--- v17/resources/campaign.proto 2024-06-05 23:17:09.000000000 +0000 +++ v17-1/resources/campaign.proto 2024-08-06 12:40:18.000000000 +0000 @@ -1,691 +1,721 @@ // Copyright 2024 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; package google.ads.googleads.v17.resources; import "google/ads/googleads/v17/common/bidding.proto"; import "google/ads/googleads/v17/common/custom_parameter.proto"; import "google/ads/googleads/v17/common/frequency_cap.proto"; import "google/ads/googleads/v17/common/real_time_bidding_setting.proto"; import "google/ads/googleads/v17/common/targeting_setting.proto"; import "google/ads/googleads/v17/enums/ad_serving_optimization_status.proto"; import "google/ads/googleads/v17/enums/advertising_channel_sub_type.proto"; import "google/ads/googleads/v17/enums/advertising_channel_type.proto"; import "google/ads/googleads/v17/enums/app_campaign_app_store.proto"; import "google/ads/googleads/v17/enums/app_campaign_bidding_strategy_goal_type.proto"; import "google/ads/googleads/v17/enums/asset_automation_status.proto"; import "google/ads/googleads/v17/enums/asset_automation_type.proto"; import "google/ads/googleads/v17/enums/asset_field_type.proto"; import "google/ads/googleads/v17/enums/asset_set_type.proto"; import "google/ads/googleads/v17/enums/bidding_strategy_system_status.proto"; import "google/ads/googleads/v17/enums/bidding_strategy_type.proto"; import "google/ads/googleads/v17/enums/brand_safety_suitability.proto"; import "google/ads/googleads/v17/enums/campaign_experiment_type.proto"; import "google/ads/googleads/v17/enums/campaign_keyword_match_type.proto"; import "google/ads/googleads/v17/enums/campaign_primary_status.proto"; import "google/ads/googleads/v17/enums/campaign_primary_status_reason.proto"; import "google/ads/googleads/v17/enums/campaign_serving_status.proto"; import "google/ads/googleads/v17/enums/campaign_status.proto"; import "google/ads/googleads/v17/enums/listing_type.proto"; import "google/ads/googleads/v17/enums/location_source_type.proto"; import "google/ads/googleads/v17/enums/negative_geo_target_type.proto"; import "google/ads/googleads/v17/enums/optimization_goal_type.proto"; import "google/ads/googleads/v17/enums/payment_mode.proto"; import "google/ads/googleads/v17/enums/performance_max_upgrade_status.proto"; import "google/ads/googleads/v17/enums/positive_geo_target_type.proto"; import "google/ads/googleads/v17/enums/vanity_pharma_display_url_mode.proto"; import "google/ads/googleads/v17/enums/vanity_pharma_text.proto"; import "google/api/field_behavior.proto"; import "google/api/resource.proto"; option csharp_namespace = "Google.Ads.GoogleAds.V17.Resources"; option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v17/resources;resources"; option java_multiple_files = true; option java_outer_classname = "CampaignProto"; option java_package = "com.google.ads.googleads.v17.resources"; option objc_class_prefix = "GAA"; option php_namespace = "Google\\Ads\\GoogleAds\\V17\\Resources"; option ruby_package = "Google::Ads::GoogleAds::V17::Resources"; // Proto file describing the Campaign resource. // A campaign. message Campaign { option (google.api.resource) = { type: "googleads.googleapis.com/Campaign" pattern: "customers/{customer_id}/campaigns/{campaign_id}" }; // Information about a campaign being upgraded to Performance Max. message PerformanceMaxUpgrade { // Output only. Indicates which Performance Max campaign the campaign is // upgraded to. string performance_max_campaign = 1 [ (google.api.field_behavior) = OUTPUT_ONLY, (google.api.resource_reference) = { type: "googleads.googleapis.com/Campaign" } ]; // Output only. Indicates legacy campaign upgraded to Performance Max. string pre_upgrade_campaign = 2 [ (google.api.field_behavior) = OUTPUT_ONLY, (google.api.resource_reference) = { type: "googleads.googleapis.com/Campaign" } ]; // Output only. The upgrade status of a campaign requested to be upgraded to // Performance Max. google.ads.googleads.v17.enums.PerformanceMaxUpgradeStatusEnum .PerformanceMaxUpgradeStatus status = 3 [(google.api.field_behavior) = OUTPUT_ONLY]; } // The network settings for the