/enums/app_campaign_bidding_strategy_goal_type.proto

--- v21/enums/app_campaign_bidding_strategy_goal_type.proto 2025-08-06 17:20:29.000000000 +0000
+++ v22/enums/app_campaign_bidding_strategy_goal_type.proto 2025-10-07 23:21:48.000000000 +0000
@@ -1,66 +1,75 @@
 // Copyright 2025 Google LLC
 //
 // Licensed under the Apache License, Version 2.0 (the "License");
 // you may not use this file except in compliance with the License.
 // You may obtain a copy of the License at
 //
 //     http://www.apache.org/licenses/LICENSE-2.0
 //
 // Unless required by applicable law or agreed to in writing, software
 // distributed under the License is distributed on an "AS IS" BASIS,
 // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 // See the License for the specific language governing permissions and
 // limitations under the License.

 syntax = "proto3";

-package google.ads.googleads.v21.enums;
+package google.ads.googleads.v22.enums;

-option csharp_namespace = "Google.Ads.GoogleAds.V21.Enums";
-option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v21/enums;enums";
+option csharp_namespace = "Google.Ads.GoogleAds.V22.Enums";
+option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v22/enums;enums";
 option java_multiple_files = true;
 option java_outer_classname = "AppCampaignBiddingStrategyGoalTypeProto";
-option java_package = "com.google.ads.googleads.v21.enums";
+option java_package = "com.google.ads.googleads.v22.enums";
 option objc_class_prefix = "GAA";
-option php_namespace = "Google\\Ads\\GoogleAds\\V21\\Enums";
-option ruby_package = "Google::Ads::GoogleAds::V21::Enums";
+option php_namespace = "Google\\Ads\\GoogleAds\\V22\\Enums";
+option ruby_package = "Google::Ads::GoogleAds::V22::Enums";

 // Proto file describing App Campaign bidding strategy goal types.

 // Container for enum describing goal towards which the bidding strategy of an
 // app campaign should optimize for.
 message AppCampaignBiddingStrategyGoalTypeEnum {
   // Goal type of App campaign BiddingStrategy.
   enum AppCampaignBiddingStrategyGoalType {
     // Not specified.
     UNSPECIFIED = 0;

     // Used for return value only. Represents value unknown in this version.
     UNKNOWN = 1;

     // Aim to maximize the number of app installs. The cpa bid is the
     // target cost per install.
     OPTIMIZE_INSTALLS_TARGET_INSTALL_COST = 2;

     // Aim to maximize the long term number of selected in-app conversions from
     // app installs. The cpa bid is the target cost per install.
     OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST = 3;

     // Aim to maximize the long term number of selected in-app conversions from
     // app installs. The cpa bid is the target cost per in-app conversion. Note
     // that the actual cpa may seem higher than the target cpa at first, since
     // the long term conversions haven't happened yet.
     OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST = 4;

     // Aim to maximize all conversions' value, for example, install + selected
     // in-app conversions while achieving or exceeding target return on
     // advertising spend.
     OPTIMIZE_RETURN_ON_ADVERTISING_SPEND = 5;

     // Aim to maximize the pre-registration of the app.
     OPTIMIZE_PRE_REGISTRATION_CONVERSION_VOLUME = 6;

     // Aim to maximize installation of the app without target cost-per-install.
     OPTIMIZE_INSTALLS_WITHOUT_TARGET_INSTALL_COST = 7;
+
+    // Aim to maximize the selected in-app conversion's volume while spending
+    // the full budget. No advertiser-specific target CPA.
+    OPTIMIZE_IN_APP_CONVERSIONS_WITHOUT_TARGET_CPA = 8;
+
+    // Aim to maximize total conversion value, such as install and selected
+    // in-app conversions, while spending the full budget. No
+    // advertiser-specified target ROAS.
+    OPTIMIZE_TOTAL_VALUE_WITHOUT_TARGET_ROAS = 9;
   }
 }