概括性介绍优化得分工具和建议的所有主要概念，有助于您使用 Google Ads API 实现顺畅集成。
请参阅幻灯片。
概览
如未另行说明，那么本页面中的内容已根据知识共享署名 4.0 许可获得了许可，并且代码示例已根据 Apache 2.0 许可获得了许可。有关详情，请参阅 Google 开发者网站政策。Java 是 Oracle 和/或其关联公司的注册商标。
最后更新时间 (UTC)：2025-08-21。
[null,null,["最后更新时间 (UTC)：2025-08-21。"],[[["\u003cp\u003eOptimization score provides an estimate of how well your Google Ads campaigns are performing and offers personalized recommendations to improve them.\u003c/p\u003e\n"],["\u003cp\u003eRecommendations are actionable insights that can help you enhance campaign performance, covering areas such as bidding, budgets, keywords & targeting, ads & assets, and repairs.\u003c/p\u003e\n"],["\u003cp\u003eThe recommendations are tailored to your specific campaign goals and can significantly improve key metrics like conversions, clicks, and impressions.\u003c/p\u003e\n"],["\u003cp\u003eLeverage the Google Ads API to programmatically access optimization score and recommendations and integrate these insights into your workflows for automation and better campaign management.\u003c/p\u003e\n"],["\u003cp\u003eUnderstand the different recommendation types and their impact to effectively prioritize and implement them, using the API for seamless integration and streamlined execution.\u003c/p\u003e\n"]]],[],null,["# Overview\n\nA high-level presentation of all the main concepts of Optimization Score and Recommendations for a smooth integration using the Google Ads API.\n\nSee [slide deck](https://services.google.com/fh/files/misc/osr_ep1.pdf).\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e"]]