יצירת מודעות דינמיות לרשת החיפוש

כך מגדירים מודעות דינמיות לרשת החיפוש (DSA) באמצעות Google Ads API:

1. יוצרים קמפיין ומציינים את הדומיין שלו.
2. יוצרים קבוצת מודעות עבור תכונות שקשורות למודעות דינמיות לרשת החיפוש.
3. יוצרים מודעה דינמית אחת או יותר.
4. מציינים קריטריון אחד או יותר להצגת המודעות הדינמיות לרשת החיפוש בקמפיין.

יצירת הקמפיין

כדי להודיע ל-Google Ads שאתם מתכוונים להשתמש במודעות דינמיות לרשת החיפוש בקמפיין, צריך: קודם צריך ליצור Campaign עם השדה advertising_channel_type מוגדר לערך AdvertisingChannelType.SEARCH. כמו כן, ציינו דומיין שבו המודעות הדינמיות לרשת החיפוש יפעלו. כדי לעשות את זה מגדירים את השדה. dynamic_search_ads_setting מתוך Campaign באמצעות DynamicSearchAdsSetting.

הדוגמה הבאה יוצרת קמפיין DSA.

private static String addCampaign(
    GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName) {
  // Creates the campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Interplanetary Cruise #" + getPrintableDateTime())
          .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
          .setStatus(CampaignStatus.PAUSED)
          .setManualCpc(ManualCpc.newBuilder().build())
          .setCampaignBudget(budgetResourceName)
          // Enables the campaign for DSAs.
          .setDynamicSearchAdsSetting(
              DynamicSearchAdsSetting.newBuilder()
                  .setDomainName("example.com")
                  .setLanguageCode("en")
                  .build())
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
          .build();

  // Creates the operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Creates the campaign service client.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    // Adds the campaign.
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), ImmutableList.of(operation));

    String campaignResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf("Added campaign with resource name '%s'.%n", campaignResourceName);
    return campaignResourceName;
  }
}
AddDynamicSearchAds.java
      

private static string AddCampaign(GoogleAdsClient client, long customerId,
    string budgetResourceName)
{
    // Get the CampaignService.
    CampaignServiceClient campaignService = client.GetService(Services.V17.CampaignService);

    // Create the campaign.
    Campaign campaign = new Campaign()
    {
        Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
        AdvertisingChannelType = AdvertisingChannelType.Search,
        Status = CampaignStatus.Paused,
        ManualCpc = new ManualCpc(),
        CampaignBudget = budgetResourceName,

        // Enable the campaign for DSAs.
        DynamicSearchAdsSetting = new DynamicSearchAdsSetting()
        {
            DomainName = "example.com",
            LanguageCode = "en"
        },

        StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
        EndDate = DateTime.Now.AddDays(30).ToString("yyyyMMdd")
    };

    // Create the operation.
    CampaignOperation operation = new CampaignOperation()
    {
        Create = campaign
    };

    // Add the campaign.
    MutateCampaignsResponse response =
        campaignService.MutateCampaigns(customerId.ToString(),
            new CampaignOperation[] { operation });

    // Displays the result.
    string campaignResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Added campaign with resource name '{campaignResourceName}'.");
    return campaignResourceName;
}
AddDynamicSearchAds.cs
      

private static function createCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignBudgetResourceName
) {
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
        'advertising_channel_type' => AdvertisingChannelType::SEARCH,
        'status' => CampaignStatus::PAUSED,
        'manual_cpc' => new ManualCpc(),
        'campaign_budget' => $campaignBudgetResourceName,
        // Enables the campaign for DSAs.
        'dynamic_search_ads_setting' => new DynamicSearchAdsSetting([
            'domain_name' => 'example.com',
            'language_code' => 'en'
        ]),
        // Optional: Sets the start and end dates for the campaign, beginning one day from
        // now and ending a month from now.
        'start_date' => date('Ymd', strtotime('+1 day')),
        'end_date' => date('Ymd', strtotime('+1 month'))
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    /** @var MutateCampaignsResponse $campaignResponse */
    $campaignResponse = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    $campaignResourceName = $campaignResponse->getResults()[0]->getResourceName();
    printf("Added campaign named '%s'.%s", $campaignResourceName, PHP_EOL);

    return $campaignResourceName;
}
AddDynamicSearchAds.php
      

def create_campaign(client, customer_id, budget_resource_name):
    """Creates a Dynamic Search Ad Campaign under the given customer ID.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        budget_resource_name: a resource_name str for a Budget

