Первым шагом в реализации товарных объявлений является создание торговой кампании. Торговые кампании позволяют пользователям видеть рекламу, в которой показано изображение продукта, включая название, цену, название магазина и многое другое. При создании торговой кампании вам необходимо установить ее бюджет, стратегию назначения ставок и настройки покупок.
Прежде чем вы сможете создать торговую кампанию, вам необходимо связать свою учетную запись Google Ads с учетной записью Google Merchant Center . После того как вы связали учетные записи, вы можете использовать идентификатор учетной записи Google Merchant Center при указании настроек покупок.
Стандартные торговые кампании
Эта кампания необходима для создания товарных объявлений о товарах . Товарные объявления о товарах позволяют включать в рекламу изображение, заголовок, цену, а также название вашего магазина или компании без необходимости создавать уникальные объявления для каждого продаваемого вами продукта.
Вот шаги для настройки стандартной торговой кампании:
- Установите
advertising_channel_typeкампании значениеSHOPPING. - Создайте
ShoppingSetting, задайте поля, а затем добавьте его в кампанию. - Создайте пакетную стратегию назначения ставок или установите стратегию назначения ставок на уровне кампании.
- Создайте новый бюджет кампании или установите существующий общий бюджет.
Для стандартных торговых кампаний ShoppingSetting поддерживает следующие поля:
Необходимый
-
merchant_id - Идентификатор Merchant Center аккаунта, содержащего рекламируемые товары.
-
campaign_priority - Приоритет торговой кампании. Кампании с более высоким приоритетом имеют приоритет над кампаниями с более низким приоритетом. Допустимые значения: от 0 до 2 включительно.
Необязательный
-
feed_label Строка, используемая для ярлыка фида, как определено в вашем Merchant Center. Это поле следует использовать в том случае, если вам нужно выбрать товары из определенного фида Merchant Center . Если не указано, то в кампании используются все доступные фиды в Merchant Center.
Если вы ранее использовали устаревший атрибут
sales_countryв формате двухбуквенного кода страны (XX), вместо него следуетfeed_label. Дополнительную информацию см. в статье о поддержке ярлыков фидов .Обратите внимание, что указание кода страны в
feed_labelне приводит к автоматическому показу объявлений в этой стране; сначала необходимо настроить таргетинг на географическое местоположение .-
enable_local Возможность включить для этой кампании рекламу товаров, продаваемых в местных магазинах.
Стратегию назначения ставок можно настроить как:
- Пакетная стратегия назначения ставок
- Стратегия автоматического назначения ставок , которую можно использовать для разных кампаний, групп объявлений и ключевых слов. Создано с помощью
BiddingStrategyService. - Стратегия назначения ставок кампании
- Стратегия назначения ставок, установленная непосредственно в кампании. Сюда могут входить стратегии автоматического назначения ставок, совместимые с торговыми кампаниями.
Для стандартных торговых кампаний поддерживаются следующие стратегии назначения ставок:
Пакетная стратегия назначения ставок
Стратегия назначения ставок кампании
Настройки сети
Начиная с 28 февраля 2022 г. стандартные торговые кампании больше не поддерживают поле network_settings.target_content_network .
Установка для этого поля значения true в стандартной торговой кампании в запросе на изменение приводит к ошибке CANNOT_TARGET_CONTENT_NETWORK .
Подробнее см. в разделе «Изменения настроек сети для стандартных торговых кампаний Google Рекламы» .
В этом примере кода показано, как создать стандартную торговую кампанию.
Ява
private String addStandardShoppingCampaign(
GoogleAdsClient googleAdsClient,
long customerId,
String budgetResourceName,
long merchantCenterAccountId) {
// Configures the shopping settings.
ShoppingSetting shoppingSetting =
ShoppingSetting.newBuilder()
// Sets the priority of the campaign. Higher numbers take priority over lower numbers.
// For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive.
.setCampaignPriority(0)
.setMerchantId(merchantCenterAccountId)
// Enables local inventory ads for this campaign.
.setEnableLocal(true)
.build();
// Create the standard shopping campaign.
Campaign campaign =
Campaign.newBuilder()
.setName("Interplanetary Cruise #" + getPrintableDateTime())
// Configures settings related to shopping campaigns including advertising channel type
// and shopping setting.
