لإعداد "الإعلانات الديناميكية على شبكة البحث" باستخدام Google Ads API، اتّبِع الخطوات التالية:
- أنشئ حملة وحدِّد نطاقها.
- أنشئ مجموعة إعلانية للميزات ذات الصلة بالإعلانات الديناميكية على شبكة البحث.
- أنشئ إعلانًا واحدًا أو أكثر من نوع "الإعلانات الديناميكية على شبكة البحث".
- حدِّد معيارًا واحدًا أو أكثر لعرض الإعلانات الديناميكية على شبكة البحث في الحملة.
إنشاء الحملة
لإخبار "إعلانات Google" بأنّك ستستخدِم "الإعلانات الديناميكية على شبكة البحث" مع حملتك، عليك أولاً إنشاء Campaign
مع ضبط الحقل advertising_channel_type
على AdvertisingChannelType.SEARCH
. حدِّد أيضًا نطاقًا ستعمل عليه الإعلانات الديناميكية على شبكة البحث. يتم ذلك من خلال ضبط الحقل
dynamic_search_ads_setting
الخاص بـ Campaign
باستخدام
DynamicSearchAdsSetting
.
ينشئ المثال التالي حملة إعلانات ديناميكية على شبكة البحث.
Java
private static String addCampaign( GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName) { // Creates the campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) .setAdvertisingChannelType(AdvertisingChannelType.SEARCH) .setStatus(CampaignStatus.PAUSED) .setManualCpc(ManualCpc.newBuilder().build()) .setCampaignBudget(budgetResourceName) // Enables the campaign for DSAs. .setDynamicSearchAdsSetting( DynamicSearchAdsSetting.newBuilder() .setDomainName("example.com") .setLanguageCode("en") .build()) // Declares whether this campaign serves political ads targeting the EU. .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING) .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd")) .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd")) .build(); // Creates the operation. CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build(); // Creates the campaign service client. try (CampaignServiceClient campaignServiceClient = googleAdsClient.getLatestVersion().createCampaignServiceClient()) { // Adds the campaign. MutateCampaignsResponse response = campaignServiceClient.mutateCampaigns( Long.toString(customerId), ImmutableList.of(operation)); String campaignResourceName = response.getResults(0).getResourceName(); // Displays the results. System.out.printf("Added campaign with resource name '%s'.%n", campaignResourceName); return campaignResourceName; } }
#C
private static string AddCampaign(GoogleAdsClient client, long customerId, string budgetResourceName) { // Get the CampaignService. CampaignServiceClient campaignService = client.GetService(Services.V21.CampaignService); // Create the campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), AdvertisingChannelType = AdvertisingChannelType.Search, Status = CampaignStatus.Paused, ManualCpc = new ManualCpc(), CampaignBudget = budgetResourceName, // Enable the campaign for DSAs. DynamicSearchAdsSetting = new DynamicSearchAdsSetting() { DomainName = "example.com", LanguageCode = "en" }, // Declare whether or not this campaign contains political ads targeting the EU. ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising, StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"), EndDate = DateTime.Now.AddDays(30).ToString("yyyyMMdd") }; // Create the operation. CampaignOperation operation = new CampaignOperation() { Create = campaign }; // Add the campaign. MutateCampaignsResponse response = campaignService.MutateCampaigns(customerId.ToString(), new CampaignOperation[] { operation }); // Displays the result. string campaignResourceName = response.Results[0].ResourceName; Console.WriteLine($"Added campaign with resource name '{campaignResourceName}'."); return campaignResourceName; }
PHP
private static function createCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $campaignBudgetResourceName ) { $campaign = new Campaign([ 'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(), 'advertising_channel_type' => AdvertisingChannelType::SEARCH, 'status' => CampaignStatus::PAUSED, 'manual_cpc' => new ManualCpc(), 'campaign_budget' => $campaignBudgetResourceName, // Enables the campaign for DSAs. 'dynamic_search_ads_setting' => new DynamicSearchAdsSetting([ 'domain_name' => 'example.com', 'language_code' => 'en' ]), // Declare whether or not this campaign serves political ads targeting the EU. 'contains_eu_political_advertising' => EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING, // Optional: Sets the start and end dates for the campaign, beginning one day from // now and ending a month from now. 'start_date' => date('Ymd', strtotime('+1 day')), 'end_date' => date('Ymd', strtotime('+1 month')) ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); /** @var MutateCampaignsResponse $campaignResponse */ $campaignResponse = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); $campaignResourceName = $campaignResponse->getResults()[0]->getResourceName(); printf("Added campaign named '%s'.%s", $campaignResourceName, PHP_EOL); return $campaignResourceName; }
