استراتيجيات عروض الأسعار في جميع الحسابات

استراتيجيات عروض الأسعار في جميع الحسابات هي في الأساس استراتيجيات محفظة عروض أسعار ذكية تم إنشاؤها في حسابات إدارية. ويمكن أن تستخدمها الحملات في أي حساب عميل تابع للحساب الإداري الذي يملك الاستراتيجية.

إنشاء وإدارة

إنّ إنشاء استراتيجية جديدة لعروض الأسعار في جميع الحسابات يشبه إلى حد كبير إنشاء استراتيجية محفظة جديدة لعروض الأسعار، باستثناء أنّك تضبط customer_id لطلب واجهة برمجة التطبيقات على قيمة الحساب الإداري. استخدِم معرّف حساب إداري لإنشاء مرجع BiddingStrategy جديد، بالطريقة نفسها التي تنشئ بها استراتيجية محفظة جديدة في حساب عميل.

Java

private String createBiddingStrategy(GoogleAdsClient googleAdsClient, long managerCustomerId) {
  try (BiddingStrategyServiceClient biddingStrategyServiceClient =
      googleAdsClient.getLatestVersion().createBiddingStrategyServiceClient()) {
    // Creates a portfolio bidding strategy.
    BiddingStrategy portfolioBiddingStrategy =
        BiddingStrategy.newBuilder()
            .setName("Maximize Clicks #" + getPrintableDateTime())
            .setTargetSpend(TargetSpend.getDefaultInstance())
            // Sets the currency of the new bidding strategy. If not provided, the bidding
            // strategy uses the manager account's default currency.
            .setCurrencyCode("USD")
            .build();
    // Constructs an operation that will create a portfolio bidding strategy.
    BiddingStrategyOperation operation =
        BiddingStrategyOperation.newBuilder().setCreate(portfolioBiddingStrategy).build();
    // Sends the operation in a mutate request.
    MutateBiddingStrategiesResponse response =
        biddingStrategyServiceClient.mutateBiddingStrategies(
            Long.toString(managerCustomerId), ImmutableList.of(operation));

    // Prints the resource name of the created cross-account bidding strategy.
    MutateBiddingStrategyResult mutateBiddingStrategyResult = response.getResults(0);
    String resourceName = mutateBiddingStrategyResult.getResourceName();
    System.out.printf("Created cross-account bidding strategy: '%s'.%n", resourceName);

    return resourceName;
  }
}
UseCrossAccountBiddingStrategy.java

#C

/// <summary>
/// Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in the
/// specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
/// <returns>The resource name of the newly created bidding strategy.</returns>
private string CreateBiddingStrategy(GoogleAdsClient client, long managerCustomerId)
{
    BiddingStrategyServiceClient biddingStrategyServiceClient =
        client.GetService(Services.V21.BiddingStrategyService);

    // Create a portfolio bidding strategy.
    BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
    {
        Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
        TargetSpend = new TargetSpend(),
        // Set the currency of the new bidding strategy. If not provided, the bidding
        // strategy uses the manager account's default currency.
        CurrencyCode = "USD"
    };

    // Send a create operation that will create the portfolio bidding strategy.
    MutateBiddingStrategiesResponse mutateBiddingStrategiesResponse =
        biddingStrategyServiceClient.MutateBiddingStrategies(managerCustomerId.ToString(),
            new[]
            {
                new BiddingStrategyOperation
                {
                    Create = portfolioBiddingStrategy
                }
            });

    // Print and return the resource name of the newly created cross-account bidding
    // strategy.
    string biddingStrategyResourceName =
        mutateBiddingStrategiesResponse.Results.First().ResourceName;
    Console.WriteLine("Created cross-account bidding strategy " +
        $"'{biddingStrategyResourceName}'.");

    return biddingStrategyResourceName;
}
UseCrossAccountBiddingStrategy.cs

PHP

private static function createBiddingStrategy(
    GoogleAdsClient $googleAdsClient,
    int $managerCustomerId
): string {
    // Creates a portfolio bidding strategy.
    $portfolioBiddingStrategy = new BiddingStrategy([
        'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
        'target_spend' => new TargetSpend(),
        // Optional: Sets the currency of the new bidding strategy to match the currency of the
        // client account with which this bidding strategy is shared.
        // If not provided, the bidding strategy uses the manager account's default currency.
        'currency_code' => 'USD'
    ]);

    // Constructs an operation that will create a portfolio bidding strategy.
    $biddingStrategyOperation = new BiddingStrategyOperation();
    $biddingStrategyOperation->setCreate($portfolioBiddingStrategy);

    // Issues a mutate request to create the bidding strategy.
    $biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient();
    $response = $biddingStrategyServiceClient->mutateBiddingStrategies(
        MutateBiddingStrategiesRequest::build($managerCustomerId, [$biddingStrategyOperation])
    );
    /** @var BiddingStrategy $addedBiddingStrategy */
    $addedBiddingStrategy = $response->getResults()[0];

    // Prints out the resource name of the created bidding strategy.
    printf(
        "Created cross-account bidding strategy with resource name: '%s'.%s",
        $addedBiddingStrategy->getResourceName(),
        PHP_EOL
    );

    return $addedBiddingStrategy->getResourceName();
}
UseCrossAccountBiddingStrategy.php

Python

def create_bidding_strategy(
    client: GoogleAdsClient, manager_customer_id: str
) -> str:
    """Creates a new cross-account bidding strategy in the manager account.