campaign. message NetworkSettings { // Whether ads will be served with google.com search results. optional bool target_google_search = 5; // Whether ads will be served on partner sites in the Google Search Network // (requires `target_google_search` to also be `true`). optional bool target_search_network = 6; // Whether ads will be served on specified placements in the Google Display // Network. Placements are specified using the Placement criterion. optional bool target_content_network = 7; // Whether ads will be served on the Google Partner Network. // This is available only to some select Google partner accounts. optional bool target_partner_search_network = 8; // Whether ads will be served on YouTube. optional bool target_youtube = 9; // Whether ads will be served on the Google TV network. optional bool target_google_tv_network = 10; } // Campaign-level settings for hotel ads. message HotelSettingInfo { // Immutable. The linked Hotel Center account. optional int64 hotel_center_id = 2 [(google.api.field_behavior) = IMMUTABLE]; } // The setting for controlling Dynamic Search Ads (DSA). message DynamicSearchAdsSetting { // Required. The Internet domain name that this setting represents, for // example, "google.com" or "www.google.com". string domain_name = 6 [(google.api.field_behavior) = REQUIRED]; // Required. The language code specifying the language of the domain, for // example, "en". string language_code = 7 [(google.api.field_behavior) = REQUIRED]; // Whether the campaign uses advertiser supplied URLs exclusively. optional bool use_supplied_urls_only = 8; // The list of page feeds associated with the campaign. repeated string feeds = 9 [(google.api.resource_reference) = { type: "googleads.googleapis.com/Feed" }]; } // The setting for Shopping campaigns. Defines the universe of products that // can be advertised by the campaign, and how this campaign interacts with // other Shopping campaigns. message ShoppingSetting { // ID of the Merchant Center account. // This field is required for create operations. This field is immutable for // Shopping campaigns. optional int64 merchant_id = 5; // Feed label of products to include in the campaign. // Only one of feed_label or sales_country can be set. // If used instead of sales_country, the feed_label field accepts country // codes in the same format for example: 'XX'. // Otherwise can be any string used for feed label in Google Merchant // Center. string feed_label = 10; // Priority of the campaign. Campaigns with numerically higher priorities // take precedence over those with lower priorities. // This field is required for Shopping campaigns, with values between 0 and // 2, inclusive. // This field is optional for Smart Shopping campaigns, but must be equal to // 3 if set. optional int32 campaign_priority = 7; // Whether to include local products. optional bool enable_local = 8; // Immutable. Whether to target Vehicle Listing inventory. This field is // supported only in Smart Shopping Campaigns. For setting Vehicle Listing // inventory in Performance Max campaigns, use `listing_type` instead. bool use_vehicle_inventory = 9 [(google.api.field_behavior) = IMMUTABLE]; // Immutable. The ads account IDs of advertising partners cooperating within // the campaign. repeated int64 advertising_partner_ids = 11 [(google.api.field_behavior) = IMMUTABLE]; // Disable the optional product feed. This field is currently supported // only for Demand Gen campaigns. See // https://support.google.com/google-ads/answer/13721750 to learn more about // this feature. optional bool disable_product_feed = 12; } // Campaign-level settings for tracking information. message TrackingSetting { // Output only. The url used for dynamic tracking. optional string tracking_url = 2 [(google.api.field_behavior) = OUTPUT_ONLY]; } // Represents a collection of settings related to ads geotargeting. message GeoTargetTypeSetting { // The setting used for positive geotargeting in this particular campaign. google.ads.googleads.v17.enums.PositiveGeoTargetTypeEnum .PositiveGeoTargetType positive_geo_target_type = 1; // The setting used for negative geotargeting