Anda dapat menggabungkan dua atau lebih daftar pengguna yang ada untuk membuat penargetan yang canggih.
Membuat daftar pengguna
Anda dapat membuat kombinasi khusus dari daftar pengguna yang ada sebagai
logical_user_list
dengan
Kolom UserListLogicalRuleInfo
. Tujuan
aturan di logical_user_list
di-AND
, jadi pengguna harus mencocokkan setiap aturan untuk
dipertimbangkan dalam daftar. Namun, setiap aturan memungkinkan Anda menentukan apakah
operand diberi AND
atau OR
. Dengan kata lain, Anda bisa
menentukan apakah pengguna
harus memenuhi semua operand aturan atau hanya salah satunya.
Selain itu, aturan memungkinkan Anda menentukan objek logical_user_list
lainnya sebagai
operand, sehingga Anda bisa membuat pohonnya secara efektif. logical_user_list
dapat
menjadi cara yang sangat ampuh untuk menentukan hierarki kelompok yang kompleks untuk
penargetan. Anda dapat menggabungkan daftar dengan kolom AccessReason
yang berbeda. Namun,
jika akses dicabut, maka UserList
tersebut akan diperlakukan sebagai daftar tanpa
anggota saat aturan logical_user_list
dievaluasi.
Kode berikut menunjukkan cara membuat logical_user_list
yang berisi pengguna di
salah satu dari dua instance basic_user_list
:
Contoh kode untuk membuat daftar pengguna yang logis
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, List<Long> userListIds) { // Adds each of the provided list IDs to a list of rule operands specifying which lists the // operator should target. List<LogicalUserListOperandInfo> logicalUserListOperandInfoList = new ArrayList<>(); for (long userListId : userListIds) { String userListResourceName = ResourceNames.userList(customerId, userListId); logicalUserListOperandInfoList.add( LogicalUserListOperandInfo.newBuilder().setUserList(userListResourceName).build()); } // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new list if // they are present in any of the provided lists. UserListLogicalRuleInfo userListLogicalRuleInfo = UserListLogicalRuleInfo.newBuilder() // Using ANY means that a user should be added to the combined list if they are present // on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users // present on all of the provided lists or NONE to add users that aren't present on any // of the targeted lists. .setOperator(UserListLogicalRuleOperator.ANY) .addAllRuleOperands(logicalUserListOperandInfoList) .build(); // Creates the new combination user list. UserList userList = UserList.newBuilder() .setName("My combination list of other user lists #" + getPrintableDateTime()) .setLogicalUserList( LogicalUserListInfo.newBuilder().addRules(userListLogicalRuleInfo).build()) .build(); // Creates the operation. UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build(); // Creates the service client. try (UserListServiceClient userListServiceClient = googleAdsClient.getLatestVersion().createUserListServiceClient()) { // Adds the user list. MutateUserListsResponse response = userListServiceClient.mutateUserLists( Long.toString(customerId), ImmutableList.of(operation)); // Prints the response. System.out.printf( "Created combination user list with resource name, '%s'.%n", response.getResults(0).getResourceName()); } }
C#
public void Run(GoogleAdsClient client, long customerId, long[] userListIds) { // Gets the UserListService client. UserListServiceClient userListServiceClient = client.GetService(Services.V17.UserListService); // Adds each of the provided list IDs to a list of rule operands specifying which lists // the operator should target. List<LogicalUserListOperandInfo> logicalUserListOperandInfoList = userListIds.Select(userListId => new LogicalUserListOperandInfo { UserList = ResourceNames.UserList(customerId, userListId) }).ToList(); // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new // list if they are present in any of the provided lists. UserListLogicalRuleInfo userListLogicalRuleInfo = new UserListLogicalRuleInfo { // Using ANY means that a user should be added to the combined list if they are // present on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL // to add users present on all of the provided lists or NONE to add users that // aren't present on any of the targeted lists. Operator = UserListLogicalRuleOperatorEnum.Types.UserListLogicalRuleOperator.Any, }; userListLogicalRuleInfo.RuleOperands.Add(logicalUserListOperandInfoList); LogicalUserListInfo logicalUserListInfo = new LogicalUserListInfo(); logicalUserListInfo.Rules.Add(userListLogicalRuleInfo); // Creates the new combination user list. UserList userList = new UserList { Name = "My combination list of other user lists " + $"#{ExampleUtilities.GetRandomString()}", LogicalUserList = logicalUserListInfo }; // Creates the operation. UserListOperation operation = new UserListOperation { Create = userList }; try { // Sends the request to add the user list and prints the response. MutateUserListsResponse response = userListServiceClient.MutateUserLists (customerId.ToString(), new[] { operation }); Console.WriteLine("Created combination user list with resource name: " + $"{response.Results.First().ResourceName}"); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, array $userListIds ) { // Adds each of the provided list IDs to a list of rule operands specifying which lists the // operator should target. $logicalUserListOperandInfoList = []; foreach ($userListIds as $userListId) { $logicalUserListOperandInfoList[] = new LogicalUserListOperandInfo([ 'user_list' => ResourceNames::forUserList($customerId, $userListId) ]); } // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new // list if they are present in any of the provided lists. $userListLogicalRuleInfo = new UserListLogicalRuleInfo([ // Using ANY means that a user should be added to the combined list if they are present // on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users // present on all of the provided lists or NONE to add users that aren't present on any // of the targeted lists. 'operator' => UserListLogicalRuleOperator::ANY, 'rule_operands' => $logicalUserListOperandInfoList ]); // Creates the new combination user list. $userList = new UserList([ 'name' => 'My combination list of other user lists #' . Helper::getPrintableDatetime(), 'logical_user_list' => new LogicalUserListInfo([ 'rules' => [$userListLogicalRuleInfo] ]) ]); // Creates the operation. $operation = new UserListOperation(); $operation->setCreate($userList); // Issues a mutate request to add the user list and prints some information. $userListServiceClient = $googleAdsClient->getUserListServiceClient(); $response = $userListServiceClient->mutateUserLists( MutateUserListsRequest::build($customerId, [$operation]) ); printf( "Created combination user list with resource name '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL ); }
Python
def main(client, customer_id, user_list_ids): """Creates a combination user list. Args: client: The Google Ads client. customer_id: The customer ID for which to add the user list. user_list_ids: A list of user list IDs to logically combine. """ # Get the UserListService client. user_list_service = client.get_service("UserListService") # Add each of the provided list IDs to a list of rule operands specifying # which lists the operator should target. logical_user_list_operand_info_list = [] for user_list_id in user_list_ids: logical_user_list_operand_info = client.get_type( "LogicalUserListOperandInfo" ) logical_user_list_operand_info.user_list = ( user_list_service.user_list_path(customer_id, user_list_id) ) logical_user_list_operand_info_list.append( logical_user_list_operand_info ) # Create a UserListOperation and populate the UserList. user_list_operation = client.get_type("UserListOperation") user_list = user_list_operation.create user_list.name = f"My combination list of other user lists #{uuid4()}" # Create a UserListLogicalRuleInfo specifying that a user should be added to # the new list if they are present in any of the provided lists. user_list_logical_rule_info = client.get_type("UserListLogicalRuleInfo") # Using ANY means that a user should be added to the combined list if they # are present on any of the lists targeted in the # LogicalUserListOperandInfo. Use ALL to add users present on all of the # provided lists or NONE to add users that aren't present on any of the # targeted lists. user_list_logical_rule_info.operator = ( client.enums.UserListLogicalRuleOperatorEnum.ANY ) user_list_logical_rule_info.rule_operands.extend( logical_user_list_operand_info_list ) user_list.logical_user_list.rules.append(user_list_logical_rule_info) # Issue a mutate request to add the user list, then print the results. response = user_list_service.mutate_user_lists( customer_id=customer_id, operations=[user_list_operation] ) print( "Created logical user list with resource name " f"'{response.results[0].resource_name}.'" )
