Talep Yaratma kampanyası oluşturun

Minimum koşulların karşılandığını kontrol edin: Talep Yaratma kampanyası öğeleri, Discovery ve YouTube gibi görsel ve eğlence odaklı platformlarda yayınlanacağı için yüksek kalite standartlarını karşılamalıdır.

Talep Yaratma kampanyası oluşturmak için:

  1. Bir bütçe oluşturun.
  2. Uygun teklif stratejileriyle bir Talep Yaratma kampanyası oluşturun.
  3. Türü olmayan bir reklam grubu oluşturun.
  4. Kitle oluşturma
  5. Öğeler ve Talep Yaratma reklamları oluşturun.

GoogleAdsService.Mutate yöntemini kullanarak gerekli tüm öğeleri tek bir API isteğinde oluşturmanızı öneririz:

Java

// The below methods create and return MutateOperations that we later provide to
// the GoogleAdsService.Mutate method in order to create the entities in a single
// request. Since the entities for a Demand Gen campaign are closely tied to one-another
// it's considered a best practice to create them in a single Mutate request; the
// entities will either all complete successfully or fail entirely, leaving no
// orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview
List<MutateOperation> operations = new ArrayList<>();
// A utility to create temporary IDs for the resources.
AtomicLong tempId = new AtomicLong(-1);

// Creates a new campaign budget operation and adds it to the list of operations.
String budgetResourceName = ResourceNames.campaignBudget(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setCampaignBudgetOperation(createCampaignBudgetOperation(budgetResourceName))
        .build());

// Creates a new campaign operation and adds it to the list of operations.
String campaignResourceName = ResourceNames.campaign(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setCampaignOperation(
            createDemandGenCampaignOperation(campaignResourceName, budgetResourceName))
        .build());

// Creates a new ad group operation and adds it to the list of operations.
String adGroupResourceName = ResourceNames.adGroup(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setAdGroupOperation(
            createDemandGenAdGroupOperation(adGroupResourceName, campaignResourceName))
        .build());

// Creates the asset operations for the ad.
Map<String, String> assetResourceNames = new HashMap<>();
operations.addAll(
    createAssetOperations(customerId, youTubeVideoId, tempId, assetResourceNames));

// Creates a new ad group ad operation and adds it to the list of operations.
operations.add(
    MutateOperation.newBuilder()
        .setAdGroupAdOperation(
            createDemandGenAdGroupAdOperation(adGroupResourceName, assetResourceNames))
        .build());

// Creates the service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
    googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
  // Sends the mutate request.
  MutateGoogleAdsResponse response =
      googleAdsServiceClient.mutate(String.valueOf(customerId), operations);

  // Prints the results.
  System.out.printf(
      "Created campaign with resource name: %s%n",
      response
          .getMutateOperationResponses(1)
          .getCampaignResult()
          .getResourceName());
  System.out.printf(
      "Created ad group with resource name: %s%n",
      response
          .getMutateOperationResponses(2)
          .getAdGroupResult()
          .getResourceName());
  for (Map.Entry<String, String> entry : assetResourceNames.entrySet()) {
    System.out.printf(
        "Created asset with temporary resource name '%s' and final resource name '%s'.%n",
        entry.getValue(),
        response
            .getMutateOperationResponses(
                operations.indexOf(getOperationForAsset(operations, entry.getValue())))
            .getAssetResult()
            .getResourceName());
  }
  System.out.printf(
      "Created ad group ad with resource name: %s%n",
      response
          .getMutateOperationResponses(operations.size() - 1)
          .getAdGroupAdResult()
          .getResourceName());
}
      

C#

// The below methods create and return MutateOperations that we later provide to
// the GoogleAdsService.Mutate method in order to create the entities in a single
// request. Since the entities for a Demand Gen campaign are closely tied to one-another
// it's considered a best practice to create them in a single Mutate request; the
// entities will either all complete successfully or fail entirely, leaving no
// orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview
MutateOperation campaignBudgetOperation =
    CreateCampaignBudgetOperation(budgetResourceName);
MutateOperation campaignOperation =
    CreateDemandGenCampaignOperation(campaignResourceName, budgetResourceName);
MutateOperation adGroupOperation =
    CreateAdGroupOperation(adGroupResourceName, campaignResourceName);