    The cross-account bidding strategy is of type TargetSpend (Maximize Clicks).

    Args:
        client: An initialized GoogleAdsClient instance.
        manager_customer_id: A manager customer ID.

    Returns:
        The ID of the newly created bidding strategy.
    """
    bidding_strategy_service: BiddingStrategyServiceClient = client.get_service(
        "BiddingStrategyService"
    )
    # Creates a portfolio bidding strategy.
    # Constructs an operation that will create a portfolio bidding strategy.
    bidding_strategy_operation: BiddingStrategyOperation = client.get_type(
        "BiddingStrategyOperation"
    )
    bidding_strategy: BiddingStrategy = bidding_strategy_operation.create
    bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
    # Sets target_spend to an empty TargetSpend object without setting any
    # of its nested fields.
    bidding_strategy.target_spend = client.get_type("TargetSpend")
    # Sets the currency of the new bidding strategy. If not provided, the
    # bidding strategy uses the manager account's default currency.
    bidding_strategy.currency_code = "USD"

    # Sends the operation in a mutate request.
    response: MutateBiddingStrategiesResponse = (
        bidding_strategy_service.mutate_bidding_strategies(
            customer_id=manager_customer_id,
            operations=[bidding_strategy_operation],
        )
    )

    # Prints the resource name of the created cross-account bidding strategy.
    resource_name: str = response.results[0].resource_name
    print(f"Created cross-account bidding strategy: '{resource_name}'")

    return resource_name
use_cross_account_bidding_strategy.py

Ruby

def create_bidding_strategy(client, manager_customer_id)
  # Constructs an operation that will create a portfolio bidding strategy.
  operation = client.operation.create_resource.bidding_strategy do |b|
    b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
    b.target_spend = client.resource.target_spend
    # Sets the currency of the new bidding strategy. If not provided, the
    # bidding strategy uses the manager account's default currency.
    b.currency_code = "USD"
  end

  # Sends the operation in a mutate request.
  response = client.service.bidding_strategy.mutate_bidding_strategies(
    customer_id: manager_customer_id,
    operations: [operation],
  )

  resource_name = response.results.first.resource_name
  puts "Created cross-account bidding strategy: `#{resource_name}`"

  resource_name
end
use_cross_account_bidding_strategy.rb

Perl

# Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in
# the specified manager account.
sub _create_bidding_strategy {
  my ($api_client, $manager_customer_id) = @_;

  # Create a portfolio bidding strategy.
  my $portfolio_bidding_strategy =
    Google::Ads::GoogleAds::V21::Resources::BiddingStrategy->new({
      name        => "Maximize clicks #" . uniqid(),
      targetSpend => Google::Ads::GoogleAds::V21::Common::TargetSpend->new(),
      # Sets the currency of the new bidding strategy. If not provided, the
      # bidding strategy uses the manager account's default currency.
      currencyCode => "USD"
    });

  # Send a create operation that will create the portfolio bidding strategy.
  my $mutate_bidding_strategies_response =
    $api_client->BiddingStrategyService()->mutate({
      customerId => $manager_customer_id,
      operations => [
        Google::Ads::GoogleAds::V21::Services::BiddingStrategyService::BiddingStrategyOperation
          ->new({
            create => $portfolio_bidding_strategy
          })]});

  my $resource_name =
    $mutate_bidding_strategies_response->{results}[0]{resourceName};

  printf "Created cross-account bidding strategy with resource name '%s'.\n",
    $resource_name;

  return $resource_name;
}
use_cross_account_bidding_strategy.pl

ضبط رمز العملة

تتيح الاستراتيجيات على مستوى حسابات متعدّدة في الحسابات الإدارية إعداد currency_code اختياري، ما يسمح لها بمشاركة استراتيجيات عروض الأسعار مع حسابات العملاء بعملات مختلفة. الحقل اختياري، وفي حال عدم ضبطه، سيتم تلقائيًا استخدام عملة الحساب الإداري. لا يمكن تعديل الحقل currency_code إلا في استراتيجيات عروض الأسعار على مستوى حسابات متعدّدة.

Java

BiddingStrategy portfolioBiddingStrategy =
    BiddingStrategy.newBuilder()
        .setName("Maximize Clicks #" + getPrintableDateTime())
        .setTargetSpend(TargetSpend.getDefaultInstance())
        // Sets the currency of the new bidding strategy. If not provided, the bidding
        // strategy uses the manager account's default currency.
        .setCurrencyCode("USD")
        .build();
UseCrossAccountBiddingStrategy.java

#C

BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy
{
    Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}",
    TargetSpend = new TargetSpend(),
    // Set the currency of the new bidding strategy. If not provided, the bidding
    // strategy uses the manager account's default currency.
    CurrencyCode = "USD"
};
UseCrossAccountBiddingStrategy.cs

PHP

$portfolioBiddingStrategy = new BiddingStrategy([
    'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
    'target_spend' => new TargetSpend(),
    // Optional: Sets the currency of the new bidding strategy to match the currency of the
    // client account with which this bidding strategy is shared.
    // If not provided, the bidding strategy uses the manager account's default currency.
    'currency_code' => 'USD'
]);
UseCrossAccountBiddingStrategy.php

