制作需求开发广告系列

检查是否满足最低要求：需求开发广告系列的素材资源必须符合很高的质量标准，因为它们会在 Google 探索和 YouTube 等极具视觉吸引力且侧重于娱乐的平台上投放。

如需制作需求开发广告系列，请执行以下操作：

  1. 创建预算。
  2. 制作采用适当出价策略的需求开发广告系列。
  3. 创建不含类型的广告组。
  4. 创建受众群体。
  5. 制作素材资源和需求开发广告。

建议您使用 GoogleAdsService.Mutate 方法在单个 API 请求中创建所有必需的实体：

Java

// The below methods create and return MutateOperations that we later provide to
// the GoogleAdsService.Mutate method in order to create the entities in a single
// request. Since the entities for a Demand Gen campaign are closely tied to one-another
// it's considered a best practice to create them in a single Mutate request; the
// entities will either all complete successfully or fail entirely, leaving no
// orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview
List<MutateOperation> operations = new ArrayList<>();
// A utility to create temporary IDs for the resources.
AtomicLong tempId = new AtomicLong(-1);

// Creates a new campaign budget operation and adds it to the list of operations.
String budgetResourceName = ResourceNames.campaignBudget(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setCampaignBudgetOperation(createCampaignBudgetOperation(budgetResourceName))
        .build());

// Creates a new campaign operation and adds it to the list of operations.
String campaignResourceName = ResourceNames.campaign(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setCampaignOperation(
            createDemandGenCampaignOperation(campaignResourceName, budgetResourceName))
        .build());

// Creates a new ad group operation and adds it to the list of operations.
String adGroupResourceName = ResourceNames.adGroup(customerId, tempId.getAndDecrement());
operations.add(
    MutateOperation.newBuilder()
        .setAdGroupOperation(
            createDemandGenAdGroupOperation(adGroupResourceName, campaignResourceName))
        .build());

// Creates the asset operations for the ad.
Map<String, String> assetResourceNames = new HashMap<>();
operations.addAll(
    createAssetOperations(customerId, youTubeVideoId, tempId, assetResourceNames));

// Creates a new ad group ad operation and adds it to the list of operations.
operations.add(
    MutateOperation.newBuilder()
        .setAdGroupAdOperation(
            createDemandGenAdGroupAdOperation(adGroupResourceName, assetResourceNames))
        .build());

// Creates the service client.
try (GoogleAdsServiceClient googleAdsServiceClient =
    googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
  // Sends the mutate request.
  MutateGoogleAdsResponse response =
      googleAdsServiceClient.mutate(String.valueOf(customerId), operations);

  // Prints the results.
  System.out.printf(
      "Created campaign with resource name: %s%n",
      response
          .getMutateOperationResponses(1)
          .getCampaignResult()
          .getResourceName());
  System.out.printf(
      "Created ad group with resource name: %s%n",
      response
          .getMutateOperationResponses(2)
          .getAdGroupResult()
          .getResourceName());
  for (Map.Entry<String, String> entry : assetResourceNames.entrySet()) {
    System.out.printf(
        "Created asset with temporary resource name '%s' and final resource name '%s'.%n",
        entry.getValue(),
        response
            .getMutateOperationResponses(
                operations.indexOf(getOperationForAsset(operations, entry.getValue())))
            .getAssetResult()
            .getResourceName());
  }
  System.out.printf(
      "Created ad group ad with resource name: %s%n",
      response
          .getMutateOperationResponses(operations.size() - 1)
          .getAdGroupAdResult()
          .getResourceName());
}
AddDemandGenCampaign.java

C#

// The below methods create and return MutateOperations that we later provide to
// the GoogleAdsService.Mutate method in order to create the entities in a single
// request. Since the entities for a Demand Gen campaign are closely tied to one-another
// it's considered a best practice to create them in a single Mutate request; the
// entities will either all complete successfully or fail entirely, leaving no
// orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview
MutateOperation campaignBudgetOperation =
    CreateCampaignBudgetOperation(budgetResourceName);
MutateOperation campaignOperation =
    CreateDemandGenCampaignOperation(campaignResourceName, budgetResourceName);
MutateOperation adGroupOperation =
    CreateAdGroupOperation(adGroupResourceName, campaignResourceName);

