Creating a Hotel Ad Group
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In order to serve ads for your Hotel campaign, you must create an
AdGroup
with at least one ad in the ad group. As shown
later, a Hotel campaign supports only an ad group of the HOTEL_ADS
type,
which you can set in the type
field. The
code example also sets a Percent CPC bid since
the campaign's bidding strategy is PercentCpc
.
Java
private String addHotelAdGroup(
GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
// Creates an ad group.
AdGroup adGroup =
AdGroup.newBuilder()
.setName("Earth to Mars Cruises #" + getPrintableDateTime())
.setCampaign(campaignResourceName)
// Sets the ad group type to HOTEL_ADS. This cannot be set to other types.
.setType(AdGroupType.HOTEL_ADS)
.setCpcBidMicros(1_000_000L)
.setStatus(AdGroupStatus.ENABLED)
.build();
// Creates an ad group operation.
AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();
// Issues a mutate request to add an ad group.
try (AdGroupServiceClient adGroupServiceClient =
googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
MutateAdGroupResult mutateAdGroupResult =
adGroupServiceClient
.mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))
.getResults(0);
System.out.printf(
"Added a hotel ad group with resource name: '%s'%n",
mutateAdGroupResult.getResourceName());
return mutateAdGroupResult.getResourceName();
}
}
C#
private static string AddHotelAdGroup(GoogleAdsClient client, long customerId,
string campaignResourceName)
{
// Get the AdGroupService.
AdGroupServiceClient service = client.GetService(Services.V21.AdGroupService);
// Create an ad group.
AdGroup adGroup = new AdGroup()
{
Name = "Earth to Mars Cruise #" + ExampleUtilities.GetRandomString(),
// Sets the campaign.
Campaign = campaignResourceName,
// Optional: Sets the ad group type to HOTEL_ADS.
// This cannot be set to other types.
Type = AdGroupType.HotelAds,
CpcBidMicros = 10000000,
Status = AdGroupStatus.Enabled
};
// Create an ad group operation.
AdGroupOperation adGroupOperation = new AdGroupOperation()
{
Create = adGroup
};
// Issue a mutate request to add an ad group.
MutateAdGroupsResponse response = service.MutateAdGroups(customerId.ToString(),
new AdGroupOperation[] { adGroupOperation });
return response.Results[0].ResourceName;
}
PHP
private static function addHotelAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $campaignResourceName
) {
// Creates an ad group.
$adGroup = new AdGroup([
'name' => 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),
// Sets the campaign.
'campaign' => $campaignResourceName,
// Sets the ad group type to HOTEL_ADS.
// This cannot be set to other types.
'type' => AdGroupType::HOTEL_ADS,
'cpc_bid_micros' => 10000000,
'status' => AdGroupStatus::ENABLED,
]);
// Creates an ad group operation.
$adGroupOperation = new AdGroupOperation();
$adGroupOperation->setCreate($adGroup);
// Issues a mutate request to add an ad group.
$adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
$response = $adGroupServiceClient->mutateAdGroups(
MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
);
/** @var AdGroup $addedAdGroup */
$addedAdGroup = $response->getResults()[0];
printf(
"Added a hotel ad group with resource name '%s'.%s",
$addedAdGroup->getResourceName(),
PHP_EOL
);
return $addedAdGroup->getResourceName();
}
Python
def add_hotel_ad_group(
client: GoogleAdsClient, customer_id: str, campaign_resource_name: str
) -> str:
ad_group_service: AdGroupServiceClient = client.get_service(
"AdGroupService"
)
# Create ad group.
ad_group_operation: AdGroupOperation = client.get_type("AdGroupOperation")
ad_group: AdGroup = ad_group_operation.create
ad_group.name = f"Earth to Mars cruise {uuid.uuid4()}"
ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
ad_group.campaign = campaign_resource_name
# Sets the ad group type to HOTEL_ADS. This cannot be set to other types.
ad_group.type_ = client.enums.AdGroupTypeEnum.HOTEL_ADS
ad_group.cpc_bid_micros = 10000000
# Add the ad group.
ad_group_response: MutateAdGroupsResponse = (
ad_group_service.mutate_ad_groups(
customer_id=customer_id, operations=[ad_group_operation]
)
)
ad_group_resource_name: str = ad_group_response.results[0].resource_name
print(
"Added a hotel ad group with resource name '{ad_group_resource_name}'."