    Returns:
        A resource_name str for the newly created Campaign.
    """
    # Retrieve a new campaign operation object.
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Interplanetary Cruise #{uuid4()}"
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SEARCH
    )
    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    campaign.manual_cpc.enhanced_cpc_enabled = True
    campaign.campaign_budget = budget_resource_name
    # Required: Enable the campaign for DSAs by setting the campaign's dynamic
    # search ads setting domain name and language.
    campaign.dynamic_search_ads_setting.domain_name = "example.com"
    campaign.dynamic_search_ads_setting.language_code = "en"
    # Optional: Sets the start and end dates for the campaign, beginning one day
    # from now and ending a month from now.
    campaign.start_date = (datetime.now() + timedelta(days=1)).strftime(
        "%Y%m%d"
    )
    campaign.end_date = (datetime.now() + timedelta(days=30)).strftime("%Y%m%d")

    # Retrieve the campaign service.
    campaign_service = client.get_service("CampaignService")

    # Issues a mutate request to add campaign.
    response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created campaign with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_campaign(client, customer_id, budget_resource_name)
  campaign = client.resource.campaign do |c|
    c.name = "Interplanetary Cruise #{(Time.now.to_f * 1000).to_i}"

    c.advertising_channel_type = :SEARCH
    c.status = :PAUSED
    c.manual_cpc = client.resource.manual_cpc
    c.campaign_budget = budget_resource_name

    c.dynamic_search_ads_setting = client.resource.dynamic_search_ads_setting do |s|
      s.domain_name =  "example.com"
      s.language_code =  "en"
    end

    c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
    c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
  end

  operation = client.operation.create_resource.campaign(campaign)

  response = client.service.campaign.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )
  puts("Created campaign with ID: #{response.results.first.resource_name}")
  response.results.first.resource_name
end
add_dynamic_search_ads.rb
      

sub create_campaign {
  my ($api_client, $customer_id, $campaign_budget_resource_name) = @_;

  # Create a campaign.
  my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
      name                   => "Interplanetary Cruise #" . uniqid(),
      advertisingChannelType => SEARCH,
      status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
      manualCpc      => Google::Ads::GoogleAds::V17::Common::ManualCpc->new(),
      campaignBudget => $campaign_budget_resource_name,
      # Enable the campaign for DSAs.
      dynamicSearchAdsSetting =>
        Google::Ads::GoogleAds::V17::Resources::DynamicSearchAdsSetting->new({
          domainName   => "example.com",
          languageCode => "en"
        }
        ),
      # Optional: Set the start and end dates for the campaign, beginning one day from
      # now and ending a month from now.
      startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
      endDate   => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
    });

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaigns_response = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]});

  my $campaign_resource_name = $campaigns_response->{results}[0]{resourceName};

  printf "Created campaign '%s'.\n", $campaign_resource_name;

  return $campaign_resource_name;
}
add_dynamic_search_ads.pl
      

יצירת קבוצת המודעות

כדי להשתמש בתכונות של מודעות דינמיות לרשת החיפוש, צריך ליצור AdGroup כשהשדה type מוגדר לערך SEARCH_DYNAMIC_ADS. הסוג הזה של קבוצת מודעות אוכף את ההגבלות הבאות:

• אפשר להוסיף את הסוג הזה של קבוצת מודעות רק לקמפיינים לרשת החיפוש.
• צריכה להיות הגדרה חוקית של DynamicSearchAdsSetting ברמת הקמפיין
• לקבוצת המודעות שתתווסף. AdGroupError.CANNOT_ADD_ADGROUP_OF_TYPE_DSA_TO_CAMPAIGN_WITHOUT_DSA_SETTING אם ההגדרה הזו חסרה, תופיע אזהרה.
• אי אפשר להשתמש במילות מפתח חיוביות בסוג הזה של קבוצת מודעות. קהל, מודעה דינמית יעדים ומילות מפתח שליליות מותרים.
• כמו בכל קבוצות המודעות, לא ניתן לשנות את השדה type לאחר היצירה.
• אפשר להשתמש רק בפורמטים של מודעות שקשורים למודעות דינמיות לרשת החיפוש בקבוצת המודעות הזו.