in this particular campaign. google.ads.googleads.v17.enums.NegativeGeoTargetTypeEnum .NegativeGeoTargetType negative_geo_target_type = 2; } // Campaign setting for local campaigns. message LocalCampaignSetting { // The location source type for this local campaign. google.ads.googleads.v17.enums.LocationSourceTypeEnum.LocationSourceType location_source_type = 1; } // Campaign-level settings for App Campaigns. message AppCampaignSetting { // Represents the goal which the bidding strategy of this app campaign // should optimize towards. google.ads.googleads.v17.enums.AppCampaignBiddingStrategyGoalTypeEnum .AppCampaignBiddingStrategyGoalType bidding_strategy_goal_type = 1; // Immutable. A string that uniquely identifies a mobile application. optional string app_id = 4 [(google.api.field_behavior) = IMMUTABLE]; // Immutable. The application store that distributes this specific app. google.ads.googleads.v17.enums.AppCampaignAppStoreEnum.AppCampaignAppStore app_store = 3 [(google.api.field_behavior) = IMMUTABLE]; } // Describes how unbranded pharma ads will be displayed. message VanityPharma { // The display mode for vanity pharma URLs. google.ads.googleads.v17.enums.VanityPharmaDisplayUrlModeEnum .VanityPharmaDisplayUrlMode vanity_pharma_display_url_mode = 1; // The text that will be displayed in display URL of the text ad when // website description is the selected display mode for vanity pharma URLs. google.ads.googleads.v17.enums.VanityPharmaTextEnum.VanityPharmaText vanity_pharma_text = 2; } // Selective optimization setting for this campaign, which includes a set of // conversion actions to optimize this campaign towards. // This feature only applies to app campaigns that use MULTI_CHANNEL as // AdvertisingChannelType and APP_CAMPAIGN or APP_CAMPAIGN_FOR_ENGAGEMENT as // AdvertisingChannelSubType. message SelectiveOptimization { // The selected set of conversion actions for optimizing this campaign. repeated string conversion_actions = 2 [(google.api.resource_reference) = { type: "googleads.googleapis.com/ConversionAction" }]; } // Optimization goal setting for this campaign, which includes a set of // optimization goal types. message OptimizationGoalSetting { // The list of optimization goal types. repeated google.ads.googleads.v17.enums.OptimizationGoalTypeEnum .OptimizationGoalType optimization_goal_types = 1; } // Settings for the audience targeting. message AudienceSetting { // Immutable. If true, this campaign uses an Audience resource for audience // targeting. If false, this campaign may use audience segment criteria // instead. optional bool use_audience_grouped = 1 [(google.api.field_behavior) = IMMUTABLE]; } // Settings for LocalServicesCampaign subresource. message LocalServicesCampaignSettings { // Categorical level bids associated with MANUAL_CPA bidding strategy. repeated CategoryBid category_bids = 1; } // Category bids in LocalServicesReportingCampaignSettings. message CategoryBid { // Category for which the bid will be associated with. For example, // xcat:service_area_business_plumber. optional string category_id = 1; // Manual CPA bid for the category. Bid must be greater than the // reserve price associated for that category. Value is in micros // and in the advertiser's currency. optional int64 manual_cpa_bid_micros = 2; } // Settings for Travel campaign. message TravelCampaignSettings { // Immutable. The Travel account ID associated with the Travel campaign. optional int64 travel_account_id = 1 [(google.api.field_behavior) = IMMUTABLE]; } // Settings for Demand Gen campaign. message DemandGenCampaignSettings { // Immutable. Specifies whether this campaign uses upgraded targeting // options. When this field is set to `true`, you can use location and // language targeting at the ad group level as opposed to the standard // campaign-level targeting. This field defaults to `false`, and can only be // set when creating a campaign. optional bool upgraded_targeting = 1 [(google.api.field_behavior) = IMMUTABLE]; } + // Settings for Video campaign. + message VideoCampaignSettings { + // For campaigns using responsive ad containers inventory