Web sitenizin belirli sayfalarını veya bölümlerini ziyaret eden kullanıcılara reklam hedeflemek için flexible_rule_user_list
kullanabilirsiniz. Bu, web sitenizin alan adından daha spesifik URL'leri hedeflemenize olanak tanır.
Ön koşullar
Kitle segmentleri oluşturmak ve hedeflemek için öncelikle:
İlgi alanına ve yere dayalı reklamcılığa ilişkin politikayı inceleyin. Kullanıcılarla ilgili hassas bilgiler kitle oluşturmak için kullanılamaz.
Google etiketinizi ayarlayın.
Mobil uygulama davranışına dayalı kullanıcı listeleri oluşturmak isteyen reklamverenler, uygulama içi davranışı izlemek için Firebase SDK'sını uygulamalı veya üçüncü taraf SDK'larla çalışmalıdır.
Google etiketini alma
Tüm Google Ads hesaplarında, hesap açıldığında otomatik olarak oluşturulan tam olarak bir hesap düzeyinde Google etiketi bulunur.
Google etiketini, Yardım Merkezi talimatlarını uygulayarak veya Google Ads API'de bir RemarketingAction
oluşturarak ve ardından remarketing_action
kaynağını kullanarak bir GoogleAdsService.searchStream
isteği göndererek Google etiketini alarak Google Ads kullanıcı arayüzünde alabilirsiniz:
SELECT
remarketing_action.id,
remarketing_action.name,
remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'
Google etiketini web sitenize veya uygulamanıza yükleme
Sonraki adım, Google etiketinizi sitenizin tüm sayfalarına yüklemektir. Google etiketini sitenize veya mobil uygulamanıza ekleme hakkında daha fazla bilgi edinin.
Yalnızca ziyaret edilen sayfa URL'lerine göre kitle segmentleri oluşturmayı planlıyorsanız Google etiketinizde herhangi bir düzenleme yapmanız gerekmez. Özel parametreler kullanıyorsanız, bunları Etiketleme ve yeniden pazarlama listeleri oluşturmaya yönelik gelişmiş stratejiler bölümünde ayrıntılı olarak açıklandığı gibi, etiketinizi bunları içerecek şekilde düzenlemeniz gerekir.
Etiket yüklemenizi doğrulamak için Google Tag Assistant'ı kullanabilirsiniz.
Yerleşik Google etiketi parametreleri
Web sitenizi ziyaret edenler örneğinde gösterildiği gibi, kullanıcıların web sitenizde ziyaret ettiği URL'leri temel alarak bir kullanıcı listesini hedeflemek için yerleşik yeniden pazarlama parametresini url__
kullanabilirsiniz.
Özel Google etiketi parametreleri
Daha özelleştirilmiş kullanıcı listeleri oluşturmak için Google etiketinize özel Google etiketi parametreleri ekleyebilirsiniz.
Kendi özel parametrelerinizi oluşturmadan önce, kullanım alanınıza uygun bir önceden tanımlanmış parametre olup olmadığını görmek için önceden tanımlanmış parametreler listesine göz atın. Önceden tanımlanmış parametreleri kullanmak, diğer Google Ads yeniden pazarlama özellikleriyle entegrasyonu kolaylaştırır.
Kullanıcı listesini oluşturma
Bu bölümde iki kullanıcı listesi örneği verilmiştir: Bir sayfayı ziyaret eden ve başka bir sayfayı ziyaret etmeyen kullanıcılar.
Bir sayfa dışında başka bir sayfayı ziyaret edenler
flexible_rule_user_list
kullanarak birden fazla sayfayı ziyaret etmiş olan kullanıcıları hedefleyebilirsiniz.
Öncelikle iki kural oluşturun. Ardından, AND
operatörünü kullanarak kuralları flexible_rule_user_list
içindeki inclusive_operands
ile birleştirin.
