동영상: 2019년 워크숍의 등록정보 그룹 강연 확인하기
호텔 광고 그룹은 여러 측정기준에 걸쳐 호텔을 여러 호텔 등록정보 그룹으로 분할할 수 있도록 지원하므로 각 그룹에 따라 입찰가를 조정할 수 있습니다. 아래 트리에서 첫 번째 수준의 호텔이 5성급 호텔, 4성급 호텔, 기타 호텔 등급으로 크게 구분되어 있습니다. 두 번째 수준에서는 다른 호텔 등급의 호텔이 '미국' 호텔, '영국' 호텔, 기타 지역의 호텔로 구분되었습니다.
트리의 각 노드는 ListingGroupType에 정의된 대로 하위 분류 또는 단위입니다.
하위 구획은 트리에서 새로운 수준을 도입하는 반면, 단위는 트리의 리프입니다. 각 하위 분류는 항상 완전히 파티셔닝되어야 하므로 기타를 나타내는 노드를 포함해야 합니다. 이 예에서 루트와 Hotel Class: (Other) 노드는 하위 분류입니다. 세부 카테고리와 단위가 있는 이 트리 구조를 사용하면 단위 수준에서 입찰가를 설정할 수 있으며 모든 호텔 등록정보가 트리의 단위 노드 하나에만 속하게 됩니다.
노드는 ListingGroupInfo 클래스의 객체이며, 노드가 단위인지 하위 단위인지를 나타내는 ListingGroupType 필드가 포함되어 있습니다. ListingGroupInfo를 AdGroupCriterion의 listing_group로 설정하면 AdGroup에 연결됩니다.
CPC 비율 입찰가 설정
단위 노드에만 AdGroupCriterion의 percent_cpc_bid_micros을 설정할 수 있습니다. 하위 부문 노드에서 이를 시도하면 오류가 발생합니다.
목록 측정기준
ListingGroupInfo에는 여러 측정기준 유형 중 하나를 포함하는 ListingDimensionInfo인 case_value도 있습니다. ListingGroupInfo는 호텔 ID, 호텔 국가, 호텔 등급과 같은 호텔과 연결된 값을 나타냅니다. 사용 가능한 ListingDimensionInfo 유형에 대한 전체 설명은 참조 문서에서 확인할 수 있습니다.
세부 섹션의 각 직계 하위 요소는 동일한 ListingDimensionInfo 하위 유형의 case_value을 가져야 합니다. 루트 노드에만 case_value이 없습니다.
각 하위 분류에는 '기타 모든 값'을 나타내는 올바른 유형의 '빈' case_value이 포함되어야 합니다.
자세한 내용은 첫 번째 수준의 등록정보 그룹 트리를 추가하는 다음 코드 스니펫을 참고하세요.
자바
private static String addLevel1Nodes( long customerId, long adGroupId, String rootResourceName, List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount) { // Creates hotel class info and dimension info for 5-star hotels. ListingDimensionInfo fiveStarredDimensionInfo = ListingDimensionInfo.newBuilder() .setHotelClass(HotelClassInfo.newBuilder().setValue(5).build()) .build(); // Creates listing group info for 5-star hotels as a UNIT node. ListingGroupInfo fiveStarredUnit = ListingGroupInfo.newBuilder() .setType(ListingGroupType.UNIT) .setParentAdGroupCriterion(rootResourceName) .setCaseValue(fiveStarredDimensionInfo) .build(); // Creates an ad group criterion for 5-star hotels. AdGroupCriterion fiveStarredAdGroupCriterion = createAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount); // Decrements the temp ID for the next ad group criterion. AdGroupCriterionOperation operation = generateCreateOperation(fiveStarredAdGroupCriterion); operations.add(operation); // You can also create more UNIT nodes for other hotel classes by copying the above code in // this method and modifying the value passed to HotelClassInfo() to the value you want. // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star // hotels instead. // Creates hotel class info and dimension info for other hotel classes by not specifying // any attributes on those object. ListingDimensionInfo otherHotelsDimensionInfo = ListingDimensionInfo.newBuilder() .setHotelClass(HotelClassInfo.newBuilder().build()) .build(); // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be // used as a parent node for children nodes of the next level. ListingGroupInfo otherHotelsSubdivision = createListingGroupInfo( ListingGroupType.SUBDIVISION, rootResourceName, otherHotelsDimensionInfo); // Creates an ad group criterion for other hotel classes. AdGroupCriterion otherHotelsAdGroupCriterion = createAdGroupCriterion( customerId, adGroupId, otherHotelsSubdivision, percentCpcBidMicroAmount); operation = generateCreateOperation(otherHotelsAdGroupCriterion); operations.add(operation); return otherHotelsAdGroupCriterion.getResourceName(); }
C#
private string AddLevel1Nodes(long customerId, long adGroupId, string rootResourceName, List<AdGroupCriterionOperation> operations, long percentCpcBidMicroAmount) { // Create listing dimension info for 5-star class hotels. ListingDimensionInfo fiveStarredListingDimensionInfo = new ListingDimensionInfo { HotelClass = new HotelClassInfo { Value = 5 } }; // Create a listing group info for 5-star hotels as a UNIT node. ListingGroupInfo fiveStarredUnit = CreateListingGroupInfo(ListingGroupType.Unit, rootResourceName, fiveStarredListingDimensionInfo); // Create an ad group criterion for 5-star hotels. AdGroupCriterion