controls determine + // on which inventories the ads can be shown. This only applies for + // campaigns with the bidding strategies TARGET_CPM and FIXED_CPM. + message VideoAdInventoryControl { + // Determine if VideoResponsiveAds can be used for in-stream video ads. + optional bool allow_in_stream = 1; + + // Determine if VideoResponsiveAds can be used for in-feed video ads. + optional bool allow_in_feed = 2; + + // Determine if VideoResponsiveAds can be used as shorts format. + optional bool allow_shorts = 3; + } + + // Inventory control for responsive ad containers in reach campaigns. + VideoAdInventoryControl video_ad_inventory_control = 1; + } + // Asset automation setting contains pair of AssetAutomationType and the // asset automation opt-in/out status message AssetAutomationSetting { // The asset automation type advertiser would like to opt-in/out. optional google.ads.googleads.v17.enums.AssetAutomationTypeEnum .AssetAutomationType asset_automation_type = 1; // The opt-in/out status of asset automation type. optional google.ads.googleads.v17.enums.AssetAutomationStatusEnum .AssetAutomationStatus asset_automation_status = 2; } // Immutable. The resource name of the campaign. // Campaign resource names have the form: // // `customers/{customer_id}/campaigns/{campaign_id}` string resource_name = 1 [ (google.api.field_behavior) = IMMUTABLE, (google.api.resource_reference) = { type: "googleads.googleapis.com/Campaign" } ]; // Output only. The ID of the campaign. optional int64 id = 59 [(google.api.field_behavior) = OUTPUT_ONLY]; // The name of the campaign. // // This field is required and should not be empty when creating new // campaigns. // // It must not contain any null (code point 0x0), NL line feed // (code point 0xA) or carriage return (code point 0xD) characters. optional string name = 58; // Output only. The primary status of the campaign. // // Provides insight into why a campaign is not serving or not serving // optimally. Modification to the campaign and its related entities might take // a while to be reflected in this status. google.ads.googleads.v17.enums.CampaignPrimaryStatusEnum.CampaignPrimaryStatus primary_status = 81 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The primary status reasons of the campaign. // // Provides insight into why a campaign is not serving or not serving // optimally. These reasons are aggregated to determine an overall // CampaignPrimaryStatus. repeated google.ads.googleads.v17.enums.CampaignPrimaryStatusReasonEnum .CampaignPrimaryStatusReason primary_status_reasons = 82 [(google.api.field_behavior) = OUTPUT_ONLY]; // The status of the campaign. // // When a new campaign is added, the status defaults to ENABLED. google.ads.googleads.v17.enums.CampaignStatusEnum.CampaignStatus status = 5; // Output only. The ad serving status of the campaign. google.ads.googleads.v17.enums.CampaignServingStatusEnum.CampaignServingStatus serving_status = 21 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The system status of the campaign's bidding strategy. google.ads.googleads.v17.enums.BiddingStrategySystemStatusEnum .BiddingStrategySystemStatus bidding_strategy_system_status = 78 [(google.api.field_behavior) = OUTPUT_ONLY]; // The ad serving optimization status of the campaign. google.ads.googleads.v17.enums.AdServingOptimizationStatusEnum .AdServingOptimizationStatus ad_serving_optimization_status = 8; // Immutable. The primary serving target for ads within the campaign. // The targeting options can be refined in `network_settings`. // // This field is required and should not be empty when creating new // campaigns. // // Can be set only when creating campaigns. // After the campaign is created, the field can not be changed. google.ads.googleads.v17.enums.AdvertisingChannelTypeEnum .AdvertisingChannelType advertising_channel_type = 9 [(google.api.field_behavior) = IMMUTABLE]; // Immutable. Optional refinement to `advertising_channel_type`. // Must be a valid sub-type of the parent channel type. // // Can be set only when creating campaigns. // After campaign is created, the field can not be