// Send the operations in a single mutate request.
MutateGoogleAdsRequest mutateGoogleAdsRequest = new MutateGoogleAdsRequest
{
    CustomerId = customerId.ToString()
};
// It's important to create these entities in this order because they depend on
// each other, for example the ad group depends on the
// campaign, and the ad group ad depends on the ad group.
mutateGoogleAdsRequest.MutateOperations.Add(campaignBudgetOperation);
mutateGoogleAdsRequest.MutateOperations.Add(campaignOperation);
mutateGoogleAdsRequest.MutateOperations.Add(adGroupOperation);

mutateGoogleAdsRequest.MutateOperations.AddRange(
    CreateAssetOperations(
        videoAssetResourceName,
        videoId,
        logoResourceName,
        client.Config
    )
);

mutateGoogleAdsRequest.MutateOperations.Add(
    CreateDemandGenAdOperation(
        adGroupResourceName,
        videoAssetResourceName,
        logoResourceName
    )
);

MutateGoogleAdsResponse response =
        googleAdsServiceClient.Mutate(mutateGoogleAdsRequest);
AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

# The below methods create and return MutateOperations that we later provide
# to the GoogleAdsService.Mutate method in order to create the entities in a
# single request. Since the entities for a Demand Gen campaign are closely
# tied to one-another it's considered a best practice to create them in a
# single Mutate request; the entities will either all complete successfully
# or fail entirely, leaving no orphaned entities. See:
# https://developers.google.com/google-ads/api/docs/mutating/overview
mutate_operations: List[MutateOperation] = [
    # It's important to create these entities in this order because they
    # depend on each other, for example the ad group depends on the
    # campaign, and the ad group ad depends on the ad group.
    create_campaign_budget_operation(client, budget_resource_name),
    create_demand_gen_campaign_operation(
        client, campaign_resource_name, budget_resource_name
    ),
    create_ad_group_operation(
        client, ad_group_resource_name, campaign_resource_name
    ),
    *create_asset_operations(  # Use iterable unpacking
        client,
        video_asset_resource_name,
        video_id,
        logo_asset_resource_name,
    ),
    create_demand_gen_ad_operation(
        client,
        ad_group_resource_name,
        video_asset_resource_name,
        logo_asset_resource_name,
    ),
]

# Send the operations in a single mutate request.
googleads_service.mutate(
    customer_id=customer_id, mutate_operations=mutate_operations
)
add_demand_gen_campaign.py

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.

Perl

This example is not yet available in Perl; you can take a look at the other languages.

创建预算

创建预算。请注意，需求开发广告系列无法使用共享预算。建议您确保每日预算充足，至少是预期目标每次转化费用出价的 15 倍。 了解详情。

Java

private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {
  CampaignBudget budget =
      CampaignBudget.newBuilder()
          .setName("Interplanetary Cruise Budget #" + getPrintableDateTime())
          .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
          .setAmountMicros(500_000)
          .build();

  CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build();

  try (CampaignBudgetServiceClient campaignBudgetServiceClient =
      googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {
    MutateCampaignBudgetsResponse response =
        campaignBudgetServiceClient.mutateCampaignBudgets(
            Long.toString(customerId), ImmutableList.of(op));
    String budgetResourceName = response.getResults(0).getResourceName();
    System.out.printf("Added budget: %s%n", budgetResourceName);
    return budgetResourceName;
  }
}
AddCampaigns.java

C#

private static string CreateBudget(GoogleAdsClient client, long customerId)
{
    // Get the BudgetService.
    CampaignBudgetServiceClient budgetService = client.GetService(
        Services.V21.CampaignBudgetService);

    // Create the campaign budget.
    CampaignBudget budget = new CampaignBudget()
    {
        Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(),
        DeliveryMethod = BudgetDeliveryMethod.Standard,
        AmountMicros = 500000
    };

    // Create the operation.
    CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()
    {
        Create = budget
    };

