कॉल कन्वर्ज़न अपलोड करें

Google Ads API का इस्तेमाल करके, Google Ads में ऑफ़लाइन कॉल कन्वर्ज़न अपलोड किए जा सकते हैं. इससे यह ट्रैक किया जा सकता है कि विज्ञापनों की वजह से कब फ़ोन कॉल आए और उन फ़ोन कॉल की वजह से कब ग्राहक की ज़रूरी कार्रवाइयां हुईं.

Google Ads यूज़र इंटरफ़ेस (यूआई) में मैप करने का यह तरीका, अपलोड कन्वर्ज़न सोर्स का इस्तेमाल करने के बाद, कॉल से मिले कन्वर्ज़न चुनने जैसा ही है.

कॉल कन्वर्ज़न बनाना

CallConversion बनाते समय इन बातों का ध्यान रखें:

  • आपको CallConversion ऑब्जेक्ट के consent फ़ील्ड में जानकारी भरनी होगी.

  • UploadCallConversionsRequest के partial_failure एट्रिब्यूट को हमेशा true पर सेट किया जाना चाहिए. मान्य और विफल ऑपरेशन को एक साथ मैनेज करते समय, कुछ ऑपरेशन के विफल होने के लिए बने दिशा-निर्देशों का पालन करें.

  • अगर आपको कन्वर्ज़न अपलोड करने के अनुरोध के लिए, TOO_RECENT_CONVERSION_ACTION या TOO_RECENT_CALL वाला रिस्पॉन्स मैसेज मिलता है, तो अपलोड न हो पाने वाली पंक्तियों को फिर से अपलोड करने से पहले, क्रमशः छह घंटे या 12 घंटे इंतज़ार करें.

  • इंपोर्ट किए गए कन्वर्ज़न के आंकड़ों को आपके Google Ads खाते में दिखने में तीन घंटे लग सकते हैं.

  • डुप्लीकेट कन्वर्ज़न अपलोड करने पर, आपको CALL_CONVERSION_ALREADY_EXISTS गड़बड़ी का मैसेज दिखेगा. जैसे, पहले से अपलोड किए गए caller_id, conversion_date_time, और conversion_action के साथ CallConversion.

    • अगर किसी एक अनुरोध में एक ही कन्वर्ज़न के लिए कई कार्रवाइयां हैं, तो DUPLICATE_CALL_CONVERSION_IN_REQUEST गड़बड़ी का मैसेज दिखता है.

कॉल कन्वर्ज़न अपलोड करना

अपने ऑफ़लाइन कॉल कन्वर्ज़न को किसी कन्वर्ज़न ऐक्शन से जोड़ने के लिए, आपको यह जानकारी चाहिए: कॉलर आईडी (फ़ोन नंबर), कन्वर्ज़न की तारीख और समय, कन्वर्ज़न ऐक्शन का रिसॉर्स का नाम, और ConversionUploadService के लिए वैकल्पिक रूप से कन्वर्ज़न वैल्यू और मुद्रा. अलग-अलग इनपुट के बारे में ज़्यादा जानने के लिए, सहायता केंद्र का लेख पढ़ें. कोड के उदाहरण में, अलग-अलग इनपुट के फ़ॉर्मैट के बारे में भी बताया गया है.

ज़रूरी शर्तें

CallConversion अपलोड करते समय, कई ज़रूरी शर्तों को पूरा करना ज़रूरी है.

ConversionUploadError.INVALID_CONVERSION_ACTION गड़बड़ी से बचने के लिए, conversion_action एट्रिब्यूट की वैल्यू, ConversionAction एट्रिब्यूट की वैल्यू से मेल खानी चाहिए. ऐसा तब होगा, जब:

  • ConversionActionType, UPLOAD_CALLS है.

  • ConversionAction का status ENABLED है. ऐसा न होने पर, कार्रवाई पूरी नहीं हो पाती और NO_CONVERSION_ACTION_FOUND वाली गड़बड़ी दिखती है.

  • ConversionAction, क्लिक के Google Ads खाते के Google Ads कन्वर्ज़न ग्राहक में मौजूद है.

हमारा सुझाव है कि आप ConversionAction.category को भी उस कैटगरी में सेट करें जो आपके कन्वर्ज़न के बारे में सबसे सही जानकारी देती है.

इसके अलावा, आपको ये शर्तें भी पूरी करनी होंगी:

  • कॉल के समय, कॉल के Google Ads खाते के Google Ads कन्वर्ज़न ग्राहक में कन्वर्ज़न ट्रैकिंग चालू थी.

