Google, kampanya oluşturmak için kullanabileceğiniz çeşitli ürünler ve kitleler sunar ancak nasıl bir plan oluşturacağınızı bilmiyor olabilirsiniz. Bu konuda yardımcı olması için ReachPlanService
, eğri oluşturmak için kullanabileceğiniz keşif yöntemleri sunar.
Kitle hedefleme
Medya planının ilk bileşeni, aşağıdaki hedef ölçütlerini içerebilen kitle hedeflemedir:
- Kitleler
- Referans
AudienceTargeting
. - Yaş grupları
-
ReachPlanAgeRange
numaralandırmasına referans verin. - Cinsiyetler
GenderInfo
ölçütüne başvurun.- Cihazlar
DeviceInfo
ölçütüne başvurun.- Konumlar
- Desteklenen yer kodlarını bulmak için
ListPlannableLocations
yöntemini kullanın. - Ağlar Ürüne ve bölgeye göre değişebilen geçerli ağları bulmak için
ListPlannableLocations
yöntemini kullanın.
Ürün karması
Hedefleme bilgilerine ek olarak, bir eğri oluşturmak için ürün karması belirtmeniz gerekir.
ListPlannableProducts
ReachPlanService
üzerindeki yöntemi, ProductMetadata
öğesinin plannable_product_code
ve plannable_product_name
alanlarıyla temsil edilen, belirli bir konum kimliği için mevcut en son biçimleri gösterir. Bu değerlerin düzenli olarak değiştiğini unutmayın. Bu nedenle, yanıtları çevrimdışı olarak kalıcı hale getirmek yerine kullanıcılarınıza canlı sonuçlar sunmanız en iyisidir.
Belirli hedef ölçütleri için ürün karmasını nasıl alacağınızla ilgili bir kod örneğini aşağıda bulabilirsiniz:
Java
private void showPlannableProducts( ReachPlanServiceClient reachPlanServiceClient, String locationId) { ListPlannableProductsRequest request = ListPlannableProductsRequest.newBuilder().setPlannableLocationId(locationId).build(); ListPlannableProductsResponse response = reachPlanServiceClient.listPlannableProducts(request); System.out.printf("Plannable Products for location %s:%n", locationId); for (ProductMetadata product : response.getProductMetadataList()) { System.out.printf("%s:%n", product.getPlannableProductCode()); System.out.println("Age Ranges:"); for (ReachPlanAgeRange ageRange : product.getPlannableTargeting().getAgeRangesList()) { System.out.printf("\t- %s%n", ageRange); } System.out.println("Genders:"); for (GenderInfo gender : product.getPlannableTargeting().getGendersList()) { System.out.printf("\t- %s%n", gender.getType()); } System.out.println("Devices:"); for (DeviceInfo device : product.getPlannableTargeting().getDevicesList()) { System.out.printf("\t- %s%n", device.getType()); } } }
C#
public void ShowPlannableProducts( ReachPlanServiceClient reachPlanService, string locationId) { ListPlannableProductsRequest request = new ListPlannableProductsRequest { PlannableLocationId = locationId }; ListPlannableProductsResponse response = reachPlanService.ListPlannableProducts( request); Console.WriteLine($"Plannable Products for location {locationId}:"); foreach (ProductMetadata product in response.ProductMetadata) { Console.WriteLine($"{product.PlannableProductCode}:"); Console.WriteLine("Age Ranges:"); foreach (ReachPlanAgeRange ageRange in product.PlannableTargeting.AgeRanges) { Console.WriteLine($"\t- {ageRange}"); } Console.WriteLine("Genders:"); foreach (GenderInfo gender in product.PlannableTargeting.Genders) { Console.WriteLine($"\t- {gender.Type}"); } Console.WriteLine("Devices:"); foreach (DeviceInfo device in product.PlannableTargeting.Devices) { Console.WriteLine($"\t- {device.Type}"); } } }
PHP
private static function showPlannableProducts(GoogleAdsClient $googleAdsClient) { $response = $googleAdsClient->getReachPlanServiceClient()->listPlannableProducts( ListPlannableProductsRequest::build(self::LOCATION_ID) ); print 'Plannable Products for Location ID ' . self::LOCATION_ID . ':' . PHP_EOL; foreach ($response->getProductMetadata() as $product) { /** @var ProductMetadata $product */ print $product->getPlannableProductCode() . ':' . PHP_EOL; print 'Age Ranges:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getAgeRanges() as $ageRange) { /** @var ReachPlanAgeRange $ageRange */ printf("\t- %s%s", ReachPlanAgeRange::name($ageRange), PHP_EOL); } print 'Genders:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getGenders() as $gender) { /** @var GenderInfo $gender */ printf("\t- %s%s", GenderType::name($gender->getType()), PHP_EOL); } print 'Devices:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getDevices() as $device) { /** @var DeviceInfo $device */ printf("\t- %s%s", Device::name($device->getType()), PHP_EOL); } } }
Python