fiveStarredAdGroupCriterion = CreateAdGroupCriterion(customerId, adGroupId, fiveStarredUnit, percentCpcBidMicroAmount); // Create an operation and add it to the list of operations. operations.Add(new AdGroupCriterionOperation { Create = fiveStarredAdGroupCriterion }); // Decrement the temp ID for the next ad group criterion. nextTempId--; // You can also create more UNIT nodes for other hotel classes by copying the above code // in this method and modifying the value passed to HotelClassInfo(). // For instance, passing 4 instead of 5 in the above code will instead create a UNIT // node of 4-star hotels. // Create hotel class info and dimension info for other hotel classes by *not* // specifying any attributes on those object. ListingDimensionInfo otherHotelsListingDimensionInfo = new ListingDimensionInfo { HotelClass = new HotelClassInfo() }; // Create listing group info for other hotel classes as a SUBDIVISION node, which will // be used as a parent node for children nodes of the next level. ListingGroupInfo otherHotelsSubdivisionListingGroupInfo = CreateListingGroupInfo (ListingGroupType.Subdivision, rootResourceName, otherHotelsListingDimensionInfo); // Create an ad group criterion for other hotel classes. AdGroupCriterion otherHotelsAdGroupCriterion = CreateAdGroupCriterion(customerId, adGroupId, otherHotelsSubdivisionListingGroupInfo, percentCpcBidMicroAmount); // Create an operation and add it to the list of operations. operations.Add(new AdGroupCriterionOperation { Create = otherHotelsAdGroupCriterion }); // Decrement the temp ID for the next ad group criterion. nextTempId--; return otherHotelsAdGroupCriterion.ResourceName; }
PHP
private static function addLevel1Nodes( int $customerId, int $adGroupId, string $rootResourceName, array &$operations, int $percentCpcBidMicroAmount ) { // Creates hotel class info and dimension info for 5-star hotels. $fiveStarredDimensionInfo = new ListingDimensionInfo([ 'hotel_class' => new HotelClassInfo(['value' => 5]) ]); // Creates listing group info for 5-star hotels as a UNIT node. $fiveStarredUnit = self::createListingGroupInfo( ListingGroupType::UNIT, $rootResourceName, $fiveStarredDimensionInfo ); // Creates an ad group criterion for 5-star hotels. $fiveStarredAdGroupCriterion = self::createAdGroupCriterion( $customerId, $adGroupId, $fiveStarredUnit, $percentCpcBidMicroAmount ); // Decrements the temp ID for the next ad group criterion. self::$nextTempId--; $operation = self::generateCreateOperation($fiveStarredAdGroupCriterion); $operations[] = $operation; // You can also create more UNIT nodes for other hotel classes by copying the above code in // this method and modifying the value passed to HotelClassInfo() to the value you want. // For instance, passing 4 instead of 5 in the above code will create a UNIT node of 4-star // hotels instead. // Creates hotel class info and dimension info for other hotel classes by *not* specifying // any attributes on those object. $othersHotelsDimensionInfo = new ListingDimensionInfo([ 'hotel_class' => new HotelClassInfo() ]); // Creates listing group info for other hotel classes as a SUBDIVISION node, which will be // used as a parent node for children nodes of the next level. $otherHotelsSubDivision = self::createListingGroupInfo( ListingGroupType::SUBDIVISION, $rootResourceName, $othersHotelsDimensionInfo ); // Creates an ad group criterion for other hotel classes. $otherHotelsAdGroupCriterion = self::createAdGroupCriterion( $customerId, $adGroupId, $otherHotelsSubDivision, $percentCpcBidMicroAmount ); $operation = self::generateCreateOperation($otherHotelsAdGroupCriterion); $operations[] = $operation; self::$nextTempId--; return $otherHotelsAdGroupCriterion->getResourceName(); }
Python
