Google, कैंपेन बनाने के लिए कई तरह के प्रॉडक्ट और ऑडियंस उपलब्ध कराता है. हालांकि, आपको यह नहीं पता होगा कि प्लान कैसे बनाया जाए. इसमें मदद करने के लिए, ReachPlanService
में खोजने के तरीके दिए गए हैं. इनका इस्तेमाल करके, कर्व जनरेट किया जा सकता है.
ऑडियंस टारगेटिंग
मीडिया प्लान का पहला कॉम्पोनेंट, ऑडियंस टारगेटिंग है. इसमें टारगेटिंग से जुड़ी ये शर्तें शामिल हो सकती हैं:
- ऑडियंस
- रेफ़रंस
AudienceTargeting
. - उम्र सीमा
ReachPlanAgeRange
enum का रेफ़रंस दें.- लिंग
GenderInfo
मानदंड का रेफ़रंस दें.- डिवाइस
DeviceInfo
मानदंड का रेफ़रंस दें.- जगहें
- जगह के मान्य आईडी ढूंढने के लिए,
ListPlannableLocations
तरीके का इस्तेमाल करें. - नेटवर्क
- लागू होने वाले नेटवर्क ढूंढने के लिए,
ListPlannableLocations
तरीके का इस्तेमाल करें. ये नेटवर्क, प्रॉडक्ट और देश/इलाके के हिसाब से अलग-अलग हो सकते हैं.
प्रॉडक्ट मिक्स
टारगेटिंग की जानकारी के अलावा, आपको कर्व जनरेट करने के लिए प्रॉडक्ट मिक्स तय करना होगा.
ReachPlanService
पर मौजूद ListPlannableProducts
तरीके से, किसी जगह के आईडी के लिए उपलब्ध नए फ़ॉर्मैट दिखाए जाते हैं. इन्हें ProductMetadata
के plannable_product_code
और plannable_product_name
फ़ील्ड से दिखाया जाता है. ध्यान रखें कि ये वैल्यू समय-समय पर बदलती रहती हैं. इसलिए, अपने उपयोगकर्ताओं को ऑफ़लाइन जवाब देने के बजाय, लाइव नतीजे देना सबसे अच्छा होता है.
यहां कोड का एक उदाहरण दिया गया है. इसमें बताया गया है कि टारगेट करने की कुछ शर्तों के लिए, प्रॉडक्ट मिक्स कैसे पाया जा सकता है:
Java
private void showPlannableProducts( ReachPlanServiceClient reachPlanServiceClient, String locationId) { ListPlannableProductsRequest request = ListPlannableProductsRequest.newBuilder().setPlannableLocationId(locationId).build(); ListPlannableProductsResponse response = reachPlanServiceClient.listPlannableProducts(request); System.out.printf("Plannable Products for location %s:%n", locationId); for (ProductMetadata product : response.getProductMetadataList()) { System.out.printf("%s:%n", product.getPlannableProductCode()); System.out.println("Age Ranges:"); for (ReachPlanAgeRange ageRange : product.getPlannableTargeting().getAgeRangesList()) { System.out.printf("\t- %s%n", ageRange); } System.out.println("Genders:"); for (GenderInfo gender : product.getPlannableTargeting().getGendersList()) { System.out.printf("\t- %s%n", gender.getType()); } System.out.println("Devices:"); for (DeviceInfo device : product.getPlannableTargeting().getDevicesList()) { System.out.printf("\t- %s%n", device.getType()); } } }
C#
public void ShowPlannableProducts( ReachPlanServiceClient reachPlanService, string locationId) { ListPlannableProductsRequest request = new ListPlannableProductsRequest { PlannableLocationId = locationId }; ListPlannableProductsResponse response = reachPlanService.ListPlannableProducts( request); Console.WriteLine($"Plannable Products for location {locationId}:"); foreach (ProductMetadata product in response.ProductMetadata) { Console.WriteLine($"{product.PlannableProductCode}:"); Console.WriteLine("Age Ranges:"); foreach (ReachPlanAgeRange ageRange in product.PlannableTargeting.AgeRanges) { Console.WriteLine($"\t- {ageRange}"); } Console.WriteLine("Genders:"); foreach (GenderInfo gender in product.PlannableTargeting.Genders) { Console.WriteLine($"\t- {gender.Type}"); } Console.WriteLine("Devices:"); foreach (DeviceInfo device in product.PlannableTargeting.Devices) { Console.WriteLine($"\t- {device.Type}"); } } }
PHP
private static function showPlannableProducts(GoogleAdsClient $googleAdsClient) { $response = $googleAdsClient->getReachPlanServiceClient()->listPlannableProducts( ListPlannableProductsRequest::build(self::LOCATION_ID) ); print 'Plannable Products for Location ID ' . self::LOCATION_ID . ':' . PHP_EOL; foreach ($response->getProductMetadata() as $product) { /** @var ProductMetadata $product */ print $product->getPlannableProductCode() . ':' . PHP_EOL; print 'Age Ranges:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getAgeRanges() as $ageRange) { /** @var ReachPlanAgeRange $ageRange */ printf("\t- %s%s", ReachPlanAgeRange::name($ageRange), PHP_EOL); } print 'Genders:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getGenders() as $gender) { /** @var GenderInfo $gender */ printf("\t- %s%s", GenderType::name($gender->getType()), PHP_EOL); } print 'Devices:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getDevices() as $device) { /** @var DeviceInfo $device */ printf("\t- %s%s", Device::name($device->getType()), PHP_EOL); } } }
Python