Python

# Constructs an operation that will create a portfolio bidding strategy.
bidding_strategy_operation: BiddingStrategyOperation = client.get_type(
    "BiddingStrategyOperation"
)
bidding_strategy: BiddingStrategy = bidding_strategy_operation.create
bidding_strategy.name = f"Maximize Clicks #{uuid4()}"
# Sets target_spend to an empty TargetSpend object without setting any
# of its nested fields.
bidding_strategy.target_spend = client.get_type("TargetSpend")
# Sets the currency of the new bidding strategy. If not provided, the
# bidding strategy uses the manager account's default currency.
bidding_strategy.currency_code = "USD"
use_cross_account_bidding_strategy.py

Ruby

operation = client.operation.create_resource.bidding_strategy do |b|
  b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}"
  b.target_spend = client.resource.target_spend
  # Sets the currency of the new bidding strategy. If not provided, the
  # bidding strategy uses the manager account's default currency.
  b.currency_code = "USD"
use_cross_account_bidding_strategy.rb

Perl

my $portfolio_bidding_strategy =
  Google::Ads::GoogleAds::V21::Resources::BiddingStrategy->new({
    name        => "Maximize clicks #" . uniqid(),
    targetSpend => Google::Ads::GoogleAds::V21::Common::TargetSpend->new(),
    # Sets the currency of the new bidding strategy. If not provided, the
    # bidding strategy uses the manager account's default currency.
    currencyCode => "USD"
  });
use_cross_account_bidding_strategy.pl

استراتيجيات التعديل

يمكن تعديل بعض حقول استراتيجية عروض الأسعار، وذلك حسب نوعها. يمكن للحسابات الإدارية التي تملك استراتيجية عروض أسعار (أو مديريها) تعديل حقول استراتيجية عروض الأسعار على مستوى حسابات متعدّدة بشكل مشابه لأي استراتيجية محفظة أخرى.

على سبيل المثال، لتغيير الحدّ الأقصى لعرض السعر في استراتيجية TargetSpend التي تم إنشاؤها في المثال السابق، اضبط الحقل cpc_bid_ceiling_micros على قيمة جديدة.

إزالة الاستراتيجيات غير المستخدَمة

لإزالة استراتيجية عروض أسعار في جميع الحسابات، يجب ألا تستخدمها أي حملات. ستؤدي محاولة إزالة استراتيجية لا تزال قيد الاستخدام إلى ظهور خطأ CANNOT_REMOVE_ASSOCIATED_STRATEGY. يجب أولاً إزالة الاستراتيجية من أي حملات مرتبطة بها.

قراءة السمات

يُستخدَم المرجع BiddingStrategy لإنشاء وتعديل والحصول على خصائص استراتيجيات عروض الأسعار ضِمن حساب واحد. كما ذكرنا في القسم السابق، عندما يكون هذا الحساب حسابًا إداريًا، يؤدي تعديل بيانات المورد BiddingStrategy وقراءتها إلى إدارة استراتيجيات عروض الأسعار على مستوى حسابات متعدّدة.

وبالتالي، عند إجراء طلبات بيانات من واجهة برمجة التطبيقات باستخدام حساب إداري، يمكنك إدراج وقراءة قائمة استراتيجيات عروض الأسعار على مستوى حسابات متعددة التي يملكها الحساب الإداري من خلال طلب البحث عن المورد BiddingStrategy:

Java

private void listManagerOwnedBiddingStrategies(
    GoogleAdsClient googleAdsClient, long managerCustomerId) throws GoogleAdsException {
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    String query =
        "SELECT bidding_strategy.id, "
            + "bidding_strategy.name, "
            + "bidding_strategy.type, "
            + "bidding_strategy.currency_code "
            + "FROM bidding_strategy";
    // Constructs the SearchGoogleAdsStreamRequest.
    SearchGoogleAdsStreamRequest request =
        SearchGoogleAdsStreamRequest.newBuilder()
            .setCustomerId(Long.toString(managerCustomerId))
            .setQuery(query)
            .build();

    // Creates and issues a search Google Ads stream request that will retrieve all bidding
    // strategies.
    ServerStream<SearchGoogleAdsStreamResponse> stream =
        googleAdsServiceClient.searchStreamCallable().call(request);

    // Iterates through and prints all of the results in the stream response.
    System.out.printf(
        "Cross-account bid strategies in manager account %d: %n", managerCustomerId);
    for (SearchGoogleAdsStreamResponse response : stream) {
      for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
        BiddingStrategy bs = googleAdsRow.getBiddingStrategy();
        System.out.printf("  ID: %d%n", bs.getId());
        System.out.printf("  Name: %s%n", bs.getName());
        System.out.printf("  Strategy type: %s%n", bs.getType());
        System.out.printf("  Currency: %s%n", bs.getCurrencyCode());
        System.out.println();
      }
    }
  }
}
UseCrossAccountBiddingStrategy.java

#C

/// <summary>
/// Lists all cross-account bidding strategies in a specified manager account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="managerCustomerId">The manager customer ID.</param>
private void ListManagerOwnedBiddingStrategies(GoogleAdsClient client,
    long managerCustomerId)
{
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V21.GoogleAdsService);

    // Create a GAQL query that will retrieve all cross-account bidding strategies.
    string query = @"
        SELECT
          bidding_strategy.id,
          bidding_strategy.name,
          bidding_strategy.type,
          bidding_strategy.currency_code
        FROM bidding_strategy";

    // Issue a streaming search request, then iterate through and print the results.
    googleAdsServiceClient.SearchStream(managerCustomerId.ToString(), query,
        delegate(SearchGoogleAdsStreamResponse resp)
        {
            Console.WriteLine("Cross-account bid strategies in manager account " +
                $"{managerCustomerId}:");

            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                BiddingStrategy biddingStrategy = googleAdsRow.BiddingStrategy;

                Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
                    $"\tName: {biddingStrategy.Name}\n" +
                    "\tStrategy type: " +
                    $"{Enum.GetName(typeof(BiddingStrategyType), biddingStrategy.Type)}\n" +
                    $"\tCurrency: {biddingStrategy.CurrencyCode}\n\n");
            }
        }
    );
}
UseCrossAccountBiddingStrategy.cs

PHP

private static function listManagerOwnedBiddingStrategies(
    GoogleAdsClient $googleAdsClient,
    int $managerCustomerId
) {
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    // Creates a query that retrieves all bidding strategies.
    $query = 'SELECT bidding_strategy.id, bidding_strategy.name, '
        . 'bidding_strategy.type, bidding_strategy.currency_code '
        . 'FROM bidding_strategy';
    // Issues a search stream request.
    /** @var GoogleAdsServerStreamDecorator $stream */
    $stream = $googleAdsServiceClient->searchStream(
        SearchGoogleAdsStreamRequest::build($managerCustomerId, $query)
    );

    // Iterates over all rows in all messages and prints the requested field values for
    // the bidding strategy in each row.
    printf(
        "Cross-account bid strategies in manager account ID %d:%s",
        $managerCustomerId,
        PHP_EOL
    );
    foreach ($stream->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        printf(
            '  ID: %1$d%2$s  Name: "%3$s"%2$s  Strategy type: "%4$s"%2$s'
            . '  Currency: "%5$s"%2$s%2$s',
            $googleAdsRow->getBiddingStrategy()->getId(),
            PHP_EOL,
            $googleAdsRow->getBiddingStrategy()->getName(),
            BiddingStrategyType::name($googleAdsRow->getBiddingStrategy()->getType()),
            $googleAdsRow->getBiddingStrategy()->getCurrencyCode()
        );
    }
}
UseCrossAccountBiddingStrategy.php

Python

def list_manager_owned_bidding_strategies(
    client: GoogleAdsClient, manager_customer_id: str
) -> None:
    """List all cross-account bidding strategies in the manager account.

    Args:
        client: An initialized GoogleAdsClient instance.
        manager_customer_id: A manager customer ID.
    """
    googleads_service: GoogleAdsServiceClient = client.get_service(
        "GoogleAdsService"
    )
    query = """
        SELECT
          bidding_strategy.id,
          bidding_strategy.name,
          bidding_strategy.type,
          bidding_strategy.currency_code
        FROM bidding_strategy"""

    # Creates and issues a search Google Ads stream request that will retrieve
    # all bidding strategies.
    stream: Iterator[SearchGoogleAdsStreamResponse] = (
        googleads_service.search_stream(
            customer_id=manager_customer_id, query=query
        )
    )

    # Iterates through and prints all of the results in the stream response.
    print(
        "Cross-account bid strategies in manager account: "
        f"{manager_customer_id}"
    )
    response: SearchGoogleAdsStreamResponse
    for response in stream:
        row: GoogleAdsRow
        for row in response.results:
            bs: BiddingStrategy = row.bidding_strategy
            print(
                f"\tID: {bs.id}\n"
                f"\tName: {bs.name}\n"
                f"\tStrategy type: {bs.type_.name}\n"
                f"\tCurrency: {bs.currency_code}\n\n"
            )
use_cross_account_bidding_strategy.py

Ruby

def list_manager_owned_bidding_strategies(client, manager_customer_id)
  query = <<~QUERY
    SELECT bidding_strategy.id,
           bidding_strategy.name,
           bidding_strategy.type,
           bidding_strategy.currency_code
    FROM bidding_strategy
  QUERY

  responses = client.service.google_ads.search_stream(
    customer_id: manager_customer_id,
    query: query,
  )

  puts "Cross-account bid strategies in manager account #{manager_customer_id}:"
  responses.each do |response|
    response.results.each do |row|
      b = row.bidding_strategy
      puts "ID: #{b.id}"
      puts "Name: #{b.name}"
      puts "Strategy type: #{b.type}"
      puts "Currency: #{b.currency_code}"
      puts
    end
  end
end
use_cross_account_bidding_strategy.rb

Perl

# Lists all cross-account bidding strategies in a specified manager account.
sub _list_manager_owned_bidding_strategies {
  my ($api_client, $manager_customer_id) = @_;

  # Create a GAQL query that will retrieve all cross-account bidding
  # strategies.
  my $query = "SELECT
                 bidding_strategy.id,
                 bidding_strategy.name,
                 bidding_strategy.type,
                 bidding_strategy.currency_code
               FROM bidding_strategy";

  # Issue a streaming search request, then iterate through and print the
  # results.
  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request =>
        Google::Ads::GoogleAds::V21::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
        ->new({
          customerId => $manager_customer_id,
          query      => $query
        })});

  printf
    "Cross-account bid strategies in manager account $manager_customer_id:\n";
  $search_stream_handler->process_contents(
    sub {
      my $google_ads_row   = shift;
      my $bidding_strategy = $google_ads_row->{biddingStrategy};
      printf "\tID: $bidding_strategy->{id}\n" .
        "\tName: $bidding_strategy->{name}\n" .
        "\tStrategy type: $bidding_strategy->{type}\n" .
        "\tCurrency: $bidding_strategy->{currencyCode}\n\n";
    });
}
use_cross_account_bidding_strategy.pl

عرض استراتيجيات عروض الأسعار المتاحة

عند التعامل مع حسابات العملاء التي تستخدم استراتيجيات عروض أسعار على مستوى حسابات متعدّدة، يتم استخدام مصدر AccessibleBiddingStrategy لتوفير عرض للقراءة فقط لجميع استراتيجيات عروض الأسعار التي يمكن للعميل الحالي الوصول إليها. ويشمل ذلك كلاً من استراتيجيات المحفظة التي يملكها العميل واستراتيجيات عروض الأسعار على مستوى حسابات متعدّدة التي تتم مشاركتها مع العميل.