.setAdvertisingChannelType(AdvertisingChannelType.SHOPPING)
.setShoppingSetting(shoppingSetting)
// Recommendation: Sets the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
.setStatus(CampaignStatus.PAUSED)
// Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
// Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
// setting and behaves as if the setting was false. See this blog post for more
// information:
// https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
// Recommendation: Use one of the automated bidding strategies for Shopping campaigns
// to help you optimize your advertising spend. More information can be found here:
// https://support.google.com/google-ads/answer/6309029.
.setManualCpc(ManualCpc.newBuilder().setEnhancedCpcEnabled(false).build())
// Sets the budget.
.setCampaignBudget(budgetResourceName)
.build();
// Creates a campaign operation.
CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();
// Issues a mutate request to add the campaign.
try (CampaignServiceClient campaignServiceClient =
googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
MutateCampaignsResponse response =
campaignServiceClient.mutateCampaigns(
Long.toString(customerId), Collections.singletonList(operation));
MutateCampaignResult result = response.getResults(0);
System.out.printf(
"Added a standard shopping campaign with resource name: '%s'%n",
result.getResourceName());
return result.getResourceName();
}
}
С#
private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId,
string budgetResourceName, long merchantCenterAccountId)
{
// Get the CampaignService.
CampaignServiceClient campaignService =
client.GetService(Services.V17.CampaignService);
// Configures the shopping settings.
ShoppingSetting shoppingSetting = new ShoppingSetting()
{
// Sets the priority of the campaign. Higher numbers take priority over lower
// numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2,
// inclusive.
CampaignPriority = 0,
MerchantId = merchantCenterAccountId,
// Enables local inventory ads for this campaign.
EnableLocal = true
};
// Create the standard shopping campaign.
Campaign campaign = new Campaign()
{
Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
// Configures settings related to shopping campaigns including advertising channel
// type and shopping setting.
AdvertisingChannelType = AdvertisingChannelType.Shopping,
ShoppingSetting = shoppingSetting,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
Status = CampaignStatus.Paused,
// Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
// Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
// setting and behaves as if the setting was false. See this blog post for more
// information:
// https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
// Recommendation: Use one of the automated bidding strategies for Shopping
// campaigns to help you optimize your advertising spend. More information can be
// found here: https://support.google.com/google-ads/answer/6309029
ManualCpc = new ManualCpc()
{
EnhancedCpcEnabled = false
},
// Sets the budget.
CampaignBudget = budgetResourceName
};
// Creates a campaign operation.
CampaignOperation operation = new CampaignOperation()
{
Create = campaign
};
// Issues a mutate request to add the campaign.
MutateCampaignsResponse response =
campaignService.MutateCampaigns(customerId.ToString(),
new CampaignOperation[] { operation });
MutateCampaignResult result = response.Results[0];
Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.",
result.ResourceName);
return result.ResourceName;
}
PHP
private static function addStandardShoppingCampaign(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $budgetResourceName,
int $merchantCenterAccountId
) {
// Creates a standard shopping campaign.
$campaign = new Campaign([
'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
// Configures settings related to shopping campaigns including advertising channel type
// and shopping setting.
'advertising_channel_type' => AdvertisingChannelType::SHOPPING,
// Configures the shopping settings.
'shopping_setting' => new ShoppingSetting([
// Sets the priority of the campaign. Higher numbers take priority over lower
// numbers. For Shopping product ad campaigns, allowed values are between 0 and 2,
// inclusive.
'campaign_priority' => 0,
'merchant_id' => $merchantCenterAccountId,
// Enables local inventory ads for this campaign
'enable_local' => true
]),
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
// Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
// setting and behaves as if the setting was false. See this blog post for more
// information:
// https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
// Recommendation: Use one of the automated bidding strategies for Shopping campaigns
// to help you optimize your advertising spend. More information can be found here:
// https://support.google.com/google-ads/answer/6309029.
'manual_cpc' => new ManualCpc(['enhanced_cpc_enabled' => false]),
// Sets the budget.
'campaign_budget' => $budgetResourceName
]);
// Creates a campaign operation.
$campaignOperation = new CampaignOperation();
$campaignOperation->setCreate($campaign);
// Issues a mutate request to add campaigns.
$campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
$response = $campaignServiceClient->mutateCampaigns(
MutateCampaignsRequest::build($customerId, [$campaignOperation])
);
/** @var Campaign $addedCampaign */
$addedCampaign = $response->getResults()[0];
printf(
"Added a standard shopping campaign with resource name '%s'.%s",
$addedCampaign->getResourceName(),
PHP_EOL
);
return $addedCampaign->getResourceName();
}
Питон
def add_standard_shopping_campaign(
client, customer_id, budget_resource_name, merchant_center_account_id
):
"""Creates a new standard shopping campaign in the specified client account."""
campaign_service = client.get_service("CampaignService")
# Create standard shopping campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"
# Configures settings related to shopping campaigns including advertising
# channel type and shopping setting.
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.SHOPPING
)
campaign.shopping_setting.merchant_id = merchant_center_account_id
# Sets the priority of the campaign. Higher numbers take priority over lower
# numbers. For standard shopping campaigns, allowed values are between 0 and
# 2, inclusive.
campaign.shopping_setting.campaign_priority = 0
# Enables local inventory ads for this campaign.
campaign.shopping_setting.enable_local = True
# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting
# and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for
# standard Shopping campaigns is deprecated. If eCPC is set to true, Google
# Ads ignores the setting and behaves as if the setting was false. See this
# blog post for more information:
# https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
# Recommendation: Use one of the automated bidding strategies for Shopping
# campaigns to help you optimize your advertising spend. More information
# can be found here: https://support.google.com/google-ads/answer/6309029
campaign.manual_cpc.enhanced_cpc_enabled = False
# Sets the budget.
campaign.campaign_budget = budget_resource_name
# Add the campaign.
campaign_response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
campaign_resource_name = campaign_response.results[0].resource_name
print(
"Added a standard shopping campaign with resource name "
f"'{campaign_resource_name}'."
)
return campaign_resource_name
Руби
def add_standard_shopping_campaign(
client, customer_id, budget_name, merchant_center_id)
operation = client.operation.create_resource.campaign do |campaign|
campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}"
# Shopping campaign specific settings
campaign.advertising_channel_type = :SHOPPING
campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting|
shopping_setting.merchant_id = merchant_center_id
shopping_setting.campaign_priority = 0
shopping_setting.enable_local = true
end
campaign.status = :PAUSED
# Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard
# Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the
# setting and behaves as if the setting was false. See this blog post for more
# information:
# https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
campaign.manual_cpc = client.resource.manual_cpc do |manual_cpc|
manual_cpc.enhanced_cpc_enabled = false
end
campaign.campaign_budget = budget_name
end
service = client.service.campaign
response = service.mutate_campaigns(
customer_id: customer_id,
operations: [operation],
)
campaign_name = response.results.first.resource_name
puts "Added a standard shopping campaign with resource name #{campaign_name}."
campaign_name
end
Перл
sub add_standard_shopping_campaign {
my ($api_client, $customer_id, $budget_resource_name,
$merchant_center_account_id)
= @_;
# Create a standard shopping campaign.
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
name => "Interplanetary Cruise Campaign #" . uniqid(),
# Configure settings related to shopping campaigns including advertising
# channel type and shopping setting.
advertisingChannelType => SHOPPING,
shoppingSetting =>
Google::Ads::GoogleAds::V17::Resources::ShoppingSetting->new({
merchantId => $merchant_center_account_id,
# Set the priority of the campaign. Higher numbers take priority over
# lower numbers. For standard shopping campaigns, allowed values are
# between 0 and 2, inclusive.
campaignPriority => 0,
# Enable local inventory ads for this campaign.
enableLocal => "true"
}
),
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
# Set the bidding strategy to Manual CPC (with eCPC disabled). eCPC for
# standard Shopping campaigns is deprecated. If eCPC is set to true,
# Google Ads ignores the setting and behaves as if the setting was false.
# See this blog post for more information:
# https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html
# Recommendation: Use one of the automated bidding strategies for shopping
# campaigns to help you optimize your advertising spend. More information
# can be found here: https://support.google.com/google-ads/answer/6309029.
manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new(
{enhancedCpcEnabled => "false"}
),
# Set the budget.
campaignBudget => $budget_resource_name
});
# Create a campaign operation.
my $campaign_operation =
Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation->
new({create => $campaign});
# Add the campaign.
my $campaign_resource_name = $api_client->CampaignService()->mutate({
customerId => $customer_id,
operations => [$campaign_operation]})->{results}[0]{resourceName};
printf "Added a standard shopping campaign with resource name: '%s'.\n",
$campaign_resource_name;
return $campaign_resource_name;
}