Esnek kural kullanıcı listesi oluşturmak için kod örneği
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId) { // Creates a UserListRuleInfo object containing the first rule. UserListRuleInfo userVisitedSite1Rule = createUserListRuleInfoFromUrl("http://example.com/example1"); // Creates a UserListRuleInfo object containing the second rule. UserListRuleInfo userVisitedSite2Rule = createUserListRuleInfoFromUrl("http://example.com/example2"); // Creates a UserListRuleInfo object containing the third rule. UserListRuleInfo userVisitedSite3Rule = createUserListRuleInfoFromUrl("http://example.com/example3"); // Create the user list "Visitors of page 1 AND page 2, but not page 3". To create the user list // "Visitors of page 1 *OR* page 2, but not page 3", change the UserListFlexibleRuleOperator // from AND to OR. FlexibleRuleUserListInfo flexibleRuleUserListInfo = FlexibleRuleUserListInfo.newBuilder() .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND) // Inclusive operands are joined together with the specified inclusiveRuleOperator. This // represents the set of users that should be included in the user list. .addInclusiveOperands( FlexibleRuleOperandInfo.newBuilder() .setRule(userVisitedSite1Rule) // Optional: adds a lookback window for this rule, in days. .setLookbackWindowDays(7L)) .addInclusiveOperands( FlexibleRuleOperandInfo.newBuilder() .setRule(userVisitedSite2Rule) // Optional: adds a lookback window for this rule, in days. .setLookbackWindowDays(7L)) .addExclusiveOperands( // Exclusive operands are joined together with OR. This represents the set of users // to be excluded from the user list. FlexibleRuleOperandInfo.newBuilder().setRule(userVisitedSite3Rule)) .build(); // Defines a representation of a user list that is generated by a rule. RuleBasedUserListInfo ruleBasedUserListInfo = RuleBasedUserListInfo.newBuilder() // Optional: To include past users in the user list, set the prepopulation_status to // REQUESTED. .setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED) .setFlexibleRuleUserList(flexibleRuleUserListInfo) .build(); // Creates a user list. UserList userList = UserList.newBuilder() .setName("Flexible rule user list for example.com #" + getPrintableDateTime()) .setDescription( "Visitors of both http://example.com/example1 AND http://example.com/example2 but" + " NOT http://example.com/example3") .setMembershipStatus(UserListMembershipStatus.OPEN) .setRuleBasedUserList(ruleBasedUserListInfo) .build(); // Creates the operation. UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build(); // Creates the user list service client. try (UserListServiceClient userListServiceClient = googleAdsClient.getLatestVersion().createUserListServiceClient()) { // Adds the user list. MutateUserListsResponse response = userListServiceClient.mutateUserLists( Long.toString(customerId), ImmutableList.of(operation)); String userListResourceName = response.getResults(0).getResourceName(); // Prints the result. System.out.printf("Created user list with resource name '%s'.%n", userListResourceName); } } /** * Creates a UserListRuleInfo object containing a rule targeting any user that visited the * provided URL. */ private UserListRuleInfo createUserListRuleInfoFromUrl(String urlString) { // Creates a rule targeting any user that visited a URL that equals the given urlString. UserListRuleItemInfo userVisitedSiteRule = UserListRuleItemInfo.newBuilder() // Uses a built-in parameter to create a domain URL rule. .setName(URL_STRING) .setStringRuleItem( UserListStringRuleItemInfo.newBuilder() .setOperator(UserListStringRuleItemOperator.EQUALS) .setValue(urlString)) .build(); // Returns a UserListRuleInfo object containing the rule. return UserListRuleInfo.newBuilder() .addRuleItemGroups(UserListRuleItemGroupInfo.newBuilder().addRuleItems(userVisitedSiteRule)) .build(); }
C#
public void Run(GoogleAdsClient client, long customerId) { // Creates a UserListRuleInfo object containing the first rule. UserListRuleInfo userVisitedSite1Rule = CreateUserListRuleInfoFromUrl("http://example.com/example1"); // Creates a UserListRuleInfo object containing the second rule. UserListRuleInfo userVisitedSite2Rule = CreateUserListRuleInfoFromUrl("http://example.com/example2"); // Creates a UserListRuleInfo object containing the third rule. UserListRuleInfo userVisitedSite3Rule = CreateUserListRuleInfoFromUrl("http://example.com/example3"); // Create the user list "Visitors of page 1 AND page 2, but not page 3". To create the // user list "Visitors of page 1 *OR* page 2, but not page 3", change the // UserListFlexibleRuleOperator from And to Or. FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo { InclusiveRuleOperator = UserListFlexibleRuleOperator.And }; // Inclusive operands are joined together with the specified inclusiveRuleOperator. This // represents the set of users that should be included in the user list. flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo { Rule = userVisitedSite1Rule, // Optional: adds a lookback window for this rule, in days. LookbackWindowDays = 7 }); flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo { Rule = userVisitedSite2Rule, // Optional: adds a lookback window for this rule, in days. LookbackWindowDays = 7 }); // Exclusive operands are joined together with OR. This represents the set of users // to be excluded from the user list. flexibleRuleUserListInfo.InclusiveOperands.Add(new FlexibleRuleOperandInfo { Rule = userVisitedSite3Rule }); // Defines a representation of a user list that is generated by a rule. RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo { // Optional: To include past users in the user list, set the prepopulation_status to // REQUESTED. PrepopulationStatus = UserListPrepopulationStatus.Requested, FlexibleRuleUserList = flexibleRuleUserListInfo }; // Creates a user list. UserList userList = new UserList { Name = $"Flexible rule user list example.com #{ExampleUtilities.GetRandomString()}", Description = "Visitors of both https://example.com/example1 AND " + "https://example.com/example2 but NOT https://example.com/example3", MembershipStatus = UserListMembershipStatus.Open, RuleBasedUserList = ruleBasedUserListInfo }; // Creates the operation. UserListOperation operation = new UserListOperation { Create = userList }; try { UserListServiceClient