生成报表和优化

与其他广告系列类型一样，您可以从不同层级检索需求开发广告系列的报告信息。

广告系列级报告

与其他广告系列类型一样，您可以使用 GoogleAdsService.SearchStream 检索需求开发广告系列的属性和效果指标。

使用 Google Ads API v17 及更高版本时：

SELECT
  campaign.id,
  campaign.status,
  campaign.bidding_strategy_type
FROM campaign
WHERE campaign.advertising_channel_type = DEMAND_GEN

使用 Google Ads API v16 时：

SELECT
  campaign.id,
  campaign.status,
  campaign.bidding_strategy_type
FROM campaign
WHERE campaign.advertising_channel_type = DISCOVERY

如需在需求开发广告系列报告中检索点击次数，请按“CROSS_NETWORK 的 click_type”进行过滤。

广告级报告

Google Ads API 支持三种类型的需求开发广告。将这些查询与 GoogleAdsService.SearchStream 搭配使用即可检索它们。

使用 Google Ads API v17 及更高版本时：

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images,
  ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images,
  ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images,
  ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images,
  ad_group_ad.ad.demand_gen_multi_asset_ad.headlines,
  ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions,
  ad_group_ad.ad.demand_gen_multi_asset_ad.business_name,
  ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text,
  ad_group_ad.ad.demand_gen_multi_asset_ad.lead_form_only
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DEMAND_GEN_MULTI_ASSET_AD

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.demand_gen_carousel_ad.business_name,
  ad_group_ad.ad.demand_gen_carousel_ad.logo_image,
  ad_group_ad.ad.demand_gen_carousel_ad.headline,
  ad_group_ad.ad.demand_gen_carousel_ad.description,
  ad_group_ad.ad.demand_gen_carousel_ad.call_to_action_text,
  ad_group_ad.ad.demand_gen_carousel_ad.carousel_cards
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DEMAND_GEN_CAROUSEL_AD

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1,
  ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2,
  ad_group_ad.ad.demand_gen_video_responsive_ad.business_name,
  ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions,
  ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions,
  ad_group_ad.ad.demand_gen_video_responsive_ad.headlines,
  ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images,
  ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines,
  ad_group_ad.ad.demand_gen_video_responsive_ad.videos,
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DEMAND_GEN_VIDEO_RESPONSIVE_AD

使用 Google Ads API v16 时：

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.discovery_multi_asset_ad.marketing_images,
  ad_group_ad.ad.discovery_multi_asset_ad.square_marketing_images,
  ad_group_ad.ad.discovery_multi_asset_ad.portrait_marketing_images,
  ad_group_ad.ad.discovery_multi_asset_ad.logo_images,
  ad_group_ad.ad.discovery_multi_asset_ad.headlines,
  ad_group_ad.ad.discovery_multi_asset_ad.descriptions,
  ad_group_ad.ad.discovery_multi_asset_ad.business_name,
  ad_group_ad.ad.discovery_multi_asset_ad.call_to_action_text,
  ad_group_ad.ad.discovery_multi_asset_ad.lead_form_only
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DISCOVERY_MULTI_ASSET_AD

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.discovery_carousel_ad.business_name,
  ad_group_ad.ad.discovery_carousel_ad.logo_image,
  ad_group_ad.ad.discovery_carousel_ad.headline,
  ad_group_ad.ad.discovery_carousel_ad.description,
  ad_group_ad.ad.discovery_carousel_ad.call_to_action_text,
  ad_group_ad.ad.discovery_carousel_ad.carousel_cards
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DISCOVERY_CAROUSEL_AD

SELECT
  ad_group_ad.ad.id,
  ad_group_ad.ad.type,
  ad_group_ad.ad.discovery_video_responsive_ad.breadcrumb1,
  ad_group_ad.ad.discovery_video_responsive_ad.breadcrumb2,
  ad_group_ad.ad.discovery_video_responsive_ad.business_name,
  ad_group_ad.ad.discovery_video_responsive_ad.call_to_actions,
  ad_group_ad.ad.discovery_video_responsive_ad.descriptions,
  ad_group_ad.ad.discovery_video_responsive_ad.headlines,
  ad_group_ad.ad.discovery_video_responsive_ad.logo_images,
  ad_group_ad.ad.discovery_video_responsive_ad.long_headlines,
  ad_group_ad.ad.discovery_video_responsive_ad.videos,
FROM ad_group_ad
WHERE ad_group_ad.ad.type = DISCOVERY_VIDEO_RESPONSIVE_AD

素材资源级报告

需求开发广告系列具有专门用于轮播式广告的素材资源类型。 使用 GoogleAdsService.SearchStream 检索这些资源。

使用 Google Ads API v17 及更高版本时：

SELECT
  asset.id,
  asset.demand_gen_carousel_card_asset.marketing_image_asset,
  asset.demand_gen_carousel_card_asset.square_marketing_image_asset,
  asset.demand_gen_carousel_card_asset.portrait_marketing_image_asset,
  asset.demand_gen_carousel_card_asset.headline,
  asset.demand_gen_carousel_card_asset.call_to_action_text
FROM asset
WHERE asset.type = DEMAND_GEN_CAROUSEL_CARD

使用 Google Ads API v16 时：

SELECT
  asset.id,
  asset.discovery_carousel_card_asset.marketing_image_asset,
  asset.discovery_carousel_card_asset.square_marketing_image_asset,
  asset.discovery_carousel_card_asset.portrait_marketing_image_asset,
  asset.discovery_carousel_card_asset.headline,
  asset.discovery_carousel_card_asset.call_to_action_text
FROM asset
WHERE asset.type = DISCOVERY_CAROUSEL_CARD

您还可以检索 DEMAND_GEN_CAROUSEL_CARD 资产的指标。

使用 Google Ads API v17 及更高版本时：

SELECT
  asset.id,
  asset.name,
  asset.type,
  metrics.impressions
FROM ad_group_ad_asset_view
WHERE ad_group_ad_asset_view.field_type = DEMAND_GEN_CAROUSEL_CARD

使用 Google Ads API v16 时：

SELECT
  asset.id,
  asset.name,
  asset.type,
  metrics.impressions
FROM ad_group_ad_asset_view
WHERE ad_group_ad_asset_view.field_type = DISCOVERY_CAROUSEL_CARD

不受支持的实体

Google Ads API 不支持在 Google Ads 前端中显示的广告类型为“需求开发视频广告（旧版）”的广告，并且 GoogleAdsService.SearchStream 也不会返回此类广告

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