Obtener sugerencias relacionadas con temas de palabras clave, presupuestos y recursos de texto del anuncio

La API de Google Ads ofrece SmartCampaignSuggestService para sugerir detalles de configuración cuando crees campañas inteligentes. Utiliza información detallada sobre la empresa que se está promocionando (en forma de SmartCampaignSuggestionInfo por ejemplo) para sugerir temas de palabras clave, un importe para el presupuesto, así como títulos y descripciones de los anuncios individuales.

Crear una instancia de SmartCampaignSuggestionInfo

Para generar sugerencias de campañas inteligentes, se requiere el uso de un SmartCampaignSuggestionInfo que contiene detalles sobre la empresa promocionada. Ya que es es posible usar la misma instancia de SmartCampaignSuggestionInfo para recuperar todas sugerencias para sus campañas inteligentes. Primero, puede crear una y reutilizarlo varias veces.

Requisitos clave para SmartCampaignSuggestionInfo:

  • Se requiere una página de destino, que puede ser un sitio web existente (final_url) o una página de destino automática página creada para tu campaña con la información del Perfil de Negocio obtenida mediante la business_profile_location identificador. Si planeas utilizar una página de destino automática, asegúrate de establecer la business_profile_location cuando se generan sugerencias.

    • Si se configura final_url, entonces business_profile_location o Se puede establecer business_name.
    • Si no se establece final_url, se debe establecer business_profile_location.

  • Cuando se usa para recuperar sugerencias de temas de palabras clave desde la SuggestKeywordThemes no es necesario configurar el campo keyword_themes.

  • Cuando se usan para recuperar anuncios sugeridos de la SuggestSmartCampaignAd método, los campos language_code y keyword_themes se como en los productos necesarios.

  • Se deben agregar tantos detalles como sea posible al objeto para una sugerencias.

Java

private SmartCampaignSuggestionInfo getSmartCampaignSuggestionInfo(
    GoogleAdsClient googleAdsClient, String businessProfileLocation, String businessName) {
  SmartCampaignSuggestionInfo.Builder suggestionInfoBuilder =
      SmartCampaignSuggestionInfo.newBuilder()
          // Adds the URL of the campaign's landing page.
          .setFinalUrl(LANDING_PAGE_URL)
          // Adds the language code for the campaign.
          .setLanguageCode(LANGUAGE_CODE)
          // Constructs location information using the given geo target constant. It's also
          // possible to provide a geographic proximity using the "proximity" field,
          // for example:
          // .setProximity(
          //     ProximityInfo.newBuilder()
          //         .setAddress(
          //             AddressInfo.newBuilder()
          //                 .setPostalCode(INSERT_POSTAL_CODE)
          //                 .setProvinceCode(INSERT_PROVINCE_CODE)
          //                 .setCountryCode(INSERT_COUNTRY_CODE)
          //                 .setProvinceName(INSERT_PROVINCE_NAME)
          //                 .setStreetAddress(INSERT_STREET_ADDRESS)
          //                 .setStreetAddress2(INSERT_STREET_ADDRESS_2)
          //                 .setCityName(INSERT_CITY_NAME)
          //                 .build())
          //         .setRadius(INSERT_RADIUS)
          //         .setRadiusUnits(INSERT_RADIUS_UNITS)
          //         .build())
          // For more information on proximities see:
          // https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
          //
          // Adds LocationInfo objects to the list of locations. You have the option of
          // providing multiple locations when using location-based suggestions.
          .setLocationList(
              LocationList.newBuilder()
                  // Sets one location to the resource name of the given geo target constant.
                  .addLocations(
                      LocationInfo.newBuilder()
                          .setGeoTargetConstant(
                              ResourceNames.geoTargetConstant(GEO_TARGET_CONSTANT))
                          .build())
                  .build())
          // Adds a schedule detailing which days of the week the business is open.
          // This schedule describes a schedule in which the business is open on
          // Mondays from 9am to 5pm.
          .addAdSchedules(
              AdScheduleInfo.newBuilder()
                  // Sets the day of this schedule as Monday.
                  .setDayOfWeek(DayOfWeek.MONDAY)
                  // Sets the start hour to 9am.
                  .setStartHour(9)
                  // Sets the end hour to 5pm.
                  .setEndHour(17)
                  // Sets the start and end minute of zero, for example: 9:00 and 5:00.
                  .setStartMinute(MinuteOfHour.ZERO)
                  .setEndMinute(MinuteOfHour.ZERO)
                  .build());