    // Create the campaign budget.
    MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(
        customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });
    return response.Results[0].ResourceName;
}
AddCampaigns.cs

PHP

private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a campaign budget.
    $budget = new CampaignBudget([
        'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),
        'delivery_method' => BudgetDeliveryMethod::STANDARD,
        'amount_micros' => 500000
    ]);

    // Creates a campaign budget operation.
    $campaignBudgetOperation = new CampaignBudgetOperation();
    $campaignBudgetOperation->setCreate($budget);

    // Issues a mutate request.
    $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
    $response = $campaignBudgetServiceClient->mutateCampaignBudgets(
        MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])
    );

    /** @var CampaignBudget $addedBudget */
    $addedBudget = $response->getResults()[0];
    printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL);

    return $addedBudget->getResourceName();
}
AddCampaigns.php

Python

# Create a budget, which can be shared by multiple campaigns.
campaign_budget_operation: CampaignBudgetOperation = client.get_type(
    "CampaignBudgetOperation"
)
campaign_budget: CampaignBudget = campaign_budget_operation.create
campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
    client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000

# Add budget.
campaign_budget_response: MutateCampaignBudgetsResponse
try:
    budget_operations: List[CampaignBudgetOperation] = [
        campaign_budget_operation
    ]
    campaign_budget_response = (
        campaign_budget_service.mutate_campaign_budgets(
            customer_id=customer_id,
            operations=budget_operations,
        )
    )
except GoogleAdsException as ex:
    handle_googleads_exception(ex)
add_campaigns.py

Ruby

# Create a budget, which can be shared by multiple campaigns.
campaign_budget = client.resource.campaign_budget do |cb|
  cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}"
  cb.delivery_method = :STANDARD
  cb.amount_micros = 500000
end

operation = client.operation.create_resource.campaign_budget(campaign_budget)

# Add budget.
return_budget = client.service.campaign_budget.mutate_campaign_budgets(
  customer_id: customer_id,
  operations: [operation],
)
add_campaigns.rb

Perl

# Create a campaign budget, which can be shared by multiple campaigns.
my $campaign_budget =
  Google::Ads::GoogleAds::V21::Resources::CampaignBudget->new({
    name           => "Interplanetary budget #" . uniqid(),
    deliveryMethod => STANDARD,
    amountMicros   => 500000
  });

# Create a campaign budget operation.
my $campaign_budget_operation =
  Google::Ads::GoogleAds::V21::Services::CampaignBudgetService::CampaignBudgetOperation
  ->new({create => $campaign_budget});

# Add the campaign budget.
my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({
    customerId => $customer_id,
    operations => [$campaign_budget_operation]});
add_campaigns.pl

创建广告系列和出价策略

创建预算后，您就可以制作广告系列。

需求开发广告系列的AdvertisingChannelType为 DEMAND_GEN。不应设置 AdvertisingChannelSubType。

为广告系列设置转化目标。

支持的出价策略包括“尽可能争取更多点击次数”“目标每次转化费用”“尽可能提高转化次数”和“目标广告支出回报率”。

Java

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setResourceName(campaignResourceName)
        .setName("Demand Gen campaign " + System.currentTimeMillis())
        // Demand Gen campaigns are supported in the DEMAND_GEN channel.
        .setAdvertisingChannelType(AdvertisingChannelType.DEMAND_GEN)
        // Sets the campaign status to PAUSED. The campaign is enabled later.
        .setStatus(CampaignStatus.PAUSED)
        .setCampaignBudget(budgetResourceName)
        // Declares whether this campaign serves political ads targeting the EU.
        .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
        // Sets the bidding strategy.
        .setTargetCpa(TargetCpa.newBuilder().setTargetCpaMicros(10_000_000L).build())
        .build();

// Creates the operation.
return CampaignOperation.newBuilder().setCreate(campaign).build();
AddDemandGenCampaign.java

C#

private MutateOperation CreateDemandGenCampaignOperation(
    string campaignResourceName, string budgetResourceName)
{
    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = new Campaign
            {
                Name = $"Demand Gen #{ExampleUtilities.GetRandomString()}",
                // Set the campaign status as PAUSED.
                Status = CampaignStatus.Paused,