def add_level1_nodes( client: GoogleAdsClient, customer_id: str, ad_group_id: str, root_resource_name: str, operations: List[AdGroupCriterionOperation], percent_cpc_bid_micro_amount: int, ) -> str: """Creates child nodes on level 1, partitioned by the hotel class info. Args: client: The Google Ads API client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID to which the hotel listing group will be added. root_resource_name: The string resource name of the listing group's root node. operations: A list of AdGroupCriterionOperations. percent_cpc_bid_micro_amount: The CPC bid micro amount to be set on created ad group criteria. Returns: The string resource name of the "other hotel classes" node, which serves as the parent node for the next level of the listing tree. """ global next_temp_id # Create listing dimension info for 5-star class hotels. five_starred_listing_dimension_info: ListingDimensionInfo = client.get_type( "ListingDimensionInfo" ) five_starred_listing_dimension_info.hotel_class.value = 5 # Create a listing group info for 5-star hotels as a UNIT node. five_starred_unit: ListingGroupInfo = create_listing_group_info( client, client.enums.ListingGroupTypeEnum.UNIT, root_resource_name, five_starred_listing_dimension_info, ) # Create an ad group criterion for 5-star hotels. five_starred_ad_group_criterion: AdGroupCriterion = ( create_ad_group_criterion( client, customer_id, ad_group_id, five_starred_unit, percent_cpc_bid_micro_amount, ) ) # Create an operation and add it to the list of operations. five_starred_ad_group_criterion_operation: AdGroupCriterionOperation = ( client.get_type("AdGroupCriterionOperation") ) client.copy_from( five_starred_ad_group_criterion_operation.create, five_starred_ad_group_criterion, ) operations.append(five_starred_ad_group_criterion_operation) # Decrement the temp ID for the next ad group criterion. next_temp_id -= 1 # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the hotel class value. # For instance, passing 4 instead of 5 in the above code will instead create # a UNIT node of 4-star hotels. # Create hotel class info and dimension info without any specifying # attributes. This node will then represent hotel classes other than those # already covered by UNIT nodes at this level. other_hotels_listing_dimension_info: ListingDimensionInfo = client.get_type( "ListingDimensionInfo" ) # Set "hotel_class" as the oneof field on the ListingDimensionInfo object # without specifying the optional hotel_class field. client.copy_from( other_hotels_listing_dimension_info.hotel_class, client.get_type("HotelClassInfo"), ) # Create listing group info for other hotel classes as a SUBDIVISION node, # which will be used as a parent node for children nodes of the next level. other_hotels_subdivision_listing_group_info: ListingGroupInfo = ( create_listing_group_info( client, client.enums.ListingGroupTypeEnum.SUBDIVISION, root_resource_name, other_hotels_listing_dimension_info, ) ) # Create an ad group criterion for other hotel classes. other_hotels_ad_group_criterion: AdGroupCriterion = ( create_ad_group_criterion( client, customer_id, ad_group_id, other_hotels_subdivision_listing_group_info, percent_cpc_bid_micro_amount, ) ) # Create an operation and add it to the list of operations. other_hotels_ad_group_criterion_operation: AdGroupCriterionOperation = ( client.get_type("AdGroupCriterionOperation") ) client.copy_from( other_hotels_ad_group_criterion_operation.create, other_hotels_ad_group_criterion, ) operations.append(other_hotels_ad_group_criterion_operation) # Decrement the temp ID for the next ad group criterion. next_temp_id -= 1 return other_hotels_ad_group_criterion.resource_name
Ruby
