Business Message 素材資源
透過集合功能整理內容
你可以依據偏好儲存及分類內容。
消費者訊息素材資源會顯示在搜尋結果網頁上，並做為「點擊傳送訊息」素材資源。使用者點選 CTM 廣告素材後，系統就會在 WhatsApp 上啟動與廣告主的訊息連線。
這項功能會透過 API 中的許可清單受到限制。如要取得存取權，請與客戶經理聯絡。
建立消費者訊息素材資源
您可以透過 AssetService 建立商家訊息素材資源，方法與建立其他素材資源相同。
建立時需要下列元素：
回應會傳回 asset id，可用於連結。
連結消費者訊息素材資源
您可以在帳戶、廣告活動或廣告群組層級連結商家訊息素材資源。您只能啟用一個商家訊息素材資源，並將 setLinkStatus 設為 ENABLED。
回應式搜尋廣告
在回應式搜尋廣告中，如果有多個訊息素材資源符合資格，廣告會使用客戶 -> 廣告活動 -> 廣告群組階層中最低層級的素材資源。
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上次更新時間：2025-09-05 (世界標準時間)。
[null,null,["上次更新時間：2025-09-05 (世界標準時間)。"],[],[],null,["# Business message assets\n\n[Business message assets](//support.google.com/ads-help/answer/14077060)\nappear on a search results page and function as Click-to-Message (CTM)\nassets. When a user clicks a CTM asset, that initiates a messaging connection\nwith the advertiser on WhatsApp.\n\nThis feature is restricted using an allowlist in the API. To gain access,\ncontact your Account Manager.\n\nCreate a Business Message Asset\n-------------------------------\n\nYou can\n[create](/google-ads/api/docs/assets/working-with-assets#create_an_asset) a business message\nasset as you would any other asset using [`AssetService`](/google-ads/api/reference/rpc/v21/AssetService)\n\nThe elements required for creation are:\n\n- An active WhatsApp [`account`](/google-ads/api/reference/rpc/v21/WhatsappBusinessMessageInfo) that is identified by the country code and telephone number registered with WhatsApp.\n- A [`business message provider`](/google-ads/api/reference/rpc/v21/BusinessMessageProviderEnum.BusinessMessageProvider) which is always WhatsApp.\n- A welcome [`message`](/google-ads/api/reference/rpc/v21/BusinessMessageAsset) to prompt the user to initiate a conversation.\n- A compelling [`call to action`](/google-ads/api/reference/rpc/v21/BusinessMessageCallToActionInfo) that empowers people to engage with your business or service\n\nThe response will return the [`asset id`](/google-ads/api/reference/rpc/v21/Asset) which you can use\nfor linking.\n\nLink a business message asset\n-----------------------------\n\nYou can link business message assets at the account, campaign, or ad group\nlevel. Only one active business message asset with\n[`setLinkStatus`](/google-ads/api/reference/rpc/v21/AssetLinkStatusEnum.AssetLinkStatus) set to\n`ENABLED` is allowed.\n\n### Responsive Search Ads\n\nIn a\n[Responsive Search Ad](//support.google.com/google-ads/answer/7684791), when\nmultiple message assets are eligible, the ad uses the asset at the lowest\nlevel in the hierarchy of Customer -\\\u003e Campaign -\\\u003e AdGroup."]]