userListServiceClient = client.GetService(Services.V18.UserListService); MutateUserListsResponse response = userListServiceClient.MutateUserLists(customerId.ToString(), new[] { operation }); string userListResourceName = response.Results[0].ResourceName; Console.WriteLine($"Created user list with resource name '{userListResourceName}'."); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } } /// <summary> /// Creates a UserListRuleInfo object containing a rule targeting any user that visited the /// provided URL. /// </summary> private UserListRuleInfo CreateUserListRuleInfoFromUrl(string urlString) { // Creates a rule targeting any user that visited a URL that equals the given urlString. UserListRuleItemInfo userVisitedSiteRule = new UserListRuleItemInfo { Name = URL_STRING, StringRuleItem = new UserListStringRuleItemInfo { Operator = UserListStringRuleItemOperator.Equals, Value = urlString } }; // Returns a UserListRuleInfo object containing the rule. UserListRuleInfo userListRuleInfo = new UserListRuleInfo(); UserListRuleItemGroupInfo userListRuleItemGroupInfo = new UserListRuleItemGroupInfo(); userListRuleItemGroupInfo.RuleItems.Add(userVisitedSiteRule); userListRuleInfo.RuleItemGroups.Add(userListRuleItemGroupInfo); return userListRuleInfo; }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId ) { // Creates a rule targeting any user that visited a url that equals // http://example.com/example1'. $userVisitedSite1RuleInfo = self::createUserListRuleFromUrl('http://example.com/example1'); // Creates a rule targeting any user that visited a url that equals // http://example.com/example2'. $userVisitedSite2RuleInfo = self::createUserListRuleFromUrl('http://example.com/example2'); // Creates a rule targeting any user that visited a url that equals // http://example.com/example3'. $userVisitedSite3RuleInfo = self::createUserListRuleFromUrl('http://example.com/example3'); // Create the user list "Visitors of page 1 AND page 2, but not page 3". // To create the user list "Visitors of page 1 *OR* page 2, but not page 3", // change the UserListFlexibleRuleOperator from PBAND to OR. $flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([ 'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND, 'inclusive_operands' => [ new FlexibleRuleOperandInfo([ 'rule' => $userVisitedSite1RuleInfo, // Optionally add a lookback window for this rule, in days. 'lookback_window_days' => 7 ]), new FlexibleRuleOperandInfo([ 'rule' => $userVisitedSite2RuleInfo, // Optionally add a lookback window for this rule, in days. 'lookback_window_days' => 7 ]) ], // Exclusive operands are joined together with OR. This represents the set of users to // be excluded from the user list. 'exclusive_operands' => [ new FlexibleRuleOperandInfo(['rule' => $userVisitedSite3RuleInfo]) ] ]); // Defines a representation of a user list that is generated by a rule. $ruleBasedUserListInfo = new RuleBasedUserListInfo([ // Optional: To include past users in the user list, set the prepopulation_status to // REQUESTED. 'prepopulation_status' => UserListPrepopulationStatus::REQUESTED, 'flexible_rule_user_list' => $flexibleRuleUserListInfo ]); // Creates a user list. $userList = new UserList([ 'name' => 'All visitors to http://example.com/example1 AND ' . 'http://example.com/example2 but NOT http://example.com/example3 #' . Helper::getPrintableDatetime(), 'description' => 'Visitors of both http://example.com/example1 AND ' . 'http://example.com/example2 but NOT http://example.com/example3', 'membership_status' => UserListMembershipStatus::OPEN, 'rule_based_user_list' => $ruleBasedUserListInfo ]); // Creates the operation. $operation = new UserListOperation(); $operation->setCreate($userList); // Issues a mutate request to add the user list and prints some information. $userListServiceClient = $googleAdsClient->getUserListServiceClient(); $response = $userListServiceClient->mutateUserLists( MutateUserListsRequest::build($customerId, [$operation]) ); printf( "Created user list with resource name '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL ); }
Python
def main(client, customer_id): """Creates a rule-based user list. The list will be defined by a combination of rules for users who have visited two different pages of a website. Args: client: The Google Ads client. customer_id: The customer ID for which to add the user list. """ # Create a UserListRuleInfo object containing the first rule. user_visited_site1_rule_info = create_user_list_rule_info_from_url( client, "http://example.com/example1" ) # Create a UserListRuleInfo object containing the second rule. user_visited_site2_rule_info = create_user_list_rule_info_from_url( client, "http://example.com/example2" ) # Create a UserListRuleInfo object containing the third rule. user_visited_site3_rule_info = create_user_list_rule_info_from_url( client, "http://example.com/example3" ) # Create the user list "Visitors of page 1 AND page 2, but not page 3". # To create the user list "Visitors of page 1 *OR* page 2, but not page 3", # change the UserListFlexibleRuleOperator from AND to OR. flexible_rule_user_list_info = client.get_type("FlexibleRuleUserListInfo") flexible_rule_user_list_info.inclusive_rule_operator = ( client.enums.UserListFlexibleRuleOperatorEnum.AND ) # Inclusive operands are joined together with the specified # inclusive_rule_operator. This represents the set of users that should be # included in the user list. operand_1 = client.get_type("FlexibleRuleOperandInfo") operand_1.rule = user_visited_site1_rule_info # Optionally add a lookback window for this rule, in days. operand_1.lookback_window_days = 7 flexible_rule_user_list_info.inclusive_operands.append(operand_1) operand_2 = client.get_type("FlexibleRuleOperandInfo") operand_2.rule = user_visited_site2_rule_info # Optionally add a lookback window for this rule, in days. operand_2.lookback_window_days = 7 flexible_rule_user_list_info.inclusive_operands.append(operand_2) # Exclusive operands are joined together with OR. # This represents the set of users to be excluded from the user list. operand_3 = client.get_type("FlexibleRuleOperandInfo") operand_3.rule = user_visited_site3_rule_info flexible_rule_user_list_info.exclusive_operands.append(operand_3) # Define a representation of a user list that is generated by a