  • UploadCallConversionsRequest का customer_id, कॉल के Google Ads खाते के Google Ads कन्वर्ज़न ग्राहक का ग्राहक आईडी होना चाहिए. ऐसा न करने पर, कन्वर्ज़न अपलोड करने पर आपको ConversionUploadError.INVALID_CUSTOMER_FOR_CALL गड़बड़ी का मैसेज दिखेगा.

  • conversion_value, शून्य से ज़्यादा या उसके बराबर होना चाहिए.

  • conversion_date_time में टाइमज़ोन की जानकारी होनी चाहिए. साथ ही, इसका फ़ॉर्मैट yyyy-mm-dd HH:mm:ss+|-HH:mm होना चाहिए. उदाहरण के लिए: 2022-01-01 19:32:45-05:00 (डेलाइट सेविंग टाइम को अनदेखा किया जा रहा है) . टाइमज़ोन की वैल्यू किसी भी मान्य वैल्यू के लिए हो सकती है: इसे खाते के टाइमज़ोन से मैच करने की ज़रूरत नहीं है. हालांकि, अगर आपको अपलोड किए गए कन्वर्ज़न डेटा की तुलना, Google Ads यूज़र इंटरफ़ेस (यूआई) में मौजूद डेटा से करनी है, तो हमारा सुझाव है कि आप अपने Google Ads खाते के टाइमज़ोन का इस्तेमाल करें, ताकि कन्वर्ज़न की संख्या मैच हो सके.

कोड का उदाहरण

Java

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String conversionActionId,
    String callerId,
    String callStartDateTime,
    double conversionValue,
    Long conversionCustomVariableId,
    String conversionCustomVariableValue,
    ConsentStatus adUserDataConsent) {
  // Create a call conversion by specifying currency as USD.
  CallConversion.Builder conversionBuilder =
      CallConversion.newBuilder()
          .setConversionAction(conversionActionId)
          .setCallerId(callerId)
          .setCallStartDateTime(callStartDateTime)
          .setConversionValue(conversionValue)
          .setCurrencyCode("USD");

  if (conversionCustomVariableId != null && conversionCustomVariableValue != null) {
    conversionBuilder.addCustomVariables(
        CustomVariable.newBuilder()
            .setConversionCustomVariable(
                ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId))
            .setValue(conversionCustomVariableValue));
  }

  // Sets the consent information, if provided.
  if (adUserDataConsent != null) {
    // Specifies whether user consent was obtained for the data you are uploading. See
    // https://www.google.com/about/company/user-consent-policy for details.
    conversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent));
  }

  CallConversion conversion = conversionBuilder.build();

  // Uploads the call conversion to the API.
  try (ConversionUploadServiceClient conversionUploadServiceClient =
      googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) {
    // Partial failure MUST be enabled for this request.

    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    UploadCallConversionsResponse response =
        conversionUploadServiceClient.uploadCallConversions(
            UploadCallConversionsRequest.newBuilder()
                .setCustomerId(String.valueOf(customerId))
                .setCustomerId(Long.toString(customerId))
                .addConversions(conversion)
                .setPartialFailure(true)
                .build());

    // Prints any partial failure errors returned.
    if (response.hasPartialFailureError()) {
      GoogleAdsFailure googleAdsFailure =
          ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError());
      googleAdsFailure
          .getErrorsList()
          .forEach(e -> System.out.println("Partial failure occurred: " + e.getMessage()));
      throw new RuntimeException(
          "Partial failure occurred " + response.getPartialFailureError().getMessage());
    }

    // Prints the result if valid.
    CallConversionResult result = response.getResults(0);
    System.out.printf(
        "Uploaded call conversion that occurred at '%' for caller ID '%' to the conversion"
            + " action with resource name '%'.%n",
        result.getCallStartDateTime(), result.getCallerId(), result.getConversionAction());
  }
}
      

C#

public void Run(GoogleAdsClient client, long customerId,
    long conversionActionId, string callerId, string callStartTime,
    string conversionTime, double conversionValue,
    long? conversionCustomVariableId, string conversionCustomVariableValue,
    ConsentStatus? adUserDataConsent)
{
    // Get the ConversionUploadService.
    ConversionUploadServiceClient conversionUploadService =
        client.GetService(Services.V18.ConversionUploadService);