הקוד לדוגמה שלמטה מראה איך ליצור קבוצת מודעות SEARCH_DYNAMIC_ADS.

private static String addAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
  // Creates the ad group.
  AdGroup adGroup =
      AdGroup.newBuilder()
          .setName("Earth to Mars Cruises #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          .setType(AdGroupType.SEARCH_DYNAMIC_ADS)
          .setStatus(AdGroupStatus.PAUSED)
          .setTrackingUrlTemplate("http://tracker.examples.com/traveltracker/{escapedlpurl}")
          .setCpcBidMicros(50_000)
          .build();

  // Creates the operation.
  AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();

  // Creates the ad group service client.
  try (AdGroupServiceClient adGroupServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
    MutateAdGroupsResponse response =
        adGroupServiceClient.mutateAdGroups(
            Long.toString(customerId), ImmutableList.of(operation));
    String adGroupResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf("Added ad group with resource name '%s'.%n", adGroupResourceName);
    return adGroupResourceName;
  }
}
AddDynamicSearchAds.java
      

private static string AddAdGroup(GoogleAdsClient client, long customerId,
    string campaignResourceName)
{
    // Get the AdGroupService.
    AdGroupServiceClient adGroupService = client.GetService(Services.V17.AdGroupService);

    // Create the ad group.
    AdGroup adGroup = new AdGroup()
    {
        Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(),
        Campaign = campaignResourceName,
        Type = AdGroupType.SearchDynamicAds,
        Status = AdGroupStatus.Paused,
        TrackingUrlTemplate = "http://tracker.examples.com/traveltracker/{escapedlpurl}",
        CpcBidMicros = 50_000
    };

    // Create the operation.
    AdGroupOperation operation = new AdGroupOperation()
    {
        Create = adGroup
    };

    // Add the ad group.
    MutateAdGroupsResponse response =
        adGroupService.MutateAdGroups(customerId.ToString(),
            new AdGroupOperation[] { operation });

    // Display the results.
    string adGroupResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Added ad group with resource name '{adGroupResourceName}'.");

    return adGroupResourceName;
}
AddDynamicSearchAds.cs
      

private static function createAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignResourceName
) {
    // Constructs an ad group and sets an optional CPC value.
    $adGroup = new AdGroup([
        'name' => 'Earth to Mars Cruises #' . Helper::getPrintableDatetime(),
        'campaign' => $campaignResourceName,
        'status' => AdGroupStatus::PAUSED,
        'type' => AdGroupType::SEARCH_DYNAMIC_ADS,
        'tracking_url_template' => 'http://tracker.examples.com/traveltracker/{escapedlpurl}',
        'cpc_bid_micros' => 10000000
    ]);

    // Creates an ad group operation.
    $adGroupOperation = new AdGroupOperation();
    $adGroupOperation->setCreate($adGroup);

    // Issues a mutate request to add the ad groups.
    $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
    /** @var MutateAdGroupsResponse $adGroupResponse */
    $adGroupResponse = $adGroupServiceClient->mutateAdGroups(
        MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
    );

    $adGroupResourceName = $adGroupResponse->getResults()[0]->getResourceName();
    printf("Added ad group named '%s'.%s", $adGroupResourceName, PHP_EOL);

    return $adGroupResourceName;
}
AddDynamicSearchAds.php
      

def create_ad_group(client, customer_id, campaign_resource_name):
    """Creates a Dynamic Search Ad Group under the given Campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        campaign_resource_name: a resource_name str for a Campaign.