changed. google.ads.googleads.v17.enums.AdvertisingChannelSubTypeEnum .AdvertisingChannelSubType advertising_channel_sub_type = 10 [(google.api.field_behavior) = IMMUTABLE]; // The URL template for constructing a tracking URL. optional string tracking_url_template = 60; // The list of mappings used to substitute custom parameter tags in a // `tracking_url_template`, `final_urls`, or `mobile_final_urls`. repeated google.ads.googleads.v17.common.CustomParameter url_custom_parameters = 12; // The Local Services Campaign related settings. LocalServicesCampaignSettings local_services_campaign_settings = 75; // Settings for Travel campaign. TravelCampaignSettings travel_campaign_settings = 85; // Settings for Demand Gen campaign. DemandGenCampaignSettings demand_gen_campaign_settings = 91; + // Settings for Video campaign. + VideoCampaignSettings video_campaign_settings = 94; + // Settings for Real-Time Bidding, a feature only available for campaigns // targeting the Ad Exchange network. google.ads.googleads.v17.common.RealTimeBiddingSetting real_time_bidding_setting = 39; // The network settings for the campaign. NetworkSettings network_settings = 14; // Immutable. The hotel setting for the campaign. HotelSettingInfo hotel_setting = 32 [(google.api.field_behavior) = IMMUTABLE]; // The setting for controlling Dynamic Search Ads (DSA). DynamicSearchAdsSetting dynamic_search_ads_setting = 33; // The setting for controlling Shopping campaigns. ShoppingSetting shopping_setting = 36; // Setting for targeting related features. google.ads.googleads.v17.common.TargetingSetting targeting_setting = 43; // Immutable. Setting for audience related features. optional AudienceSetting audience_setting = 73 [(google.api.field_behavior) = IMMUTABLE]; // The setting for ads geotargeting. GeoTargetTypeSetting geo_target_type_setting = 47; // The setting for local campaign. LocalCampaignSetting local_campaign_setting = 50; // The setting related to App Campaign. AppCampaignSetting app_campaign_setting = 51; // Output only. The resource names of labels attached to this campaign. repeated string labels = 61 [ (google.api.field_behavior) = OUTPUT_ONLY, (google.api.resource_reference) = { type: "googleads.googleapis.com/CampaignLabel" } ]; // Output only. The type of campaign: normal, draft, or experiment. google.ads.googleads.v17.enums.CampaignExperimentTypeEnum .CampaignExperimentType experiment_type = 17 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. The resource name of the base campaign of a draft or // experiment campaign. For base campaigns, this is equal to `resource_name`. // // This field is read-only. optional string base_campaign = 56 [ (google.api.field_behavior) = OUTPUT_ONLY, (google.api.resource_reference) = { type: "googleads.googleapis.com/Campaign" } ]; // The budget of the campaign. optional string campaign_budget = 62 [(google.api.resource_reference) = { type: "googleads.googleapis.com/CampaignBudget" }]; // Output only. The type of bidding strategy. // // A bidding strategy can be created by setting either the bidding scheme to // create a standard bidding strategy or the `bidding_strategy` field to // create a portfolio bidding strategy. // // This field is read-only. google.ads.googleads.v17.enums.BiddingStrategyTypeEnum.BiddingStrategyType bidding_strategy_type = 22 [(google.api.field_behavior) = OUTPUT_ONLY]; // Output only. Resource name of AccessibleBiddingStrategy, a read-only view // of the unrestricted attributes of the attached portfolio bidding strategy // identified by 'bidding_strategy'. Empty, if the campaign does not use a // portfolio strategy. Unrestricted strategy attributes are available to all // customers with whom the strategy is shared and are read from the // AccessibleBiddingStrategy resource. In contrast, restricted attributes are // only available to the owner customer of the strategy and their managers. // Restricted attributes can only be read from the BiddingStrategy resource. string accessible_bidding_strategy = 71 [ (google.api.field_behavior) = OUTPUT_ONLY, (google.api.resource_reference) = { type: "googleads.googleapis.com/AccessibleBiddingStrategy" } ]; // The