    // Create a call conversion by specifying currency as USD.
    CallConversion callConversion = new CallConversion()
    {
        ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
        CallerId = callerId,
        CallStartDateTime = callStartTime,
        ConversionDateTime = conversionTime,
        ConversionValue = conversionValue,
        CurrencyCode = "USD",
    };

    if (adUserDataConsent != null)
    {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy
        // for details.
        callConversion.Consent = new Consent()
        {
            AdUserData = (ConsentStatus)adUserDataConsent
        };
    }

    if (conversionCustomVariableId != null &&
        !string.IsNullOrEmpty(conversionCustomVariableValue))
    {
        callConversion.CustomVariables.Add(new CustomVariable()
        {
            ConversionCustomVariable = ResourceNames.ConversionCustomVariable(
                customerId, conversionCustomVariableId.Value),
            Value = conversionCustomVariableValue
        });
    }

    UploadCallConversionsRequest request = new UploadCallConversionsRequest()
    {
        CustomerId = customerId.ToString(),
        Conversions = { callConversion },
        PartialFailure = true
    };

    try
    {
        // Issues a request to upload the call conversion. The partialFailure parameter
        // is set to true, and validateOnly parameter to false as required by this method
        // call.
        // NOTE: This request contains a single conversion as a demonstration.  However, if
        // you have multiple conversions to upload, it's best to upload multiple conversions
        // per request instead of sending a separate request per conversion. See the
        // following for per-request limits:
        // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
        UploadCallConversionsResponse response =
            conversionUploadService.UploadCallConversions(request);

        // Since we set partialFailure = true, we can retrieve error messages (if any) from
        // the operation response.
        if (response.PartialFailureError != null)
        {
            Console.WriteLine("Call conversion upload failed.");

            // Retrieves the errors from the partial failure and prints them.
            List<GoogleAdsError> errors =
                response.PartialFailure.GetErrorsByOperationIndex(0);
            foreach (GoogleAdsError error in errors)
            {
                Console.WriteLine($"Operation failed with error: {error}.");
            }
        }
        else
        {
            // Prints the result.
            CallConversionResult uploadedCallConversion = response.Results[0];
            Console.WriteLine($"Uploaded call conversion that occurred at " +
                $"'{uploadedCallConversion.CallStartDateTime}' for caller ID " +
                $"'{uploadedCallConversion.CallerId}' to the conversion action with " +
                $"resource name '{uploadedCallConversion.ConversionAction}'.");
        }

    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $conversionActionId,
    string $callerId,
    string $callStartDateTime,
    string $conversionDateTime,
    float $conversionValue,
    ?string $conversionCustomVariableId,
    ?string $conversionCustomVariableValue,
    ?int $adUserDataConsent
) {
    // Creates a call conversion by specifying currency as USD.
    $callConversion = new CallConversion([
        'conversion_action' =>
            ResourceNames::forConversionAction($customerId, $conversionActionId),
        'caller_id' => $callerId,
        'call_start_date_time' => $callStartDateTime,
        'conversion_date_time' => $conversionDateTime,
        'conversion_value' => $conversionValue,
        'currency_code' => 'USD'
    ]);
    if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) {
        $callConversion->setCustomVariables([new CustomVariable([
            'conversion_custom_variable' => ResourceNames::forConversionCustomVariable(
                $customerId,
                $conversionCustomVariableId
            ),
            'value' => $conversionCustomVariableValue
        ])]);
    }
    // Sets the consent information, if provided.
    if (!empty($adUserDataConsent)) {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy for details.
        $callConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent]));
    }

    // Issues a request to upload the call conversion.
    $conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient();
    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    $response = $conversionUploadServiceClient->uploadCallConversions(
        // Partial failure MUST be enabled for this request.
        UploadCallConversionsRequest::build($customerId, [$callConversion], true)
    );

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.php to learn more.
    if ($response->hasPartialFailureError()) {
        printf(
            "Partial failures occurred: '%s'.%s",
            $response->getPartialFailureError()->getMessage(),
            PHP_EOL
        );
    } else {
        // Prints the result if exists.
        /** @var CallConversionResult $uploadedCallConversion */
        $uploadedCallConversion = $response->getResults()[0];
        printf(
            "Uploaded call conversion that occurred at '%s' for caller ID '%s' to the "
            . "conversion action with resource name '%s'.%s",
            $uploadedCallConversion->getCallStartDateTime(),
            $uploadedCallConversion->getCallerId(),
            $uploadedCallConversion->getConversionAction(),
            PHP_EOL
        );
    }
}
      