                // AdvertisingChannelType must be DEMAND_GEN.
                AdvertisingChannelType = AdvertisingChannelType.DemandGen,

                // Assign the resource name with a temporary ID.
                ResourceName = campaignResourceName,

                // Set the budget using the given budget resource name.
                CampaignBudget = budgetResourceName,

                // Use the Target CPA bidding strategy.
                TargetCpa = new TargetCpa()
                {
                    TargetCpaMicros = 1_000_000,
                },

                ContainsEuPoliticalAdvertising =
                    EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising
            }
        }
    };
}
AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

def create_demand_gen_campaign_operation(
    client: GoogleAdsClient,
    campaign_resource_name: str,
    budget_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Campaign.

    A temporary ID will be assigned to this campaign so that it can be
    referenced by other objects being created in the same Mutate request.

    Args:
        client: An initialized GoogleAdsClient instance.
        campaign_resource_name: The temporary resource name of the campaign.
        budget_resource_name: The resource name of the budget to assign.

    Returns:
        A MutateOperation for creating a Campaign.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    campaign_operation: CampaignOperation = mutate_operation.campaign_operation
    campaign: Campaign = campaign_operation.create
    campaign.name = f"Demand Gen #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in the
    # mutate request that should have its status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # AdvertisingChannelType must be DEMAND_GEN.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.DEMAND_GEN
    )
    # Assign the resource name with a temporary ID.
    campaign.resource_name = campaign_resource_name
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = budget_resource_name
    # Use the Target CPA bidding strategy.
    campaign.bidding_strategy_type = (
        client.enums.BiddingStrategyTypeEnum.TARGET_CPA
    )
    campaign.target_cpa.target_cpa_micros = 1_000_000
    return mutate_operation
add_demand_gen_campaign.py

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.

Perl

This example is not yet available in Perl; you can take a look at the other languages.

制作广告组

创建一个不含类型的广告组，并将其附加到需求开发广告系列。

对于需求开发广告系列，您可以选择在广告组级设置地理位置和语言组条件。

创建广告组时，您还可以配置渠道控制设置，以决定广告的展示位置。

Java

// Creates the ad group.
AdGroup adGroup =
    AdGroup.newBuilder()
        .setResourceName(adGroupResourceName)
        .setName("Demand Gen ad group " + System.currentTimeMillis())
        .setCampaign(campaignResourceName)
        .setStatus(AdGroupStatus.ENABLED)
        // Selects the specific channels for the ad group.
        // For further information on Demand Gen channel controls, see
        // https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
        .setDemandGenAdGroupSettings(
            DemandGenAdGroupSettings.newBuilder()
                .setChannelControls(
                    DemandGenChannelControls.newBuilder()
                        .setSelectedChannels(DemandGenSelectedChannels.newBuilder()
                            .setGmail(false)
                            .setDiscover(false)
                            .setDisplay(false)
                            .setYoutubeInFeed(true)
                            .setYoutubeInStream(true)
                            .setYoutubeShorts(true)
                        .build())
                    .build())
            .build())
        .build();

// Creates the operation.
return AdGroupOperation.newBuilder().setCreate(adGroup).build();
AddDemandGenCampaign.java

C#

private MutateOperation CreateAdGroupOperation(
    string adGroupResourceName,
    string campaignResourceName
)
{
    return new MutateOperation
    {
        AdGroupOperation = new AdGroupOperation
        {
            // Creates an ad group.
            Create = new AdGroup
            {
                ResourceName = adGroupResourceName,
                Name = $"Earth to Mars Cruises #{ExampleUtilities.GetRandomString()}",
                Status = AdGroupStatus.Enabled,
                Campaign = campaignResourceName,

                // Select the specific channels for the ad group.
                // For further information on Demand Gen channel controls, see
                // https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
                DemandGenAdGroupSettings = new DemandGenAdGroupSettings
                {
                    ChannelControls = new DemandGenChannelControls
                    {
                        SelectedChannels = new DemandGenSelectedChannels
                        {
                            Gmail = false,
                            Discover = false,
                            Display = false,
                            YoutubeInFeed = true,
                            YoutubeInStream = true,
                            YoutubeShorts = true,
                        }
                    }
                }
            }
        }
    };
}
AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

def create_ad_group_operation(
    client: GoogleAdsClient,
    ad_group_resource_name: str,
    campaign_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new AdGroup.