    Returns:
        A resource_name str for the newly created Ad Group.
    """
    # Retrieve a new ad group operation object.
    ad_group_operation = client.get_type("AdGroupOperation")
    # Create an ad group.
    ad_group = ad_group_operation.create
    # Required: set the ad group's type to Dynamic Search Ads.
    ad_group.type_ = client.enums.AdGroupTypeEnum.SEARCH_DYNAMIC_ADS
    ad_group.name = f"Earth to Mars Cruises {uuid4()}"
    ad_group.campaign = campaign_resource_name
    ad_group.status = client.enums.AdGroupStatusEnum.PAUSED
    # Recommended: set a tracking URL template for your ad group if you want to
    # use URL tracking software.
    ad_group.tracking_url_template = (
        "http://tracker.example.com/traveltracker/{escapedlpurl}"
    )
    # Optional: Set the ad group bid value.
    ad_group.cpc_bid_micros = 10000000

    # Retrieve the ad group service.
    ad_group_service = client.get_service("AdGroupService")

    # Issues a mutate request to add the ad group.
    response = ad_group_service.mutate_ad_groups(
        customer_id=customer_id, operations=[ad_group_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created Ad Group with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_ad_group(client, customer_id, campaign_resource_name)
  ad_group = client.resource.ad_group do |ag|
    ag.type = :SEARCH_DYNAMIC_ADS
    ag.name = "Earth to Mars Cruises #{(Time.now.to_f * 1000).to_i}"

    ag.campaign =  campaign_resource_name

    ag.status = :PAUSED
    ag.tracking_url_template = "http://tracker.example.com/traveltracker/{escapedlpurl}"

    ag.cpc_bid_micros = 3_000_000
  end

  operation = client.operation.create_resource.ad_group(ad_group)

  response = client.service.ad_group.mutate_ad_groups(
    customer_id: customer_id,
    operations: [operation],
  )

  puts("Created ad group with ID: #{response.results.first.resource_name}")
  response.results.first.resource_name
end
add_dynamic_search_ads.rb
      

sub create_ad_group {
  my ($api_client, $customer_id, $campaign_resource_name) = @_;

  # Construct an ad group and set an optional CPC value.
  my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({
    name     => "Earth to Mars Cruises #" . uniqid(),
    campaign => $campaign_resource_name,
    status   => Google::Ads::GoogleAds::V17::Enums::AdGroupStatusEnum::PAUSED,
    type     => SEARCH_DYNAMIC_ADS,
    trackingUrlTemplate =>
      "http://tracker.examples.com/traveltracker/{escapedlpurl}",
    cpcBidMicros => 3000000
  });

  # Create an ad group operation.
  my $ad_group_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation->
    new({create => $ad_group});

  # Add the ad group.
  my $ad_groups_response = $api_client->AdGroupService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_operation]});

  my $ad_group_resource_name = $ad_groups_response->{results}[0]{resourceName};

  printf "Created ad group '%s'.\n", $ad_group_resource_name;

  return $ad_group_resource_name;
}
add_dynamic_search_ads.pl
      

יצירת מודעה דינמית לרשת החיפוש

כדי ליצור את המודעות הדינמיות לרשת החיפוש, צריך להשתמש אובייקט ExpandedDynamicSearchAdInfo ו להגדיר את השדות הבאים:

• חובה: description
• אופציונלי: description2

הכותרת, כתובת ה-URL לתצוגה וכתובת ה-URL הסופית של המודעה הזו ייווצרו באופן אוטומטי בכתובת זמן הצגת המודעות בהתאם למידע הספציפי לשם הדומיין שסופק השיטה DynamicSearchAdsSetting הוגדרה ברמת הקמפיין.

private static void addExpandedDSA(
    GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) {
  // Creates an ad group ad.
  AdGroupAd adGroupAd =
      AdGroupAd.newBuilder()
          .setAdGroup(adGroupResourceName)
          .setStatus(AdGroupAdStatus.PAUSED)
          // Sets the ad as an expanded dynamic search ad
          .setAd(
              Ad.newBuilder()
                  .setExpandedDynamicSearchAd(
                      ExpandedDynamicSearchAdInfo.newBuilder()
                          .setDescription("Buy tickets now!")
                          .build())
                  .build())
          .build();

  // Creates the operation.
  AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();