Python
def create_campaign( client: GoogleAdsClient, customer_id: str, budget_resource_name: str ) -> str: """Creates a Dynamic Search Ad Campaign under the given customer ID. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID str. budget_resource_name: a resource_name str for a Budget Returns: A resource_name str for the newly created Campaign. """ # Retrieve a new campaign operation object. campaign_operation: CampaignOperation = client.get_type("CampaignOperation") campaign: Campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise #{uuid4()}" campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SEARCH ) # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED campaign.manual_cpc.enhanced_cpc_enabled = True campaign.campaign_budget = budget_resource_name # Required: Enable the campaign for DSAs by setting the campaign's dynamic # search ads setting domain name and language. campaign.dynamic_search_ads_setting.domain_name = "example.com" campaign.dynamic_search_ads_setting.language_code = "en" # Declare whether or not this campaign serves political ads targeting the # EU. Valid values are: # CONTAINS_EU_POLITICAL_ADVERTISING # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING campaign.contains_eu_political_advertising = ( client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING ) # Optional: Sets the start and end dates for the campaign, beginning one day # from now and ending a month from now. campaign.start_date = (datetime.now() + timedelta(days=1)).strftime( "%Y%m%d" ) campaign.end_date = (datetime.now() + timedelta(days=30)).strftime("%Y%m%d") # Retrieve the campaign service. campaign_service: CampaignServiceClient = client.get_service( "CampaignService" ) # Issues a mutate request to add campaign. response: MutateCampaignsResponse = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[campaign_operation] ) resource_name: str = response.results[0].resource_name print(f'Created campaign with resource_name: "{resource_name}"')
Ruby
def create_campaign(client, customer_id, budget_resource_name) campaign = client.resource.campaign do |c| c.name = "Interplanetary Cruise #{(Time.now.to_f * 1000).to_i}" c.advertising_channel_type = :SEARCH c.status = :PAUSED c.manual_cpc = client.resource.manual_cpc c.campaign_budget = budget_resource_name c.dynamic_search_ads_setting = client.resource.dynamic_search_ads_setting do |s| s.domain_name = "example.com" s.language_code = "en" end # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d') c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d') end operation = client.operation.create_resource.campaign(campaign) response = client.service.campaign.mutate_campaigns( customer_id: customer_id, operations: [operation], ) puts("Created campaign with ID: #{response.results.first.resource_name}") response.results.first.resource_name end
Perl
sub create_campaign { my ($api_client, $customer_id, $campaign_budget_resource_name) = @_; # Create a campaign. my $campaign = Google::Ads::GoogleAds::V21::Resources::Campaign->new({ name => "Interplanetary Cruise #" . uniqid(), advertisingChannelType => SEARCH, status => Google::Ads::GoogleAds::V21::Enums::CampaignStatusEnum::PAUSED, manualCpc => Google::Ads::GoogleAds::V21::Common::ManualCpc->new(), campaignBudget => $campaign_budget_resource_name, # Enable the campaign for DSAs. dynamicSearchAdsSetting => Google::Ads::GoogleAds::V21::Resources::DynamicSearchAdsSetting->new({ domainName => "example.com", languageCode => "en" } ), # Optional: Set the start and end dates for the campaign, beginning one day from # now and ending a month from now. startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)), endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)), # Declare whether or not this campaign serves political ads targeting the EU. # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING. containsEuPoliticalAdvertising => DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING }); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V21::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaigns_response = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]}); my $campaign_resource_name = $campaigns_response->{results}[0]{resourceName}; printf "Created campaign '%s'.\n", $campaign_resource_name; return $campaign_resource_name; }
إنشاء المجموعة الإعلانية
لاستخدام ميزات الإعلانات الديناميكية على شبكة البحث، عليك إنشاء AdGroup
مع ضبط الحقل type
على SEARCH_DYNAMIC_ADS
.
