates the campaign to forecast. A campaign to forecast lets you try out various * configurations and keywords to find the best optimization for your future campaigns. Once * you've found the best campaign configuration, create a serving campaign in your Google Ads * account with similar values and keywords. For more details, see: * * https://support.google.com/google-ads/answer/3022575 * * @return CampaignToForecast the created campaign to forecast */ private static function createCampaignToForecast(): CampaignToForecast { // Creates a campaign to forecast. $campaignToForecast = new CampaignToForecast([ 'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH, 'bidding_strategy' => new CampaignBiddingStrategy([ 'manual_cpc_bidding_strategy' => new ManualCpcBiddingStrategy([ 'max_cpc_bid_micros' => 1_000_000 ]) ]), // See https://developers.google.com/google-ads/api/reference/data/geotargets for the // list of geo target IDs. 'geo_modifiers' => [ new CriterionBidModifier([ // Geo target constant 2840 is for USA. 'geo_target_constant' => ResourceNames::forGeoTargetConstant(2840) ]) ], // See // https://developers.google.com/google-ads/api/reference/data/codes-formats#languages // for the list of language criteria IDs. Language constant 1000 is for English. 'language_constants' => [ResourceNames::forLanguageConstant(1000)], ]); // Creates forecast ad group based on themes such as creative relevance, product category, // or cost per click. $forecastAdGroup = new ForecastAdGroup([ 'biddable_keywords' => [ new BiddableKeyword([ 'max_cpc_bid_micros' => 2_500_000, 'keyword' => new KeywordInfo([ 'text' => 'mars cruise', 'match_type' => KeywordMatchType::BROAD ]) ]), new BiddableKeyword([ 'max_cpc_bid_micros' => 1_500_000, 'keyword' => new KeywordInfo([ 'text' => 'cheap cruise', 'match_type' => KeywordMatchType::PHRASE ]) ]), new BiddableKeyword([ 'max_cpc_bid_micros' => 1_990_000, 'keyword' => new KeywordInfo([ 'text' => 'jupiter cruise', 'match_type' => KeywordMatchType::BROAD ]) ]) ], 'negative_keywords' => [ new KeywordInfo([ 'text' => 'moon walk', 'match_type' => KeywordMatchType::BROAD ]) ] ]); $campaignToForecast->setAdGroups([$forecastAdGroup]); return $campaignToForecast; }
Python
def main(client: GoogleAdsClient, customer_id: str): """The main method that creates all necessary entities for the example. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. """ campaign_to_forecast: CampaignToForecast = create_campaign_to_forecast( client ) generate_forecast_metrics(client, customer_id, campaign_to_forecast) def create_campaign_to_forecast(client: GoogleAdsClient) -> CampaignToForecast: """Creates the campaign to forecast. A campaign to forecast lets you try out various configurations and keywords to find the best optimization for your future campaigns. Once you've found the best campaign configuration, create a serving campaign in your Google Ads account with similar values and keywords. For more details, see: https://support.google.com/google-ads/answer/3022575 Args: client: an initialized GoogleAdsClient instance. Returns: An CampaignToForecast instance. """ googleads_service: GoogleAdsServiceClient = client.get_service( "GoogleAdsService" ) # Create a campaign to forecast. campaign_to_forecast: CampaignToForecast = client.get_type( "CampaignToForecast" ) # Set the bidding strategy. campaign_to_forecast.bidding_strategy.manual_cpc_bidding_strategy.max_cpc_bid_micros = ( 1000000 ) # For the list of geo target IDs, see: # https://developers.google.com/google-ads/api/reference/data/geotargets # Geo target constant 2840 is for USA. campaign_to_forecast.geo_target_constants.append( googleads_service.geo_target_constant_path("2840") ) # For the list of language criteria IDs, see: # https://developers.google.com/google-ads/api/reference/data/codes-formats#languages # Language criteria 1000 is for English. campaign_to_forecast.language_constants.append( googleads_service.language_constant_path("1000") ) # Create forecast ad groups based on themes such as creative relevance, # product category, or cost per click. forecast_ad_group: ForecastAdGroup = client.get_type("ForecastAdGroup") # Create and configure three KeywordInfo instances. keyword_1: KeywordInfo = client.get_type("KeywordInfo") keyword_1.text = "mars cruise" keyword_1.match_type = client.enums.KeywordMatchTypeEnum.BROAD keyword_2: KeywordInfo = client.get_type("KeywordInfo") keyword_2.text = "cheap cruise" keyword_2.match_type = client.enums.KeywordMatchTypeEnum.PHRASE keyword_3: KeywordInfo = client.get_type("KeywordInfo") keyword_3.text = "cheap cruise" keyword_3.match_type = client.enums.KeywordMatchTypeEnum.EXACT # Add the keywords to the forecast ad group. forecast_ad_group.keywords.extend([keyword_1, keyword_2, keyword_3]) campaign_to_forecast.ad_groups.append(forecast_ad_group) return campaign_to_forecast def generate_forecast_metrics( client: GoogleAdsClient, customer_id: str, campaign_to_forecast: CampaignToForecast, ): """Generates forecast metrics and prints the results. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. campaign_to_forecast: a CampaignToForecast to generate metrics for. """ keyword_plan_idea_service: KeywordPlanIdeaServiceClient = ( client.get_service("KeywordPlanIdeaService") ) request: GenerateKeywordForecastMetricsRequest = client.get_type( "GenerateKeywordForecastMetricsRequest" ) request.customer_id = customer_id request.campaign = campaign_to_forecast # Set the forecast range. Repeat forecasts with different horizons to get a # holistic picture. # Set the forecast start date to tomorrow. tomorrow = datetime.now() + timedelta(days=1) request.forecast_period.start_date = tomorrow.strftime("%Y-%m-%d") # Set the forecast end date to 30 days from today. thirty_days_from_now = datetime.now() + timedelta(days=30) request.forecast_period.end_date = thirty_days_from_now.strftime("%Y-%m-%d") response: GenerateKeywordForecastMetricsResponse = ( keyword_plan_idea_service.generate_keyword_forecast_metrics( request=request ) ) metrics = response.campaign_forecast_metrics print(f"Estimated daily clicks: {metrics.clicks}") print(f"Estimated daily average CPC: {metrics.average_cpc_micros}")
Ruby
def generate_forecast_metrics(customer_id) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new campaign_to_forecast = create_campaign_to_forecast(client) # Generates forecast metrics and prints the results. keyword_plan_idea_service = client.service.keyword_plan_idea # Set the forecast range. Repeat forecasts with different horizons to get a # holistic picture. forecast_period = client.resource.date_range do |p| tomorrow = Date.today + 1 p.start_date = tomorrow.strftime("%Y-%m-%d") # Set the forecast end date to 30 days from today. thirty_days_from_now = Date.today + 30 p.end_date = thirty_days_from_now.strftime("%Y-%m-%d") end response = keyword_plan_idea_service.generate_keyword_forecast_metrics( customer_id: customer_id, campaign: campaign_to_forecast, forecast_period: forecast_period, ) metrics = response.campaign_forecast_metrics puts "Estimated daily clicks: #{metrics.clicks}" puts "Estimated daily impressions: #{metrics.impressions}" puts "Estimated daily average CPC: #{metrics.average_cpc_micros}" end def create_campaign_to_forecast(client) campaign_to_forecast = client.resource.campaign_to_forecast do |c| c.keyword_plan_network = :GOOGLE_SEARCH c.bidding_strategy = client.resource.campaign_bidding_strategy do |bs| bs.manual_cpc_bidding_strategy = client.resource.manual_cpc_bidding_strategy do |mbs| mbs.max_cpc_bid_micros = 1000000 end end criterion_bid_modifier = client.resource.criterion_bid_modifier # For the list of geo target IDs, see: # https://developers.google.com/google-ads/api/reference/data/geotargets # Geo target constant 2840 is for USA. criterion_bid_modifier.geo_target_constant = client.path.geo_target_constant("2840") c.geo_modifiers << criterion_bid_modifier # For the list of language criteria IDs, see: # https://developers.google.com/google-ads/api/reference/data/codes-formats#languages # Language criteria 1000 is for English. language_constant = client.path.language_constant("1000") # English c.language_constants << language_constant # Create forecast ad groups based on themes such as creative relevance, # product category, or cost per click. forecast_ad_group = client.resource.forecast_ad_group biddable_keyword_1 = client.resource.biddable_keyword do |bk| bk.max_cpc_bid_micros = 1500000 bk.keyword = client.resource.keyword_info do |k| k.text = "mars