    Args:
        client: An initialized GoogleAdsClient instance.
        ad_group_resource_name: The temporary resource name of the ad group.
        campaign_resource_name: The temporary resource name of the campaign the
            ad group will belong to.

    Returns:
        A MutateOperation for creating an AdGroup.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    ad_group_operation: AdGroupOperation = mutate_operation.ad_group_operation
    # Creates an ad group.
    ad_group: AdGroup = ad_group_operation.create
    ad_group.resource_name = ad_group_resource_name
    ad_group.name = f"Earth to Mars Cruises #{uuid4()}"
    ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
    ad_group.campaign = campaign_resource_name

    # Select the specific channels for the ad group. For further information on
    # Demand Gen channel controls, see:
    # https://developers.google.com/google-ads/api/docs/demand-gen/channel-controls
    selected_channel_controls = (
        ad_group.demand_gen_ad_group_settings.channel_controls.selected_channels
    )
    selected_channel_controls.gmail = False
    selected_channel_controls.discover = False
    selected_channel_controls.display = False
    selected_channel_controls.youtube_in_feed = True
    selected_channel_controls.youtube_in_stream = True
    selected_channel_controls.youtube_shorts = True

    return mutate_operation
add_demand_gen_campaign.py

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.

Perl

This example is not yet available in Perl; you can take a look at the other languages.

制作素材资源和广告

需求开发广告系列有三种类型的广告：

首先，为这些广告类型创建素材资源。请参阅需求开发广告系列素材资源的规格和最佳实践指南，了解每种需求开发广告类型可使用的素材资源列表。 该指南提供了有关所需素材资源和建议素材资源数量的指导。 我们还建议您评估素材资源效果，以微调广告素材：报告部分介绍了如何检索需求开发广告系列的效果指标。

DemandGenCarouselAdInfo 具有一个名为 AdDemandGenCarouselCardAsset 的额外专用资源。

创建素材资源和广告后，将广告添加到广告组。

Java

DemandGenVideoResponsiveAdInfo.Builder videoResponsiveAdbuilder =
    DemandGenVideoResponsiveAdInfo.newBuilder()
        .setBusinessName(
            AdTextAsset.newBuilder()
            .setText("Interplanetary Cruises")
            .build()
        )
        .addVideos(
            AdVideoAsset.newBuilder()
            .setAsset(assetResourceNames.get("Video"))
            .build()
        )
        .addAllLongHeadlines(
            Arrays.asList("Long headline 1").stream()
            .map(s -> AdTextAsset.newBuilder().setText(s).build())
            .collect(Collectors.toList())
        )
        .addAllHeadlines(
            Arrays.asList("Headline 1", "Headline 2", "Headline 3").stream()
                .map(s -> AdTextAsset.newBuilder().setText(s).build())
                .collect(Collectors.toList()))
        .addAllDescriptions(
            Arrays.asList("Description 1", "Description 2").stream()
                .map(s -> AdTextAsset.newBuilder().setText(s).build())
                .collect(Collectors.toList()))
        .addLogoImages(AdImageAsset.newBuilder().setAsset(assetResourceNames.get("LogoImage")));

AdGroupAd adGroupAd =
    AdGroupAd.newBuilder()
        .setAdGroup(adGroupResourceName)
        .setAd(
            Ad.newBuilder()
                .setName("Demand gen video responsive ad")
                .addFinalUrls("https://www.example.com")
                .setDemandGenVideoResponsiveAd(videoResponsiveAdbuilder.build())
                .build())
        .build();

return AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
AddDemandGenCampaign.java

C#

private MutateOperation CreateDemandGenAdOperation(
    string adGroupResourceName,
    string videoAssetResourceName,
    string logoResourceName
)
{