def show_plannable_products(client: GoogleAdsClient, location_id: str): """Lists plannable products for a given location. Args: client: an initialized GoogleAdsClient instance. location_id: The location ID to plan for. """ reach_plan_service: ReachPlanServiceClient = client.get_service( "ReachPlanService" ) response: ListPlannableProductsResponse = ( reach_plan_service.list_plannable_products( plannable_location_id=location_id ) ) print(f"Plannable Products for Location ID {location_id}") product_metadata: ProductMetadata for product_metadata in response.product_metadata: print( f"{product_metadata.plannable_product_code} : " f"{product_metadata.plannable_product_name}" ) print("Age Ranges:") age_range: ReachPlanAgeRangeEnum for age_range in product_metadata.plannable_targeting.age_ranges: print(f"\t- {age_range.name}") print("Genders:") gender: GenderInfo for gender in product_metadata.plannable_targeting.genders: print(f"\t- {gender.type_.name}") print("Devices:") device: DeviceInfo for device in product_metadata.plannable_targeting.devices: print(f"\t- {device.type_.name}")
Ruby
def show_plannable_products(reach_plan_service) response = reach_plan_service.list_plannable_products( plannable_location_id: LOCATION_ID, ) puts "Plannable Products for Location ID #{LOCATION_ID}:" response.product_metadata.each do |product| puts "#{product.plannable_product_code}:" puts "Age Ranges:" product.plannable_targeting.age_ranges.each do |age_range| puts "\t- #{age_range}" end puts "Genders:" product.plannable_targeting.genders.each do |gender| puts "\t- #{gender.type}" end puts "Devices:" product.plannable_targeting.devices.each do |device| puts "\t- #{device.type}" end end end
Perl
sub show_plannable_products { my ($reach_plan_service, $location_id) = @_; my $response = $reach_plan_service->list_plannable_products({ plannableLocationId => $location_id }); printf "Plannable Products for location %d:\n", $location_id; foreach my $product (@{$response->{productMetadata}}) { printf "%s : '%s'\n", $product->{plannableProductCode}, $product->{plannableProductName}; print "Age Ranges:\n"; foreach my $age_range (@{$product->{plannableTargeting}{ageRanges}}) { printf "\t- %s\n", $age_range; } print "Genders:\n"; foreach my $gender (@{$product->{plannableTargeting}{genders}}) { printf "\t- %s\n", $gender->{type}; } print "Devices:\n"; foreach my $device (@{$product->{plannableTargeting}{devices}}) { printf "\t- %s\n", $device->{type}; } } }
इसके बाद, हर प्रॉडक्ट के लिए बजट असाइन करके, कर्व जनरेट किया जा सकता है:
Java
private void forecastManualMix( ReachPlanServiceClient reachPlanServiceClient, long customerId, String locationId, String currencyCode, long budgetMicros) { List<PlannedProduct> productMix = new ArrayList<>(); // Set up a ratio to split the budget between two products. double trueviewAllocation = 0.15; double bumperAllocation = 1 - trueviewAllocation; // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService productMix.add( PlannedProduct.newBuilder() .setPlannableProductCode("TRUEVIEW_IN_STREAM") .setBudgetMicros((long) (budgetMicros * bumperAllocation)) .build()); productMix.add( PlannedProduct.newBuilder() .setPlannableProductCode("BUMPER") .setBudgetMicros((long) (budgetMicros * bumperAllocation)) .build()); GenerateReachForecastRequest request = buildReachRequest(customerId, productMix, locationId, currencyCode); getReachCurve(reachPlanServiceClient, request); }
C#
public void ForecastMix(ReachPlanServiceClient reachPlanService, string customerId, string locationId, string currencyCode, long budgetMicros) { List<PlannedProduct> productMix = new List<PlannedProduct>(); // Set up a ratio to split the budget between two products. double trueviewAllocation = 0.15; double bumperAllocation = 1 - trueviewAllocation; // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService productMix.Add(new PlannedProduct { PlannableProductCode = "TRUEVIEW_IN_STREAM", BudgetMicros = Convert.ToInt64(budgetMicros * trueviewAllocation) }); productMix.Add(new PlannedProduct { PlannableProductCode = "BUMPER", BudgetMicros = Convert.ToInt64(budgetMicros * bumperAllocation) }); GenerateReachForecastRequest request = BuildReachRequest(customerId, productMix, locationId, currencyCode); GetReachCurve(reachPlanService, request); }
PHP