cruise" k.match_type = :BROAD end end biddable_keyword_2 = client.resource.biddable_keyword do |bk| bk.max_cpc_bid_micros = 2500000 bk.keyword = client.resource.keyword_info do |k| k.text = "cheap cruise" k.match_type = :PHRASE end end biddable_keyword_3 = client.resource.biddable_keyword do |bk| bk.max_cpc_bid_micros = 1990000 bk.keyword = client.resource.keyword_info do |k| k.text = "cheap cruise" k.match_type = :EXACT end end forecast_ad_group.biddable_keywords << biddable_keyword_1 forecast_ad_group.biddable_keywords << biddable_keyword_2 forecast_ad_group.biddable_keywords << biddable_keyword_3 # Create and configure a negative keyword, then add it to the forecast ad # group. negative_keyword = client.resource.keyword_info do |k| k.text = "moon walk" k.match_type = :BROAD end forecast_ad_group.negative_keywords << negative_keyword c.ad_groups << forecast_ad_group end return campaign_to_forecast end
Perl
sub generate_forecast_metrics { my ($api_client, $customer_id) = @_; my $campaign_to_forecast = create_campaign_to_forecast(); my $keyword_forecast_metrics_response = $api_client->KeywordPlanIdeaService()->generate_keyword_forecast_metrics({ customerId => $customer_id, campaign => $campaign_to_forecast, # Set the forecast range. Repeat forecasts with different horizons # to get a holistic picture. forecastPeriod => Google::Ads::GoogleAds::V26::Common::DateRange->new({ # Set the forecast start date to tomorrow. startDate => strftime("%Y-%m-%d", localtime(time + 60 * 60 * 24)), # Set the forecast end date to 30 days from today. endDate => strftime("%Y-%m-%d", localtime(time + 60 * 60 * 24 * 30))}) }); my $metrics = $keyword_forecast_metrics_response->{campaignForecastMetrics}; printf "Estimated daily clicks: %s.\n", defined $metrics->{clicks} ? $metrics->{clicks} : "undef"; printf "Estimated average cpc (micros): %s.\n\n", defined $metrics->{averageCpcMicros} ? $metrics->{averageCpcMicros} : "undef"; return 1; } # Creates the campaign to forecast. A campaign to forecast lets you try out # various configuration and keywords to find the best optimization for your # future campaigns. Once you've found the best campaign configuration, # create a serving campaign in your Google Ads account with similar values # and keywords. For more details, see: # https://support.google.com/google-ads/answer/3022575 sub create_campaign_to_forecast { my ($api_client) = @_; # Create a campaign to forecast. my $campaign_to_forecast = Google::Ads::GoogleAds::V26::Services::KeywordPlanIdeaService::CampaignToForecast ->new(); # Set the bidding strategy. $campaign_to_forecast->{biddingStrategy}->{manualCpcBiddingStrategy} = Google::Ads::GoogleAds::V26::Services::KeywordPlanIdeaService::ManualCpcBiddingStrategy ->new({maxCpcBidMicros => 1000000}); # See https://developers.google.com/google-ads/api/reference/data/geotargets # for the list of geo target IDs. # Geo target constant 2840 is for USA. $campaign_to_forecast->{geoTargetConstants} = [ Google::Ads::GoogleAds::V26::Utils::ResourceNames::geo_target_constant( 2840)]; # See https://developers.google.com/google-ads/api/reference/data/codes-formats#languages # for the list of language criteria IDs. $campaign_to_forecast->{languageConstants} = [ # Language criteria 1000 is for English. Google::Ads::GoogleAds::V26::Utils::ResourceNames::language_constant(1000)]; # Create forecast ad groups based on themes such as creative relevance, # product category, or cost per click. $campaign_to_forecast->{adGroups} = [ Google::Ads::GoogleAds::V26::Services::KeywordPlanIdeaService::ForecastAdGroup ->new({ keywords => [ Google::Ads::GoogleAds::V26::Common::KeywordInfo->new({ text => "mars cruise", matchType => 'BROAD' } ), Google::Ads::GoogleAds::V26::Common::KeywordInfo->new({ text => "cheap cruise", matchType => 'PHRASE' } ), Google::Ads::GoogleAds::V26::Common::KeywordInfo->new({ text => "jupiter cruise", matchType => 'EXACT' })]})]; return $campaign_to_forecast; }
curl
映射到界面
下表将
KeywordPlanIdeaService.GenerateKeywordForecastMetrics
参数映射到 Google Ads 界面中的关键字规划工具:
| 界面中的关键字规划工具 | Google Ads API |
|---|---|
| 输入关键字 |
|
| 地理位置 |
|
| 语言 | CampaignToForecast.language_constants |
| 每日预算 | |
| 每次点击费用出价 | |
| 日期范围 | GenerateKeywordForecastMetricsRequest.forecast_period |