يفرض هذا النوع من المجموعات الإعلانية القيود التالية:
- لا يمكن إضافة هذا النوع من المجموعات الإعلانية إلا إلى "الحملات على شبكة البحث".
- يجب أن تكون هناك
DynamicSearchAdsSetting
صالحة تم ضبطها على مستوى الحملة - التي ستتم إضافة المجموعة الإعلانية إليها. سيتم عرض
AdGroupError.CANNOT_ADD_ADGROUP_OF_TYPE_DSA_TO_CAMPAIGN_WITHOUT_DSA_SETTING
رسالة خطأ في حال عدم توفّر هذا الإعداد. - لا يُسمح بأي كلمات رئيسية إيجابية في هذا النوع من المجموعات الإعلانية. يُسمح بالكلمات الرئيسية السلبية واستهدافات الإعلانات الديناميكية وشرائح الجمهور.
- كما هو الحال مع جميع المجموعات الإعلانية، لا يمكن تغيير الحقل
type
بعد إنشائه. - لا يُسمح في هذه المجموعة الإعلانية إلا بتنسيقات الإعلانات ذات الصلة بالإعلانات الديناميكية على شبكة البحث.
يوضّح مثال الرمز البرمجي أدناه كيفية إنشاء مجموعة إعلانية SEARCH_DYNAMIC_ADS
.
Java
private static String addAdGroup( GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) { // Creates the ad group. AdGroup adGroup = AdGroup.newBuilder() .setName("Earth to Mars Cruises #" + getPrintableDateTime()) .setCampaign(campaignResourceName) .setType(AdGroupType.SEARCH_DYNAMIC_ADS) .setStatus(AdGroupStatus.PAUSED) .setTrackingUrlTemplate("http://tracker.examples.com/traveltracker/{escapedlpurl}") .setCpcBidMicros(50_000) .build(); // Creates the operation. AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build(); // Creates the ad group service client. try (AdGroupServiceClient adGroupServiceClient = googleAdsClient.getLatestVersion().createAdGroupServiceClient()) { MutateAdGroupsResponse response = adGroupServiceClient.mutateAdGroups( Long.toString(customerId), ImmutableList.of(operation)); String adGroupResourceName = response.getResults(0).getResourceName(); // Displays the results. System.out.printf("Added ad group with resource name '%s'.%n", adGroupResourceName); return adGroupResourceName; } }
#C
private static string AddAdGroup(GoogleAdsClient client, long customerId, string campaignResourceName) { // Get the AdGroupService. AdGroupServiceClient adGroupService = client.GetService(Services.V21.AdGroupService); // Create the ad group. AdGroup adGroup = new AdGroup() { Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(), Campaign = campaignResourceName, Type = AdGroupType.SearchDynamicAds, Status = AdGroupStatus.Paused, TrackingUrlTemplate = "http://tracker.examples.com/traveltracker/{escapedlpurl}", CpcBidMicros = 50_000 }; // Create the operation. AdGroupOperation operation = new AdGroupOperation() { Create = adGroup }; // Add the ad group. MutateAdGroupsResponse response = adGroupService.MutateAdGroups(customerId.ToString(), new AdGroupOperation[] { operation }); // Display the results. string adGroupResourceName = response.Results[0].ResourceName; Console.WriteLine($"Added ad group with resource name '{adGroupResourceName}'."); return adGroupResourceName; }
PHP
private static function createAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, string $campaignResourceName ) { // Constructs an ad group and sets an optional CPC value. $adGroup = new AdGroup([ 'name' => 'Earth to Mars Cruises #' . Helper::getPrintableDatetime(), 'campaign' => $campaignResourceName, 'status' => AdGroupStatus::PAUSED, 'type' => AdGroupType::SEARCH_DYNAMIC_ADS, 'tracking_url_template' => 'http://tracker.examples.com/traveltracker/{escapedlpurl}', 'cpc_bid_micros' => 10000000 ]); // Creates an ad group operation. $adGroupOperation = new AdGroupOperation(); $adGroupOperation->setCreate($adGroup); // Issues a mutate request to add the ad groups. $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient(); /** @var MutateAdGroupsResponse $adGroupResponse */ $adGroupResponse = $adGroupServiceClient->mutateAdGroups( MutateAdGroupsRequest::build($customerId, [$adGroupOperation]) ); $adGroupResourceName = $adGroupResponse->getResults()[0]->getResourceName(); printf("Added ad group named '%s'.%s", $adGroupResourceName, PHP_EOL); return $adGroupResourceName; }