private static function forecastManualMix(GoogleAdsClient $googleAdsClient, int $customerId) { // Set up a ratio to split the budget between two products. $trueviewAllocation = floatval(0.15); $bumperAllocation = floatval(1 - $trueviewAllocation); // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService $productMix = [ new PlannedProduct([ 'plannable_product_code' => 'TRUEVIEW_IN_STREAM', 'budget_micros' => self::BUDGET_MICROS * $trueviewAllocation ]), new PlannedProduct([ 'plannable_product_code' => 'BUMPER', 'budget_micros' => self::BUDGET_MICROS * $bumperAllocation ]) ]; self::getReachCurve( $googleAdsClient, $customerId, $productMix, self::LOCATION_ID, self::CURRENCY_CODE ); }
Python
def forecast_manual_mix( client: GoogleAdsClient, customer_id: str, location_id: str, currency_code: str, budget: int, ): """Pulls a forecast for product mix created manually. Args: client: an initialized GoogleAdsClient instance. customer_id: The customer ID for the reach forecast. location_id: The location ID to plan for. currency_code: Three-character ISO 4217 currency code. budget: Budget to allocate to the plan. """ product_mix: list[PlannedProduct] = [] trueview_allocation = 0.15 bumper_allocation = 1 - trueview_allocation product_splits = [ ("TRUEVIEW_IN_STREAM", trueview_allocation), ("BUMPER", bumper_allocation), ] product: str split: float for product, split in product_splits: planned_product: PlannedProduct = client.get_type("PlannedProduct") planned_product.plannable_product_code = product planned_product.budget_micros = math.trunc(budget * ONE_MILLION * split) product_mix.append(planned_product) request_reach_curve( client, customer_id, product_mix, location_id, currency_code )
Ruby
def forecast_manual_mix(client, reach_plan_service, customer_id) # Set up a ratio to split the budget between two products. trueview_allocation = 0.15 bumper_allocation = 1 - trueview_allocation # See listPlannableProducts on ReachPlanService to retrieve a list # of valid PlannableProductCode's for a given location: # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService product_mix = [] product_mix << client.resource.planned_product do |p| p.plannable_product_code = 'TRUEVIEW_IN_STREAM' p.budget_micros = BUDGET_MICROS * trueview_allocation end product_mix << client.resource.planned_product do |p| p.plannable_product_code = 'BUMPER' p.budget_micros = BUDGET_MICROS * bumper_allocation end get_reach_curve( client, reach_plan_service, customer_id, product_mix, LOCATION_ID, CURRENCY_CODE, ) end
Perl
sub forecast_mix { my ( $reach_plan_service, $customer_id, $location_id, $currency_code, $budget_micros ) = @_; my $product_mix = []; # Set up a ratio to split the budget between two products. my $trueview_allocation = 0.15; my $bumper_allocation = 1 - $trueview_allocation; # See list_plannable_products on ReachPlanService to retrieve a list of valid # plannable product codes for a given location: # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService push @$product_mix, Google::Ads::GoogleAds::V22::Services::ReachPlanService::PlannedProduct-> new({ plannableProductCode => "TRUEVIEW_IN_STREAM", budgetMicros => int($budget_micros * $trueview_allocation)}); push @$product_mix, Google::Ads::GoogleAds::V22::Services::ReachPlanService::PlannedProduct-> new({ plannableProductCode => "BUMPER", budgetMicros => int($budget_micros * $bumper_allocation)}); my $reach_request = build_reach_request($customer_id, $product_mix, $location_id, $currency_code); pull_reach_curve($reach_plan_service, $reach_request); }
इस दौरान, YouTube Select लाइनअप के लिए advanced_product_targeting
भी सेट किया जा सकता है.
पहुंच के अनुमान के अनुरोध वाले फ़ील्ड
आपको हर GenerateReachForecastRequest
के लिए, customer_id
, campaign_duration
, और planned_products
फ़ील्ड की वैल्यू सेट करनी होगी.
यहां दिए गए वैकल्पिक फ़ील्ड भी सेट किए जा सकते हैं:
फ़ील्ड | ब्यौरा |
---|---|
cookie_frequency_cap_setting |
किसी तय समयावधि में, एक ही उपयोगकर्ता को कोई विज्ञापन ज़्यादा से ज़्यादा कितनी बार दिखाया जा सकता है. इस कैप को एक दिन, एक हफ़्ते या एक महीने के हिसाब से तय किया जा सकता है. |
currency_code |
तीन वर्णों वाला ISO 4217 मुद्रा कोड. |
customer_reach_group |
उस ग्राहक का नाम जिसके लिए प्लान बनाया जा रहा है. यह उपयोगकर्ता की ओर से तय की गई वैल्यू होती है. अगर targeting.audience_targeting एट्रिब्यूट की वैल्यू सेट की गई है, तो इस एट्रिब्यूट का इस्तेमाल करना ज़रूरी है. |
min_effective_frequency |
रिपोर्ट की गई रीच मेट्रिक के लिए, किसी व्यक्ति को कम से कम कितनी बार विज्ञापन दिखाया गया. |
targeting |
प्रॉडक्ट मिक्स में चुने गए सभी प्रॉडक्ट के लिए, टारगेटिंग की जानकारी. इसमें जगह, उम्र सीमा, लिंग, डिवाइस, और नेटवर्क शामिल हैं. |