// Send the operations in a single mutate request.
MutateGoogleAdsRequest mutateGoogleAdsRequest = new MutateGoogleAdsRequest
{
    CustomerId = customerId.ToString()
};
// It's important to create these entities in this order because they depend on
// each other, for example the ad group depends on the
// campaign, and the ad group ad depends on the ad group.
mutateGoogleAdsRequest.MutateOperations.Add(campaignBudgetOperation);
mutateGoogleAdsRequest.MutateOperations.Add(campaignOperation);
mutateGoogleAdsRequest.MutateOperations.Add(adGroupOperation);

mutateGoogleAdsRequest.MutateOperations.AddRange(
    CreateAssetOperations(
        videoAssetResourceName,
        videoId,
        logoResourceName,
        client.Config
    )
);

mutateGoogleAdsRequest.MutateOperations.Add(
    CreateDemandGenAdOperation(
        adGroupResourceName,
        videoAssetResourceName,
        logoResourceName
    )
);

MutateGoogleAdsResponse response =
        googleAdsServiceClient.Mutate(mutateGoogleAdsRequest);
      

PHP

This example is not yet available in PHP; you can take a look at the other languages.
    

Python

# The below methods create and return MutateOperations that we later provide
# to the GoogleAdsService.Mutate method in order to create the entities in a
# single request. Since the entities for a Demand Gen campaign are closely
# tied to one-another it's considered a best practice to create them in a
# single Mutate request; the entities will either all complete successfully
# or fail entirely, leaving no orphaned entities. See:
# https://developers.google.com/google-ads/api/docs/mutating/overview
mutate_operations: List[MutateOperation] = [
    # It's important to create these entities in this order because they
    # depend on each other, for example the ad group depends on the
    # campaign, and the ad group ad depends on the ad group.
    create_campaign_budget_operation(client, budget_resource_name),
    create_demand_gen_campaign_operation(
        client, campaign_resource_name, budget_resource_name
    ),
    create_ad_group_operation(
        client, ad_group_resource_name, campaign_resource_name
    ),
    *create_asset_operations(  # Use iterable unpacking
        client,
        video_asset_resource_name,
        video_id,
        logo_asset_resource_name,
    ),
    create_demand_gen_ad_operation(
        client,
        ad_group_resource_name,
        video_asset_resource_name,
        logo_asset_resource_name,
    ),
]

# Send the operations in a single mutate request.
googleads_service.mutate(
    customer_id=customer_id, mutate_operations=mutate_operations
)
      

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.
    

Perl

This example is not yet available in Perl; you can take a look at the other languages.
    

Bütçe oluştur

Bütçe oluşturun. Talep Yaratma kampanyalarında paylaşılan bütçe kullanılamaz. Beklenen hedef EBM teklifinizin en az 15 katını karşılamaya yetecek düzeyde bir günlük bütçeniz olmasını öneririz. Daha fazla bilgi edinin.

Java

private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  CampaignBudget budget =
      CampaignBudget.newBuilder()
          .setName("Interplanetary Cruise Budget #" + getPrintableDateTime())
          .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
          .setAmountMicros(500_000)
          .build();

  CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build();

  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), ImmutableList.of(op));
    String budgetResourceName = response.getResults(0).getResourceName();
    System.out.printf("Added budget: %s%n", budgetResourceName);
    return budgetResourceName;
  }
}
      

C#

private static string CreateBudget(GoogleAdsClient client, long customerId)
{
    // Get the BudgetService.
    CampaignBudgetServiceClient budgetService = client.GetService(
        Services.V21.CampaignBudgetService);

    // Create the campaign budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
        DeliveryMethod = BudgetDeliveryMethod.Standard,
        AmountMicros = 500000
    };

    // Create the operation.
    CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Create the campaign budget.
    MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });
    return response.Results[0].ResourceName;
}
      