rule. rule_based_user_list_info = client.get_type("RuleBasedUserListInfo") # Optional: To include past users in the user list, set the # prepopulation_status to REQUESTED. rule_based_user_list_info.prepopulation_status = ( client.enums.UserListPrepopulationStatusEnum.REQUESTED ) rule_based_user_list_info.flexible_rule_user_list = ( flexible_rule_user_list_info ) # Create a user list. user_list_operation = client.get_type("UserListOperation") user_list = user_list_operation.create user_list.name = ( "All visitors to http://example.com/example1 AND " "http://example.com/example2 but NOT " f"http://example.com/example3 #{uuid4()}" ) user_list.description = ( "Visitors of both http://example.com/example1 AND " "http://example.com/example2 but NOT" "http://example.com/example3" ) user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN user_list.rule_based_user_list = rule_based_user_list_info # Issue a mutate request to add the user list, then print the results. user_list_service = client.get_service("UserListService") response = user_list_service.mutate_user_lists( customer_id=customer_id, operations=[user_list_operation] ) print( "Created user list with resource name: " f"'{response.results[0].resource_name}.'" )
Ruby
def add_combined_rule_user_list(customer_id) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new user_visited_site1_rule_info = create_user_list_rule_info_from_url( client, 'http://example.com/example1', ) user_visited_site2_rule_info = create_user_list_rule_info_from_url( client, 'http://example.com/example2', ) user_visited_site3_rule_info = create_user_list_rule_info_from_url( client, 'http://example.com/example3', ) # Creates a user list. operation = client.operation.create_resource.user_list do |u| u.name = "Flexible rule user list for example.com ##{(Time.new.to_f * 1000).to_i}" u.description = "Visitors of both http://example.com/example1 AND " \ "http://example.com/example2 but NOT http://example.com/example3" u.membership_status = :OPEN # Defines a representation of a user list that is generated by a rule. u.rule_based_user_list = client.resource.rule_based_user_list_info do |r| # Optional: To include past users in the user list, set the # prepopulation_status to REQUESTED. r.prepopulation_status = :REQUESTED r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul| frul.inclusive_rule_operator = :AND frul.inclusive_operands += [ client.resource.flexible_rule_operand_info do |froi| froi.rule = user_visited_site1_rule_info # Optionally add a lookback window for this rule, in days. froi.lookback_window_days = 7 end, client.resource.flexible_rule_operand_info do |froi| froi.rule = user_visited_site2_rule_info # Optionally add a lookback window for this rule, in days. froi.lookback_window_days = 7 end, ] frul.exclusive_operands << client.resource.flexible_rule_operand_info do |froi| froi.rule = user_visited_site3_rule_info end end end end # Issues a mutate request to add the user list and prints some information. response = client.service.user_list.mutate_user_lists( customer_id: customer_id, operations: [operation], ) puts "Created user list with resource name " \ "#{response.results.first.resource_name}" end
Perl
sub add_combined_rule_user_list { my ($api_client, $customer_id) = @_; # Create a UserListRuleInfo object containing the first rule. my $user_visited_site1_rule_info = create_user_list_rule_info_from_url("http://example.com/example1"); # Create a UserListRuleInfo object containing the second rule. my $user_visited_site2_rule_info = create_user_list_rule_info_from_url("http://example.com/example2"); # Create a UserListRuleInfo object containing the third rule. my $user_visited_site3_rule_info = create_user_list_rule_info_from_url("http://example.com/example3"); # Create the user list "Visitors of page 1 AND page 2, but not page 3". # To create the user list "Visitors of page 1 *OR* page 2, but not page 3", # change the UserListFlexibleRuleOperator from AND to OR. my $flexible_rule_user_list_info = Google::Ads::GoogleAds::V18::Common::FlexibleRuleUserListInfo->new({ inclusiveRuleOperator => AND, # Inclusive operands are joined together with the specified inclusiveRuleOperator. # This represents the set of users that should be included in the user list. inclusiveOperands => [ Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({ rule => $user_visited_site1_rule_info, # Optionally add a lookback window for this rule, in days. lookbackWindowDays => 7 } ), Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({ rule => $user_visited_site2_rule_info, # Optionally add a lookback window for this rule, in days. lookbackWindowDays => 7 }) ], # Exclusive operands are joined together with OR. # This represents the set of users to be excluded from the user list. exclusiveOperands => [ Google::Ads::GoogleAds::V18::Common::FlexibleRuleOperandInfo->new({ rule => $user_visited_site3_rule_info }) ], }); # Define a representation of a user list that is generated by a rule. my $rule_based_user_list_info = Google::Ads::GoogleAds::V18::Common::RuleBasedUserListInfo->new({ # Optional: To include past users in the user list, set the prepopulationStatus # to REQUESTED. prepopulationStatus => REQUESTED, flexibleRuleUserList => $flexible_rule_user_list_info }); # Create a user list. my $user_list = Google::Ads::GoogleAds::V18::Resources::UserList->new({ name => "Flexible rule user list for example.com #" . uniqid(), description => "Visitors of both http://example.com/example1 AND " . "http://example.com/example2 but NOT http://example.com/example3", membershipStatus => OPEN, ruleBasedUserList => $rule_based_user_list_info }); # Create the operation. my $user_list_operation = Google::Ads::GoogleAds::V18::Services::UserListService::UserListOperation-> new({ create => $user_list }); # Issue a mutate request to add the user list and print some information. my $user_lists_response = $api_client->UserListService()->mutate({ customerId => $customer_id, operations => [$user_list_operation]}); printf "Created user list with resource name '%s'.\n", $user_lists_response->{results}[0]{resourceName}; return 1; }
Bir sayfa dışında başka bir sayfayı ziyaret etmeyenler
flexible_rule_user_list
kullanarak reklamları bir sayfayı ziyaret eden ancak başka bir sayfayı ziyaret etmeyen kullanıcılara hedefleyebilirsiniz.