الحصول على جميع استراتيجيات عروض الأسعار التي يمكن الوصول إليها

لاسترداد جميع استراتيجيات عروض الأسعار التي يمكن للعميل الحالي الوصول إليها، يمكنك طلب البحث من المورد accessible_bidding_strategy مباشرةً. ستتضمّن النتائج تلقائيًا استراتيجيات المحفظة في الحساب الحالي واستراتيجيات عروض الأسعار في جميع الحسابات التي يشاركها أحد المدراء.

Java

private void listCustomerAccessibleBiddingStrategies(
    GoogleAdsClient googleAdsClient, long clientCustomerId) throws GoogleAdsException {
  try (GoogleAdsServiceClient googleAdsServiceClient =
      googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
    String query =
        "SELECT accessible_bidding_strategy.id, "
            + "accessible_bidding_strategy.name, "
            + "accessible_bidding_strategy.type, "
            + "accessible_bidding_strategy.owner_customer_id, "
            + "accessible_bidding_strategy.owner_descriptive_name "
            + "FROM accessible_bidding_strategy "
        // Uncomment the following WHERE clause to filter results to *only* cross-account bidding
        // strategies shared with the current customer by a manager (and not also include the
        // current customer's portfolio bidding strategies).
        // + "WHERE accessible_bidding_strategy.owner_customer_id != " + clientCustomerId;
        ;

    // Constructs the SearchGoogleAdsStreamRequest.
    SearchGoogleAdsStreamRequest request =
        SearchGoogleAdsStreamRequest.newBuilder()
            .setCustomerId(Long.toString(clientCustomerId))
            .setQuery(query)
            .build();

    // Creates and issues a search Google Ads stream request that will retrieve all accessible
    // bidding strategies.
    ServerStream<SearchGoogleAdsStreamResponse> stream =
        googleAdsServiceClient.searchStreamCallable().call(request);

    // Iterates through and prints all of the results in the stream response.
    System.out.printf("All bid strategies accessible by account %d: %n", clientCustomerId);
    for (SearchGoogleAdsStreamResponse response : stream) {
      for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
        AccessibleBiddingStrategy bs = googleAdsRow.getAccessibleBiddingStrategy();
        System.out.printf("  ID: %d%n", bs.getId());
        System.out.printf("  Name: %s%n", bs.getName());
        System.out.printf("  Strategy type: %s%n", bs.getType());
        System.out.printf("  Owner customer ID: %d%n", bs.getOwnerCustomerId());
        System.out.printf("  Owner description: %s%n", bs.getOwnerDescriptiveName());
        System.out.println();
      }
    }
  }
}
UseCrossAccountBiddingStrategy.java

#C

/// <summary>
/// Lists all bidding strategies available to specified client customer account. This
/// includes both portfolio bidding strategies owned by the client customer account and
/// cross-account bidding strategies shared by any of its managers.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
private void ListCustomerAccessibleBiddingStrategies(GoogleAdsClient client,
    long customerId)
{
    GoogleAdsServiceClient googleAdsServiceClient =
        client.GetService(Services.V21.GoogleAdsService);

    // Create a GAQL query that will retrieve all accessible bidding strategies.
    string query = @"
        SELECT
          accessible_bidding_strategy.resource_name,
          accessible_bidding_strategy.id,
          accessible_bidding_strategy.name,
          accessible_bidding_strategy.type,
          accessible_bidding_strategy.owner_customer_id,
          accessible_bidding_strategy.owner_descriptive_name
        FROM accessible_bidding_strategy";

    // Uncomment the following WHERE clause addition to the query to filter results to
    // *only* cross-account bidding strategies shared with the current customer by a manager
    // (and not also include the current customer's portfolio bidding strategies).
    // query += $" WHERE accessible_bidding_strategy.owner_customer_id != {customerId}";

    // Issue a streaming search request, then iterate through and print the results.
    googleAdsServiceClient.SearchStream(customerId.ToString(), query,
        delegate(SearchGoogleAdsStreamResponse resp)
        {
            Console.WriteLine($"All bid strategies accessible by account {customerId}:");

            foreach (GoogleAdsRow googleAdsRow in resp.Results)
            {
                AccessibleBiddingStrategy biddingStrategy =
                    googleAdsRow.AccessibleBiddingStrategy;

                Console.WriteLine($"\tID: {biddingStrategy.Id}\n" +
                    $"\tName: {biddingStrategy.Name}\n" +
                    $"\tStrategy type: {biddingStrategy.Type.ToString()}\n" +
                    $"\tOwner customer ID: {biddingStrategy.OwnerCustomerId}\n" +
                    $"\tOwner description: {biddingStrategy.OwnerDescriptiveName}\n\n");
            }
        }
    );
}
UseCrossAccountBiddingStrategy.cs

