בקטע קבלת הצעות, הראינו איך לאחזר קבוצה של אובייקטים מסוג KeywordThemeConstant
באמצעות מילה או ביטוי. בשלב הזה, אנחנו משתמשים באותם קבועים של נושאים של מילות מפתח כדי ליצור קבוצה של אובייקטים מסוג CampaignCriterion
לטירגוט בקמפיין החכם.
בדומה לשימוש בסכום התקציב שמוצע על ידי SmartCampaignSuggestService
כשיוצרים תקציב, מומלץ ליצור קריטריונים לקמפיין על סמך הקבועים של נושא מילות המפתח שאוחזרו מ-KeywordThemeConstantService
באמצעות קבלת הצעות.
אלה הדרישות העיקריות לקריטריונים של קמפיינים חכמים:
קמפיינים חכמים תומכים רק בסוגי הקריטריונים הבאים:
בטירגוט לפי מיקום, אם לא מציינים מיקום, ברירת המחדל של הטירגוט היא לכלול את כל האזורים.
אפשר לשייך לקמפיין חכם כמה קריטריונים של
location
, אבל אפשר להשתמש רק בקריטריון אחד שלproximity
.אי אפשר להשתמש בטירגוט
location
ובטירגוטproximity
בו-זמנית.
בדוגמה הבאה, הקבועים של נושא מילות המפתח הומרו לאובייקטים מסוג KeywordThemeInfo
על ידי הגדרת שם המשאב שלהם בשדה KeywordThemeInfo.keyword_theme_constant
. הגדרנו את השדה campaign
באמצעות שם המשאב הזמני שהוגדר בקמפיין בשלב הקודם.
Java
/** * Creates {@link com.google.ads.googleads.v21.resources.CampaignCriterion} operations for add * each {@link KeywordThemeInfo}. */ private Collection<? extends MutateOperation> createCampaignCriterionOperations( long customerId, List<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> keywordThemeOperations = keywordThemeInfos.stream() .map( keywordTheme -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setKeywordTheme(keywordTheme); return builder.build(); }) .collect(Collectors.toList()); List<MutateOperation> locationOperations = suggestionInfo.getLocationList().getLocationsList().stream() .map( location -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setLocation(location); return builder.build(); }) .collect(Collectors.toList()); return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream()) .collect(Collectors.toList()); }
C#
/// <summary> /// Creates a list of MutateOperations that create new campaign criteria. /// </summary> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param> /// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param> /// <returns>A list of MutateOperations that create new campaign criteria.</returns> private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId, IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> mutateOperations = keywordThemeInfos.Select( keywordThemeInfo => new MutateOperation { CampaignCriterionOperation = new CampaignCriterionOperation { Create = new CampaignCriterion { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign( customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the keyword theme to each KeywordThemeInfo in turn. KeywordTheme = keywordThemeInfo, } } }).ToList(); // Create a location criterion for each location in the suggestion info. mutateOperations.AddRange( suggestionInfo.LocationList.Locations.Select( locationInfo => new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. Location = locationInfo } } }).ToList() ); return mutateOperations; }
PHP
private static function createCampaignCriterionOperations( int $customerId, array $keywordThemeInfos, SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo ): array { $operations = []; foreach ($keywordThemeInfos as $info) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion([ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Sets the keyword theme to the given KeywordThemeInfo. 'keyword_theme' => $info ]); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => $campaignCriterion ]) ]); } // Create a location criterion for each location in the suggestion info object to add // corresponding location targeting to the Smart campaign. foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion([ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. 'location' => $location ]); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => $campaignCriterion ]) ]); } return $operations; }
Python
def create_campaign_criterion_operations( client: GoogleAdsClient, customer_id: str, keyword_theme_infos: List[KeywordThemeInfo], suggestion_info: SmartCampaignSuggestionInfo, ) -> List[MutateOperation]: """Creates a list of MutateOperations that create new campaign criteria. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. keyword_theme_infos: a list of KeywordThemeInfos. suggestion_info: A SmartCampaignSuggestionInfo instance. Returns: a list of MutateOperations that create new campaign criteria. """ campaign_service: CampaignServiceClient = client.get_service( "CampaignService" ) operations: List[MutateOperation] = [] info: KeywordThemeInfo for info in keyword_theme_infos: mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_criterion_operation: CampaignCriterionOperation = ( mutate_operation.campaign_criterion_operation ) campaign_criterion: CampaignCriterion = ( campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the keyword theme to the given KeywordThemeInfo. campaign_criterion.keyword_theme.CopyFrom(info) # Add the mutate operation to the list of other operations. operations.append(mutate_operation) # Create a location criterion for each location in the suggestion info # object to add corresponding location targeting to the Smart campaign location_info: LocationInfo for location_info in suggestion_info.location_list.locations: mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_criterion_operation: CampaignCriterionOperation = ( mutate_operation.campaign_criterion_operation ) campaign_criterion: CampaignCriterion = ( campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the location to the given location. campaign_criterion.location.CopyFrom(location_info) # Add the mutate operation to the list of other operations. operations.append(mutate_operation) return operations
Ruby
# Creates a list of mutate_operations that create new campaign criteria. def create_campaign_criterion_operations( client, customer_id, keyword_theme_infos, suggestion_info) operations = [] keyword_theme_infos.each do |info| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the keyword theme to the given keyword_theme_info. cc.keyword_theme = info end end end # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign suggestion_info.location_list.locations.each do |location| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the location to the given location. cc.location = location end end end operations end
Perl
# Creates a list of MutateOperations that create new campaign criteria. sub _create_campaign_criterion_operations { my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_; my $campaign_criterion_operations = []; foreach my $keyword_theme_info (@$keyword_theme_infos) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V21::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V21::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the keyword theme to the given KeywordThemeInfo. keywordTheme => $keyword_theme_info })})}); } # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign. foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V21::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V21::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the location to the given location. location => $location_info })})}); } return $campaign_criterion_operations; }
קריטריונים של קמפיין בנושא מילות מפתח שליליות
כדי להגדיר טירגוט שלילי של קריטריון קמפיין מסוג נושא של מילות מפתח בקמפיין חכם, צריך להשתמש בנושא של מילות מפתח בפורמט חופשי על ידי הגדרת השדה free_form_keyword_theme
במופע של KeywordThemeInfo
.
ההתנהגות של קריטריונים של נושאים של מילות מפתח שליליות שונה מזו של קריטריונים של נושאים של מילות מפתח חיוביות. בעוד שקריטריון חיובי של נושא מילות מפתח מותאם לטירגוט אוטומטי של קריטריונים דומים אחרים, קריטריון שלילי של נושא מילות מפתח מוגבל לטירגוט שלילי רק של המונח המדויק שצוין. ההתנהגות הזו מקבילה להתנהגות של מילת מפתח שלילית בהתאמה לביטוי.