Python

def main(
    client,
    customer_id,
    conversion_action_id,
    caller_id,
    call_start_date_time,
    conversion_date_time,
    conversion_value,
    conversion_custom_variable_id,
    conversion_custom_variable_value,
    ad_user_data_consent,
):
    """Imports offline call conversion values for calls related to your ads.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: The client customer ID string.
        conversion_action_id: The ID of the conversion action to upload to.
        caller_id: The caller ID from which this call was placed. Caller ID is
            expected to be in E.164 format with preceding '+' sign,
            e.g. '+18005550100'.
        call_start_date_time: The date and time at which the call occurred. The
            format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
            e.g. '2021-01-01 12:32:45-08:00'.
        conversion_date_time: The the date and time of the conversion (should be
            after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
            e.g. '2021-01-01 12:32:45-08:00'.
        conversion_value: The conversion value in the desired currency.
        conversion_custom_variable_id: The ID of the conversion custom
            variable to associate with the upload.
        conversion_custom_variable_value: The str value of the conversion custom
            variable to associate with the upload.
        ad_user_data_consent: The consent status for ad user data for all
            members in the job.
    """
    # Get the ConversionUploadService client.
    conversion_upload_service = client.get_service("ConversionUploadService")

    # Create a call conversion in USD currency.
    call_conversion = client.get_type("CallConversion")
    call_conversion.conversion_action = client.get_service(
        "ConversionActionService"
    ).conversion_action_path(customer_id, conversion_action_id)
    call_conversion.caller_id = caller_id
    call_conversion.call_start_date_time = call_start_date_time
    call_conversion.conversion_date_time = conversion_date_time
    call_conversion.conversion_value = conversion_value
    call_conversion.currency_code = "USD"

    if conversion_custom_variable_id and conversion_custom_variable_value:
        conversion_custom_variable = client.get_type("CustomVariable")
        conversion_custom_variable.conversion_custom_variable = (
            conversion_custom_variable_id
        )
        conversion_custom_variable.value = conversion_custom_variable_value
        call_conversion.custom_variables.append(conversion_custom_variable)

    # Specifies whether user consent was obtained for the data you are
    # uploading. For more details. see:
    # https://www.google.com/about/company/user-consent-policy
    if ad_user_data_consent:
        call_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[
            ad_user_data_consent
        ]

    # Issue a request to upload the call conversion.
    # Partial failure MUST be enabled for this request.
    request = client.get_type("UploadCallConversionsRequest")
    request.customer_id = customer_id
    request.conversions = [call_conversion]
    request.partial_failure = True
    # NOTE: This request only uploads a single conversion, but if you have
    # multiple conversions to upload, it's most efficient to upload them in a
    # single request. See the following for per-request limits for reference:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    upload_call_conversions_response = (
        conversion_upload_service.upload_call_conversions(request=request)
    )

    # Print any partial errors returned.
    if upload_call_conversions_response.partial_failure_error:
        print(
            "Partial error occurred: "
            f"'{upload_call_conversions_response.partial_failure_error.message}'"
        )

    # Print the result if valid.
    uploaded_call_conversion = upload_call_conversions_response.results[0]
    if uploaded_call_conversion.call_start_date_time:
        print(
            "Uploaded call conversion that occurred at "
            f"'{uploaded_call_conversion.call_start_date_time}' "
            f"for caller ID '{uploaded_call_conversion.caller_id}' "
            "to the conversion action with resource name "
            f"'{uploaded_call_conversion.conversion_action}'."
        )
      

Ruby

def upload_call_conversion(
  customer_id,
  conversion_action_id,
  caller_id,
  call_start_date_time,
  conversion_date_time,
  conversion_value,
  conversion_custom_variable_id,
  conversion_custom_variable_value,
  ad_user_data_consent)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Create a call conversion by specifying currency as USD.
  call_conversion = client.resource.call_conversion do |c|
    c.conversion_action = client.path.conversion_action(
      customer_id, conversion_action_id)
    c.caller_id = caller_id
    c.call_start_date_time = call_start_date_time
    c.conversion_date_time = conversion_date_time
    c.conversion_value = conversion_value
    c.currency_code = "USD"
    if conversion_custom_variable_id && conversion_custom_variable_value
      c.custom_variables << client.resource.custom_variable do |cv|
        cv.conversion_custom_variable = client.path.conversion_custom_variable(
          customer_id, conversion_custom_variable_id)
        cv.value = conversion_custom_variable_value
      end
    end

    unless ad_user_data_consent.nil?
      c.consent = client.resource.consent do |c|
        # Specifies whether user consent was obtained for the data you are
        # uploading. For more details, see:
        # https://www.google.com/about/company/user-consent-policy
        c.ad_user_data = ad_user_data_consent
      end
    end
  end

