Créer une campagne Shopping

La première étape pour diffuser des annonces Shopping consiste à créer une campagne Shopping. Les campagnes Shopping permettent aux utilisateurs de voir des annonces qui présentent une image du produit, ainsi que son titre, son prix, le nom du magasin et d'autres informations. Lorsque vous créez une campagne Shopping, vous devez définir son budget, sa stratégie d'enchères et ses paramètres Shopping.

Avant de pouvoir créer une campagne Shopping, vous devez associer votre compte Google Ads à votre compte Google Merchant Center. Une fois les comptes associés, vous pouvez utiliser l'ID du compte Google Merchant Center lorsque vous spécifiez les paramètres Shopping.

Campagnes Shopping standards

Il s'agit de la campagne requise pour créer des annonces Shopping pour les produits. Les annonces Shopping pour un produit vous permettent d'inclure une photo, un titre, le prix du produit, ainsi que le nom de votre entreprise ou magasin, sans avoir à créer une annonce différente pour chaque produit.

Voici les étapes à suivre pour configurer une campagne Shopping standard :

  1. Définissez le advertising_channel_type de la campagne sur SHOPPING.
    1. Créez un ShoppingSetting, définissez les champs, puis ajoutez-le à la campagne.
  2. Créez une stratégie de portefeuille d'enchères ou définissez une stratégie d'enchères au niveau de la campagne.
  3. Créez un budget de campagne ou définissez un budget partagé existant.

Pour les campagnes Shopping standards, ShoppingSetting accepte les champs suivants.

Champs obligatoires pour les campagnes Shopping standards

merchant_id
ID Merchant Center du compte contenant les produits à promouvoir.
campaign_priority
Priorité de la campagne Shopping. Les campagnes dont la priorité est numériquement plus élevée sont prioritaires par rapport à celles dont la priorité est plus faible. Les valeurs autorisées sont comprises entre 0 et 2, inclus.

Champs facultatifs pour les campagnes Shopping standards

feed_label

Chaîne utilisée pour le libellé de flux tel que défini dans votre compte Merchant Center. Ce champ doit être utilisé si vous devez sélectionner des produits à partir d'un �flux Merchant Center spécifique. Si aucun flux n'est spécifié, la campagne utilise tous les flux disponibles dans Merchant Center.

Si vous avez déjà utilisé le champ sales_country obsolète au format de code pays à deux lettres (XX), vous devez utiliser le champ feed_label à la place. Pour en savoir plus, consultez l'article d'aide sur les libellés de flux.

Notez que l'envoi d'un code pays dans un feed_label n'active pas automatiquement la diffusion d'annonces dans ce pays. Vous devez d'abord configurer le ciblage par zone géographique.

enable_local

Option permettant d'activer les annonces pour les produits vendus dans les magasins locaux pour cette campagne.

Vous pouvez configurer une stratégie d'enchères en tant que stratégie de portefeuille d'enchères ou stratégie d'enchères au niveau de la campagne.

Paramètres réseau

Le champ network_settings.target_content_network n'est pas compatible avec les campagnes Shopping standards.

Si vous définissez ce champ sur true dans une campagne Shopping standard d'une requête mutate, une erreur CANNOT_TARGET_CONTENT_NETWORK est générée.

Pour en savoir plus, consultez Modifications apportées aux paramètres réseau pour les campagnes Shopping standards Google Ads.

Cet exemple de code montre comment créer une campagne Shopping standard.

Java

private String addStandardShoppingCampaign(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String budgetResourceName,
    long merchantCenterAccountId) {

  // Configures the shopping settings.
  ShoppingSetting shoppingSetting =
      ShoppingSetting.newBuilder()
          // Sets the priority of the campaign. Higher numbers take priority over lower numbers.
          // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive.
          .setCampaignPriority(0)
          .setMerchantId(merchantCenterAccountId)
          // Enables local inventory ads for this campaign.
          .setEnableLocal(true)
          .build();

  // Create the standard shopping campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Interplanetary Cruise #" + getPrintableDateTime())
          // Configures settings related to shopping campaigns including advertising channel type
          // and shopping setting.
          .setAdvertisingChannelType(AdvertisingChannelType.SHOPPING)
          .setShoppingSetting(shoppingSetting)
          // Recommendation: Sets the campaign to PAUSED when creating it to prevent
          // the ads from immediately serving. Set to ENABLED once you've added
          // targeting and the ads are ready to serve.
          .setStatus(CampaignStatus.PAUSED)
          // Sets the bidding strategy to Manual CPC
          // Recommendation: Use one of the automated bidding strategies for Shopping campaigns
          // to help you optimize your advertising spend. More information can be found here:
          // https://support.google.com/google-ads/answer/6309029.
          .setManualCpc(ManualCpc.getDefaultInstance())
          // Sets the budget.
          .setCampaignBudget(budgetResourceName)
          // Declares whether this campaign serves political ads targeting the EU.
          .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
          .build();

