Bidding Strategy Status
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A bidding strategy's status
calls attention to its state at any given point in time. A status of ENABLED
indicates an active strategy without any issues. Other values can indicate
whether an automated bidding strategy is still learning or surface misconfigured
settings.
Consult
bidding_strategy_system_status
for the full list of status codes and their meaning.
Read a campaign's bidding strategy status
While the API exposes status for both standard and portfolio bidding strategies,
it is currently only exposed on the campaign resource,
so the status of portfolio strategies must be checked by querying a specific
campaign that uses it.
A bidding strategy's status is a campaign attribute and can be fetched with a
query similar to the following. Note that you can filter on a specific
bidding_strategy_system_status value by adding an appropriate WHERE clause
to the query.
SELECT
campaign.name,
campaign.status,
campaign.bidding_strategy_system_status
FROM campaign
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Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eA bidding strategy's status reflects its current state, such as \u003ccode\u003eENABLED\u003c/code\u003e for active or other values for learning or misconfiguration.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003ebidding_strategy_system_status\u003c/code\u003e provides a comprehensive list of status codes and their meanings.\u003c/p\u003e\n"],["\u003cp\u003ePortfolio bidding strategies' status is accessed by querying a campaign using the strategy.\u003c/p\u003e\n"],["\u003cp\u003eA campaign's bidding strategy status can be retrieved through a query, which can be further filtered by specific \u003ccode\u003ebidding_strategy_system_status\u003c/code\u003e values.\u003c/p\u003e\n"]]],[],null,["# Bidding Strategy Status\n\nA [bidding strategy's status](//support.google.com/google-ads/answer/6263057)\ncalls attention to its state at any given point in time. A status of `ENABLED`\nindicates an active strategy without any issues. Other values can indicate\nwhether an automated bidding strategy is still learning or surface misconfigured\nsettings.\n\nConsult\n[`bidding_strategy_system_status`](/google-ads/api/fields/v21/campaign#campaign.bidding_strategy_system_status)\nfor the full list of status codes and their meaning.\n\nRead a campaign's bidding strategy status\n-----------------------------------------\n\nWhile the API exposes status for both standard and portfolio bidding strategies,\nit is currently only exposed on the [`campaign`](/google-ads/api/fields/v21/campaign) resource,\nso the status of portfolio strategies must be checked by querying a specific\ncampaign that uses it.\n\nA bidding strategy's status is a campaign attribute and can be fetched with a\nquery similar to the following. Note that you can filter on a specific\n`bidding_strategy_system_status` value by adding an appropriate `WHERE` clause\nto the query. \n\n SELECT\n campaign.name,\n campaign.status,\n campaign.bidding_strategy_system_status\n FROM campaign"]]