PHP

private static function listCustomerAccessibleBiddingStrategies(
    GoogleAdsClient $googleAdsClient,
    int $clientCustomerId
) {
    $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
    // Creates a query that retrieves all bidding strategies.
    $query = 'SELECT accessible_bidding_strategy.id, '
          . 'accessible_bidding_strategy.name, '
          . 'accessible_bidding_strategy.type, '
          . 'accessible_bidding_strategy.owner_customer_id, '
          . 'accessible_bidding_strategy.owner_descriptive_name '
          . 'FROM accessible_bidding_strategy '
        // Uncomment the following WHERE clause to filter results to *only* cross-account
        // bidding strategies shared with the current customer by a manager (and not also
        // include the current customer's portfolio bidding strategies).
        // . 'WHERE accessible_bidding_strategy.owner_customer_id != ' . $clientCustomerId
    ;
    // Issues a search stream request.
    /** @var GoogleAdsServerStreamDecorator $stream */
    $stream = $googleAdsServiceClient->searchStream(
        SearchGoogleAdsStreamRequest::build($clientCustomerId, $query)
    );

    // Iterates over all rows in all messages and prints the requested field values for
    // each accessible bidding strategy.
    printf(
        "All bid strategies accessible by the customer ID %d:%s",
        $clientCustomerId,
        PHP_EOL
    );
    foreach ($stream->iterateAllElements() as $googleAdsRow) {
        /** @var GoogleAdsRow $googleAdsRow */
        printf(
            '  ID: %1$d%2$s  Name: "%3$s"%2$s  Strategy type: "%4$s"%2$s'
            . '  Owner customer ID: %5$d%2$s  Owner customer description: "%6$s"%2$s%2$s',
            $googleAdsRow->getAccessibleBiddingStrategy()->getId(),
            PHP_EOL,
            $googleAdsRow->getAccessibleBiddingStrategy()->getName(),
            BiddingStrategyType::name($googleAdsRow->getAccessibleBiddingStrategy()->getType()),
            $googleAdsRow->getAccessibleBiddingStrategy()->getOwnerCustomerId(),
            $googleAdsRow->getAccessibleBiddingStrategy()->getOwnerDescriptiveName()
        );
    }
}
UseCrossAccountBiddingStrategy.php

Python

def list_customer_accessible_bidding_strategies(
    client: GoogleAdsClient, customer_id: str
) -> None:
    """Lists all bidding strategies available to the client account.

    This includes both portfolio bidding strategies owned by account and
    cross-account bidding strategies shared by any of its managers.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: A client customer ID.
    """
    googleads_service: GoogleAdsServiceClient = client.get_service(
        "GoogleAdsService"
    )
    query = """
        SELECT
          accessible_bidding_strategy.id,
          accessible_bidding_strategy.name,
          accessible_bidding_strategy.type,
          accessible_bidding_strategy.owner_customer_id,
          accessible_bidding_strategy.owner_descriptive_name
        FROM accessible_bidding_strategy"""
    # Uncomment the following WHERE clause to filter results to *only*
    # cross-account bidding strategies shared with the current customer by a
    # manager (and not also include the current customer's portfolio
    # bidding strategies).
    #
    # query += f"WHERE accessible_bidding_strategy.owner_customer_id != {customer_id}"

    # Creates and issues a search Google Ads stream request that will retrieve
    # all bidding strategies.
    stream: Iterator[SearchGoogleAdsStreamResponse] = (
        googleads_service.search_stream(customer_id=customer_id, query=query)
    )

    # Iterates through and prints all of the results in the stream response.
    print(f"All bid strategies accessible by account '{customer_id}'\n")
    response: SearchGoogleAdsStreamResponse
    for response in stream:
        row: GoogleAdsRow
        for row in response.results:
            bs: AccessibleBiddingStrategy = row.accessible_bidding_strategy
            print(
                f"\tID: {bs.id}\n"
                f"\tName: {bs.name}\n"
                f"\tStrategy type: {bs.type_.name}\n"
                f"\tOwner customer ID: {bs.owner_customer_id}\n"
                f"\tOwner description: {bs.owner_descriptive_name}\n\n"
            )
use_cross_account_bidding_strategy.py

Ruby

def list_customer_accessible_bidding_strategies(client, customer_id)
  query = <<~QUERY
    SELECT accessible_bidding_strategy.id,
           accessible_bidding_strategy.name,
           accessible_bidding_strategy.type,
           accessible_bidding_strategy.owner_customer_id,
           accessible_bidding_strategy.owner_descriptive_name
    FROM accessible_bidding_strategy
  QUERY
  # Add the following WHERE clause to filter results to *only*
  # cross-account bidding strategies shared with the current customer by a
  # manager (and not also include the current customer's portfolio bidding
  # strategies).
  # query += <<~QUERY
  #  WHERE accessible_bidding_strategy.owner_customer_id != #{customer_id}
  # QUERY

  responses = client.service.google_ads.search_stream(
    customer_id: customer_id,
    query: query,
  )

  puts "All bid strategies accessible by account #{customer_id}:"
  responses.each do |response|
    response.results.each do |row|
      b = row.accessible_bidding_strategy
      puts "ID: #{b.id}"
      puts "Name: #{b.name}"
      puts "Strategy type: #{b.type}"
      puts "Owner customer ID: #{b.owner_customer_id}"
      puts "Owner description: #{b.owner_descriptive_name}"
      puts
    end
  end
end
use_cross_account_bidding_strategy.rb

Perl

# Lists all bidding strategies available to specified client customer account.
# This includes both portfolio bidding strategies owned by the client customer
# account and cross-account bidding strategies shared by any of its managers.
sub _list_customer_accessible_bidding_strategies {
  my ($api_client, $customer_id) = @_;