Bir sayfayı ziyaret eden ziyaretçiler inclusive_operands
içinde ayarlanırken başka bir sayfayı ziyaret etmeyenler exclusive_operands
içinde ayarlanır.
İki listeyi inclusive_rule_operator
içinde bir AND
ile birleştirin.
Listeyi al
Kullanıcı listenizi almak için user_list
kaynağına aşağıdaki Google Ads Sorgu Dili sorgusunu gönderebilirsiniz.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
Listeyi hedefleme
Kitle segmentiniz oluşturulduktan sonraki adım, bu segmenti hedeflemektir.
Kitle segmenti hedefleme kuralları
Pozitif (teklif verilebilir) kullanıcı listeleri, aynı anda hem kampanya hem de reklam grubu düzeyinde ayarlanamaz. Kampanya için pozitif kullanıcı listesi belirlenebilmesi için pozitif kullanıcı listesi ölçütleri, kampanyadaki tüm reklam gruplarından kaldırılmalıdır.
Kullanıcı listesine göre pozitif hedefleme yalnızca Arama Ağı kampanyalarında desteklenir. Görüntülü Reklam Ağı kampanyalarında,
user_list
değerini ayarlayanCampaignCriterion
hariç tutulmalıdır.Arama Ağı ve Alışveriş kampanyalarında kullanıcı listesi hedefleri aşağıdaki alanların ayarlanmasını desteklemez:
Reklamları kullanıcı listenize hedefleme
Süreç, API'deki diğer hedefleme ölçütü türlerine benzer. Aşağıdaki kod, bir reklam grubundaki reklamları bir kullanıcı listesine hedeflemek için AdGroupCriterion
etiketini nasıl kullanabileceğinizi gösterir:
Java
private String targetAdsInAdGroupToUserList( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) { // Creates the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the results. String adGroupCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created ad group criterion with resource name '%s' " + "targeting user list with resource name '%s' with ad group with ID %d.%n", adGroupCriterionResourceName, userList, adGroupId); return adGroupCriterionResourceName; } }
C#
private string TargetAdsInAdGroupToUserList( GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V18.AdGroupCriterionService); // Create the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation { Create = adGroupCriterion }; // Add the ad group criterion, then print and return the new criterion's resource name. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), new[] { adGroupCriterionOperation }); string adGroupCriterionResourceName = mutateAdGroupCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created ad group criterion with resource name " + $"'{adGroupCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with ad group with ID {adGroupId}."); return adGroupCriterionResourceName; }
PHP
private static function targetAdsInAdGroupToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, string $userListResourceName ): string { // Creates the ad group criterion targeting members of the user list. $adGroupCriterion = new AdGroupCriterion([ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new AdGroupCriterionOperation(); $operation->setCreate($adGroupCriterion); // Issues a mutate request to add an ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */ $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$operation]) ); $adGroupCriterionResourceName = $adGroupCriterionResponse->getResults()[0]->getResourceName(); printf( "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.%s", $adGroupCriterionResourceName, $userListResourceName, $adGroupId, PHP_EOL ); return $adGroupCriterionResourceName; }
Python
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list_resource_name ): """Creates an ad group criterion that targets a user list with an ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an ad group criterion. ad_group_id: a str ID for an ad group used to create an ad group criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for an ad group criterion. """ ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation") # Creates the ad group criterion targeting members of the user list. ad_group_criterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = client.get_service( "AdGroupService" ).ad_group_path(customer_id, ad_group_id) ad_group_criterion.user_list.user_list = user_list_resource_name ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created ad group criterion with resource name: " f"'{resource_name}' targeting user list with resource name: " f"'{user_list_resource_name}' and with ad group with ID " f"{ad_group_id}." ) return resource_name
Ruby
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list ) # Creates the ad group criterion targeting members of the user list. operation = client.operation.create_resource.ad_group_criterion do |agc| agc.ad_group = client.path.ad_group(customer_id, ad_group_id) agc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the ad group criterion. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [operation], ) ad_group_criterion_resource_name = response.results.first.resource_name puts "Successfully created ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with ad group with ID #{ad_group_id}" ad_group_criterion_resource_name end
Perl
sub target_ads_in_ad_group_to_user_list { my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_; # Create the ad group criterion targeting members of the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V18::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), userList => Google::Ads::GoogleAds::V18::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion }); # Add the ad group criterion, then print and return the new criterion's resource name. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); my $ad_group_criterion_resource_name = $ad_group_criteria_response->{results}[0]{resourceName}; printf "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.\n", $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id; return $ad_group_criterion_resource_name; }
Diğer ölçüt türlerinde olduğu gibi, AdGroupCriterion
nesnesine teklif geçersiz kılma gibi başka özellikler atayabilirsiniz.