  // Creates the ad group ad service client.
  try (AdGroupAdServiceClient adGroupAdServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
    // Adds the dynamic search ad.
    MutateAdGroupAdsResponse response =
        adGroupAdServiceClient.mutateAdGroupAds(
            Long.toString(customerId), ImmutableList.of(operation));
    // Displays the response.
    System.out.printf(
        "Added ad group ad with resource name '%s'.%n", response.getResults(0).getResourceName());
  }
}
AddDynamicSearchAds.java
      

private static void AddExpandedDSA(GoogleAdsClient client, long customerId,
    string adGroupResourceName)
{
    // Get the AdGroupAdService.
    AdGroupAdServiceClient adGroupAdService =
        client.GetService(Services.V17.AdGroupAdService);

    // Create an ad group ad.
    AdGroupAd adGroupAd = new AdGroupAd()
    {
        AdGroup = adGroupResourceName,
        Status = AdGroupAdStatus.Paused,

        // Set the ad as an expanded dynamic search ad.
        Ad = new Ad()
        {
            ExpandedDynamicSearchAd = new ExpandedDynamicSearchAdInfo()
            {
                Description = "Buy tickets now!"
            }
        }
    };

    // Create the operation.
    AdGroupAdOperation operation = new AdGroupAdOperation()
    {
        Create = adGroupAd
    };

    // Add the dynamic search ad.
    MutateAdGroupAdsResponse response = adGroupAdService.MutateAdGroupAds(
        customerId.ToString(), new AdGroupAdOperation[] { operation });

    // Display the response.
    Console.WriteLine($"Added ad group ad with resource name " +
        $"'{response.Results[0].ResourceName}'.");
}
AddDynamicSearchAds.cs
      

private static function createExpandedDSA(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $adGroupResourceName
) {
    $adGroupAd = new AdGroupAd([
        'ad_group' => $adGroupResourceName,
        'status' => AdGroupAdStatus::PAUSED,
        'ad' => new Ad([
            'expanded_dynamic_search_ad' => new ExpandedDynamicSearchAdInfo([
                'description' => 'Buy tickets now!'
            ])
        ])
    ]);

    $adGroupAdOperation = new AdGroupAdOperation();
    $adGroupAdOperation->setCreate($adGroupAd);

    // Issues a mutate request to add the ad group ads.
    $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
    /** @var MutateAdGroupAdsResponse $adGroupAdResponse */
    $adGroupAdResponse = $adGroupAdServiceClient->mutateAdGroupAds(
        MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
    );

    $adGroupAdResourceName = $adGroupAdResponse->getResults()[0]->getResourceName();
    printf("Added ad group ad named '%s'.%s", $adGroupAdResourceName, PHP_EOL);

    return $adGroupAdResourceName;
}
AddDynamicSearchAds.php
      

def create_expanded_dsa(client, customer_id, ad_group_resource_name):
    """Creates a dynamic search ad under the given ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        ad_group_resource_name: a resource_name str for an Ad Group.
    """
    # Retrieve a new ad group ad operation object.
    ad_group_ad_operation = client.get_type("AdGroupAdOperation")
    # Create and expanded dynamic search ad. This ad will have its headline,
    # display URL and final URL auto-generated at serving time according to
    # domain name specific information provided by DynamicSearchAdSetting at
    # the campaign level.
    ad_group_ad = ad_group_ad_operation.create
    # Optional: set the ad status.
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED
    # Set the ad description.
    ad_group_ad.ad.expanded_dynamic_search_ad.description = "Buy tickets now!"
    ad_group_ad.ad_group = ad_group_resource_name

    # Retrieve the ad group ad service.
    ad_group_ad_service = client.get_service("AdGroupAdService")

    # Submit the ad group ad operation to add the ad group ad.
    response = ad_group_ad_service.mutate_ad_group_ads(
        customer_id=customer_id, operations=[ad_group_ad_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created Ad Group Ad with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_expanded_dsa(client, customer_id, ad_group_resource_name)
  ad_group_ad = client.resource.ad_group_ad do |aga|
    aga.status = :PAUSED
    aga.ad = client.resource.ad do |ad|
      ad.expanded_dynamic_search_ad = client.resource.expanded_dynamic_search_ad_info do |info|
        info.description = "Buy tickets now!"
      end
    end

    aga.ad_group = ad_group_resource_name
  end

  operation = client.operation.create_resource.ad_group_ad(ad_group_ad)

  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations: [operation],
  )
  puts("Created ad group ad with ID: #{response.results.first.resource_name}")
end
add_dynamic_search_ads.rb
      

sub create_expanded_dsa {
  my ($api_client, $customer_id, $ad_group_resource_name) = @_;