  # Create a GAQL query that will retrieve all accessible bidding strategies.
  my $query = "SELECT
                 accessible_bidding_strategy.resource_name,
                 accessible_bidding_strategy.id,
                 accessible_bidding_strategy.name,
                 accessible_bidding_strategy.type,
                 accessible_bidding_strategy.owner_customer_id,
                 accessible_bidding_strategy.owner_descriptive_name
               FROM accessible_bidding_strategy";

  # Uncomment the following WHERE clause addition to the query to filter results
  # to *only* cross-account bidding strategies shared with the current customer
  # by a manager (and not also include the current customer's portfolio bidding
  # strategies).
  # $query .=
  #   " WHERE accessible_bidding_strategy.owner_customer_id != $customer_id";

  # Issue a streaming search request, then iterate through and print the
  # results.
  my $search_stream_handler =
    Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
      service => $api_client->GoogleAdsService(),
      request =>
        Google::Ads::GoogleAds::V21::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
        ->new({
          customerId => $customer_id,
          query      => $query
        })});

  printf "All bid strategies accessible by account $customer_id:\n";
  $search_stream_handler->process_contents(
    sub {
      my $google_ads_row   = shift;
      my $bidding_strategy = $google_ads_row->{accessibleBiddingStrategy};
      printf "\tID: $bidding_strategy->{id}\n" .
        "\tName: $bidding_strategy->{name}\n" .
        "\tStrategy type: $bidding_strategy->{type}\n" .
        "\tOwner customer ID: $bidding_strategy->{ownerCustomerId}\n" .
        "\tOwner description: $bidding_strategy->{ownerDescriptiveName}\n\n";
    });
}
use_cross_account_bidding_strategy.pl

الحصول على معلومات عن حملات معيّنة

يمكنك أيضًا استرداد حقول bidding_strategy وaccessible_bidding_strategy عند طلب البحث عن حملات. باستخدام campaign في عبارة FROM الخاصة بطلب البحث، سيتم تلقائيًا ربط الحملات المطابقة بأي موارد bidding_strategy وaccessible_bidding_strategy مرتبطة بها.

على سبيل المثال، سيجلب الاستعلام التالي جميع الحملات النشطة وحقول موارد bidding_strategy وaccessible_bidding_strategy المرتبطة بها.

GAQL

SELECT campaign.id,
  campaign.name,
  campaign.bidding_strategy,
  campaign.bidding_strategy_type,
  accessible_bidding_strategy.id,
  accessible_bidding_strategy.name,
  accessible_bidding_strategy.type,
  accessible_bidding_strategy.owner_customer_id,
  accessible_bidding_strategy.owner_descriptive_name,
  bidding_strategy.name,
  bidding_strategy.type
FROM campaign
WHERE campaign.status != REMOVED

الإرفاق بالحملات

على غرار استراتيجيات المحفظة العادية لعروض الأسعار، يمكنك ربط استراتيجية عروض أسعار في جميع الحسابات بحملة من خلال ضبط bidding_strategy على اسم المورد الخاص باستراتيجية عروض أسعار في جميع الحسابات. يمكن فقط للمدراء الذين يملكون استراتيجية عروض أسعار على مستوى حسابات متعدّدة (أو مدراء هؤلاء المدراء) إرفاقها بالحملات. لذلك، يجب أن تستخدم طلبات البيانات من واجهة برمجة التطبيقات التي تربط استراتيجيات عروض الأسعار في جميع الحسابات بإحدى الحملات login-customer-id لأحد المدراء الذي لديه إذن الوصول المناسب إلى استراتيجية عروض الأسعار.

Java

private void attachCrossAccountBiddingStrategyToCampaign(
    GoogleAdsClient googleAdsClient,
    long clientCustomerId,
    long campaignId,
    String biddingStrategyResourceName)
    throws GoogleAdsException {

  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    Campaign campaign =
        Campaign.newBuilder()
            .setResourceName(ResourceNames.campaign(clientCustomerId, campaignId))
            .setBiddingStrategy(biddingStrategyResourceName)
            // Declares whether this campaign serves political ads targeting the EU.
            .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
            .build();
    CampaignOperation operation =
        CampaignOperation.newBuilder()
            .setUpdate(campaign)
            .setUpdateMask(FieldMasks.allSetFieldsOf(campaign))
            .build();
    // Sends the operation in a mutate request.
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(clientCustomerId), ImmutableList.of(operation));

    MutateCampaignResult mutateCampaignResult = response.getResults(0);
    // Prints the resource name of the updated campaign.
    System.out.printf(
        "Updated campaign with resource name: '%s'.%n", mutateCampaignResult.getResourceName());
  }
}
UseCrossAccountBiddingStrategy.java

#C

/// <summary>
/// Attaches a specified cross-account bidding strategy to a campaign owned by a specified
/// client customer account.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads client customer ID for which the call is
/// made.</param>
/// <param name="campaignId">The ID of the campaign owned by the customer ID to which the
/// cross-account bidding strategy will be attached.</param>
/// <param name="biddingStrategyResourceName">A cross-account bidding strategy resource
/// name.</param>
private void AttachCrossAccountBiddingStrategyToCampaign(GoogleAdsClient client,
    long customerId, long campaignId, string biddingStrategyResourceName)
{
    CampaignServiceClient campaignServiceClient =
        client.GetService(Services.V21.CampaignService);