date when campaign started in serving customer's timezone in YYYY-MM-DD // format. optional string start_date = 63; // The campaign group this campaign belongs to. optional string campaign_group = 76 [(google.api.resource_reference) = { type: "googleads.googleapis.com/CampaignGroup" }]; // The last day of the campaign in serving customer's timezone in YYYY-MM-DD // format. On create, defaults to 2037-12-30, which means the campaign will // run indefinitely. To set an existing campaign to run indefinitely, set this // field to 2037-12-30. optional string end_date = 64; // Suffix used to append query parameters to landing pages that are served // with parallel tracking. optional string final_url_suffix = 65; // A list that limits how often each user will see this campaign's ads. repeated google.ads.googleads.v17.common.FrequencyCapEntry frequency_caps = 40; // Brand Safety setting at the individual campaign level. Allows for selecting // an inventory type to show your ads on content that is the right fit for // your brand. See https://support.google.com/google-ads/answer/7515513. google.ads.googleads.v17.enums.BrandSafetySuitabilityEnum .BrandSafetySuitability video_brand_safety_suitability = 42; // Describes how unbranded pharma ads will be displayed. VanityPharma vanity_pharma = 44; // Selective optimization setting for this campaign, which includes a set of // conversion actions to optimize this campaign towards. // This feature only applies to app campaigns that use MULTI_CHANNEL as // AdvertisingChannelType and APP_CAMPAIGN or APP_CAMPAIGN_FOR_ENGAGEMENT as // AdvertisingChannelSubType. SelectiveOptimization selective_optimization = 45; // Optimization goal setting for this campaign, which includes a set of // optimization goal types. OptimizationGoalSetting optimization_goal_setting = 54; // Output only. Campaign-level settings for tracking information. TrackingSetting tracking_setting = 46 [(google.api.field_behavior) = OUTPUT_ONLY]; // Payment mode for the campaign. google.ads.googleads.v17.enums.PaymentModeEnum.PaymentMode payment_mode = 52; // Output only. Optimization score of the campaign. // // Optimization score is an estimate of how well a campaign is set to perform. // It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the // campaign is performing at full potential. This field is null for unscored // campaigns. // // See "About optimization score" at // https://support.google.com/google-ads/answer/9061546. // // This field is read-only. optional double optimization_score = 66 [(google.api.field_behavior) = OUTPUT_ONLY]; // The asset field types that should be excluded from this campaign. Asset // links with these field types will not be inherited by this campaign from // the upper level. repeated google.ads.googleads.v17.enums.AssetFieldTypeEnum.AssetFieldType excluded_parent_asset_field_types = 69; // The asset set types that should be excluded from this campaign. Asset set // links with these types will not be inherited by this campaign from // the upper level. // Location group types (GMB_DYNAMIC_LOCATION_GROUP, // CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of // LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all // location group asset sets are not allowed to be linked to this campaign, // and all Location Extension (LE) and Affiliate Location Extensions (ALE) // will not be served under this campaign. // Only LOCATION_SYNC is currently supported. repeated google.ads.googleads.v17.enums.AssetSetTypeEnum.AssetSetType excluded_parent_asset_set_types = 80; // Represents opting out of URL expansion to more targeted URLs. If opted out // (true), only the final URLs in the asset group or URLs specified in the // advertiser's Google Merchant Center or business data feeds are targeted. // If opted in (false), the entire domain will be targeted. This field can // only be set for Performance Max campaigns, where the default value is // false. optional bool url_expansion_opt_out = 72; // Output only. Information about campaigns being upgraded to Performance Max. PerformanceMaxUpgrade performance_max_upgrade = 77 [(google.api.field_behavior) = OUTPUT_ONLY]; // Immutable. The set of hotel properties for Performance Max for travel goals // campaigns. optional string hotel_property_asset_set = 83 [ (google.api.field_behavior) = IMMUTABLE, (google.api.resource_reference) = { type: "googleads.googleapis.com/AssetSet" } ]; // Immutable. Listing type of ads served for this campaign. // Field is restricted for usage with Performance Max campaigns. optional google.ads.googleads.v17.enums.ListingTypeEnum.ListingType listing_type = 86 [(google.api.field_behavior) = IMMUTABLE]; // Contains the opt-in/out status of each AssetAutomationType. // See documentation of each asset automation type enum for default // opt in/out behavior. repeated AssetAutomationSetting asset_automation_settings = 88; // Keyword match type of Campaign. Set to BROAD to set broad matching for all // keywords in a campaign. google.ads.googleads.v17.enums.CampaignKeywordMatchTypeEnum .CampaignKeywordMatchType keyword_match_type = 90; // The bidding strategy for the campaign. // // Must be either portfolio (created through BiddingStrategy service) or // standard, that is embedded into the campaign. oneof campaign_bidding_strategy { // Portfolio bidding strategy used by campaign. string bidding_strategy = 67 [(google.api.resource_reference) = { type: "googleads.googleapis.com/BiddingStrategy" }]; // Commission is an automatic bidding strategy in which the advertiser pays // a certain portion of the conversion value. google.ads.googleads.v17.common.Commission commission = 49; // Standard Manual CPA bidding strategy. // Manual bidding strategy that allows advertiser to set the bid per // advertiser-specified action. Supported only for Local Services campaigns. google.ads.googleads.v17.common.ManualCpa manual_cpa = 74; // Standard Manual CPC bidding strategy. // Manual click-based bidding where user pays per click. google.ads.googleads.v17.common.ManualCpc manual_cpc = 24; // Standard Manual CPM bidding strategy. // Manual impression-based bidding where user pays per thousand // impressions. google.ads.googleads.v17.common.ManualCpm manual_cpm = 25; // A bidding strategy that pays a configurable amount per video view. google.ads.googleads.v17.common.ManualCpv manual_cpv = 37; // Standard Maximize Conversions bidding strategy that automatically // maximizes number of conversions while spending your budget. google.ads.googleads.v17.common.MaximizeConversions maximize_conversions = 30; // Standard Maximize Conversion Value bidding strategy that automatically // sets bids to maximize revenue while spending your budget. google.ads.googleads.v17.common.MaximizeConversionValue maximize_conversion_value = 31; // Standard Target CPA bidding strategy that automatically sets bids to // help get as many conversions as possible at the target // cost-per-acquisition (CPA) you set. google.ads.googleads.v17.common.TargetCpa target_cpa = 26; // Target Impression Share bidding strategy. An automated bidding strategy // that sets bids to achieve a chosen percentage of impressions. google.ads.googleads.v17.common.TargetImpressionShare target_impression_share = 48; // Standard Target ROAS bidding strategy that automatically maximizes // revenue while averaging a specific target return on ad spend (ROAS). google.ads.googleads.v17.common.TargetRoas target_roas = 29; // Standard Target Spend bidding strategy that automatically sets your bids // to help get as many clicks as possible within your budget. google.ads.googleads.v17.common.TargetSpend target_spend = 27; // Standard Percent Cpc bidding strategy where bids are a fraction of the // advertised price for some good or service. google.ads.googleads.v17.common.PercentCpc percent_cpc = 34; // A bidding strategy that automatically optimizes cost per thousand // impressions. google.ads.googleads.v17.common.TargetCpm target_cpm = 41; + + // A manual bidding strategy with a fixed CPM. + google.ads.googleads.v17.common.FixedCpm fixed_cpm = 92; + + // An automated bidding strategy that sets bids to optimize performance + // given the target CPV you set. + google.ads.googleads.v17.common.TargetCpv target_cpv = 93; } }