)
return ad_group_resource_name
Ruby
def add_hotel_ad_group(client, customer_id, campaign_resource)
# Create an ad group.
ad_group_operation = client.operation.create_resource.ad_group do |ag|
ag.name = generate_random_name_field("Earth to Mars Cruise")
# Set the campaign.
ag.campaign = campaign_resource
# Optional: Set the ad group type to HOTEL_ADS.
# This cannot be set to other types.
ag.type = :HOTEL_ADS
ag.cpc_bid_micros = 10_000_000
ag.status = :ENABLED
end
# Issue a mutate request to add the ad group.
ad_group_service = client.service.ad_group
response = ad_group_service.mutate_ad_groups(
customer_id: customer_id,
operations: [ad_group_operation]
)
# Fetch the new ad group's resource name.
ad_group_resource = response.results.first.resource_name
puts "Added hotel ad group with resource name '#{ad_group_resource}'."
ad_group_resource
end
Perl
sub add_hotel_ad_group {
my ($api_client, $customer_id, $campaign_resource_name) = @_;
# Create an ad group.
my $ad_group = Google::Ads::GoogleAds::V21::Resources::AdGroup->new({
name => "Earth to Mars Cruise #" . uniqid(),
# Set the campaign.
campaign => $campaign_resource_name,
# Set the ad group type to HOTEL_ADS.
# This cannot be set to other types.
type => HOTEL_ADS,
cpcBidMicros => 1000000,
status => Google::Ads::GoogleAds::V21::Enums::AdGroupStatusEnum::ENABLED
});
# Create an ad group operation.
my $ad_group_operation =
Google::Ads::GoogleAds::V21::Services::AdGroupService::AdGroupOperation->
new({create => $ad_group});
# Add the ad group.
my $ad_group_resource_name = $api_client->AdGroupService()->mutate({
customerId => $customer_id,
operations => [$ad_group_operation]})->{results}[0]{resourceName};
printf "Added a hotel ad group with resource name: '%s'.\n",
$ad_group_resource_name;
return $ad_group_resource_name;
}
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eTo display ads for Hotel campaigns, you need to create an \u003ccode\u003eAdGroup\u003c/code\u003e with at least one ad and set its type to \u003ccode\u003eHOTEL_ADS\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eHotel campaigns exclusively support ad groups of the \u003ccode\u003eHOTEL_ADS\u003c/code\u003e type, which must be specified in the \u003ccode\u003etype\u003c/code\u003e field.\u003c/p\u003e\n"],["\u003cp\u003eSince the campaign's bidding strategy is \u003ccode\u003ePercentCpc\u003c/code\u003e, the code example sets a Percent CPC bid for the ad group.\u003c/p\u003e\n"]]],[],null,["# Creating a Hotel Ad Group\n\nIn order to serve ads for your Hotel campaign, you must create an\n[`AdGroup`](/google-ads/api/reference/rpc/v21/AdGroup) with at least one ad in the ad group. As shown\nlater, a Hotel campaign supports only an ad group of the `HOTEL_ADS` type,\nwhich you can set in the [`type`](/google-ads/api/reference/rpc/v21/AdGroup#type) field. The\ncode example also sets a Percent CPC bid since\nthe campaign's bidding strategy is [`PercentCpc`](/google-ads/api/reference/rpc/v21/PercentCpc).\n\n\n### Java\n\n```java\nprivate String addHotelAdGroup(\n GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {\n // Creates an ad group.\n AdGroup adGroup =\n AdGroup.newBuilder()\n .setName(\"Earth to Mars Cruises #\" + getPrintableDateTime())\n .setCampaign(campaignResourceName)\n // Sets the ad group type to HOTEL_ADS. This cannot be set to other types.\n .setType(AdGroupType.HOTEL_ADS)\n .setCpcBidMicros(1_000_000L)\n .setStatus(AdGroupStatus.ENABLED)\n .build();\n\n // Creates an ad group operation.