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Attribution du budget de la campagne

Vous pouvez attribuer un budget à une campagne, dissocier un budget d'une campagne ou récupérer les campagnes attribuées à un budget spécifique.

Attribuer un budget à une campagne

Une fois que vous avez créé un CampaignBudget avec CampaignBudgetService ou identifié un CampaignBudget existant, vous devez utiliser sa valeur de champ resource_name dans un appel ultérieur à CampaignService. Si l'opération de création de budget aboutit, mais que l'attribution de la campagne échoue, vous disposez d'un budget orphelin (un budget qui n'est associé à aucune campagne). Nous vous recommandons de réutiliser ou de supprimer ces budgets.

Nouvelle campagne

Pour une nouvelle campagne, dans CampaignOperation.create, définissez le champ campaign_budget de l'objet Campaign sur un nom de ressource de budget, comme illustré dans l'exemple de code ci-dessous.

Java

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        .setStatus(CampaignStatus.PAUSED)
        // Sets the bidding strategy and budget.
        .setManualCpc(ManualCpc.newBuilder().build())
        .setCampaignBudget(budgetResourceName)
        // Adds the networkSettings configured above.
        .setNetworkSettings(networkSettings)
        // Optional: Sets the start & end dates.
        .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
        .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
        .build();AddCampaigns.java

C#

// Create the campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
    AdvertisingChannelType = AdvertisingChannelType.Search,

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve
    Status = CampaignStatus.Paused,

    // Set the bidding strategy and budget.
    ManualCpc = new ManualCpc(),
    CampaignBudget = budget,

    // Set the campaign network options.
    NetworkSettings = new NetworkSettings
    {
        TargetGoogleSearch = true,
        TargetSearchNetwork = true,
        // Enable Display Expansion on Search campaigns. See
        // https://support.google.com/google-ads/answer/7193800 to learn more.
        TargetContentNetwork = true,
        TargetPartnerSearchNetwork = false
    },

    // Optional: Set the start date.
    StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),

    // Optional: Set the end date.
    EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
};AddCampaigns.cs

PHP

$campaign = new Campaign([
    'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
    'advertising_channel_type' => AdvertisingChannelType::SEARCH,
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Sets the bidding strategy and budget.
    'manual_cpc' => new ManualCpc(),
    'campaign_budget' => $budgetResourceName,
    // Adds the network settings configured above.
    'network_settings' => $networkSettings,
    // Optional: Sets the start and end dates.
    'start_date' => date('Ymd', strtotime('+1 day')),
    'end_date' => date('Ymd', strtotime('+1 month'))
]);AddCampaigns.php

Python

# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)

# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy and budget.
campaign.manual_cpc.enhanced_cpc_enabled = True
campaign.campaign_budget = campaign_budget_response.results[0].resource_name

# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = Trueadd_campaigns.py

Ruby

# Create campaign.
campaign = client.resource.campaign do |c|
  c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}"
  c.advertising_channel_type = :SEARCH

  # Recommendation: Set the campaign to PAUSED when creating it to prevent
  # the ads from immediately serving. Set to ENABLED once you've added
  # targeting and the ads are ready to serve.
  c.status = :PAUSED

  # Set the bidding strategy and budget.
  c.manual_cpc = client.resource.manual_cpc
  c.campaign_budget = return_budget.results.first.resource_name

  # Set the campaign network options.
  c.network_settings = client.resource.network_settings do |ns|
    ns.target_google_search = true
    ns.target_search_network = true
    # Enable Display Expansion on Search campaigns. See
    # https://support.google.com/google-ads/answer/7193800 to learn more.
    ns.target_content_network = true
    ns.target_partner_search_network = false
  end

  # Optional: Set the start date.
  c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')

  # Optional: Set the end date.
  c.end_date = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d')
endadd_campaigns.rb

Perl

# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({
    name                   => "Interplanetary Cruise #" . uniqid(),
    advertisingChannelType => SEARCH,
    # Recommendation: Set the campaign to PAUSED when creating it to stop
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => PAUSED,
    # Set the bidding strategy and budget.
    manualCpc => Google::Ads::GoogleAds::V18::Common::ManualCpc->new(
      {enhancedCpcEnabled => "true"}
    ),
    campaignBudget => $campaign_budgets_response->{results}[0]{resourceName},
    # Set the campaign network options.
    networkSettings =>
      Google::Ads::GoogleAds::V18::Resources::NetworkSettings->new({
        targetGoogleSearch  => "true",
        targetSearchNetwork => "true",
        # Enable Display Expansion on Search campaigns. See
        # https://support.google.com/google-ads/answer/7193800 to learn more.
        targetContentNetwork       => "true",
        targetPartnerSearchNetwork => "false"
      }
      ),
    # Optional: Set the start date. The campaign starts tomorrow.
    startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
    # Optional: Set the end date. The campaign runs for 30 days.
    endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
  });add_campaigns.pl

Campagne existante

Pour remplacer le budget d'une campagne existante, dans un CampaignOperation.update, définissez le champ campaign_budget de l'objet Campaign sur le nom de la ressource d'un budget existant (ainsi que tous les autres champs de campagne que vous souhaitez définir). Notez que le budget existant attribué à la campagne sera remplacé par celui spécifié par le champ campaign_budget, car une campagne ne peut être associée qu'à un seul budget à la fois.

Dissocier un budget d'une campagne

Une campagne doit toujours être associée à un budget. Pour supprimer un budget d'une campagne, modifiez le budget associé à la campagne et remplacez-le par un autre budget. Pour identifier les campagnes utilisant un budget particulier, passez à la section suivante.

Récupérer les campagnes attribuées à un budget

Obtenir la liste des campagnes qui utilisent le même budget peut vous aider à équilibrer l'utilisation du budget. La requête GAQL suivante renvoie toutes les campagnes pour l'ID de budget spécifié:

SELECT campaign.id
FROM campaign
WHERE campaign_budget.id = campaign_budget_id

Partager le budget

Supprimer le budget