关键字规划
使用集合让一切井井有条
根据您的偏好保存内容并对其进行分类。
关键字规划是一个过程，包括获取关键字指标和预测数据，以及搜索要添加到广告系列中的新关键字。
工作流程
以下是使用关键字规划的常见工作流程。
- 创建可管理的创意列表。您可以使用历史搜索量和每次点击费用来缩减要纳入预测的关键字列表。
- 为关键字生成预测指标，以便为方案中的关键字获取流量。
- 使用新关键字制作新广告系列。
- 调整关键字和估算参数，以找到一种设置，该设置可使用您在上面选择的关键字和每次点击费用出价来实现您的营销目标。
- 在整个
forecast_period期间，让广告系列保持有效状态。
预测结果基于以下假设得出：广告系列在整个预测期内保持不变。在预测期之前更改广告系列（包括出价和定位条件）会改变效果，因为系统还会考虑每日和季节性趋势。
API 中的关键字规划工具可以执行以下操作：
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最后更新时间 (UTC)：2025-08-27。
[null,null,["最后更新时间 (UTC)：2025-08-27。"],[[["\u003cp\u003eKeyword Planning helps you research and forecast keyword performance for Google Ads campaigns.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Ads API enforces rate limits on Keyword Planning requests, so caching results is recommended.\u003c/p\u003e\n"],["\u003cp\u003eKeyword Planning involves generating ideas, forecasting metrics, and creating campaigns based on insights.\u003c/p\u003e\n"],["\u003cp\u003eForecasts remain accurate if campaign settings are kept consistent throughout the specified forecast period.\u003c/p\u003e\n"],["\u003cp\u003eKeyword Planning via the API offers functionalities such as idea generation, theme creation, historical data retrieval, and performance forecasting.\u003c/p\u003e\n"]]],[],null,["# Keyword Planning\n\n| **Important:** All requests to Keyword Planning services for both standard and basic access are rate limited. [Fewer requests](/google-ads/api/docs/best-practices/quotas) are allowed per minute when compared to other services.\n|\n|\n| Our recommendation is to cache or store results, as you do receive the same\n| response over a long time span. For example, if you request a set of existing\n| keywords, the response is not going to change over a period of hours or days.\n| In the case of historical metrics, the statistics refresh monthly.\n\nKeyword Planning is a process for [getting keyword metrics and\nforecasts](//support.google.com/google-ads/answer/3022575) as well as\n[searching for new keywords](//support.google.com/google-ads/answer/6325025) to\nadd to campaigns.\n\nWorkflow\n--------\n\nHere's a common workflow when using Keyword Planning.\n\n1. Create a manageable list of [ideas](/google-ads/api/docs/keyword-planning/generate-keyword-ideas). You can use historical search volume and CPC to reduce the list of keywords to be included in forecasts.\n2. Generate [forecast\n metrics](/google-ads/api/docs/keyword-planning/generate-forecast-metrics) for keywords in order to get traffic for keywords in the plan.\n3. Create a new campaign with the new keywords.\n4. Adjust the keywords and estimation parameters to find a setup which delivers your marketing goals using the keywords and CPC bids which you selected above.\n5. Leave the campaign for the duration of the [`forecast_period`](/google-ads/api/reference/rpc/v21/GenerateKeywordForecastMetricsRequest#forecast_period). Forecasts are based on your campaign running unmodified for the duration of the forecast period. Changing the campaign, including bids and targeting prior to the forecast period, changes performance since daily and seasonal trends are also considered.\n\nKeyword Planning in the API can do the following:\n\n- [Generate keyword ideas](/google-ads/api/docs/keyword-planning/generate-keyword-ideas)\n- [Generate ad group\n themes](/google-ads/api/docs/keyword-planning/generate-ad-group-themes)\n- [Generate historical\n metrics](/google-ads/api/docs/keyword-planning/generate-historical-metrics)\n- [Generate forecast\n metrics](/google-ads/api/docs/keyword-planning/generate-forecast-metrics)"]]
