Impostazione o aggiornamento delle offerte

Puoi utilizzare l'API Google Ads per impostare o aggiornare le offerte per gli annunci per hotel.

Non impostare il valore bidding_strategy oppure bidding_strategy_type campi. Il campo bidding_strategy_type è destinato solo a leggere l'impostazione corrente di una campagna; il campo è di sola lettura.

Per una strategia basata sulle commissioni (per conversione o per soggiorno):

Per una strategia %CPC o CPC manuale:

Imposta gli importi delle offerte CPC% o CPC manuale

Per le strategie di offerta% CPC e CPC manuale, devi impostare importi specifici delle offerte su:

  • A livello di gruppo di annunci
  • Il livello del gruppo di schede nei nodi delle unità di una struttura di gruppi di schede

Tuttavia, anche se devi impostare il valore a livello di gruppo di annunci, questo valore non sarà utilizzato dagli annunci per hotel. Gli annunci per hotel utilizzeranno il valore a livello di gruppo di schede, che sostituirà il valore non pertinente a livello di annuncio a livello di gruppo.

Puoi anche controllare i limiti di offerta a livello di campagna durante l'impostazione del strategia di offerta. Per maggiori dettagli, vedi Assegnare o aggiornare una strategia di offerta.

Impostare un'offerta per un gruppo di annunci

Il codice riportato di seguito mostra come impostare un'offerta a livello di gruppo di annunci durante la creazione un nuovo gruppo di annunci per hotel.

Java

private String addHotelAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
  // Creates an ad group.
  AdGroup adGroup =
      AdGroup.newBuilder()
          .setName("Earth to Mars Cruises #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          // Sets the ad group type to HOTEL_ADS. This cannot be set to other types.
          .setType(AdGroupType.HOTEL_ADS)
          .setCpcBidMicros(1_000_000L)
          .setStatus(AdGroupStatus.ENABLED)
          .build();

  // Creates an ad group operation.
  AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();

  // Issues a mutate request to add an ad group.
  try (AdGroupServiceClient adGroupServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
    MutateAdGroupResult mutateAdGroupResult =
        adGroupServiceClient
            .mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))
            .getResults(0);
    System.out.printf(
        "Added a hotel ad group with resource name: '%s'%n",
        mutateAdGroupResult.getResourceName());
    return mutateAdGroupResult.getResourceName();
  }
}
      

C#

private static string AddHotelAdGroup(GoogleAdsClient client, long customerId,
    string campaignResourceName)
{
    // Get the AdGroupService.
    AdGroupServiceClient service = client.GetService(Services.V17.AdGroupService);

    // Create an ad group.
    AdGroup adGroup = new AdGroup()
    {
        Name = "Earth to Mars Cruise #" + ExampleUtilities.GetRandomString(),

        // Sets the campaign.
        Campaign = campaignResourceName,

        // Optional: Sets the ad group type to HOTEL_ADS.
        // This cannot be set to other types.
        Type = AdGroupType.HotelAds,

        CpcBidMicros = 10000000,
        Status = AdGroupStatus.Enabled
    };

    // Create an ad group operation.
    AdGroupOperation adGroupOperation = new AdGroupOperation()
    {
        Create = adGroup
    };

    // Issue a mutate request to add an ad group.
    MutateAdGroupsResponse response = service.MutateAdGroups(customerId.ToString(),
        new AdGroupOperation[] { adGroupOperation });
    return response.Results[0].ResourceName;
}
      

PHP

private static function addHotelAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignResourceName
) {
    // Creates an ad group.
    $adGroup = new AdGroup([
        'name' => 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),
        // Sets the campaign.
        'campaign' => $campaignResourceName,
        // Sets the ad group type to HOTEL_ADS.
        // This cannot be set to other types.
        'type' => AdGroupType::HOTEL_ADS,
        'cpc_bid_micros' => 10000000,
        'status' => AdGroupStatus::ENABLED,
    ]);

    // Creates an ad group operation.
    $adGroupOperation = new AdGroupOperation();
    $adGroupOperation->setCreate($adGroup);