    Ad ad = new Ad
    {
        Name = "Demand gen video responsive ad",
        FinalUrls = { "http://example.com/demand_gen" },
        DemandGenVideoResponsiveAd = new DemandGenVideoResponsiveAdInfo
        {
            BusinessName = new AdTextAsset
            {
                Text = "Interplanetary Cruises"
            },

        }
    };

    ad.DemandGenVideoResponsiveAd.Videos.Add(new AdVideoAsset
    {
        Asset = videoAssetResourceName
    });

    ad.DemandGenVideoResponsiveAd.LogoImages.Add(new AdImageAsset
    {
        Asset = logoResourceName
    });

    ad.DemandGenVideoResponsiveAd.Headlines.Add(new AdTextAsset
    {
        Text = "Interplanetary cruises"
    });

    ad.DemandGenVideoResponsiveAd.LongHeadlines.Add(new AdTextAsset
    {
        Text = "Travel the World"
    });

    ad.DemandGenVideoResponsiveAd.Descriptions.Add(new AdTextAsset
    {
        Text = "Book now for an extra discount"
    });


    return new MutateOperation
    {
        AdGroupAdOperation = new AdGroupAdOperation
        {
            Create = new AdGroupAd
            {
                AdGroup = adGroupResourceName,
                Ad = ad
            }
        }
    };
}
AddDemandGenCampaign.cs

PHP

This example is not yet available in PHP; you can take a look at the other languages.

Python

def create_demand_gen_ad_operation(
    client: GoogleAdsClient,
    ad_group_resource_name: str,
    video_asset_resource_name: str,
    logo_asset_resource_name: str,
) -> MutateOperation:
    """Creates a MutateOperation that creates a new Demand Gen Ad.

    Args:
        client: An initialized GoogleAdsClient instance.
        ad_group_resource_name: The ad group the ad will belong to.
        video_asset_resource_name: The video asset resource name.
        logo_asset_resource_name: The logo asset resource name.

    Returns:
        A MutateOperation for creating an AdGroupAd.
    """
    mutate_operation: MutateOperation = client.get_type("MutateOperation")
    ad_group_ad_operation: AdGroupAdOperation = (
        mutate_operation.ad_group_ad_operation
    )
    ad_group_ad: AdGroupAd = ad_group_ad_operation.create
    ad_group_ad.ad_group = ad_group_resource_name
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.ENABLED

    ad: Ad = ad_group_ad.ad
    ad.name = "Demand gen multi asset ad"
    ad.final_urls.append(DEFAULT_FINAL_URL)

    demand_gen_ad: DemandGenVideoResponsiveAdInfo = (
        ad.demand_gen_video_responsive_ad
    )
    # Ensure business_name is an AssetLink and assign text to its text_asset.text
    demand_gen_ad.business_name.text = "Interplanetary Cruises"
    # If it needs to be an AssetLink to a text asset,
    # that would require creating another asset.

    # Create AssetLink for video
    video_asset_link: AdVideoAsset = client.get_type("AdVideoAsset")
    video_asset_link.asset = video_asset_resource_name
    demand_gen_ad.videos.append(video_asset_link)

    # Create AssetLink for logo
    logo_image_asset_link: AdImageAsset = client.get_type("AdImageAsset")
    logo_image_asset_link.asset = logo_asset_resource_name
    demand_gen_ad.logo_images.append(logo_image_asset_link)

    # Create AssetLink for headline
    headline_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    headline_asset_link.text = "Interplanetary cruises"
    demand_gen_ad.headlines.append(headline_asset_link)

    # Create AssetLink for long headline
    long_headline_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    long_headline_asset_link.text = "Travel the World"
    demand_gen_ad.long_headlines.append(long_headline_asset_link)

    # Create AssetLink for description
    description_asset_link: AdTextAsset = client.get_type("AdTextAsset")
    description_asset_link.text = "Book now for an extra discount"
    demand_gen_ad.descriptions.append(description_asset_link)

    return mutate_operation
add_demand_gen_campaign.py

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.

Perl

This example is not yet available in Perl; you can take a look at the other languages.

上一页
概览
下一页
受众群体定位