PHP

private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a campaign budget.
    $budget = new CampaignBudget([
        'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        'amount_micros' => 500000
    ]);

    // Creates a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($budget);

    // Issues a mutate request.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    $response = $campaignBudgetServiceClient->mutateCampaignBudgets(
        MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
    );

    /** @var CampaignBudget $addedBudget */
    $addedBudget = $response->getResults()[0];
    printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL);

    return $addedBudget->getResourceName();
}
      

Python

# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation: CampaignBudgetOperation = client.get_type(
    "CampaignBudgetOperation"
)
campaign_budget: CampaignBudget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
    client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000

# Add budget.
campaign_budget_response: MutateCampaignBudgetsResponse
try:
    budget_operations: List[CampaignBudgetOperation] = [
        campaign_budget_operation
    ]
    campaign_budget_response = (
        campaign_budget_service.mutate_campaign_budgets(
            customer_id=customer_id,
            operations=budget_operations,
        )
    )
except GoogleAdsException as ex:
    handle_googleads_exception(ex)
      

Ruby

# Create a budget, which can be shared by multiple campaigns.
campaign_budget = client.resource.campaign_budget do |cb|
  cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}"
  cb.delivery_method = :STANDARD
  cb.amount_micros = 500000
end

operation = client.operation.create_resource.campaign_budget(campaign_budget)

# Add budget.
return_budget = client.service.campaign_budget.mutate_campaign_budgets(
  customer_id: customer_id,
  operations: [operation],
)
      

Perl

# Create a campaign budget, which can be shared by multiple campaigns.
my $campaign_budget =
  Google::Ads::GoogleAds::V21::Resources::CampaignBudget->new({
    name           => "Interplanetary budget #" . uniqid(),
    deliveryMethod => STANDARD,
    amountMicros   => 500000
  });

# Create a campaign budget operation.
my $campaign_budget_operation =
  Google::Ads::GoogleAds::V21::Services::CampaignBudgetService::CampaignBudgetOperation
  ->new({create => $campaign_budget});

# Add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
    customerId => $customer_id,
    operations => [$campaign_budget_operation]});
      

Kampanya ve teklif stratejisi oluşturma

Bütçe oluşturulduktan sonra kampanya oluşturabilirsiniz.

Talep Yaratma kampanyalarının AdvertisingChannelType DEMAND_GEN vardır. AdvertisingChannelSubType ayarlanmamalıdır.

Kampanyanız için dönüşüm hedefleri belirleyin.

Desteklenen teklif stratejileri tıklamaları artırma, hedef EBM, dönüşümleri artırma ve hedef ROAS'tır.

Java

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setResourceName(campaignResourceName)
        .setName("Demand Gen campaign " + System.currentTimeMillis())
        // Demand Gen campaigns are supported in the DEMAND_GEN channel.
        .setAdvertisingChannelType(AdvertisingChannelType.DEMAND_GEN)
        // Sets the campaign status to PAUSED. The campaign is enabled later.
        .setStatus(CampaignStatus.PAUSED)
        .setCampaignBudget(budgetResourceName)
        // Declares whether this campaign serves political ads targeting the EU.
        .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
        // Sets the bidding strategy.
        .setTargetCpa(TargetCpa.newBuilder().setTargetCpaMicros(10_000_000L).build())
        .build();

// Creates the operation.
return CampaignOperation.newBuilder().setCreate(campaign).build();
      

C#

private MutateOperation CreateDemandGenCampaignOperation(
    string campaignResourceName, string budgetResourceName)
{
    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = new Campaign
            {
                Name = $"Demand Gen #{ExampleUtilities.GetRandomString()}",
                // Set the campaign status as PAUSED.
                Status = CampaignStatus.Paused,

                // AdvertisingChannelType must be DEMAND_GEN.
                AdvertisingChannelType = AdvertisingChannelType.DemandGen,

                // Assign the resource name with a temporary ID.
                ResourceName = campaignResourceName,

                // Set the budget using the given budget resource name.
                CampaignBudget = budgetResourceName,

                // Use the Target CPA bidding strategy.
                TargetCpa = new TargetCpa()
                {
                    TargetCpaMicros = 1_000_000,
                },

                ContainsEuPoliticalAdvertising =
                    EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising
            }
        }
    };
}
      

PHP

This example is not yet available in PHP; you can take a look at the other languages.
    