Ruby
def add_logical_user_list(customer_id, user_list_ids) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Creates the UserListLogicalRuleInfo specifying that a user should be added # to the new list if they are present in any of the provided lists. user_list_logical_rule_info = client.resource.user_list_logical_rule_info do |info| # Using ANY means that a user should be added to the combined list if they # are present on any of the lists targeted in the logical_user_list_operand_info. # Use ALL to add users present on all of the provided lists or NONE to add # users that aren't present on any of the targeted lists. info.operator = :ANY user_list_ids.each do |list_id| info.rule_operands << client.resource.logical_user_list_operand_info do |op| op.user_list = client.path.user_list(customer_id, list_id) end end end # Creates the new combination user list operation. operation = client.operation.create_resource.user_list do |ul| ul.name = "My combination list of other user lists #{(Time.new.to_f * 1000).to_i}" ul.logical_user_list = client.resource.logical_user_list_info do |info| info.rules << user_list_logical_rule_info end end # Issues a mutate request to add the user list and prints some information. response = client.service.user_list.mutate_user_lists( customer_id: customer_id, operations: [operation], ) puts "Created combination user list with resource name "\ "'#{response.results.first.resource_name}'" end
Perl
sub add_logical_user_list { my ($api_client, $customer_id, $user_list_ids) = @_; # Add each of the provided list IDs to a list of rule operands specifying which # lists the operator should target. my $logical_user_list_operand_info_list = []; foreach my $user_list_id (@$user_list_ids) { push @$logical_user_list_operand_info_list, Google::Ads::GoogleAds::V17::Common::LogicalUserListOperandInfo->new({ userList => Google::Ads::GoogleAds::V17::Utils::ResourceNames::user_list( $customer_id, $user_list_id )}); } # Create the UserListLogicalRuleInfo specifying that a user should be added to # the new list if they are present in any of the provided lists. my $user_list_logical_rule_info = Google::Ads::GoogleAds::V17::Common::UserListLogicalRuleInfo->new({ # Using ANY means that a user should be added to the combined list if they # are present on any of the lists targeted in the LogicalUserListOperandInfo. # Use ALL to add users present on all of the provided lists or NONE to add # users that aren't present on any of the targeted lists. operator => ANY, ruleOperands => $logical_user_list_operand_info_list }); # Create the new combination user list. my $user_list = Google::Ads::GoogleAds::V17::Resources::UserList->new({ name => "My combination list of other user lists #" . uniqid(), logicalUserList => Google::Ads::GoogleAds::V17::Common::LogicalUserListInfo->new({ rules => [$user_list_logical_rule_info]})}); # Create the operation. my $user_list_operation = Google::Ads::GoogleAds::V17::Services::UserListService::UserListOperation-> new({ create => $user_list }); # Issue a mutate request to add the user list and print some information. my $user_lists_response = $api_client->UserListService()->mutate({ customerId => $customer_id, operations => [$user_list_operation]}); printf "Created combination user list with resource name '%s'.\n", $user_lists_response->{results}[0]{resourceName}; return 1; }
Mengambil daftar
Untuk mengambil daftar pengguna, Anda dapat mengeluarkan kueri Bahasa Kueri Google Ads berikut ke
Referensi user_list
.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
Menargetkan daftar
Setelah segmen audiens dibuat, langkah selanjutnya adalah menargetnya.
Aturan penargetan segmen audiens
Daftar pengguna positif (dapat di-bid) tidak dapat ditetapkan di tingkat kampanye dan tingkat grup iklan Anda pada saat yang sama. Kriteria daftar pengguna positif harus dihapus dari semua grup iklan dalam kampanye sebelum dapat ditetapkan untuk kampanye tersebut.