Hedefleme seviyelerini değiştirme
Reklam grubu düzeyindeki kullanıcı listesi ölçütlerinden kampanya düzeyine geçiyorsanız öncelikle ilgili kampanya kapsamındaki her etkin veya duraklatılmış reklam grubundan mevcut kullanıcı listesi ölçütlerini kaldırmanız gerekir. Her adıma ait örnek kodu görüntülemek için genişletilebilir öğeleri tıklayın.
İlk olarak, belirli bir kampanya kapsamındaki tüm Reklam Grubu Ölçütlerini alın.
Java
private List<String> getUserListAdGroupCriterion( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { List<String> userListCriteria = new ArrayList<>(); // Creates the Google Ads service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a request that will retrieve all of the ad group criteria under a campaign. SearchGoogleAdsRequest request = SearchGoogleAdsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery( "SELECT ad_group_criterion.criterion_id" + " FROM ad_group_criterion" + " WHERE campaign.id = " + campaignId + " AND ad_group_criterion.type = 'USER_LIST'") .build(); // Issues the search request. SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request); // Iterates over all rows in all pages. Prints the results and adds the ad group criteria // resource names to the list. for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) { String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName(); System.out.printf( "Ad group criterion with resource name '%s' was found.%n", adGroupCriterionResourceName); userListCriteria.add(adGroupCriterionResourceName); } } return userListCriteria; }
C#
private List<string> GetUserListAdGroupCriteria( GoogleAdsClient client, long customerId, long campaignId) { // Get the GoogleAdsService client. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V18.GoogleAdsService); List<string> userListCriteriaResourceNames = new List<string>(); // Create a query that will retrieve all of the ad group criteria under a campaign. string query = $@" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaignId} AND ad_group_criterion.type = 'USER_LIST'"; // Issue the search request. googleAdsServiceClient.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse resp) { // Display the results and add the resource names to the list. foreach (GoogleAdsRow googleAdsRow in resp.Results) { string adGroupCriterionResourceName = googleAdsRow.AdGroupCriterion.ResourceName; Console.WriteLine("Ad group criterion with resource name " + $"{adGroupCriterionResourceName} was found."); userListCriteriaResourceNames.Add(adGroupCriterionResourceName); } }); return userListCriteriaResourceNames; }
PHP
private static function getUserListAdGroupCriteria( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ): array { // Creates a query that retrieves all of the ad group criteria under a campaign. $query = sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d " . "AND ad_group_criterion.type = 'USER_LIST'", $campaignId ); // Creates the Google Ads service client. $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Issues the search request. $response = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)); $userListCriteria = []; // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group // criteria resource names to the list. foreach ($response->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName(); printf( "Ad group criterion with resource name '%s' was found.%s", $adGroupCriterionResourceName, PHP_EOL ); $userListCriteria[] = $adGroupCriterionResourceName; } return $userListCriteria; }
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id): """Finds all of user list ad group criteria under a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str campaign ID. Returns: a list of ad group criterion resource names. """ # Creates a query that retrieves all of the ad group criteria under a # campaign. query = f""" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaign_id} AND ad_group_criterion.type = USER_LIST""" googleads_service = client.get_service("GoogleAdsService") search_request = client.get_type("SearchGoogleAdsRequest") search_request.customer_id = customer_id search_request.query = query response = googleads_service.search(request=search_request) # Iterates over all rows in all pages. Prints the user list criteria and # adds the ad group criteria resource names to the list. user_list_criteria = [] for row in response: resource_name = row.ad_group_criterion.resource_name print( "Ad group criterion with resource name '{resource_name}' was " "found." ) user_list_criteria.append(resource_name) return user_list_criteria
Ruby
def get_user_list_ad_group_criterion( client, customer_id, campaign_id ) user_list_criteria = [] # Creates a query that will retrieve all of the ad group criteria # under a campaign. query = <<~QUERY SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = #{campaign_id} AND ad_group_criterion.type = 'USER_LIST' QUERY # Issues the search request. response = client.service.google_ads.search( customer_id: customer_id, query: query, ) # Iterates over all rows in all pages. Prints the results and adds the ad # group criteria resource names to the list. response.each do |row| ad_group_criterion_resource_name = row.ad_group_criterion.resource_name puts "Ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' was found" user_list_criteria << ad_group_criterion_resource_name end user_list_criteria end
Perl
sub get_user_list_ad_group_criteria { my ($api_client, $customer_id, $campaign_id) = @_; my $user_list_criterion_resource_names = []; # Create a search stream request that will retrieve all of the user list ad # group criteria under a campaign. my $search_stream_request = Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'", $campaign_id )}); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $api_client->GoogleAdsService(), request => $search_stream_request }); # Issue a search request and process the stream response. $search_stream_handler->process_contents( sub { # Display the results and add the resource names to the list. my $google_ads_row = shift; my $ad_group_criterion_resource_name = $google_ads_row->{adGroupCriterion}{resourceName}; printf "Ad group criterion with resource name '%s' was found.\n", $ad_group_criterion_resource_name; push(@$user_list_criterion_resource_names, $ad_group_criterion_resource_name); }); return $user_list_criterion_resource_names; }
Ardından, döndürülen tüm reklam grubu ölçütleri hedefini kaldırın.