    // Issues a mutate request to add an ad group.
    $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
    $response = $adGroupServiceClient->mutateAdGroups(
        MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
    );

    /** @var AdGroup $addedAdGroup */
    $addedAdGroup = $response->getResults()[0];
    printf(
        "Added a hotel ad group with resource name '%s'.%s",
        $addedAdGroup->getResourceName(),
        PHP_EOL
    );

    return $addedAdGroup->getResourceName();
}
      

Python

def add_hotel_ad_group(client, customer_id, campaign_resource_name):
    ad_group_service = client.get_service("AdGroupService")

    # Create ad group.
    ad_group_operation = client.get_type("AdGroupOperation")
    ad_group = ad_group_operation.create
    ad_group.name = f"Earth to Mars cruise {uuid.uuid4()}"
    ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
    ad_group.campaign = campaign_resource_name
    # Sets the ad group type to HOTEL_ADS. This cannot be set to other types.
    ad_group.type_ = client.enums.AdGroupTypeEnum.HOTEL_ADS
    ad_group.cpc_bid_micros = 10000000

    # Add the ad group.
    ad_group_response = ad_group_service.mutate_ad_groups(
        customer_id=customer_id, operations=[ad_group_operation]
    )

    ad_group_resource_name = ad_group_response.results[0].resource_name

    print(
        "Added a hotel ad group with resource name '{ad_group_resource_name}'."
    )

    return ad_group_resource_name
      

Ruby

def add_hotel_ad_group(client, customer_id, campaign_resource)
  # Create an ad group.
  ad_group_operation = client.operation.create_resource.ad_group do |ag|
    ag.name = generate_random_name_field("Earth to Mars Cruise")

    # Set the campaign.
    ag.campaign = campaign_resource

    # Optional: Set the ad group type to HOTEL_ADS.
    # This cannot be set to other types.
    ag.type = :HOTEL_ADS
    ag.cpc_bid_micros = 10_000_000
    ag.status = :ENABLED
  end

  # Issue a mutate request to add the ad group.
  ad_group_service = client.service.ad_group
  response = ad_group_service.mutate_ad_groups(
    customer_id: customer_id,
    operations: [ad_group_operation]
  )

  # Fetch the new ad group's resource name.
  ad_group_resource = response.results.first.resource_name

  puts "Added hotel ad group with resource name '#{ad_group_resource}'."

  ad_group_resource
end
      

Perl

sub add_hotel_ad_group {
  my ($api_client, $customer_id, $campaign_resource_name) = @_;

  # Create an ad group.
  my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({
    name => "Earth to Mars Cruise #" . uniqid(),
    # Set the campaign.
    campaign => $campaign_resource_name,
    # Set the ad group type to HOTEL_ADS.
    # This cannot be set to other types.
    type         => HOTEL_ADS,
    cpcBidMicros => 1000000,
    status => Google::Ads::GoogleAds::V17::Enums::AdGroupStatusEnum::ENABLED
  });

  # Create an ad group operation.
  my $ad_group_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation->
    new({create => $ad_group});

  # Add the ad group.
  my $ad_group_resource_name = $api_client->AdGroupService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_operation]})->{results}[0]{resourceName};

  printf "Added a hotel ad group with resource name: '%s'.\n",
    $ad_group_resource_name;

  return $ad_group_resource_name;
}
      

Imposta un'offerta su un nodo dell'unità di gruppo di schede

Come descritto in Creare gruppi di schede di hotel, gli annunci non verranno pubblicati finché non crei una struttura ad albero dei gruppi di schede valida con almeno uno come nodo unitario. Inoltre, i nodi sono oggetti ListingGroupInfo, che contiene Campo ListingGroupType che indica se i nodi sono un'unità o una suddivisione. Impostazione di ListingGroupInfo su listing_group di AdGroupCriterion link l'oggetto ListingGroupInfo alla AdGroup. Puoi imposta le offerte sui nodi delle unità impostando il campo percent_cpc_bid_micros o Campo cpc_bid_micros di AdGroupCriterion. Tentativo di farlo nella suddivisione nodi non riusciranno e restituiranno un errore.