def show_plannable_products(client: GoogleAdsClient, location_id: str): """Lists plannable products for a given location. Args: client: an initialized GoogleAdsClient instance. location_id: The location ID to plan for. """ reach_plan_service: ReachPlanServiceClient = client.get_service( "ReachPlanService" ) response: ListPlannableProductsResponse = ( reach_plan_service.list_plannable_products( plannable_location_id=location_id ) ) print(f"Plannable Products for Location ID {location_id}") product_metadata: ProductMetadata for product_metadata in response.product_metadata: print( f"{product_metadata.plannable_product_code} : " f"{product_metadata.plannable_product_name}" ) print("Age Ranges:") age_range: ReachPlanAgeRangeEnum for age_range in product_metadata.plannable_targeting.age_ranges: print(f"\t- {age_range.name}") print("Genders:") gender: GenderInfo for gender in product_metadata.plannable_targeting.genders: print(f"\t- {gender.type_.name}") print("Devices:") device: DeviceInfo for device in product_metadata.plannable_targeting.devices: print(f"\t- {device.type_.name}")
Ruby
def show_plannable_products(reach_plan_service) response = reach_plan_service.list_plannable_products( plannable_location_id: LOCATION_ID, ) puts "Plannable Products for Location ID #{LOCATION_ID}:" response.product_metadata.each do |product| puts "#{product.plannable_product_code}:" puts "Age Ranges:" product.plannable_targeting.age_ranges.each do |age_range| puts "\t- #{age_range}" end puts "Genders:" product.plannable_targeting.genders.each do |gender| puts "\t- #{gender.type}" end puts "Devices:" product.plannable_targeting.devices.each do |device| puts "\t- #{device.type}" end end end
Perl
sub show_plannable_products { my ($reach_plan_service, $location_id) = @_; my $response = $reach_plan_service->list_plannable_products({ plannableLocationId => $location_id }); printf "Plannable Products for location %d:\n", $location_id; foreach my $product (@{$response->{productMetadata}}) { printf "%s : '%s'\n", $product->{plannableProductCode}, $product->{plannableProductName}; print "Age Ranges:\n"; foreach my $age_range (@{$product->{plannableTargeting}{ageRanges}}) { printf "\t- %s\n", $age_range; } print "Genders:\n"; foreach my $gender (@{$product->{plannableTargeting}{genders}}) { printf "\t- %s\n", $gender->{type}; } print "Devices:\n"; foreach my $device (@{$product->{plannableTargeting}{devices}}) { printf "\t- %s\n", $device->{type}; } } }
Eğri oluşturmak için her ürüne bir bütçe atamanız gerekir:
Java
private void forecastManualMix( ReachPlanServiceClient reachPlanServiceClient, long customerId, String locationId, String currencyCode, long budgetMicros) { List<PlannedProduct> productMix = new ArrayList<>(); // Set up a ratio to split the budget between two products. double trueviewAllocation = 0.15; double bumperAllocation = 1 - trueviewAllocation; // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService productMix.add( PlannedProduct.newBuilder() .setPlannableProductCode("TRUEVIEW_IN_STREAM") .setBudgetMicros((long) (budgetMicros * bumperAllocation)) .build()); productMix.add( PlannedProduct.newBuilder() .setPlannableProductCode("BUMPER") .setBudgetMicros((long) (budgetMicros * bumperAllocation)) .build()); GenerateReachForecastRequest request = buildReachRequest(customerId, productMix, locationId, currencyCode); getReachCurve(reachPlanServiceClient, request); }
C#
public void ForecastMix(ReachPlanServiceClient reachPlanService, string customerId, string locationId, string currencyCode, long budgetMicros) { List<PlannedProduct> productMix = new List<PlannedProduct>(); // Set up a ratio to split the budget between two products. double trueviewAllocation = 0.15; double bumperAllocation = 1 - trueviewAllocation; // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService productMix.Add(new PlannedProduct { PlannableProductCode = "TRUEVIEW_IN_STREAM", BudgetMicros = Convert.ToInt64(budgetMicros * trueviewAllocation) }); productMix.Add(new PlannedProduct { PlannableProductCode = "BUMPER", BudgetMicros = Convert.ToInt64(budgetMicros * bumperAllocation) }); GenerateReachForecastRequest request = BuildReachRequest(customerId, productMix, locationId, currencyCode); GetReachCurve(reachPlanService, request); }
PHP