Python

def create_demand_gen_campaign_operation(
    client: GoogleAdsClient,
    campaign_resource_name: str,
    budget_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Campaign.

    A temporary ID will be assigned to this campaign so that it can be
    referenced by other objects being created in the same Mutate request.

    Args:
        client: An initialized GoogleAdsClient instance.
        campaign_resource_name: The temporary resource name of the campaign.
        budget_resource_name: The resource name of the budget to assign.

    Returns:
        A MutateOperation for creating a Campaign.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign_operation: CampaignOperation = mutate_operation.campaign_operation
    campaign: Campaign = campaign_operation.create
    campaign.name = f"Demand Gen #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in the
    # mutate request that should have its status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # AdvertisingChannelType must be DEMAND_GEN.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.DEMAND_GEN
    )
    # Assign the resource name with a temporary ID.
    campaign.resource_name = campaign_resource_name
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = budget_resource_name
    # Use the Target CPA bidding strategy.
    campaign.bidding_strategy_type = (
        client.enums.BiddingStrategyTypeEnum.TARGET_CPA
    )
    campaign.target_cpa.target_cpa_micros = 1_000_000
    return mutate_operation
      

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.
    

Perl

This example is not yet available in Perl; you can take a look at the other languages.
    

Reklam grubu oluştur

Türü olmayan bir reklam grubu oluşturun ve bunu Talep Yaratma kampanyasına ekleyin.

Talep Yaratma kampanyalarında konum ve dil grubu ölçütlerini reklam grubu düzeyinde ayarlamayı seçebilirsiniz.

Reklam grubu oluştururken reklamlarınızın nerede gösterileceğine karar vermek için kanal kontrollerini de yapılandırabilirsiniz.

Java

// Creates the ad group.
AdGroup adGroup =
    AdGroup.newBuilder()
        .setResourceName(adGroupResourceName)
        .setName("Demand Gen ad group " + System.currentTimeMillis())
        .setCampaign(campaignResourceName)
        .setStatus(AdGroupStatus.ENABLED)
        // Selects the specific channels for the ad group.
        // For further information on Demand Gen channel controls, see
        // https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
        .setDemandGenAdGroupSettings(
            DemandGenAdGroupSettings.newBuilder()
                .setChannelControls(
                    DemandGenChannelControls.newBuilder()
                        .setSelectedChannels(DemandGenSelectedChannels.newBuilder()
                            .setGmail(false)
                            .setDiscover(false)
                            .setDisplay(false)
                            .setYoutubeInFeed(true)
                            .setYoutubeInStream(true)
                            .setYoutubeShorts(true)
                        .build())
                    .build())
            .build())
        .build();

// Creates the operation.
return AdGroupOperation.newBuilder().setCreate(adGroup).build();
      

C#

private MutateOperation CreateAdGroupOperation(
    string adGroupResourceName,
    string campaignResourceName
)
{
    return new MutateOperation
    {
        AdGroupOperation = new AdGroupOperation
        {
            // Creates an ad group.
            Create = new AdGroup
            {
                ResourceName = adGroupResourceName,
                Name = $"Earth to Mars Cruises #{ExampleUtilities.GetRandomString()}",
                Status = AdGroupStatus.Enabled,
                Campaign = campaignResourceName,

                // Select the specific channels for the ad group.
                // For further information on Demand Gen channel controls, see
                // https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
                DemandGenAdGroupSettings = new DemandGenAdGroupSettings
                {
                    ChannelControls = new DemandGenChannelControls
                    {
                        SelectedChannels = new DemandGenSelectedChannels
                        {
                            Gmail = false,
                            Discover = false,
                            Display = false,
                            YoutubeInFeed = true,
                            YoutubeInStream = true,
                            YoutubeShorts = true,
                        }
                    }
                }
            }
        }
    };
}
      

PHP

This example is not yet available in PHP; you can take a look at the other languages.
    