Quando imposti le offerte a livello di gruppo di schede, tieni presente quanto segue:

  • Non puoi impostare l'importo dell'offerta nella colonna "Tutti gli hotel" gruppo di schede dell'hotel (principale).
  • Non puoi impostare l'importo dell'offerta in una suddivisione.
  • Google consiglia di non impostare le offerte su "Altro" nodi che sono nodi unitari. Offerte su "Altro" (unità) possono avere effetti indesiderati su altri offerte sugli annunci per hotel.

Il codice riportato di seguito mostra come impostare un'offerta su un nodo dell'unità di gruppo di schede.

Java

private static String addLevel1Nodes(
    long customerId,
    long adGroupId,
    String rootResourceName,
    List<AdGroupCriterionOperation> operations,
    long percentCpcBidMicroAmount) {
  // Creates hotel class info and dimension info for 5-star hotels.
  ListingDimensionInfo fiveStarredDimensionInfo =
      ListingDimensionInfo.newBuilder()
          .setHotelClass(HotelClassInfo.newBuilder().setValue(5).build())
          .build();
  // Creates listing group info for 5-star hotels as a UNIT node.
  ListingGroupInfo fiveStarredUnit =
      ListingGroupInfo.newBuilder()
          .setType(ListingGroupType.UNIT)
          .setParentAdGroupCriterion(rootResourceName)
          .setCaseValue(fiveStarredDimensionInfo)
          .build();
  // Creates an ad group criterion for 5-star hotels.
  AdGroupCriterion fiveStarredAdGroupCriterion =
      createAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount);
  // Decrements the temp ID for the next ad group criterion.
  AdGroupCriterionOperation operation = generateCreateOperation(fiveStarredAdGroupCriterion);
  operations.add(operation);

  // You can also create more UNIT nodes for other hotel classes by copying the above code in
  // this method and modifying the value passed to HotelClassInfo() to the value you want.
  // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star
  // hotels instead.

  // Creates hotel class info and dimension info for other hotel classes by not specifying
  // any attributes on those object.
  ListingDimensionInfo otherHotelsDimensionInfo =
      ListingDimensionInfo.newBuilder()
          .setHotelClass(HotelClassInfo.newBuilder().build())
          .build();
  // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be
  // used as a parent node for children nodes of the next level.
  ListingGroupInfo otherHotelsSubdivision =
      createListingGroupInfo(
          ListingGroupType.SUBDIVISION, rootResourceName, otherHotelsDimensionInfo);
  // Creates an ad group criterion for other hotel classes.
  AdGroupCriterion otherHotelsAdGroupCriterion =
      createAdGroupCriterion(
          customerId, adGroupId, otherHotelsSubdivision, percentCpcBidMicroAmount);
  operation = generateCreateOperation(otherHotelsAdGroupCriterion);
  operations.add(operation);

  return otherHotelsAdGroupCriterion.getResourceName();
}
      

C#

private string AddLevel1Nodes(long customerId, long adGroupId, string rootResourceName,
    List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount)
{
    // Create listing dimension info for 5-star class hotels.
    ListingDimensionInfo fiveStarredListingDimensionInfo = new ListingDimensionInfo
    {
        HotelClass = new HotelClassInfo
        {
            Value = 5
        }
    };

    // Create a listing group info for 5-star hotels as a UNIT node.
    ListingGroupInfo fiveStarredUnit = CreateListingGroupInfo(ListingGroupType.Unit,
        rootResourceName, fiveStarredListingDimensionInfo);

    // Create an ad group criterion for 5-star hotels.
    AdGroupCriterion fiveStarredAdGroupCriterion = CreateAdGroupCriterion(customerId,
        adGroupId, fiveStarredUnit, percentCpcBidMicroAmount);

    // Create an operation and add it to the list of operations.
    operations.Add(new AdGroupCriterionOperation
    {
        Create = fiveStarredAdGroupCriterion
    });

    // Decrement the temp ID for the next ad group criterion.
    nextTempId--;

    // You can also create more UNIT nodes for other hotel classes by copying the above code
    // in this method and modifying the value passed to HotelClassInfo().
    // For instance, passing 4 instead of 5 in the above code will instead create a UNIT
    // node of 4-star hotels.