Python
def create_ad_group( client: GoogleAdsClient, customer_id: str, campaign_resource_name: str ) -> str: """Creates a Dynamic Search Ad Group under the given Campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID str. campaign_resource_name: a resource_name str for a Campaign. Returns: A resource_name str for the newly created Ad Group. """ # Retrieve a new ad group operation object. ad_group_operation: AdGroupOperation = client.get_type("AdGroupOperation") # Create an ad group. ad_group: AdGroup = ad_group_operation.create # Required: set the ad group's type to Dynamic Search Ads. ad_group.type_ = client.enums.AdGroupTypeEnum.SEARCH_DYNAMIC_ADS ad_group.name = f"Earth to Mars Cruises {uuid4()}" ad_group.campaign = campaign_resource_name ad_group.status = client.enums.AdGroupStatusEnum.PAUSED # Recommended: set a tracking URL template for your ad group if you want to # use URL tracking software. ad_group.tracking_url_template = ( "http://tracker.example.com/traveltracker/{escapedlpurl}" ) # Optional: Set the ad group bid value. ad_group.cpc_bid_micros = 10000000 # Retrieve the ad group service. ad_group_service: AdGroupServiceClient = client.get_service( "AdGroupService" ) # Issues a mutate request to add the ad group. response: MutateAdGroupsResponse = ad_group_service.mutate_ad_groups( customer_id=customer_id, operations=[ad_group_operation] ) resource_name: str = response.results[0].resource_name print(f'Created Ad Group with resource_name: "{resource_name}"')
Ruby
def create_ad_group(client, customer_id, campaign_resource_name) ad_group = client.resource.ad_group do |ag| ag.type = :SEARCH_DYNAMIC_ADS ag.name = "Earth to Mars Cruises #{(Time.now.to_f * 1000).to_i}" ag.campaign = campaign_resource_name ag.status = :PAUSED ag.tracking_url_template = "http://tracker.example.com/traveltracker/{escapedlpurl}" ag.cpc_bid_micros = 3_000_000 end operation = client.operation.create_resource.ad_group(ad_group) response = client.service.ad_group.mutate_ad_groups( customer_id: customer_id, operations: [operation], ) puts("Created ad group with ID: #{response.results.first.resource_name}") response.results.first.resource_name end
Perl
sub create_ad_group { my ($api_client, $customer_id, $campaign_resource_name) = @_; # Construct an ad group and set an optional CPC value. my $ad_group = Google::Ads::GoogleAds::V21::Resources::AdGroup->new({ name => "Earth to Mars Cruises #" . uniqid(), campaign => $campaign_resource_name, status => Google::Ads::GoogleAds::V21::Enums::AdGroupStatusEnum::PAUSED, type => SEARCH_DYNAMIC_ADS, trackingUrlTemplate => "http://tracker.examples.com/traveltracker/{escapedlpurl}", cpcBidMicros => 3000000 }); # Create an ad group operation. my $ad_group_operation = Google::Ads::GoogleAds::V21::Services::AdGroupService::AdGroupOperation-> new({create => $ad_group}); # Add the ad group. my $ad_groups_response = $api_client->AdGroupService()->mutate({ customerId => $customer_id, operations => [$ad_group_operation]}); my $ad_group_resource_name = $ad_groups_response->{results}[0]{resourceName}; printf "Created ad group '%s'.\n", $ad_group_resource_name; return $ad_group_resource_name; }
إنشاء "الإعلانات الديناميكية على شبكة البحث"
لإنشاء الإعلان الديناميكي الفعلي على شبكة البحث، عليك استخدام عنصر
ExpandedDynamicSearchAdInfo
وتعيين الحقول التالية له:
- مطلوبة:
description
- اختياري:
description2
سيتم إنشاء عنوان هذا الإعلان وعنوان URL المعروض ورابط عنوان URL النهائي تلقائيًا في وقت العرض وفقًا للمعلومات الخاصة باسم النطاق المقدَّمة من خلال DynamicSearchAdsSetting
التي تم ضبطها على مستوى الحملة.