\n AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();\n\n // Issues a mutate request to add an ad group.\n try (AdGroupServiceClient adGroupServiceClient =\n googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {\n MutateAdGroupResult mutateAdGroupResult =\n adGroupServiceClient\n .mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))\n .getResults(0);\n System.out.printf(\n \"Added a hotel ad group with resource name: '%s'%n\",\n mutateAdGroupResult.getResourceName());\n return mutateAdGroupResult.getResourceName();\n }\n}https://github.com/googleads/google-ads-java/blob/3c3c1041c2a0ab81553e3b2a79876256649397ed/google-ads-examples/src/main/java/com/google/ads/googleads/examples/travel/AddHotelAd.java#L273-L301\n \n```\n\n### C#\n\n```c#\nprivate static string AddHotelAdGroup(GoogleAdsClient client, long customerId,\n string campaignResourceName)\n{\n // Get the AdGroupService.\n AdGroupServiceClient service = client.GetService(Services.V21.AdGroupService);\n\n // Create an ad group.\n AdGroup adGroup = new AdGroup()\n {\n Name = \"Earth to Mars Cruise #\" + ExampleUtilities.GetRandomString(),\n\n // Sets the campaign.\n Campaign = campaignResourceName,\n\n // Optional: Sets the ad group type to HOTEL_ADS.\n // This cannot be set to other types.\n Type = AdGroupType.HotelAds,\n\n CpcBidMicros = 10000000,\n Status = AdGroupStatus.Enabled\n };\n\n // Create an ad group operation.\n AdGroupOperation adGroupOperation = new AdGroupOperation()\n {\n Create = adGroup\n };\n\n // Issue a mutate request to add an ad group.\n MutateAdGroupsResponse response = service.MutateAdGroups(customerId.ToString(),\n new AdGroupOperation[] { adGroupOperation });\n return response.Results[0].ResourceName;\n}https://github.com/googleads/google-ads-dotnet/blob/ada966e1983b655e82172b6c3e7d9b091b522377/Google.Ads.GoogleAds/examples/Travel/AddHotelAd.cs#L256-L288\n \n```\n\n### PHP\n\n```php\nprivate static function addHotelAdGroup(\n GoogleAdsClient $googleAdsClient,\n int $customerId,\n string $campaignResourceName\n) {\n // Creates an ad group.\n $adGroup = new AdGroup([\n 'name' =\u003e 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),\n // Sets the campaign.\n 'campaign' =\u003e $campaignResourceName,\n // Sets the ad group type to HOTEL_ADS.\n // This cannot be set to other types.\n 'type' =\u003e AdGroupType::HOTEL_ADS,\n 'cpc_bid_micros' =\u003e 10000000,\n 'status' =\u003e AdGroupStatus::ENABLED,\n ]);\n\n // Creates an ad group operation.\n $adGroupOperation = new AdGroupOperation();\n $adGroupOperation-\u003esetCreate($adGroup);\n\n // Issues a mutate request to add an ad group.\n $adGroupServiceClient = $googleAdsClient-\u003egetAdGroupServiceClient();\n $response = $adGroupServiceClient-\u003emutateAdGroups(\n MutateAdGroupsRequest::build($customerId, [$adGroupOperation])\n );\n\n /** @var AdGroup $addedAdGroup */\n $addedAdGroup = $response-\u003egetResults()[0];\n printf(\n \"Added a hotel ad group with resource name '%s'.%s\",\n $addedAdGroup-\u003egetResourceName(),\n PHP_EOL\n );\n\n return $addedAdGroup-\u003egetResourceName();\n} \nhttps://github.com/googleads/google-ads-php/blob/be0249c30c27b4760387bec6682b82c9f4167761/examples/Travel/AddHotelAd.php#L282-L318\n\n \n```\n\n### Python\n\n```python\ndef add_hotel_ad_group(\n client: GoogleAdsClient, customer_id: str, campaign_resource_name: str\n) -\u003e str:\n ad_group_service: AdGroupServiceClient = client.get_service(\n \"AdGroupService\"\n )\n\n # Create ad group.