Java
private void removeExistingListCriteriaFromAdGroup( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { // Retrieves all of the ad group criteria under a campaign. List<String> adGroupCriteria = getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId); List<AdGroupCriterionOperation> operations = new ArrayList<>(); // Creates a list of remove operations. for (String adGroupCriterion : adGroupCriteria) { operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build()); } // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Removes the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), operations); // Gets and prints the results. System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount()); for (MutateAdGroupCriterionResult result : response.getResultsList()) { System.out.printf( "Successfully removed ad group criterion with resource name '%s'.%n", result.getResourceName()); } } }
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId, long campaignId) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService(Services.V18.AdGroupCriterionService); // Retrieve all of the ad group criteria under a campaign. List<string> adGroupCriteria = GetUserListAdGroupCriteria(client, customerId, campaignId); // Create a list of remove operations. List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion => new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList(); // Remove the ad group criteria and print the resource names of the removed criteria. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), operations); Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " + "criteria."); foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results) { Console.WriteLine("Successfully removed ad group criterion with resource name " + $"'{result.ResourceName}'."); } }
PHP
private static function removeExistingListCriteriaFromAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ) { // Retrieves all of the ad group criteria under a campaign. $allAdGroupCriteria = self::getUserListAdGroupCriteria( $googleAdsClient, $customerId, $campaignId ); $removeOperations = []; // Creates a list of remove operations. foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) { $operation = new AdGroupCriterionOperation(); $operation->setRemove($adGroupCriterionResourceName); $removeOperations[] = $operation; } // Issues a mutate request to remove the ad group criteria. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */ $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $removeOperations) ); foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) { printf( "Successfully removed ad group criterion with resource name '%s'.%s", $adGroupCriteriaResult->getResourceName(), PHP_EOL ); } }
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id): """Removes all ad group criteria targeting a user list under a campaign. This is a necessary step before targeting a user list at the campaign level. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str ID for a campaign that will have all ad group criteria that targets user lists removed. """ # Retrieves all of the ad group criteria under a campaign. all_ad_group_criteria = get_user_list_ad_group_criteria( client, customer_id, campaign_id ) # Creates a list of remove operations. remove_operations = [] for ad_group_criterion_resource_name in all_ad_group_criteria: remove_operation = client.get_type("AdGroupCriterionOperation") remove_operation.remove = ad_group_criterion_resource_name remove_operations.append(remove_operation) ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=remove_operations ) print( "Successfully removed ad group criterion with resource name: " f"'{response.results[0].resource_name}'" )
Ruby
def remove_existing_list_criteria_from_ad_group( client, customer_id, campaign_id ) # Retrieves all of the ad group criteria under a campaign. ad_group_criteria = get_user_list_ad_group_criterion( client, customer_id, campaign_id) # Creates a list of remove operations. operations = [] ad_group_criteria.each do |agc| operations << client.operation.remove_resource.ad_group_criterion(agc) end # Issues a mutate request to remove all ad group criteria. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) puts "Removed #{response.results.size} ad group criteria." response.results.each do |result| puts "Successfully removed ad group criterion with resource name " \ "'#{result.resource_name}'" end end
Perl
sub remove_existing_list_criteria_from_ad_group { my ($api_client, $customer_id, $campaign_id) = @_; # Retrieve all of the ad group criteria under a campaign. my $ad_group_criteria = get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id); # Create a list of remove operations. my $operations = []; foreach my $ad_group_criterion (@$ad_group_criteria) { push( @$operations, Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ remove => $ad_group_criterion })); } # Remove the ad group criteria and print the resource names of the removed criteria. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Removed %d ad group criteria.\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { printf "Successfully removed ad group criterion with resource name '%s'.\n", $result->{resourceName}; } }
Reklam grubu düzeyindeki kullanıcı listelerine geçiş yapılırken kampanya düzeyindeki mevcut kullanıcı listesi ölçütlerinin de kaldırılması gerekir. Bu işlem, önceki örneği yansıtır.
