您必須在 才能記錄轉換。本指南詳細說明如何確認 如果轉換追蹤已啟用 尚未啟用的話,也請啟用 並擷取現有轉換動作的相關資訊
大多數的轉換動作也需要您採取額外步驟才能追蹤 具體做法是指示 Kubernetes 建立並維護 一或多個代表這些 Pod 的物件如需完整的規定清單,請參閱說明中心 文章和 轉換動作說明中心文章。
在 Google Ads 轉換帳戶中啟用轉換追蹤
擷取轉換追蹤設定的相關資訊
您可以查看帳戶的轉換追蹤設定並確認轉換
會查詢 Customer
資源來啟用追蹤功能
適用於 ConversionTrackingSetting
。
使用
GoogleAdsService.SearchStream
:
SELECT
customer.conversion_tracking_setting.google_ads_conversion_customer,
customer.conversion_tracking_setting.conversion_tracking_status,
customer.conversion_tracking_setting.conversion_tracking_id,
customer.conversion_tracking_setting.cross_account_conversion_tracking_id
FROM customer
「google_ads_conversion_customer
」欄位代表
為這位客戶建立及管理轉換。如果客戶使用
跨帳戶轉換追蹤,
這是指管理員帳戶的 ID。Google Ads 轉換客戶 ID 應為
在 Google Ads API 要求中以 customer_id
的形式提供,以建立及管理轉換。
請注意,即使您未啟用轉換追蹤,系統仍會在這個欄位填入資料。
conversion_tracking_status
敬上
欄位會指出轉換追蹤是否已啟用,以及帳戶是否已啟用
使用的是跨帳戶轉換追蹤。
在 Google Ads 轉換顧客下方建立轉換動作
如果 conversion_tracking_status
值為 NOT_CONVERSION_TRACKED
,
此帳戶未啟用轉換追蹤。啟用轉換追蹤
方法是在以下位置建立至少一個 ConversionAction
:
Google Ads 轉換帳戶,如下例所示。或者,您也可以
可以按照
說明中心
您想啟用的轉換類型
請注意,透過 Google Ads API,但可以透過 Google Ads 使用者介面停用。
程式碼範例
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId) { // Creates a ConversionAction. ConversionAction conversionAction = ConversionAction.newBuilder() // Note that conversion action names must be unique. If a conversion action already // exists with the specified conversion_action_name the create operation will fail with // a ConversionActionError.DUPLICATE_NAME error. .setName("Earth to Mars Cruises Conversion #" + getPrintableDateTime()) .setCategory(ConversionActionCategory.DEFAULT) .setType(ConversionActionType.WEBPAGE) .setStatus(ConversionActionStatus.ENABLED) .setViewThroughLookbackWindowDays(15L) .setValueSettings( ValueSettings.newBuilder() .setDefaultValue(23.41) .setAlwaysUseDefaultValue(true) .build()) .build(); // Creates the operation. ConversionActionOperation operation = ConversionActionOperation.newBuilder().setCreate(conversionAction).build(); try (ConversionActionServiceClient conversionActionServiceClient = googleAdsClient.getLatestVersion().createConversionActionServiceClient()) { MutateConversionActionsResponse response = conversionActionServiceClient.mutateConversionActions( Long.toString(customerId), Collections.singletonList(operation)); System.out.printf("Added %d conversion actions:%n", response.getResultsCount()); for (MutateConversionActionResult result : response.getResultsList()) { System.out.printf( "New conversion action added with resource name: '%s'%n", result.getResourceName()); } } }
C#
public void Run(GoogleAdsClient client, long customerId) { // Get the ConversionActionService. ConversionActionServiceClient conversionActionService = client.GetService(Services.V17.ConversionActionService); // Note that conversion action names must be unique. // If a conversion action already exists with the specified name the create operation // will fail with a ConversionAction.DUPLICATE_NAME error. string ConversionActionName = "Earth to Mars Cruises Conversion #" + ExampleUtilities.GetRandomString(); // Add a conversion action. ConversionAction conversionAction = new ConversionAction() { Name = ConversionActionName, Category = ConversionActionCategory.Default, Type = ConversionActionType.Webpage, Status = ConversionActionStatus.Enabled, ViewThroughLookbackWindowDays = 15, ValueSettings = new ConversionAction.Types.ValueSettings() { DefaultValue = 23.41, AlwaysUseDefaultValue = true } }; // Create the operation. ConversionActionOperation operation = new ConversionActionOperation() { Create = conversionAction }; try { // Create the conversion action. MutateConversionActionsResponse response = conversionActionService.MutateConversionActions(customerId.ToString(), new ConversionActionOperation[] { operation }); // Display the results. foreach (MutateConversionActionResult newConversionAction in response.Results) { Console.WriteLine($"New conversion action with resource name = " + $"'{newConversionAction.ResourceName}' was added."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId) { // Creates a conversion action. $conversionAction = new ConversionAction([ // Note that conversion action names must be unique. // If a conversion action already exists with the specified conversion_action_name // the create operation will fail with a ConversionActionError.DUPLICATE_NAME error. 'name' => 'Earth to Mars Cruises Conversion #' . Helper::getPrintableDatetime(), 'category' => ConversionActionCategory::PBDEFAULT, 'type' => ConversionActionType::WEBPAGE, 'status' => ConversionActionStatus::ENABLED, 'view_through_lookback_window_days' => 15, 'value_settings' => new ValueSettings([ 'default_value' => 23.41, 'always_use_default_value' => true ]) ]); // Creates a conversion action operation. $conversionActionOperation = new ConversionActionOperation(); $conversionActionOperation->setCreate($conversionAction); // Issues a mutate request to add the conversion action. $conversionActionServiceClient = $googleAdsClient->getConversionActionServiceClient(); $response = $conversionActionServiceClient->mutateConversionActions( MutateConversionActionsRequest::build($customerId, [$conversionActionOperation]) ); printf("Added %d conversion actions:%s", $response->getResults()->count(), PHP_EOL); foreach ($response->getResults() as $addedConversionAction) { /** @var ConversionAction $addedConversionAction */ printf( "New conversion action added with resource name: '%s'%s", $addedConversionAction->getResourceName(), PHP_EOL ); } }