def add_level1_nodes( client, customer_id, ad_group_id, root_resource_name, operations, percent_cpc_bid_micro_amount) # Creates hotel class info and dimension info for 5-star hotels. five_starred_dimension_info = client.resource.listing_dimension_info do |d| d.hotel_class = client.resource.hotel_class_info do |c| c.value = 5 end end # Creates listing group info for 5-star hotels as a UNIT node. five_starred_unit = create_listing_group_info( client, :UNIT, root_resource_name, five_starred_dimension_info, ) # Creates an ad group criterion for 5-star hotels. five_starred_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, five_starred_unit, percent_cpc_bid_micro_amount, ) operations << generate_create_operation( client, five_starred_ad_group_criterion, ) # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the value passed to HotelClassInfo() # to the value you want. # For instance, passing 4 instead of 5 in the above code will create a UNIT # node of 4-star hotels instead. # Creates hotel class info and dimension info for other hotel classes # by *not* specifying any attributes on those object. other_hotels_dimention_info = client.resource.listing_dimension_info do |d| d.hotel_class = client.resource.hotel_class_info end # Creates listing group info for other hotel classes as a SUBDIVISION node, # which will be used as a parent node for children nodes of the next level. other_hotels_subdivision = create_listing_group_info( client, :SUBDIVISION, root_resource_name, other_hotels_dimention_info, ) # Creates an ad group criterion for other hotel classes. other_hotels_ad_group_criterion = create_ad_group_criterion( client, customer_id, ad_group_id, other_hotels_subdivision, percent_cpc_bid_micro_amount, ) operations << generate_create_operation( client, other_hotels_ad_group_criterion, ) other_hotels_ad_group_criterion.resource_name end
Perl
sub add_level_1_nodes { my ($customer_id, $ad_group_id, $root_resource_name, $operations, $percent_cpc_bid_micro_amount) = @_; # Create hotel class info and dimension info for 5-star hotels. my $five_starred_dimension_info = Google::Ads::GoogleAds::V21::Common::ListingDimensionInfo->new({ hotelClass => Google::Ads::GoogleAds::V21::Common::HotelClassInfo->new({ value => 5 })}); # Create listing group info for 5-star hotels as a UNIT node. my $five_starred_unit = create_listing_group_info(UNIT, $root_resource_name, $five_starred_dimension_info); # Create an ad group criterion for 5-star hotels. my $five_starred_ad_group_criterion = create_ad_group_criterion($customer_id, $ad_group_id, $five_starred_unit, $percent_cpc_bid_micro_amount); my $operation = generate_create_operation($five_starred_ad_group_criterion); push @$operations, $operation; # You can also create more UNIT nodes for other hotel classes by copying the # above code in this method and modifying the value passed to HotelClassInfo # to the value you want. For instance, passing 4 instead of 5 in the above code # will create a UNIT node of 4-star hotels instead. # Create hotel class info and dimension info for other hotel classes by *not* # specifying any attributes on those object. my $others_hotels_dimension_info = Google::Ads::GoogleAds::V21::Common::ListingDimensionInfo->new({ hotelClass => Google::Ads::GoogleAds::V21::Common::HotelClassInfo->new()} ); # Create listing group info for other hotel classes as a SUBDIVISION node, which # will be used as a parent node for children nodes of the next level. my $other_hotels_subdivision = create_listing_group_info(SUBDIVISION, $root_resource_name, $others_hotels_dimension_info); # Create an ad group criterion for other hotel classes. my $other_hotels_ad_group_criterion = create_ad_group_criterion($customer_id, $ad_group_id, $other_hotels_subdivision, $percent_cpc_bid_micro_amount); $operation = generate_create_operation($other_hotels_ad_group_criterion); push @$operations, $operation; return $other_hotels_ad_group_criterion->{resourceName}; }
ListingDimensionInfo에 사용할 수 있는 측정기준
호텔 광고에 사용할 수 있는 ListingDimensionInfo 유형은 다음과 같습니다.
임시 ID
광고 그룹 기준은 이를 생성하는 변이 요청이 서버에서 처리될 때까지 ID가 할당되지 않습니다. 하지만 ListingGroupInfo는 완료될 때까지 유효하지 않으므로 하위 항목을 만들 때마다 동일한 작업에서 하위 항목을 하나 이상 만들어야 합니다.
하위 노드의 ListingGroupInfo의 parent_ad_group_criterion을 설정할 수 있도록 임시 기준 ID를 사용할 수 있습니다. 이는 단일 변이 요청의 컨텍스트 내에서만 적용되는 전역 고유 식별자가 아닌 로컬 고유 식별자입니다. 음의 정수 (예: -1)는 임시 ID로 사용할 수 있습니다.
요청이 처리되면 각 AdGroupCriterion에는 평소와 같이 양수 전역 ID가 할당됩니다.