  # Issues a request to upload the call conversion.
  response = client.service.conversion_upload.upload_call_conversions(
    customer_id: customer_id,
    # NOTE: This request only uploads a single conversion, but if you have
    # multiple conversions to upload, it's most efficient to upload them in a
    # single request. See the following for per-request limits for reference:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    conversions: [call_conversion],
    partial_failure: true
  )

  # Prints errors if any partial failure error is returned.
  if response.partial_failure_error
    failures = client.decode_partial_failure_error(response.partial_failure_error)
    failures.each do |failure|
      failure.errors.each do |error|
        human_readable_error_path = error
          .location
          .field_path_elements
          .map { |location_info|
            if location_info.index
              "#{location_info.field_name}[#{location_info.index}]"
            else
              "#{location_info.field_name}"
            end
          }.join(" > ")

        errmsg =  "error occured while adding operations " \
          "#{human_readable_error_path}" \
          " with value: #{error.trigger.string_value}" \
          " because #{error.message.downcase}"
        puts errmsg
      end
    end
  else
    # Print the result if valid.
    uploaded_call_conversion = response.results.first
    puts "Uploaded call conversion that occurred at " \
      "#{uploaded_call_conversion.call_start_date_time} " \
      "for caller ID " \
      "#{uploaded_call_conversion.caller_id} " \
      "to the conversion action with resource name " \
      "#{uploaded_call_conversion.conversion_action}"
  end
end
      

Perl

sub upload_call_conversion {
  my (
    $api_client,                       $customer_id,
    $conversion_action_id,             $caller_id,
    $call_start_date_time,             $conversion_date_time,
    $conversion_value,                 $conversion_custom_variable_id,
    $conversion_custom_variable_value, $ad_user_data_consent
  ) = @_;

  # Create a call conversion by specifying currency as USD.
  my $call_conversion =
    Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CallConversion
    ->new({
      conversionAction =>
        Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_action(
        $customer_id, $conversion_action_id
        ),
      callerId           => $caller_id,
      callStartDateTime  => $call_start_date_time,
      conversionDateTime => $conversion_date_time,
      conversionValue    => $conversion_value,
      currencyCode       => "USD"
    });

  if ($conversion_custom_variable_id && $conversion_custom_variable_value) {
    $call_conversion->{customVariables} = [
      Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CustomVariable
        ->new({
          conversionCustomVariable =>
            Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_custom_variable(
            $customer_id, $conversion_custom_variable_id
            ),
          value => $conversion_custom_variable_value
        })];
  }

  # Set the consent information, if provided.
  if ($ad_user_data_consent) {
    # Specify whether user consent was obtained for the data you are uploading.
    # See https://www.google.com/about/company/user-consent-policy for details.
    $call_conversion->{consent} =
      Google::Ads::GoogleAds::V18::Common::Consent->new({
        adUserData => $ad_user_data_consent
      });
  }

  # Issue a request to upload the call conversion.
  # NOTE: This request contains a single conversion as a demonstration.
  # However, if you have multiple conversions to upload, it's best to
  # upload multiple conversions per request instead of sending a separate
  # request per conversion. See the following for per-request limits:
  # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
  my $upload_call_conversions_response =
    $api_client->ConversionUploadService()->upload_call_conversions({
      customerId     => $customer_id,
      conversions    => [$call_conversion],
      partialFailure => "true"
    });

  # Print any partial errors returned.
  if ($upload_call_conversions_response->{partialFailureError}) {
    printf "Partial error encountered: '%s'.\n",
      $upload_call_conversions_response->{partialFailureError}{message};
  }

  # Print the result if valid.
  my $uploaded_call_conversion =
    $upload_call_conversions_response->{results}[0];
  if (%$uploaded_call_conversion) {
    printf "Uploaded call conversion that occurred at '%s' " .
      "for caller ID '%s' to the conversion action with resource name '%s'.\n",
      $uploaded_call_conversion->{callStartDateTime},
      $uploaded_call_conversion->{callerId},
      $uploaded_call_conversion->{conversionAction};
  }

  return 1;
}