CampaignCriterion kullanarak bir kampanyadaki reklamları bir kullanıcı listesine hedefleme.
Java
private String targetAdsInCampaignToUserList( GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) { // Creates the campaign criterion. CampaignCriterion campaignCriterion = CampaignCriterion.newBuilder() .setCampaign(ResourceNames.campaign(customerId, campaignId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. CampaignCriterionOperation operation = CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build(); // Creates the campaign criterion service client. try (CampaignCriterionServiceClient campaignCriterionServiceClient = googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) { // Adds the campaign criterion. MutateCampaignCriteriaResponse response = campaignCriterionServiceClient.mutateCampaignCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the campaign criterion resource name. String campaignCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created campaign criterion with resource name '%s' " + "targeting user list with resource name '%s' with campaign with ID %d.%n", campaignCriterionResourceName, userList, campaignId); return campaignCriterionResourceName; } }
C#
private string TargetAdsInCampaignToUserList( GoogleAdsClient client, long customerId, long campaignId, string userListResourceName) { // Get the CampaignCriterionService client. CampaignCriterionServiceClient campaignCriterionServiceClient = client.GetService(Services.V18.CampaignCriterionService); // Create the campaign criterion. CampaignCriterion campaignCriterion = new CampaignCriterion { Campaign = ResourceNames.Campaign(customerId, campaignId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation { Create = campaignCriterion }; // Add the campaign criterion and print the resulting criterion's resource name. MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse = campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(), new[] { campaignCriterionOperation }); string campaignCriterionResourceName = mutateCampaignCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created campaign criterion with resource name " + $"'{campaignCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with campaign with ID {campaignId}."); return campaignCriterionResourceName; }
PHP
private static function targetAdsInCampaignToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId, string $userListResourceName ): string { // Creates the campaign criterion. $campaignCriterion = new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign($customerId, $campaignId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new CampaignCriterionOperation(); $operation->setCreate($campaignCriterion); // Issues a mutate request to create a campaign criterion. $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient(); /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */ $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria( MutateCampaignCriteriaRequest::build($customerId, [$operation]) ); $campaignCriterionResourceName = $campaignCriteriaResponse->getResults()[0]->getResourceName(); printf( "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.%s", $campaignCriterionResourceName, $userListResourceName, $campaignId, PHP_EOL ); return $campaignCriterionResourceName; }
Python
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list_resource_name ): """Creates a campaign criterion that targets a user list with a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an campaign criterion. campaign_id: a str ID for a campaign used to create a campaign criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for a campaign criterion. """ campaign_criterion_operation = client.get_type("CampaignCriterionOperation") campaign_criterion = campaign_criterion_operation.create campaign_criterion.campaign = client.get_service( "CampaignService" ).campaign_path(customer_id, campaign_id) campaign_criterion.user_list.user_list = user_list_resource_name campaign_criterion_service = client.get_service("CampaignCriterionService") response = campaign_criterion_service.mutate_campaign_criteria( customer_id=customer_id, operations=[campaign_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created campaign criterion with resource name " f"'{resource_name}' targeting user list with resource name " f"'{user_list_resource_name}' with campaign with ID {campaign_id}" ) return resource_name
Ruby
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list ) # Creates the campaign criterion targeting members of the user list. operation = client.operation.create_resource.campaign_criterion do |cc| cc.campaign = client.path.campaign(customer_id, campaign_id) cc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the campaign criterion. response = client.service.campaign_criterion.mutate_campaign_criteria( customer_id: customer_id, operations: [operation], ) campaign_criterion_resource_name = response.results.first.resource_name puts "Successfully created campaign criterion with resource name " \ "'#{campaign_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with campaign with ID #{campaign_id}" campaign_criterion_resource_name end
Perl
sub target_ads_in_campaign_to_user_list { my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_; # Create the campaign criterion. my $campaign_criterion = Google::Ads::GoogleAds::V18::Resources::CampaignCriterion->new({ campaign => Google::Ads::GoogleAds::V18::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), userList => Google::Ads::GoogleAds::V18::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $campaign_criterion_operation = Google::Ads::GoogleAds::V18::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => $campaign_criterion }); # Add the campaign criterion and print the resulting criterion's resource name. my $campaign_criteria_response = $api_client->CampaignCriterionService()->mutate({ customerId => $customer_id, operations => [$campaign_criterion_operation]}); my $campaign_criterion_resource_name = $campaign_criteria_response->{results}[0]{resourceName}; printf "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.\n", $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id; return $campaign_criterion_resource_name; }
Liste performansını inceleyin
Kitle segmentlerinizle ilgili performans verilerini toplamak için ad_group_audience_view
veya campaign_audience_view
kaynağına karşı bir arama isteği gönderin.
Örneğin, kitle segmentini hedeflemenin gerçekten daha fazla dönüşüme yol açıp açmadığını belirlemek için conversions
veya cost_per_conversion
'e bakabilir, ardından teklif değiştiricilerinizi buna göre ayarlayabilirsiniz.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view