  // Creates a campaign operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Issues a mutate request to add the campaign.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), Collections.singletonList(operation));
    MutateCampaignResult result = response.getResults(0);
    System.out.printf(
        "Added a standard shopping campaign with resource name: '%s'%n",
        result.getResourceName());
    return result.getResourceName();
  }
}

AddShoppingProductAd.java

C#

private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId,
    string budgetResourceName, long merchantCenterAccountId)
{
    // Get the CampaignService.
    CampaignServiceClient campaignService =
        client.GetService(Services.V22.CampaignService);

    // Configures the shopping settings.
    ShoppingSetting shoppingSetting = new ShoppingSetting()
    {
        // Sets the priority of the campaign. Higher numbers take priority over lower
        // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2,
        // inclusive.
        CampaignPriority = 0,

        MerchantId = merchantCenterAccountId,

        // Enables local inventory ads for this campaign.
        EnableLocal = true
    };

    // Create the standard shopping campaign.
    Campaign campaign = new Campaign()
    {
        Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),

        // Configures settings related to shopping campaigns including advertising channel
        // type and shopping setting.
        AdvertisingChannelType = AdvertisingChannelType.Shopping,

        ShoppingSetting = shoppingSetting,

        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        Status = CampaignStatus.Paused,

        // Sets the bidding strategy to Manual CPC.
        // Recommendation: Use one of the automated bidding strategies for Shopping
        // campaigns to help you optimize your advertising spend. More information can be
        // found here: https://support.google.com/google-ads/answer/6309029
        ManualCpc = new ManualCpc(),

        // Sets the budget.
        CampaignBudget = budgetResourceName,

        // Declare whether or not this campaign contains political ads targeting the EU.
        ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,
    };

    // Creates a campaign operation.
    CampaignOperation operation = new CampaignOperation()
    {
        Create = campaign
    };

    // Issues a mutate request to add the campaign.
    MutateCampaignsResponse response =
        campaignService.MutateCampaigns(customerId.ToString(),
            new CampaignOperation[] { operation });
    MutateCampaignResult result = response.Results[0];
    Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.",
        result.ResourceName);
    return result.ResourceName;
}
AddShoppingProductAd.cs

PHP

private static function addStandardShoppingCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $budgetResourceName,
    int $merchantCenterAccountId
) {
    // Creates a standard shopping campaign.
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
        // Configures settings related to shopping campaigns including advertising channel type
        // and shopping setting.
        'advertising_channel_type' => AdvertisingChannelType::SHOPPING,
        // Configures the shopping settings.
        'shopping_setting' => new ShoppingSetting([
            // Sets the priority of the campaign. Higher numbers take priority over lower
            // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2,
            // inclusive.
            'campaign_priority' => 0,
            'merchant_id' => $merchantCenterAccountId,
            // Enables local inventory ads for this campaign
            'enable_local' => true
        ]),
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve.
        'status' => CampaignStatus::PAUSED,
        // Sets the bidding strategy to Manual CPC.
        // Recommendation: Use one of the automated bidding strategies for Shopping campaigns
        // to help you optimize your advertising spend. More information can be found here:
        // https://support.google.com/google-ads/answer/6309029.
        'manual_cpc' => new ManualCpc(),
        // Sets the budget.
        'campaign_budget' => $budgetResourceName,
        // Declare whether or not this campaign serves political ads targeting the EU.
        'contains_eu_political_advertising' =>
            EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    $response = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    /** @var Campaign $addedCampaign */
    $addedCampaign = $response->getResults()[0];
    printf(
        "Added a standard shopping campaign with resource name '%s'.%s",
        $addedCampaign->getResourceName(),
        PHP_EOL
    );

    return $addedCampaign->getResourceName();
}
AddShoppingProductAd.php

Python

def add_standard_shopping_campaign(
    client: GoogleAdsClient,
    customer_id: str,
    budget_resource_name: str,
    merchant_center_account_id: int,
) -> str:
    """Creates a new standard shopping campaign in the specified client account."""
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )

    # Create standard shopping campaign.
    campaign_operation: CampaignOperation = client.get_type("CampaignOperation")
    campaign: Campaign = campaign_operation.create
    campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"

    # Configures settings related to shopping campaigns including advertising
    # channel type and shopping setting.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SHOPPING
    )
    campaign.shopping_setting.merchant_id = merchant_center_account_id