Penargetan positif menurut daftar pengguna hanya didukung untuk kampanye Penelusuran. Sebagai Kampanye Display,
CampaignCriterion
yang menyeteluser_list
harus dikecualikan.Di kampanye Penelusuran dan Shopping, target daftar pengguna tidak mendukung setelan kolom berikut:
Menargetkan iklan ke daftar pengguna
Prosesnya mirip dengan jenis kriteria penargetan lainnya di API. Tujuan
kode berikut menunjukkan cara menggunakan AdGroupCriterion
untuk menargetkan iklan dalam grup iklan ke daftar pengguna:
Java
private String targetAdsInAdGroupToUserList( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) { // Creates the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the results. String adGroupCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created ad group criterion with resource name '%s' " + "targeting user list with resource name '%s' with ad group with ID %d.%n", adGroupCriterionResourceName, userList, adGroupId); return adGroupCriterionResourceName; } }
C#
private string TargetAdsInAdGroupToUserList( GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V17.AdGroupCriterionService); // Create the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation { Create = adGroupCriterion }; // Add the ad group criterion, then print and return the new criterion's resource name. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), new[] { adGroupCriterionOperation }); string adGroupCriterionResourceName = mutateAdGroupCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created ad group criterion with resource name " + $"'{adGroupCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with ad group with ID {adGroupId}."); return adGroupCriterionResourceName; }
PHP
private static function targetAdsInAdGroupToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, string $userListResourceName ): string { // Creates the ad group criterion targeting members of the user list. $adGroupCriterion = new AdGroupCriterion([ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new AdGroupCriterionOperation(); $operation->setCreate($adGroupCriterion); // Issues a mutate request to add an ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */ $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$operation]) ); $adGroupCriterionResourceName = $adGroupCriterionResponse->getResults()[0]->getResourceName(); printf( "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.%s", $adGroupCriterionResourceName, $userListResourceName, $adGroupId, PHP_EOL ); return $adGroupCriterionResourceName; }
Python
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list_resource_name ): """Creates an ad group criterion that targets a user list with an ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an ad group criterion. ad_group_id: a str ID for an ad group used to create an ad group criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for an ad group criterion. """ ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation") # Creates the ad group criterion targeting members of the user list. ad_group_criterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = client.get_service( "AdGroupService" ).ad_group_path(customer_id, ad_group_id) ad_group_criterion.user_list.user_list = user_list_resource_name ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created ad group criterion with resource name: " f"'{resource_name}' targeting user list with resource name: " f"'{user_list_resource_name}' and with ad group with ID " f"{ad_group_id}." ) return resource_name
Ruby
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list ) # Creates the ad group criterion targeting members of the user list. operation = client.operation.create_resource.ad_group_criterion do |agc| agc.ad_group = client.path.ad_group(customer_id, ad_group_id) agc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the ad group criterion. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [operation], ) ad_group_criterion_resource_name = response.results.first.resource_name puts "Successfully created ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with ad group with ID #{ad_group_id}" ad_group_criterion_resource_name end
Perl
sub target_ads_in_ad_group_to_user_list { my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_; # Create the ad group criterion targeting members of the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion }); # Add the ad group criterion, then print and return the new criterion's resource name. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); my $ad_group_criterion_resource_name = $ad_group_criteria_response->{results}[0]{resourceName}; printf "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.\n", $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id; return $ad_group_criterion_resource_name; }
Seperti jenis kriteria lainnya, Anda dapat menetapkan properti lain ke
Objek AdGroupCriterion
, seperti penggantian bid.
Beralih tingkat penargetan
Jika Anda beralih dari kriteria daftar pengguna tingkat grup iklan ke tingkat kampanye, Anda harus terlebih dahulu menghapus kriteria daftar pengguna yang ada dari setiap grup iklan yang dijeda di kampanye tersebut. Klik elemen yang dapat diperluas untuk melihatnya contoh kode untuk setiap langkah.
Pertama, ambil semua Kriteria AdGroup dalam kampanye tertentu.