private static function forecastManualMix(GoogleAdsClient $googleAdsClient, int $customerId) { // Set up a ratio to split the budget between two products. $trueviewAllocation = floatval(0.15); $bumperAllocation = floatval(1 - $trueviewAllocation); // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService $productMix = [ new PlannedProduct([ 'plannable_product_code' => 'TRUEVIEW_IN_STREAM', 'budget_micros' => self::BUDGET_MICROS * $trueviewAllocation ]), new PlannedProduct([ 'plannable_product_code' => 'BUMPER', 'budget_micros' => self::BUDGET_MICROS * $bumperAllocation ]) ]; self::getReachCurve( $googleAdsClient, $customerId, $productMix, self::LOCATION_ID, self::CURRENCY_CODE ); }
Python
def forecast_manual_mix( client: GoogleAdsClient, customer_id: str, location_id: str, currency_code: str, budget: int, ): """Pulls a forecast for product mix created manually. Args: client: an initialized GoogleAdsClient instance. customer_id: The customer ID for the reach forecast. location_id: The location ID to plan for. currency_code: Three-character ISO 4217 currency code. budget: Budget to allocate to the plan. """ product_mix: list[PlannedProduct] = [] trueview_allocation = 0.15 bumper_allocation = 1 - trueview_allocation product_splits = [ ("TRUEVIEW_IN_STREAM", trueview_allocation), ("BUMPER", bumper_allocation), ] product: str split: float for product, split in product_splits: planned_product: PlannedProduct = client.get_type("PlannedProduct") planned_product.plannable_product_code = product planned_product.budget_micros = math.trunc(budget * ONE_MILLION * split) product_mix.append(planned_product) request_reach_curve( client, customer_id, product_mix, location_id, currency_code )
Ruby
def forecast_manual_mix(client, reach_plan_service, customer_id) # Set up a ratio to split the budget between two products. trueview_allocation = 0.15 bumper_allocation = 1 - trueview_allocation # See listPlannableProducts on ReachPlanService to retrieve a list # of valid PlannableProductCode's for a given location: # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService product_mix = [] product_mix << client.resource.planned_product do |p| p.plannable_product_code = 'TRUEVIEW_IN_STREAM' p.budget_micros = BUDGET_MICROS * trueview_allocation end product_mix << client.resource.planned_product do |p| p.plannable_product_code = 'BUMPER' p.budget_micros = BUDGET_MICROS * bumper_allocation end get_reach_curve( client, reach_plan_service, customer_id, product_mix, LOCATION_ID, CURRENCY_CODE, ) end
Perl
sub forecast_mix { my ( $reach_plan_service, $customer_id, $location_id, $currency_code, $budget_micros ) = @_; my $product_mix = []; # Set up a ratio to split the budget between two products. my $trueview_allocation = 0.15; my $bumper_allocation = 1 - $trueview_allocation; # See list_plannable_products on ReachPlanService to retrieve a list of valid # plannable product codes for a given location: # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService push @$product_mix, Google::Ads::GoogleAds::V21::Services::ReachPlanService::PlannedProduct-> new({ plannableProductCode => "TRUEVIEW_IN_STREAM", budgetMicros => int($budget_micros * $trueview_allocation)}); push @$product_mix, Google::Ads::GoogleAds::V21::Services::ReachPlanService::PlannedProduct-> new({ plannableProductCode => "BUMPER", budgetMicros => int($budget_micros * $bumper_allocation)}); my $reach_request = build_reach_request($customer_id, $product_mix, $location_id, $currency_code); pull_reach_curve($reach_plan_service, $reach_request); }
Bu aşamada, YouTube Select kanal listeleri için
advanced_product_targeting
de ayarlayabilirsiniz.
Erişim tahmini isteği alanları
Her GenerateReachForecastRequest
için customer_id
, campaign_duration
ve planned_products
alanlarını ayarlamanız gerekir.
Aşağıdaki isteğe bağlı alanları da ayarlayabilirsiniz:
Alan | Açıklama |
---|---|
cookie_frequency_cap_setting |
Bir reklamın, belirli bir zaman aralığı içinde aynı kullanıcıya gösterilebileceği maksimum sayı. Bu sınır, bir gün, bir hafta veya bir ay için sınır olarak tanımlanabilir. |
currency_code |
Üç karakterli ISO 4217 para birimi kodu. |
customer_reach_group |
Planlama yapılan müşterinin adı. Bu, kullanıcı tanımlı bir değerdir. targeting.audience_targeting ayarlandıysa zorunludur. |
min_effective_frequency |
Bildirilen erişim metrikleri için bir kullanıcının reklamla karşılaşma sayısı. |
targeting |
Konum, yaş aralığı, cinsiyet, cihaz ve ağ dahil olmak üzere ürün karmasında seçilen tüm ürünlere uygulanacak hedefleme. |