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Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Iklan Hotel adalah jenis iklan yang dibuat secara otomatis oleh sistem berdasarkan listingan dan harga hotel yang Anda berikan. Cara ini memungkinkan Anda menargetkan wisatawan di masa mendatang dengan menampilkan ketersediaan, harga, dan opsi pemesanan lainnya di hotel Anda. Pelajari Iklan Hotel lebih lanjut.
Pengelolaan Iklan Hotel sebelumnya hanya didukung melalui Travel Partner API dan Pusat Pengelolaan Hotel (sebelumnya Pusat Bantuan Iklan Hotel). Dengan alat ini, Anda dapat membuat akun, kampanye, grup iklan, dan listingan hotel, atau menetapkan bid dan harga.
Sekarang, dengan Google Ads API dan Google Ads, Anda dapat melakukan banyak tugas yang sebelumnya disediakan oleh Travel Partner API dan Pusat Pengelolaan Hotel, seperti membuat, memperbarui, atau menghapus:
Kampanye
Strategi bidding kampanye
Anggaran kampanye
Grup iklan
Bid grup iklan
Pengubah bid grup iklan (juga dikenal sebagai pengali bid di Google Ads)
Grup listingan hotel (juga dikenal sebagai grup hotel di Google Ads)
Namun, tugas berikut belum dapat dilakukan dengan Google Ads API dan hanya dapat diselesaikan di Pusat Pengelolaan Hotel:
Membuat, memperbarui, menghapus feed hotel
Membuat, memperbarui, menghapus informasi harga hotel
Lihat Ringkasan Integrasi untuk mengetahui tugas pemeliharaan berkala yang perlu Anda lakukan pada data hotel Anda.
Prasyarat
Selain pembatasan akses yang disebutkan di atas, Anda harus mendapatkan hal berikut terlebih dahulu untuk menggunakan Google Ads API dengan Iklan Hotel:
Anda dapat menghubungi partner integrasi pihak ketiga resmi untuk membuat akun di konsol Pusat Pengelolaan Hotel dan memberi Anda akses. Atau, Anda dapat
melakukan integrasi langsung dengan Google.
Pelajari lebih lanjut.
[null,null,["Terakhir diperbarui pada 2025-08-27 UTC."],[[["\u003cp\u003eHotel Ads, an automated ad type, showcases hotel availability and pricing to potential travelers on Google.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads API now supports managing Hotel Ads, including campaigns, bidding, and ad groups, offering similar functionality to the Travel Partner API and Hotel Center.\u003c/p\u003e\n"],["\u003cp\u003eHotel feed and pricing management remain exclusive to Hotel Center.\u003c/p\u003e\n"],["\u003cp\u003eAccess to this feature and Hotel Center is currently restricted to allowlisted accounts, requiring contact with a Google representative or authorized partner for integration.\u003c/p\u003e\n"],["\u003cp\u003eUsing the Google Ads API for Hotel Ads necessitates linking your Google Ads account with your Hotel Center account.\u003c/p\u003e\n"]]],[],null,["# Hotel Ads\n\n| **Important:** This feature is available to allowlisted accounts only. Contact your Google representative if you need access to the feature.\n\n\u003cbr /\u003e\n\n| **Tip:** Check out [Performance Max for travel goals](/google-ads/api/performance-max/travel-goals), a type of Performance Max that lets you create ads for hotel properties across Google channels. Unlike Hotel Ads, it's available to everyone.\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nA Hotel Ad is an ad type that is created automatically by the system based on\nyour provided hotel listings and prices. It lets you target future\ntravelers by showing your hotels' availability, pricing, and other booking\noptions. [Learn more about Hotel Ads](//www.google.com/ads/hotels/).\n\nManaging Hotel Ads was once supported only through the [Travel Partner\nAPI](/hotels/hotel-prices/api-reference/rest) and [Hotel\nCenter](//support.google.com/hotelprices/answer/6318891) (previously\nHotel Ads Center). With these tools, you could create accounts, campaigns, ad\ngroups, and hotel listings, or set bids and prices.\n\nNow, with Google Ads API and [Google Ads](//support.google.com/google-ads/answer/9238461),\nyou can perform many of the tasks that were once provided by the Travel Partner\nAPI and Hotel Center, such as creating, updating, or deleting:\n\n- Campaigns\n- Campaign bidding strategies\n- Campaign budgets\n- Ad groups\n- Ad group bids\n- Ad group bid modifiers (also known as [bid\n multipliers](//support.google.com/google-ads/answer/9244120) in Google Ads)\n- Hotel listing groups (also known as [Hotel\n groups](//support.google.com/google-ads/answer/9244040) in Google Ads)\n\nHowever, the following tasks can't yet be done with the Google Ads API and can only be\ncompleted in [Hotel Center](//support.google.com/hotelprices/answer/6318891):\n\n- Create, update, delete hotel feeds\n- Create, update, delete hotel pricing information\n\nConsult [Integration Overview](/hotels/hotel-prices/dev-guide/data-feeds) for the\nperiodic maintenance tasks that you need to perform on your hotel data.\n\nPrerequisites\n-------------\n\nApart from the access restrictions mentioned above, you need to first obtain the following\nto use Google Ads API with Hotel Ads:\n\nAccess to the [Hotel Center](//support.google.com/hotelprices/answer/6318891) console\n: You can contact an authorized third-party integration partner to create an\n account in the Hotel Center console and grant you access. Or, you can\n integrate with Google directly.\n [Learn more](//support.google.com/hotelprices/answer/6101897).\n\nAccount ID of the Hotel Center account\n: This can be found inside the Hotel Center console once you have access to\n it. You need this account ID to [link your Google Ads account with the Hotel\n Center account](//support.google.com/google-ads/answer/7663773) and to\n [create Hotel campaigns](/google-ads/api/docs/hotel-ads/create-campaign) that link to\n Hotel Center.\n\nThis guide describes the steps necessary to create Hotel campaigns, ad groups,\nand ads with the Google Ads API:\n\n1. [Create a Hotel campaign](/google-ads/api/docs/hotel-ads/create-campaign)\n2. [Create a Hotel ad group](/google-ads/api/docs/hotel-ads/create-ad-group)\n3. [Create a Hotel ad group ad](/google-ads/api/docs/hotel-ads/create-ad-group-ad)\n4. [Create Hotel listing groups](/google-ads/api/docs/hotel-ads/create-listing-groups)\n5. [Set up bidding](/google-ads/api/docs/hotel-ads/bidding/overview)\n6. [Query ad performance and entities](/google-ads/api/docs/hotel-ads/reporting)\n\nOr you can just dive into a [code sample](/google-ads/api/samples/add-hotel-ad) in one\nof our [client libraries](/google-ads/api/docs/client-libs)."]]