    // Create hotel class info and dimension info for other hotel classes by *not*
    // specifying any attributes on those object.
    ListingDimensionInfo otherHotelsListingDimensionInfo = new ListingDimensionInfo
    {
        HotelClass = new HotelClassInfo()
    };

    // Create listing group info for other hotel classes as a SUBDIVISION node, which will
    // be used as a parent node for children nodes of the next level.
    ListingGroupInfo otherHotelsSubdivisionListingGroupInfo = CreateListingGroupInfo
        (ListingGroupType.Subdivision, rootResourceName, otherHotelsListingDimensionInfo);

    // Create an ad group criterion for other hotel classes.
    AdGroupCriterion otherHotelsAdGroupCriterion = CreateAdGroupCriterion(customerId,
        adGroupId, otherHotelsSubdivisionListingGroupInfo, percentCpcBidMicroAmount);

    // Create an operation and add it to the list of operations.
    operations.Add(new AdGroupCriterionOperation
    {
        Create = otherHotelsAdGroupCriterion
    });

    // Decrement the temp ID for the next ad group criterion.
    nextTempId--;

    return otherHotelsAdGroupCriterion.ResourceName;
}
      

PHP

private static function addLevel1Nodes(
    int $customerId,
    int $adGroupId,
    string $rootResourceName,
    array &$operations,
    int $percentCpcBidMicroAmount
) {
    // Creates hotel class info and dimension info for 5-star hotels.
    $fiveStarredDimensionInfo = new ListingDimensionInfo([
        'hotel_class' => new HotelClassInfo(['value' => 5])
    ]);
    // Creates listing group info for 5-star hotels as a UNIT node.
    $fiveStarredUnit = self::createListingGroupInfo(
        ListingGroupType::UNIT,
        $rootResourceName,
        $fiveStarredDimensionInfo
    );
    // Creates an ad group criterion for 5-star hotels.
    $fiveStarredAdGroupCriterion = self::createAdGroupCriterion(
        $customerId,
        $adGroupId,
        $fiveStarredUnit,
        $percentCpcBidMicroAmount
    );
    // Decrements the temp ID for the next ad group criterion.
    self::$nextTempId--;
    $operation = self::generateCreateOperation($fiveStarredAdGroupCriterion);
    $operations[] = $operation;

    // You can also create more UNIT nodes for other hotel classes by copying the above code in
    // this method and modifying the value passed to HotelClassInfo() to the value you want.
    // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star
    // hotels instead.

    // Creates hotel class info and dimension info for other hotel classes by *not* specifying
    // any attributes on those object.
    $othersHotelsDimensionInfo = new ListingDimensionInfo([
        'hotel_class' => new HotelClassInfo()
    ]);
    // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be
    // used as a parent node for children nodes of the next level.
    $otherHotelsSubDivision = self::createListingGroupInfo(
        ListingGroupType::SUBDIVISION,
        $rootResourceName,
        $othersHotelsDimensionInfo
    );
    // Creates an ad group criterion for other hotel classes.
    $otherHotelsAdGroupCriterion = self::createAdGroupCriterion(
        $customerId,
        $adGroupId,
        $otherHotelsSubDivision,
        $percentCpcBidMicroAmount
    );
    $operation = self::generateCreateOperation($otherHotelsAdGroupCriterion);
    $operations[] = $operation;

    self::$nextTempId--;
    return $otherHotelsAdGroupCriterion->getResourceName();
}
      

Python

def add_level1_nodes(
    client,
    customer_id,
    ad_group_id,
    root_resource_name,
    operations,
    percent_cpc_bid_micro_amount,
):
    """Creates child nodes on level 1, partitioned by the hotel class info.