Java
private List<String> getUserListAdGroupCriterion( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { List<String> userListCriteria = new ArrayList<>(); // Creates the Google Ads service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a request that will retrieve all of the ad group criteria under a campaign. SearchGoogleAdsRequest request = SearchGoogleAdsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery( "SELECT ad_group_criterion.criterion_id" + " FROM ad_group_criterion" + " WHERE campaign.id = " + campaignId + " AND ad_group_criterion.type = 'USER_LIST'") .build(); // Issues the search request. SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request); // Iterates over all rows in all pages. Prints the results and adds the ad group criteria // resource names to the list. for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) { String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName(); System.out.printf( "Ad group criterion with resource name '%s' was found.%n", adGroupCriterionResourceName); userListCriteria.add(adGroupCriterionResourceName); } } return userListCriteria; }
C#
private List<string> GetUserListAdGroupCriteria( GoogleAdsClient client, long customerId, long campaignId) { // Get the GoogleAdsService client. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V17.GoogleAdsService); List<string> userListCriteriaResourceNames = new List<string>(); // Create a query that will retrieve all of the ad group criteria under a campaign. string query = $@" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaignId} AND ad_group_criterion.type = 'USER_LIST'"; // Issue the search request. googleAdsServiceClient.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse resp) { // Display the results and add the resource names to the list. foreach (GoogleAdsRow googleAdsRow in resp.Results) { string adGroupCriterionResourceName = googleAdsRow.AdGroupCriterion.ResourceName; Console.WriteLine("Ad group criterion with resource name " + $"{adGroupCriterionResourceName} was found."); userListCriteriaResourceNames.Add(adGroupCriterionResourceName); } }); return userListCriteriaResourceNames; }
PHP
private static function getUserListAdGroupCriteria( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ): array { // Creates a query that retrieves all of the ad group criteria under a campaign. $query = sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d " . "AND ad_group_criterion.type = 'USER_LIST'", $campaignId ); // Creates the Google Ads service client. $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Issues the search request. $response = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)); $userListCriteria = []; // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group // criteria resource names to the list. foreach ($response->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName(); printf( "Ad group criterion with resource name '%s' was found.%s", $adGroupCriterionResourceName, PHP_EOL ); $userListCriteria[] = $adGroupCriterionResourceName; } return $userListCriteria; }
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id): """Finds all of user list ad group criteria under a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str campaign ID. Returns: a list of ad group criterion resource names. """ # Creates a query that retrieves all of the ad group criteria under a # campaign. query = f""" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaign_id} AND ad_group_criterion.type = USER_LIST""" googleads_service = client.get_service("GoogleAdsService") search_request = client.get_type("SearchGoogleAdsRequest") search_request.customer_id = customer_id search_request.query = query response = googleads_service.search(request=search_request) # Iterates over all rows in all pages. Prints the user list criteria and # adds the ad group criteria resource names to the list. user_list_criteria = [] for row in response: resource_name = row.ad_group_criterion.resource_name print( "Ad group criterion with resource name '{resource_name}' was " "found." ) user_list_criteria.append(resource_name) return user_list_criteria
Ruby
def get_user_list_ad_group_criterion( client, customer_id, campaign_id ) user_list_criteria = [] # Creates a query that will retrieve all of the ad group criteria # under a campaign. query = <<~QUERY SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = #{campaign_id} AND ad_group_criterion.type = 'USER_LIST' QUERY # Issues the search request. response = client.service.google_ads.search( customer_id: customer_id, query: query, page_size: PAGE_SIZE, ) # Iterates over all rows in all pages. Prints the results and adds the ad # group criteria resource names to the list. response.each do |row| ad_group_criterion_resource_name = row.ad_group_criterion.resource_name puts "Ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' was found" user_list_criteria << ad_group_criterion_resource_name end user_list_criteria end
Perl
sub get_user_list_ad_group_criteria { my ($api_client, $customer_id, $campaign_id) = @_; my $user_list_criterion_resource_names = []; # Create a search stream request that will retrieve all of the user list ad # group criteria under a campaign. my $search_stream_request = Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'", $campaign_id )}); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $api_client->GoogleAdsService(), request => $search_stream_request }); # Issue a search request and process the stream response. $search_stream_handler->process_contents( sub { # Display the results and add the resource names to the list. my $google_ads_row = shift; my $ad_group_criterion_resource_name = $google_ads_row->{adGroupCriterion}{resourceName}; printf "Ad group criterion with resource name '%s' was found.\n", $ad_group_criterion_resource_name; push(@$user_list_criterion_resource_names, $ad_group_criterion_resource_name); }); return $user_list_criterion_resource_names; }
Kemudian, hapus semua target kriteria grup iklan yang dihasilkan.