Python
def main(client, customer_id): conversion_action_service = client.get_service("ConversionActionService") # Create the operation. conversion_action_operation = client.get_type("ConversionActionOperation") # Create conversion action. conversion_action = conversion_action_operation.create # Note that conversion action names must be unique. If a conversion action # already exists with the specified conversion_action_name, the create # operation will fail with a ConversionActionError.DUPLICATE_NAME error. conversion_action.name = f"Earth to Mars Cruises Conversion {uuid.uuid4()}" conversion_action.type_ = ( client.enums.ConversionActionTypeEnum.UPLOAD_CLICKS ) conversion_action.category = ( client.enums.ConversionActionCategoryEnum.DEFAULT ) conversion_action.status = client.enums.ConversionActionStatusEnum.ENABLED conversion_action.view_through_lookback_window_days = 15 # Create a value settings object. value_settings = conversion_action.value_settings value_settings.default_value = 15.0 value_settings.always_use_default_value = True # Add the conversion action. conversion_action_response = ( conversion_action_service.mutate_conversion_actions( customer_id=customer_id, operations=[conversion_action_operation], ) ) print( "Created conversion action " f'"{conversion_action_response.results[0].resource_name}".' )
小茹
def add_conversion_action(customer_id) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Add a conversion action. conversion_action = client.resource.conversion_action do |ca| ca.name = "Earth to Mars Cruises Conversion #{(Time.new.to_f * 100).to_i}" ca.type = :UPLOAD_CLICKS ca.category = :DEFAULT ca.status = :ENABLED ca.view_through_lookback_window_days = 15 # Create a value settings object. ca.value_settings = client.resource.value_settings do |vs| vs.default_value = 15 vs.always_use_default_value = true end end # Create the operation. conversion_action_operation = client.operation.create_resource.conversion_action(conversion_action) # Add the ad group ad. response = client.service.conversion_action.mutate_conversion_actions( customer_id: customer_id, operations: [conversion_action_operation], ) puts "New conversion action with resource name = #{response.results.first.resource_name}." end
Perl
sub add_conversion_action { my ($api_client, $customer_id) = @_; # Note that conversion action names must be unique. # If a conversion action already exists with the specified conversion_action_name, # the create operation fails with error ConversionActionError.DUPLICATE_NAME. my $conversion_action_name = "Earth to Mars Cruises Conversion #" . uniqid(); # Create a conversion action. my $conversion_action = Google::Ads::GoogleAds::V17::Resources::ConversionAction->new({ name => $conversion_action_name, category => DEFAULT, type => WEBPAGE, status => ENABLED, viewThroughLookbackWindowDays => 15, valueSettings => Google::Ads::GoogleAds::V17::Resources::ValueSettings->new({ defaultValue => 23.41, alwaysUseDefaultValue => "true" })}); # Create a conversion action operation. my $conversion_action_operation = Google::Ads::GoogleAds::V17::Services::ConversionActionService::ConversionActionOperation ->new({create => $conversion_action}); # Add the conversion action. my $conversion_actions_response = $api_client->ConversionActionService()->mutate({ customerId => $customer_id, operations => [$conversion_action_operation]}); printf "New conversion action added with resource name: '%s'.\n", $conversion_actions_response->{results}[0]{resourceName}; return 1; }
確認 conversion_action_type
已設為正確的
ConversionActionType
的值。
如需在 Google Ads API 中建立轉換動作的詳細指引,請參閱「建立轉換動作」一文。
擷取現有的轉換動作
如要擷取現有轉換動作的詳細資料,請發出
下列查詢。確認要求中的客戶 ID 已設為 Google Ads
轉換動作類型,且已設定轉換動作類型
正確的
ConversionActionType
敬上
值。
SELECT
conversion_action.resource_name,
conversion_action.name,
conversion_action.status
FROM conversion_action
WHERE conversion_action.type = 'INSERT_CONVERSION_ACTION_TYPE'
跨帳戶轉換追蹤
如果使用跨帳戶轉換
追蹤,
ConversionActionService
會傳回
下列轉換動作:
- 帳戶使用的所有管理員帳戶定義的所有轉換動作 跨帳戶轉換追蹤
- 客戶累積統計資料的所有轉換動作,包括 系統定義的動作,以及管理員擁有的動作 (即使該管理員也一樣) 隨後取消連結
- 客戶在自己的帳戶中定義的所有動作
- 在已連結的 Google Analytics 資源中建立的 Analytics 轉換。
包含未匯入 Google Ads 的 Analytics 轉換動作,
狀態是
HIDDEN
。
您可以在 API 中設定及查詢跨帳戶轉換動作,但 您無法透過 也能使用 Google Cloud CLI 或 Compute Engine API您只能使用 管理員帳戶的 Google Ads UI。