    Args:
        client: The Google Ads API client.
        customer_id: The Google Ads customer ID.
        ad_group_id: The ad group ID to which the hotel listing group will be
            added.
        root_resource_name: The string resource name of the listing group's root
            node.
        operations: A list of AdGroupCriterionOperations.
        percent_cpc_bid_micro_amount: The CPC bid micro amount to be set on
            created ad group criteria.

    Returns:
        The string resource name of the "other hotel classes" node, which serves
        as the parent node for the next level of the listing tree.
    """
    global next_temp_id

    # Create listing dimension info for 5-star class hotels.
    five_starred_listing_dimension_info = client.get_type(
        "ListingDimensionInfo"
    )
    five_starred_listing_dimension_info.hotel_class.value = 5

    # Create a listing group info for 5-star hotels as a UNIT node.
    five_starred_unit = create_listing_group_info(
        client,
        client.enums.ListingGroupTypeEnum.UNIT,
        root_resource_name,
        five_starred_listing_dimension_info,
    )

    # Create an ad group criterion for 5-star hotels.
    five_starred_ad_group_criterion = create_ad_group_criterion(
        client,
        customer_id,
        ad_group_id,
        five_starred_unit,
        percent_cpc_bid_micro_amount,
    )

    # Create an operation and add it to the list of operations.
    five_starred_ad_group_criterion_operation = client.get_type(
        "AdGroupCriterionOperation"
    )
    client.copy_from(
        five_starred_ad_group_criterion_operation.create,
        five_starred_ad_group_criterion,
    )
    operations.append(five_starred_ad_group_criterion_operation)

    # Decrement the temp ID for the next ad group criterion.
    next_temp_id -= 1

    # You can also create more UNIT nodes for other hotel classes by copying the
    # above code in this method and modifying the hotel class value.
    # For instance, passing 4 instead of 5 in the above code will instead create
    # a UNIT node of 4-star hotels.

    # Create hotel class info and dimension info without any specifying
    # attributes. This node will then represent hotel classes other than those
    # already covered by UNIT nodes at this level.
    other_hotels_listing_dimension_info = client.get_type(
        "ListingDimensionInfo"
    )
    # Set "hotel_class" as the oneof field on the ListingDimensionInfo object
    # without specifying the optional hotel_class field.
    client.copy_from(
        other_hotels_listing_dimension_info.hotel_class,
        client.get_type("HotelClassInfo"),
    )

    # Create listing group info for other hotel classes as a SUBDIVISION node,
    # which will be used as a parent node for children nodes of the next level.
    other_hotels_subdivision_listing_group_info = create_listing_group_info(
        client,
        client.enums.ListingGroupTypeEnum.SUBDIVISION,
        root_resource_name,
        other_hotels_listing_dimension_info,
    )

    # Create an ad group criterion for other hotel classes.
    other_hotels_ad_group_criterion = create_ad_group_criterion(
        client,
        customer_id,
        ad_group_id,
        other_hotels_subdivision_listing_group_info,
        percent_cpc_bid_micro_amount,
    )

    # Create an operation and add it to the list of operations.
    other_hotels_ad_group_criterion_operation = client.get_type(
        "AdGroupCriterionOperation"
    )
    client.copy_from(
        other_hotels_ad_group_criterion_operation.create,
        other_hotels_ad_group_criterion,
    )
    operations.append(other_hotels_ad_group_criterion_operation)

    # Decrement the temp ID for the next ad group criterion.
    next_temp_id -= 1

    return other_hotels_ad_group_criterion.resource_name
      

Ruby

def add_level1_nodes(
  client,
  customer_id,
  ad_group_id,
  root_resource_name,
  operations,
  percent_cpc_bid_micro_amount)
  # Creates hotel class info and dimension info for 5-star hotels.
  five_starred_dimension_info = client.resource.listing_dimension_info do |d|
    d.hotel_class = client.resource.hotel_class_info do |c|
      c.value = 5
    end
  end