Java
private static void addExpandedDSA( GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) { // Creates an ad group ad. AdGroupAd adGroupAd = AdGroupAd.newBuilder() .setAdGroup(adGroupResourceName) .setStatus(AdGroupAdStatus.PAUSED) // Sets the ad as an expanded dynamic search ad .setAd( Ad.newBuilder() .setExpandedDynamicSearchAd( ExpandedDynamicSearchAdInfo.newBuilder() .setDescription("Buy tickets now!") .build()) .build()) .build(); // Creates the operation. AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build(); // Creates the ad group ad service client. try (AdGroupAdServiceClient adGroupAdServiceClient = googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) { // Adds the dynamic search ad. MutateAdGroupAdsResponse response = adGroupAdServiceClient.mutateAdGroupAds( Long.toString(customerId), ImmutableList.of(operation)); // Displays the response. System.out.printf( "Added ad group ad with resource name '%s'.%n", response.getResults(0).getResourceName()); } }
#C
private static void AddExpandedDSA(GoogleAdsClient client, long customerId, string adGroupResourceName) { // Get the AdGroupAdService. AdGroupAdServiceClient adGroupAdService = client.GetService(Services.V21.AdGroupAdService); // Create an ad group ad. AdGroupAd adGroupAd = new AdGroupAd() { AdGroup = adGroupResourceName, Status = AdGroupAdStatus.Paused, // Set the ad as an expanded dynamic search ad. Ad = new Ad() { ExpandedDynamicSearchAd = new ExpandedDynamicSearchAdInfo() { Description = "Buy tickets now!" } } }; // Create the operation. AdGroupAdOperation operation = new AdGroupAdOperation() { Create = adGroupAd }; // Add the dynamic search ad. MutateAdGroupAdsResponse response = adGroupAdService.MutateAdGroupAds( customerId.ToString(), new AdGroupAdOperation[] { operation }); // Display the response. Console.WriteLine($"Added ad group ad with resource name " + $"'{response.Results[0].ResourceName}'."); }
PHP
private static function createExpandedDSA( GoogleAdsClient $googleAdsClient, int $customerId, string $adGroupResourceName ) { $adGroupAd = new AdGroupAd([ 'ad_group' => $adGroupResourceName, 'status' => AdGroupAdStatus::PAUSED, 'ad' => new Ad([ 'expanded_dynamic_search_ad' => new ExpandedDynamicSearchAdInfo([ 'description' => 'Buy tickets now!' ]) ]) ]); $adGroupAdOperation = new AdGroupAdOperation(); $adGroupAdOperation->setCreate($adGroupAd); // Issues a mutate request to add the ad group ads. $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient(); /** @var MutateAdGroupAdsResponse $adGroupAdResponse */ $adGroupAdResponse = $adGroupAdServiceClient->mutateAdGroupAds( MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation]) ); $adGroupAdResourceName = $adGroupAdResponse->getResults()[0]->getResourceName(); printf("Added ad group ad named '%s'.%s", $adGroupAdResourceName, PHP_EOL); return $adGroupAdResourceName; }
Python
def create_expanded_dsa( client: GoogleAdsClient, customer_id: str, ad_group_resource_name: str ) -> None: """Creates a dynamic search ad under the given ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID str. ad_group_resource_name: a resource_name str for an Ad Group. """ # Retrieve a new ad group ad operation object. ad_group_ad_operation: AdGroupAdOperation = client.get_type( "AdGroupAdOperation" ) # Create and expanded dynamic search ad. This ad will have its headline, # display URL and final URL auto-generated at serving time according to # domain name specific information provided by DynamicSearchAdSetting at # the campaign level. ad_group_ad: AdGroupAd = ad_group_ad_operation.create # Optional: set the ad status. ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED # Set the ad description. ad_group_ad.ad.expanded_dynamic_search_ad.description = "Buy tickets now!" ad_group_ad.ad_group = ad_group_resource_name # Retrieve the ad group ad service. ad_group_ad_service: AdGroupAdServiceClient = client.get_service( "AdGroupAdService" ) # Submit the ad group ad operation to add the ad group ad. response: MutateAdGroupAdsResponse = ( ad_group_ad_service.mutate_ad_group_ads( customer_id=customer_id, operations=[ad_group_ad_operation] ) ) resource_name: str = response.results[0].resource_name print(f'Created Ad Group Ad with resource_name: "{resource_name}"')
Ruby
def create_expanded_dsa(client, customer_id, ad_group_resource_name) ad_group_ad = client.resource.ad_group_ad do |aga| aga.status = :PAUSED aga.ad = client.resource.ad do |ad| ad.expanded_dynamic_search_ad = client.resource.expanded_dynamic_search_ad_info do |info| info.description = "Buy tickets now!" end end aga.ad_group = ad_group_resource_name end operation = client.operation.create_resource.ad_group_ad(ad_group_ad) response = client.service.ad_group_ad.mutate_ad_group_ads( customer_id: customer_id, operations: [operation], ) puts("Created ad group ad with ID: #{response.results.first.resource_name}") end
Perl
sub create_expanded_dsa { my ($api_client, $customer_id, $ad_group_resource_name) = @_; # Create an ad group ad. my $ad_group_ad = Google::Ads::GoogleAds::V21::Resources::AdGroupAd->new({ adGroup => $ad_group_resource_name, status => Google::Ads::GoogleAds::V21::Enums::AdGroupAdStatusEnum::PAUSED, ad => Google::Ads::GoogleAds::V21::Resources::Ad->new({ expandedDynamicSearchAd => Google::Ads::GoogleAds::V21::Common::ExpandedDynamicSearchAdInfo-> new({ description => "Buy tickets now!" })})}); # Create an ad group ad operation. my $ad_group_ad_operation = Google::Ads::GoogleAds::V21::Services::AdGroupAdService::AdGroupAdOperation ->new({create => $ad_group_ad}); # Add the ad group ad. my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({ customerId => $customer_id, operations => [$ad_group_ad_operation]}); my $ad_group_ad_resource_name = $ad_group_ads_response->{results}[0]{resourceName}; printf "Created ad group ad '%s'.\n", $ad_group_ad_resource_name; return $ad_group_ad_resource_name; }
يتم احتساب الحقل final_urls
من خلال "إعلانات Google" عند إنشاء الإعلان الديناميكي على صفحة الوصول. نتيجةً لذلك، لا يمكنك ضبط هذا الحقل عند إنشاء إعلانات ديناميكية على شبكة البحث. لاستخدام برنامج تتبُّع عناوين URL، يمكنك تحديد معلَمات التتبُّع الإضافية أو عمليات إعادة التوجيه المطلوبة باستخدام الحقل tracking_url_template
. عند تحديد هذا الحقل، يجب تضمين إحدى المَعلمات التالية للسماح لـ "إعلانات Google" بإدخال عنوان URL النهائي المطابق الناتج:
المَعلمة | الشرح |
---|---|
{unescapedlpurl} |
عنوان URL للصفحة المقصودة غير المُعدَّل، إذا كنت تريد إضافة شيء إلى النهاية، على سبيل المثال:
|
{escapedlpurl} |
عنوان URL للصفحة المقصودة الذي تمّت إزالة الأحرف الخاصة منه (عنوان URL المشفّر)، إذا كنت تريد إعادة التوجيه إلى أداة تتبُّع، مثلاً:
|
{lpurlpath} |
يتم استخدام المسار ومعلَمات طلب البحث فقط من عنوان URL المحسوب، على سبيل المثال:
|
{lpurl} |
يتم ترميز
|
على سبيل المثال:
Java
dsa.setTrackingUrlTemplate(
StringValue.of("http://example.com/traveltracker/{escapedlpurl}"));
تحديد معايير "الإعلانات الديناميكية على شبكة البحث"
أخيرًا، عليك إعداد بعض المعايير لتفعيل عرض الإعلانات الديناميكية على شبكة البحث.