Python

def create_ad_group_operation(
    client: GoogleAdsClient,
    ad_group_resource_name: str,
    campaign_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new AdGroup.

    Args:
        client: An initialized GoogleAdsClient instance.
        ad_group_resource_name: The temporary resource name of the ad group.
        campaign_resource_name: The temporary resource name of the campaign the
            ad group will belong to.

    Returns:
        A MutateOperation for creating an AdGroup.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    ad_group_operation: AdGroupOperation = mutate_operation.ad_group_operation
    # Creates an ad group.
    ad_group: AdGroup = ad_group_operation.create
    ad_group.resource_name = ad_group_resource_name
    ad_group.name = f"Earth to Mars Cruises #{uuid4()}"
    ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
    ad_group.campaign = campaign_resource_name

    # Select the specific channels for the ad group. For further information on
    # Demand Gen channel controls, see:
    # https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
    selected_channel_controls = (
        ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels
    )
    selected_channel_controls.gmail = False
    selected_channel_controls.discover = False
    selected_channel_controls.display = False
    selected_channel_controls.youtube_in_feed = True
    selected_channel_controls.youtube_in_stream = True
    selected_channel_controls.youtube_shorts = True

    return mutate_operation
      

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.
    

Perl

This example is not yet available in Perl; you can take a look at the other languages.
    

Öğeler ve reklamlar oluşturma

Talep Yaratma kampanyalarında üç tür reklam kullanılabilir:

İlk olarak, bu reklam türleri için öğeler oluşturun. Her Talep Yaratma reklam türünde kullanılabilen öğelerin listesi için Talep Yaratma kampanyası öğe özellikleri ve en iyi uygulamalar kılavuzuna göz atın. Rehberde, hangi öğelerin gerekli olduğu ve kaç öğenin önerildiği ile ilgili bilgiler yer almaktadır. Ayrıca, reklam öğelerini daha iyi hale getirmek için öğe performanslarını değerlendirmenizi öneririz. Raporlama bölümünde, Talep Yaratma kampanyaları için performans metriklerinin nasıl alınacağı açıklanmaktadır.

DemandGenCarouselAdInfo, AdDemandGenCarouselCardAsset adlı ek bir özel öğeye sahiptir.

Öğeler ve reklamlar oluşturulduktan sonra reklamları reklam grubuna ekleyin.

Java

DemandGenVideoResponsiveAdInfo.Builder videoResponsiveAdbuilder =
    DemandGenVideoResponsiveAdInfo.newBuilder()
        .setBusinessName(
            AdTextAsset.newBuilder()
            .setText("Interplanetary Cruises")
            .build()
        )
        .addVideos(
            AdVideoAsset.newBuilder()
            .setAsset(assetResourceNames.get("Video"))
            .build()
        )
        .addAllLongHeadlines(
            Arrays.asList("Long headline 1").stream()
            .map(s -> AdTextAsset.newBuilder().setText(s).build())
            .collect(Collectors.toList())
        )
        .addAllHeadlines(
            Arrays.asList("Headline 1", "Headline 2", "Headline 3").stream()
                .map(s -> AdTextAsset.newBuilder().setText(s).build())
                .collect(Collectors.toList()))
        .addAllDescriptions(
            Arrays.asList("Description 1", "Description 2").stream()
                .map(s -> AdTextAsset.newBuilder().setText(s).build())
                .collect(Collectors.toList()))
        .addLogoImages(AdImageAsset.newBuilder().setAsset(assetResourceNames.get("LogoImage")));

AdGroupAd adGroupAd =
    AdGroupAd.newBuilder()
        .setAdGroup(adGroupResourceName)
        .setAd(
            Ad.newBuilder()
                .setName("Demand gen video responsive ad")
                .addFinalUrls("https://www.example.com")
                .setDemandGenVideoResponsiveAd(videoResponsiveAdbuilder.build())
                .build())
        .build();

return AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
      

C#

private MutateOperation CreateDemandGenAdOperation(
    string adGroupResourceName,
    string videoAssetResourceName,
    string logoResourceName
)
{