Java
private void removeExistingListCriteriaFromAdGroup( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { // Retrieves all of the ad group criteria under a campaign. List<String> adGroupCriteria = getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId); List<AdGroupCriterionOperation> operations = new ArrayList<>(); // Creates a list of remove operations. for (String adGroupCriterion : adGroupCriteria) { operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build()); } // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Removes the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), operations); // Gets and prints the results. System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount()); for (MutateAdGroupCriterionResult result : response.getResultsList()) { System.out.printf( "Successfully removed ad group criterion with resource name '%s'.%n", result.getResourceName()); } } }
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId, long campaignId) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService(Services.V17.AdGroupCriterionService); // Retrieve all of the ad group criteria under a campaign. List<string> adGroupCriteria = GetUserListAdGroupCriteria(client, customerId, campaignId); // Create a list of remove operations. List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion => new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList(); // Remove the ad group criteria and print the resource names of the removed criteria. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), operations); Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " + "criteria."); foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results) { Console.WriteLine("Successfully removed ad group criterion with resource name " + $"'{result.ResourceName}'."); } }
PHP
private static function removeExistingListCriteriaFromAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ) { // Retrieves all of the ad group criteria under a campaign. $allAdGroupCriteria = self::getUserListAdGroupCriteria( $googleAdsClient, $customerId, $campaignId ); $removeOperations = []; // Creates a list of remove operations. foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) { $operation = new AdGroupCriterionOperation(); $operation->setRemove($adGroupCriterionResourceName); $removeOperations[] = $operation; } // Issues a mutate request to remove the ad group criteria. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */ $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $removeOperations) ); foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) { printf( "Successfully removed ad group criterion with resource name '%s'.%s", $adGroupCriteriaResult->getResourceName(), PHP_EOL ); } }
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id): """Removes all ad group criteria targeting a user list under a campaign. This is a necessary step before targeting a user list at the campaign level. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str ID for a campaign that will have all ad group criteria that targets user lists removed. """ # Retrieves all of the ad group criteria under a campaign. all_ad_group_criteria = get_user_list_ad_group_criteria( client, customer_id, campaign_id ) # Creates a list of remove operations. remove_operations = [] for ad_group_criterion_resource_name in all_ad_group_criteria: remove_operation = client.get_type("AdGroupCriterionOperation") remove_operation.remove = ad_group_criterion_resource_name remove_operations.append(remove_operation) ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=remove_operations ) print( "Successfully removed ad group criterion with resource name: " f"'{response.results[0].resource_name}'" )
Ruby
def remove_existing_list_criteria_from_ad_group( client, customer_id, campaign_id ) # Retrieves all of the ad group criteria under a campaign. ad_group_criteria = get_user_list_ad_group_criterion( client, customer_id, campaign_id) # Creates a list of remove operations. operations = [] ad_group_criteria.each do |agc| operations << client.operation.remove_resource.ad_group_criterion(agc) end # Issues a mutate request to remove all ad group criteria. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) puts "Removed #{response.results.size} ad group criteria." response.results.each do |result| puts "Successfully removed ad group criterion with resource name " \ "'#{result.resource_name}'" end end
Perl
sub remove_existing_list_criteria_from_ad_group { my ($api_client, $customer_id, $campaign_id) = @_; # Retrieve all of the ad group criteria under a campaign. my $ad_group_criteria = get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id); # Create a list of remove operations. my $operations = []; foreach my $ad_group_criterion (@$ad_group_criteria) { push( @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ remove => $ad_group_criterion })); } # Remove the ad group criteria and print the resource names of the removed criteria. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Removed %d ad group criteria.\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { printf "Successfully removed ad group criterion with resource name '%s'.\n", $result->{resourceName}; } }
Kriteria daftar pengguna tingkat kampanye yang ada juga harus dihapus saat beralih dengan daftar pengguna tingkat grup iklan, dan prosesnya mencerminkan contoh sebelumnya.
Targetkan iklan dalam kampanye ke daftar pengguna, menggunakan Kriteria Kampanye.