\n ad_group_operation: AdGroupOperation = client.get_type(\"AdGroupOperation\")\n ad_group: AdGroup = ad_group_operation.create\n ad_group.name = f\"Earth to Mars cruise {uuid.uuid4()}\"\n ad_group.status = client.enums.AdGroupStatusEnum.ENABLED\n ad_group.campaign = campaign_resource_name\n # Sets the ad group type to HOTEL_ADS. This cannot be set to other types.\n ad_group.type_ = client.enums.AdGroupTypeEnum.HOTEL_ADS\n ad_group.cpc_bid_micros = 10000000\n\n # Add the ad group.\n ad_group_response: MutateAdGroupsResponse = (\n ad_group_service.mutate_ad_groups(\n customer_id=customer_id, operations=[ad_group_operation]\n )\n )\n\n ad_group_resource_name: str = ad_group_response.results[0].resource_name\n\n print(\n \"Added a hotel ad group with resource name '{ad_group_resource_name}'.\"\n )\n\n return ad_group_resource_name \nhttps://github.com/googleads/google-ads-python/blob/d0595698b8a7de6cc00684b467462601037c9db9/examples/travel/add_hotel_ad.py#L159-L189\n \n```\n\n### Ruby\n\n```ruby\ndef add_hotel_ad_group(client, customer_id, campaign_resource)\n # Create an ad group.\n ad_group_operation = client.operation.create_resource.ad_group do |ag|\n ag.name = generate_random_name_field(\"Earth to Mars Cruise\")\n\n # Set the campaign.\n ag.campaign = campaign_resource\n\n # Optional: Set the ad group type to HOTEL_ADS.\n # This cannot be set to other types.\n ag.type = :HOTEL_ADS\n ag.cpc_bid_micros = 10_000_000\n ag.status = :ENABLED\n end\n\n # Issue a mutate request to add the ad group.\n ad_group_service = client.service.ad_group\n response = ad_group_service.mutate_ad_groups(\n customer_id: customer_id,\n operations: [ad_group_operation]\n )\n\n # Fetch the new ad group's resource name.\n ad_group_resource = response.results.first.resource_name\n\n puts \"Added hotel ad group with resource name '#{ad_group_resource}'.\"\n\n ad_group_resource\nend \nhttps://github.com/googleads/google-ads-ruby/blob/2752563c7ffd15a4d2238116869f64aea3011cc3/examples/travel/add_hotel_ad.rb#L134-L162\n\n \n```\n\n### Perl\n\n```perl\nsub add_hotel_ad_group {\n my ($api_client, $customer_id, $campaign_resource_name) = @_;\n\n # Create an ad group.\n my $ad_group = Google::Ads::GoogleAds::V21::Resources::AdGroup-\u003enew({\n name =\u003e \"Earth to Mars Cruise #\" . uniqid(),\n # Set the campaign.\n campaign =\u003e $campaign_resource_name,\n # Set the ad group type to HOTEL_ADS.\n # This cannot be set to other types.\n type =\u003e HOTEL_ADS,\n cpcBidMicros =\u003e 1000000,\n status =\u003e Google::Ads::GoogleAds::V21::Enums::AdGroupStatusEnum::ENABLED\n });\n\n # Create an ad group operation.\n my $ad_group_operation =\n Google::Ads::GoogleAds::V21::Services::AdGroupService::AdGroupOperation-\u003e\n new({create =\u003e $ad_group});\n\n # Add the ad group.\n my $ad_group_resource_name = $api_client-\u003eAdGroupService()-\u003emutate({\n customerId =\u003e $customer_id,\n operations =\u003e [$ad_group_operation]})-\u003e{results}[0]{resourceName};\n\n printf \"Added a hotel ad group with resource name: '%s'.\\n\",\n $ad_group_resource_name;\n\n return $ad_group_resource_name;\n}https://github.com/googleads/google-ads-perl/blob/9abffd69cd856633dfdcee5c636fe9cd0eb4b5ed/examples/travel/add_hotel_ad.pl#L199-L228\n \n```\n\n\u003cbr /\u003e"]]