    # Sets the priority of the campaign. Higher numbers take priority over lower
    # numbers. For standard shopping campaigns, allowed values are between 0 and
    # 2, inclusive.
    campaign.shopping_setting.campaign_priority = 0

    # Enables local inventory ads for this campaign.
    campaign.shopping_setting.enable_local = True

    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED

    # Sets the bidding strategy to Manual CPC.
    # Recommendation: Use one of the automated bidding strategies for Shopping
    # campaigns to help you optimize your advertising spend. More information
    # can be found here: https://support.google.com/google-ads/answer/6309029
    campaign.manual_cpc = client.get_type("ManualCpc")

    # Sets the budget.
    campaign.campaign_budget = budget_resource_name

    # Declare whether or not this campaign serves political ads targeting the
    # EU. Valid values are:
    #   CONTAINS_EU_POLITICAL_ADVERTISING
    #   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    campaign.contains_eu_political_advertising = (
        client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    )

    # Add the campaign.
    campaign_response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )

    campaign_resource_name: str = campaign_response.results[0].resource_name

    print(
        "Added a standard shopping campaign with resource name "
        f"'{campaign_resource_name}'."
    )

    return campaign_resource_name
add_shopping_product_ad.py

Ruby

def add_standard_shopping_campaign(
    client, customer_id, budget_name, merchant_center_id)

  operation = client.operation.create_resource.campaign do |campaign|
    campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}"

    # Shopping campaign specific settings
    campaign.advertising_channel_type = :SHOPPING

    campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting|
      shopping_setting.merchant_id = merchant_center_id
      shopping_setting.campaign_priority = 0
      shopping_setting.enable_local = true
    end

    campaign.status = :PAUSED

    # Sets the bidding strategy to Manual CPC.
    campaign.manual_cpc = client.resource.manual_cpc

    campaign.campaign_budget = budget_name

    # Declare whether or not this campaign serves political ads targeting the EU.
    # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
    # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
    c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
  end

  service = client.service.campaign
  response = service.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )

  campaign_name = response.results.first.resource_name

  puts "Added a standard shopping campaign with resource name #{campaign_name}."

  campaign_name
end
add_shopping_product_ad.rb

Perl

sub add_standard_shopping_campaign {
  my ($api_client, $customer_id, $budget_resource_name,
    $merchant_center_account_id)
    = @_;

  # Create a standard shopping campaign.
  my $campaign = Google::Ads::GoogleAds::V22::Resources::Campaign->new({
      name => "Interplanetary Cruise Campaign #" . uniqid(),
      # Configure settings related to shopping campaigns including advertising
      # channel type and shopping setting.
      advertisingChannelType => SHOPPING,
      shoppingSetting        =>
        Google::Ads::GoogleAds::V22::Resources::ShoppingSetting->new({
          merchantId => $merchant_center_account_id,
          # Set the priority of the campaign. Higher numbers take priority over
          # lower numbers. For standard shopping campaigns, allowed values are
          # between 0 and 2, inclusive.
          campaignPriority => 0,
          # Enable local inventory ads for this campaign.
          enableLocal => "true"
        }
        ),
      # Recommendation: Set the campaign to PAUSED when creating it to prevent
      # the ads from immediately serving. Set to ENABLED once you've added
      # targeting and the ads are ready to serve.
      status => Google::Ads::GoogleAds::V22::Enums::CampaignStatusEnum::PAUSED,
      # Set the bidding strategy to Manual CPC.
      # Recommendation: Use one of the automated bidding strategies for shopping
      # campaigns to help you optimize your advertising spend. More information
      # can be found here: https://support.google.com/google-ads/answer/6309029.
      manualCpc => Google::Ads::GoogleAds::V22::Common::ManualCpc->new(),
      # Set the budget.
      campaignBudget => $budget_resource_name,
      # Declare whether or not this campaign serves political ads targeting the EU.
      # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
      # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
      containsEuPoliticalAdvertising =>
        DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
    });

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V22::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaign_resource_name = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]})->{results}[0]{resourceName};

  printf "Added a standard shopping campaign with resource name: '%s'.\n",
    $campaign_resource_name;

  return $campaign_resource_name;
}
add_shopping_product_ad.pl

Campagnes comparateur de prix

Les campagnes de comparaison de produits sont disponibles pour les services de comparateur de prix (CSS) participant au programme CSS dans les pays où ce programme est disponible. Ces campagnes permettent aux CSS de promouvoir un groupe de produits depuis leur site Web.

Les campagnes de comparaison de prix doivent répondre aux exigences suivantes :

Précédent
Associer à un compte Merchant Center
Suivant
Créer un groupe d'annonces