Java
private String targetAdsInCampaignToUserList( GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) { // Creates the campaign criterion. CampaignCriterion campaignCriterion = CampaignCriterion.newBuilder() .setCampaign(ResourceNames.campaign(customerId, campaignId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. CampaignCriterionOperation operation = CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build(); // Creates the campaign criterion service client. try (CampaignCriterionServiceClient campaignCriterionServiceClient = googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) { // Adds the campaign criterion. MutateCampaignCriteriaResponse response = campaignCriterionServiceClient.mutateCampaignCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the campaign criterion resource name. String campaignCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created campaign criterion with resource name '%s' " + "targeting user list with resource name '%s' with campaign with ID %d.%n", campaignCriterionResourceName, userList, campaignId); return campaignCriterionResourceName; } }
C#
private string TargetAdsInCampaignToUserList( GoogleAdsClient client, long customerId, long campaignId, string userListResourceName) { // Get the CampaignCriterionService client. CampaignCriterionServiceClient campaignCriterionServiceClient = client.GetService(Services.V17.CampaignCriterionService); // Create the campaign criterion. CampaignCriterion campaignCriterion = new CampaignCriterion { Campaign = ResourceNames.Campaign(customerId, campaignId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation { Create = campaignCriterion }; // Add the campaign criterion and print the resulting criterion's resource name. MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse = campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(), new[] { campaignCriterionOperation }); string campaignCriterionResourceName = mutateCampaignCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created campaign criterion with resource name " + $"'{campaignCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with campaign with ID {campaignId}."); return campaignCriterionResourceName; }
PHP
private static function targetAdsInCampaignToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId, string $userListResourceName ): string { // Creates the campaign criterion. $campaignCriterion = new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign($customerId, $campaignId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new CampaignCriterionOperation(); $operation->setCreate($campaignCriterion); // Issues a mutate request to create a campaign criterion. $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient(); /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */ $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria( MutateCampaignCriteriaRequest::build($customerId, [$operation]) ); $campaignCriterionResourceName = $campaignCriteriaResponse->getResults()[0]->getResourceName(); printf( "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.%s", $campaignCriterionResourceName, $userListResourceName, $campaignId, PHP_EOL ); return $campaignCriterionResourceName; }
Python
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list_resource_name ): """Creates a campaign criterion that targets a user list with a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an campaign criterion. campaign_id: a str ID for a campaign used to create a campaign criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for a campaign criterion. """ campaign_criterion_operation = client.get_type("CampaignCriterionOperation") campaign_criterion = campaign_criterion_operation.create campaign_criterion.campaign = client.get_service( "CampaignService" ).campaign_path(customer_id, campaign_id) campaign_criterion.user_list.user_list = user_list_resource_name campaign_criterion_service = client.get_service("CampaignCriterionService") response = campaign_criterion_service.mutate_campaign_criteria( customer_id=customer_id, operations=[campaign_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created campaign criterion with resource name " f"'{resource_name}' targeting user list with resource name " f"'{user_list_resource_name}' with campaign with ID {campaign_id}" ) return resource_name
Ruby
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list ) # Creates the campaign criterion targeting members of the user list. operation = client.operation.create_resource.campaign_criterion do |cc| cc.campaign = client.path.campaign(customer_id, campaign_id) cc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the campaign criterion. response = client.service.campaign_criterion.mutate_campaign_criteria( customer_id: customer_id, operations: [operation], ) campaign_criterion_resource_name = response.results.first.resource_name puts "Successfully created campaign criterion with resource name " \ "'#{campaign_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with campaign with ID #{campaign_id}" campaign_criterion_resource_name end
Perl
sub target_ads_in_campaign_to_user_list { my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_; # Create the campaign criterion. my $campaign_criterion = Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({ campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $campaign_criterion_operation = Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => $campaign_criterion }); # Add the campaign criterion and print the resulting criterion's resource name. my $campaign_criteria_response = $api_client->CampaignCriterionService()->mutate({ customerId => $customer_id, operations => [$campaign_criterion_operation]}); my $campaign_criterion_resource_name = $campaign_criteria_response->{results}[0]{resourceName}; printf "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.\n", $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id; return $campaign_criterion_resource_name; }
Meninjau performa daftar
Guna mengumpulkan data performa untuk segmen audiens Anda, lakukan penelusuran
permintaan terhadap ad_group_audience_view
atau resource campaign_audience_view
.
Misalnya, Anda mungkin melihat conversions
atau cost_per_conversion
untuk
menentukan apakah penargetan segmen audiens benar-benar menghasilkan lebih banyak
konversi, lalu sesuaikan pengubah bid.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view