    Ad ad = new Ad
    {
        Name = "Demand gen video responsive ad",
        FinalUrls = { "http://example.com/demand_gen" },
        DemandGenVideoResponsiveAd = new DemandGenVideoResponsiveAdInfo
        {
            BusinessName = new AdTextAsset
            {
                Text = "Interplanetary Cruises"
            },

        }
    };

    ad.DemandGenVideoResponsiveAd.Videos.Add(new AdVideoAsset
    {
        Asset = videoAssetResourceName
    });

    ad.DemandGenVideoResponsiveAd.LogoImages.Add(new AdImageAsset
    {
        Asset = logoResourceName
    });

    ad.DemandGenVideoResponsiveAd.Headlines.Add(new AdTextAsset
    {
        Text = "Interplanetary cruises"
    });

    ad.DemandGenVideoResponsiveAd.LongHeadlines.Add(new AdTextAsset
    {
        Text = "Travel the World"
    });

    ad.DemandGenVideoResponsiveAd.Descriptions.Add(new AdTextAsset
    {
        Text = "Book now for an extra discount"
    });


    return new MutateOperation
    {
        AdGroupAdOperation = new AdGroupAdOperation
        {
            Create = new AdGroupAd
            {
                AdGroup = adGroupResourceName,
                Ad = ad
            }
        }
    };
}
      

PHP

This example is not yet available in PHP; you can take a look at the other languages.
    

Python

def create_demand_gen_ad_operation(
    client: GoogleAdsClient,
    ad_group_resource_name: str,
    video_asset_resource_name: str,
    logo_asset_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Demand Gen Ad.

    Args:
        client: An initialized GoogleAdsClient instance.
        ad_group_resource_name: The ad group the ad will belong to.
        video_asset_resource_name: The video asset resource name.
        logo_asset_resource_name: The logo asset resource name.

    Returns:
        A MutateOperation for creating an AdGroupAd.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    ad_group_ad_operation: AdGroupAdOperation = (
        mutate_operation.ad_group_ad_operation
    )
    ad_group_ad: AdGroupAd = ad_group_ad_operation.create
    ad_group_ad.ad_group = ad_group_resource_name
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.ENABLED

    ad: Ad = ad_group_ad.ad
    ad.name = "Demand gen multi asset ad"
    ad.final_urls.append(DEFAULT_FINAL_URL)

    demand_gen_ad: DemandGenVideoResponsiveAdInfo = (
        ad.demand_gen_video_responsive_ad
    )
    # Ensure business_name is an AssetLink and assign text to its text_asset.text
    demand_gen_ad.business_name.text = "Interplanetary Cruises"
    # If it needs to be an AssetLink to a text asset,
    # that would require creating another asset.

    # Create AssetLink for video
    video_asset_link: AdVideoAsset = client.get_type("AdVideoAsset")
    video_asset_link.asset = video_asset_resource_name
    demand_gen_ad.videos.append(video_asset_link)

    # Create AssetLink for logo
    logo_image_asset_link: AdImageAsset = client.get_type("AdImageAsset")
    logo_image_asset_link.asset = logo_asset_resource_name
    demand_gen_ad.logo_images.append(logo_image_asset_link)

    # Create AssetLink for headline
    headline_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    headline_asset_link.text = "Interplanetary cruises"
    demand_gen_ad.headlines.append(headline_asset_link)

    # Create AssetLink for long headline
    long_headline_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    long_headline_asset_link.text = "Travel the World"
    demand_gen_ad.long_headlines.append(long_headline_asset_link)

    # Create AssetLink for description
    description_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    description_asset_link.text = "Book now for an extra discount"
    demand_gen_ad.descriptions.append(description_asset_link)

    return mutate_operation
      

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.
    

Perl

This example is not yet available in Perl; you can take a look at the other languages.