    Campaign campaign = new Campaign
    {
        ResourceName = ResourceNames.Campaign(customerId, campaignId),
        BiddingStrategy = biddingStrategyResourceName
    };

    // Mutate the campaign and print the resource name of the updated campaign.
    MutateCampaignsResponse mutateCampaignsResponse =
        campaignServiceClient.MutateCampaigns(customerId.ToString(), new[]
        {
            new CampaignOperation
            {
                Update = campaign,
                UpdateMask = FieldMasks.AllSetFieldsOf(campaign)
            }
        });

    Console.WriteLine("Updated campaign with resource name " +
        $"'{mutateCampaignsResponse.Results.First().ResourceName}'.");
}
UseCrossAccountBiddingStrategy.cs

PHP

private static function attachCrossAccountBiddingStrategyToCampaign(
    GoogleAdsClient $googleAdsClient,
    int $clientCustomerId,
    int $campaignId,
    string $biddingStrategyResourceName
) {
    // Creates a campaign using the specified campaign ID and the bidding strategy ID.
    // Note that a cross-account bidding strategy's resource name should use the
    // client's customer ID when attaching it to a campaign, not that of the manager that owns
    // the strategy.
    $campaign = new Campaign([
        'resource_name' => ResourceNames::forCampaign($clientCustomerId, $campaignId),
        'bidding_strategy' => $biddingStrategyResourceName
    ]);

    // Constructs an operation that will update the campaign with the specified resource name,
    // using the FieldMasks utility to derive the update mask. This mask tells the Google Ads
    // API which attributes of the campaign you want to change.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setUpdate($campaign);
    $campaignOperation->setUpdateMask(FieldMasks::allSetFieldsOf($campaign));

    // Issues a mutate request to update the campaign.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    $response = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($clientCustomerId, [$campaignOperation])
    );

    // Prints information about the updated campaign.
    printf(
        "Updated campaign with resource name: '%s'.%s",
        $response->getResults()[0]->getResourceName(),
        PHP_EOL
    );
}
UseCrossAccountBiddingStrategy.php

Python

def attach_cross_account_bidding_strategy_to_campaign(
    client: GoogleAdsClient,
    customer_id: str,
    campaign_id: str,
    bidding_strategy_resource_name: str,
) -> None:
    """Attaches the cross-account bidding strategy to the given campaign.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: A client customer ID.
        campaign_id: The ID of an existing campaign in the client customer's
            account.
        bidding_strategy_resource_name: The ID of a bidding strategy
    """
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    campaign_operation: CampaignOperation = client.get_type("CampaignOperation")
    campaign: Campaign = campaign_operation.update
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, campaign_id
    )
    campaign.bidding_strategy = bidding_strategy_resource_name
    client.copy_from(
        campaign_operation.update_mask,
        protobuf_helpers.field_mask(None, campaign._pb),
    )

    # Sends the operation in a mutate request.
    response: MutateCampaignsResponse = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )

    # Prints the resource name of the updated campaign.
    print(
        "Updated campaign with resource name: "
        f"'{response.results[0].resource_name}'"
    )
use_cross_account_bidding_strategy.py

Ruby

def attach_cross_account_bidding_strategy_to_campaign(
  client,
  customer_id,
  campaign_id,
  bidding_strategy_resource_name)
  operation = client.operation.update_resource.campaign(
    client.path.campaign(customer_id, campaign_id)) do |c|
    c.bidding_strategy = bidding_strategy_resource_name
  end

  # Sends the operation in a mutate request.
  response = client.service.campaign.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Updated campaign with resource name: " \
    "`#{response.results.first.resource_name}`"
end
use_cross_account_bidding_strategy.rb

Perl

# Attaches a specified cross-account bidding strategy to a campaign owned by a
# specified client customer account.
sub _attach_cross_account_bidding_strategy_to_campaign {
  my ($api_client, $customer_id, $campaign_id, $bidding_strategy_resource_name)
    = @_;

  my $campaign = Google::Ads::GoogleAds::V21::Resources::Campaign->new({
      resourceName =>
        Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
        ),
      biddingStrategy => $bidding_strategy_resource_name
    });

  my $campaign_operation =
    Google::Ads::GoogleAds::V21::Services::CampaignService::CampaignOperation->
    new({
      update     => $campaign,
      updateMask => all_set_fields_of($campaign)});

  my $campaigns_response = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]});

  printf "Updated campaign with resource name '%s'.\n",
    $campaigns_response->{results}[0]{resourceName};
}
use_cross_account_bidding_strategy.pl

إزالة استراتيجية عروض الأسعار

لإلغاء ربط استراتيجية عروض أسعار على مستوى حسابات متعدّدة بحملة، عدِّل الحملة لاستخدام استراتيجية عروض أسعار مختلفة. يمكنك إما ضبط الحقل bidding_strategy على استخدام استراتيجية محفظة مختلفة أو استخدام استراتيجية عروض أسعار عادية بدلاً من ذلك.

في حال إلغاء ربط حساب عميل بحسابه الإداري، لن يعود بإمكان هذا الحساب الوصول إلى أي استراتيجيات عروض أسعار مشتركة بين الحسابات يشاركها الحساب الإداري. سيتوقف عرض أي من حملات العميل التي تم ضبطها لاستخدام استراتيجية عروض الأسعار هذه، ويجب تعديلها لاستخدام استراتيجية عروض أسعار مختلفة.

السابق
استراتيجيات المحفظة لعروض الأسعار العادية
التالي
إلغاءات الاستهداف على مستوى المجموعة الإعلانية