  # Creates listing group info for 5-star hotels as a UNIT node.
  five_starred_unit = create_listing_group_info(
    client,
    :UNIT,
    root_resource_name,
    five_starred_dimension_info,
  )

  # Creates an ad group criterion for 5-star hotels.
  five_starred_ad_group_criterion = create_ad_group_criterion(
    client,
    customer_id,
    ad_group_id,
    five_starred_unit,
    percent_cpc_bid_micro_amount,
  )

  operations << generate_create_operation(
    client,
    five_starred_ad_group_criterion,
  )

  # You can also create more UNIT nodes for other hotel classes by copying the
  # above code in this method and modifying the value passed to HotelClassInfo()
  # to the value you want.
  # For instance, passing 4 instead of 5 in the above code will create a UNIT
  # node of 4-star hotels instead.

  # Creates hotel class info and dimension info for other hotel classes
  # by *not* specifying any attributes on those object.
  other_hotels_dimention_info = client.resource.listing_dimension_info do |d|
    d.hotel_class = client.resource.hotel_class_info
  end

  # Creates listing group info for other hotel classes as a SUBDIVISION node,
  # which will be used as a parent node for children nodes of the next level.
  other_hotels_subdivision = create_listing_group_info(
    client,
    :SUBDIVISION,
    root_resource_name,
    other_hotels_dimention_info,
  )

  # Creates an ad group criterion for other hotel classes.
  other_hotels_ad_group_criterion = create_ad_group_criterion(
    client,
    customer_id,
    ad_group_id,
    other_hotels_subdivision,
    percent_cpc_bid_micro_amount,
  )

  operations << generate_create_operation(
    client,
    other_hotels_ad_group_criterion,
  )

  other_hotels_ad_group_criterion.resource_name
end
      

Perl

sub add_level_1_nodes {
  my ($customer_id, $ad_group_id, $root_resource_name, $operations,
    $percent_cpc_bid_micro_amount)
    = @_;

  # Create hotel class info and dimension info for 5-star hotels.
  my $five_starred_dimension_info =
    Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({
      hotelClass => Google::Ads::GoogleAds::V17::Common::HotelClassInfo->new({
          value => 5
        })});

  # Create listing group info for 5-star hotels as a UNIT node.
  my $five_starred_unit = create_listing_group_info(UNIT, $root_resource_name,
    $five_starred_dimension_info);

  # Create an ad group criterion for 5-star hotels.
  my $five_starred_ad_group_criterion =
    create_ad_group_criterion($customer_id, $ad_group_id, $five_starred_unit,
    $percent_cpc_bid_micro_amount);

  my $operation = generate_create_operation($five_starred_ad_group_criterion);
  push @$operations, $operation;

  # You can also create more UNIT nodes for other hotel classes by copying the
  # above code in this method and modifying the value passed to HotelClassInfo
  # to the value you want. For instance, passing 4 instead of 5 in the above code
  #  will create a UNIT node of 4-star hotels instead.

  # Create hotel class info and dimension info for other hotel classes by *not*
  # specifying any attributes on those object.
  my $others_hotels_dimension_info =
    Google::Ads::GoogleAds::V17::Common::ListingDimensionInfo->new({
      hotelClass => Google::Ads::GoogleAds::V17::Common::HotelClassInfo->new()}
    );

  # Create listing group info for other hotel classes as a SUBDIVISION node, which
  # will be used as a parent node for children nodes of the next level.
  my $other_hotels_subdivision =
    create_listing_group_info(SUBDIVISION, $root_resource_name,
    $others_hotels_dimension_info);

  # Create an ad group criterion for other hotel classes.
  my $other_hotels_ad_group_criterion =
    create_ad_group_criterion($customer_id, $ad_group_id,
    $other_hotels_subdivision, $percent_cpc_bid_micro_amount);

  $operation = generate_create_operation($other_hotels_ad_group_criterion);
  push @$operations, $operation;

  return $other_hotels_ad_group_criterion->{resourceName};
}