يتم ذلك باستخدام الحقل webpage
الخاص بـ AdGroupCriterion
. تم ضبط حقل webpage
هذا كعنصر WebpageInfo
، ما يتيح إدخال conditions
واحد إلى ثلاثة.
conditions
WebpageConditionInfo
هي حالات تتيح لك تحديد ما تريد فلترته أو البحث عنه بالضبط ضمن النطاق الذي تم تحديده سابقًا في إعدادات الحملة. هناك خمسة عناصر يمكنك الفلترة حسبها ضمن نطاق معيّن:
WebpageConditionOperand | الوصف |
---|---|
URL |
سلسلة تطابق جزءًا من عنوان URL لصفحة. |
CATEGORY |
سلسلة تتضمّن فئة يجب مطابقتها بدقة. |
PAGE_TITLE |
سلسلة تطابق عنوان صفحة جزئيًا |
PAGE_CONTENT |
سلسلة تطابق بعض المحتوى في أي صفحة مفهرسة معيّنة |
CUSTOM_LABEL |
سلسلة تطابق شرط استهداف تصنيف مخصّص لصفحة ويب. اطّلِع على استهداف عناوين URL لخلاصة الصفحات باستخدام التصنيفات المخصّصة. |
على سبيل المثال، يمكنك إنشاء معيار صفحة ويب يستهدف كل ما يقع في فرع /children
من موقع إلكتروني خاص بالعطلات (الشرط URL
)، ولكن فقط الصفحات التي تتضمّن "عرض خاص" في العنوان (الشرط PAGE_TITLE
).
اكتشاف فئات الموقع الإلكتروني
يمكنك استرداد قائمة DomainCategory
التي تعتقد Google أنّها تنطبق على موقعك الإلكتروني وفلترتها من خلال اختيار حقول المورد domain_category
في طلب بحث GAQL.
يسترد طلب بحث GAQL التالي قائمة بفئات النطاقات لموقع إلكتروني وحملة محدّدين، مع فلترة النتائج حسب المعرّف:
SELECT
domain_category.category,
domain_category.language_code,
domain_category.recommended_cpc_bid_micros
FROM domain_category
WHERE domain_category.domain = 'example.com'
AND campaign.id = campaign_id
استبعاد أجزاء من الموقع الإلكتروني
يمكنك أيضًا استخدام الرمز
AdGroupCriterionService
لإعداد
معايير سلبية لصفحات الويب. يمكنك استخدام هذه الميزة، على سبيل المثال، لاستبعاد الصفحات التي تحمل عنوانًا معيّنًا وتريد إدارتها باستخدام حملة أو مجموعة إعلانية أخرى.
معايير أخرى
لا تقتصر "حملات الإعلانات الديناميكية على شبكة البحث" ومجموعاتها الإعلانية على معايير صفحات الويب فقط، بل يمكنك مواصلة استخدام أنواع المعايير الأخرى لتحسين جودة إعلاناتك بشكل أكبر. يجب أن تكون حذرًا في استخدامك للمعايير الإضافية، لأنّ إضافة الكثير منها يمكن أن يقلّل من فعالية الاستهداف التلقائي في الإعلانات الديناميكية على شبكة البحث.