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V17::Resources::AdGroupAd->new({
      adGroup => $ad_group_resource_name,
      status => Google::Ads::GoogleAds::V17::Enums::AdGroupAdStatusEnum::PAUSED,
      ad     => Google::Ads::GoogleAds::V17::Resources::Ad->new({
          expandedDynamicSearchAd =>
            Google::Ads::GoogleAds::V17::Common::ExpandedDynamicSearchAdInfo->
            new({
              description => "Buy tickets now!"
            })})});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  my $ad_group_ad_resource_name =
    $ad_group_ads_response->{results}[0]{resourceName};

  printf "Created ad group ad '%s'.\n", $ad_group_ad_resource_name;

  return $ad_group_ad_resource_name;
}
add_dynamic_search_ads.pl
      

השדה final_urls מחושב על ידי Google Ads בזמן שהוא יוצר את השדה חוק ה-DSA. כתוצאה מכך, לא ניתן להגדיר את השדה הזה כשיוצרים מודעות דינמיות לרשת החיפוש. כדי להשתמש בכתובת URL של תוכנת מעקב, אפשר לציין אילו סוגי נתונים נוספים נדרשים פרמטרים של מעקב או הפניות אוטומטיות באמצעות שדה tracking_url_template. כשמציינים את זה עליכם לכלול אחד מהפרמטרים הבאים כדי לאפשר ל-Google Ads מזינים את כתובת ה-URL הסופית התואמת:

לדוגמה:

dsa.setTrackingUrlTemplate(
    StringValue.of("http://example.com/traveltracker/{escapedlpurl}"));

ציון הקריטריונים של מודעה דינמית לרשת החיפוש

לבסוף, מומלץ להגדיר כמה קריטריונים שיפעילו את ההצגה של מודעות דינמיות לרשת החיפוש. הפעולה הזו מתבצעת באמצעות השדה webpage של AdGroupCriterion השדה webpage הזה מוגדר בתור אובייקט WebpageInfo שמאפשר שלוש conditions.

conditions אלה הם WebpageConditionInfo כדי לציין בדיוק מה לסנן או לחפש בתוך הדומיין שצוין קודם בהגדרות הקמפיין. יש 5 פריטים אפשר לסנן לפי בתוך דומיין:

לדוגמה, אפשר ליצור קריטריון לדף אינטרנט שמטרגט כל שנמצא בהסתעפות /children של אתר נופש (תנאי של URL), אלא רק את הדפים שבהם מופיע "מבצע מיוחד" בכותרת (תנאי PAGE_TITLE).

גילוי קטגוריות האתר

אפשר לאחזר ולסנן את הרשימה של DomainCategory שלדעת Google רלוונטיות אליהם את האתר שלך על ידי בחירת שדות של משאב domain_category בשאילתת GAQL.

שאילתת GAQL הבאה מאחזרת את הרשימה של קטגוריות הדומיינים של אתר וקמפיין ספציפי, תוך סינון לפי המזהה שלו:

SELECT
  domain_category.category,
  domain_category.language_code,
  domain_category.recommended_cpc_bid_micros
FROM domain_category
WHERE domain_category.domain = 'example.com'
  AND campaign.id = campaign_id

לא כולל חלקי האתר

אפשר גם להשתמש AdGroupCriterionService להגדרת מילות מפתח שליליות קריטריונים לדפי אינטרנט. לדוגמה, אפשר להשתמש באפשרות הזו כדי להחריג דפים שמכילים כותרת מסוימת שרוצים לנהל בקמפיין אחר או בקבוצת מודעות אחרת.

קריטריונים אחרים

קמפיינים וקבוצות של מודעות דינמיות לרשת החיפוש לא מוגבלים רק לקריטריונים של דפי אינטרנט. אפשר להמשיך להשתמש בסוגי קריטריונים אחרים כדי להמשיך ולשפר את האיכות של המודעות. חשוב להפעיל שיקול דעת כשמשתמשים בקריטריונים נוספים. עם זאת, מכיוון שהוספה של יותר מדי מודעות יכולה לפגוע ביעילות של בטירגוט אוטומטי.