  // Sets either of the business_profile_location or business_name, depending on whichever is
  // provided.
  if (businessProfileLocation != null) {
    suggestionInfoBuilder.setBusinessProfileLocation(businessProfileLocation);
  } else {
    suggestionInfoBuilder.setBusinessContext(
        BusinessContext.newBuilder().setBusinessName(businessName).build());
  }
  return suggestionInfoBuilder.build();
}
AddSmartCampaign.java

C#

/// <summary>
/// Builds a SmartCampaignSuggestionInfo object with business details.
///
/// The details are used by the SmartCampaignSuggestService to suggest a
/// budget amount as well as creatives for the ad.
///
/// Note that when retrieving ad creative suggestions it's required that the
/// "final_url", "language_code" and "keyword_themes" fields are set on the
/// SmartCampaignSuggestionInfo instance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="businessProfileLocation">The identifier of a Business Profile location.
/// </param>
/// <param name="businessName">The name of a Business Profile.</param>
/// <returns>A SmartCampaignSuggestionInfo instance .</returns>
private SmartCampaignSuggestionInfo GetSmartCampaignSuggestionInfo(GoogleAdsClient client,
    string businessProfileLocation, string businessName)
{
    // Note: This is broken since businessLocationId is not yet renamed in
    // SmartCampaignSuggestionInfo. The use of dynamic temporarily fixes the broken build.
    // TODO(Anash): Revert the type change once this field is fixed.
    dynamic suggestionInfo = new SmartCampaignSuggestionInfo
    {
        // Add the URL of the campaign's landing page.
        FinalUrl = LANDING_PAGE_URL,
        LanguageCode = LANGUAGE_CODE,
        // Construct location information using the given geo target constant. It's
        // also possible to provide a geographic proximity using the "proximity"
        // field on suggestion_info, for example:
        // Proximity = new ProximityInfo
        // {
        //     Address = new AddressInfo
        //     {
        //         PostalCode = "INSERT_POSTAL_CODE",
        //         ProvinceCode = "INSERT_PROVINCE_CODE",
        //         CountryCode = "INSERT_COUNTRY_CODE",
        //         ProvinceName = "INSERT_PROVINCE_NAME",
        //         StreetAddress = "INSERT_STREET_ADDRESS",
        //         StreetAddress2 = "INSERT_STREET_ADDRESS_2",
        //         CityName = "INSERT_CITY_NAME"
        //     },
        //     Radius = Double.Parse("INSERT_RADIUS"),
        //     RadiusUnits = ProximityRadiusUnits.Kilometers
        // }
        // For more information on proximities see:
        // https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
        LocationList = new LocationList()
        {
            Locations =
            {
                new LocationInfo
                {
                    // Set the location to the resource name of the given geo target
                    // constant.
                    GeoTargetConstant =
                        ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
                }
            }
        }
    };

    // Add the Business Profile location if provided.
    if (!string.IsNullOrEmpty(businessProfileLocation))
    {
        suggestionInfo.BusinessProfileLocation = businessProfileLocation;
    }
    else
    {
        suggestionInfo.BusinessContext = new BusinessContext
        {
            BusinessName = businessName,
        };
    }

    // Add a schedule detailing which days of the week the business is open. This schedule
    // describes a business that is open on Mondays from 9:00 AM to 5:00 PM.
    AdScheduleInfo adScheduleInfo = new AdScheduleInfo
    {
        // Set the day of this schedule as Monday.
        DayOfWeek = DayOfWeekEnum.Types.DayOfWeek.Monday,
        // Set the start hour to 9 AM.
        StartHour = 9,
        // Set the end hour to 5 PM.
        EndHour = 17,
        // Set the start and end minutes to zero.
        StartMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero,
        EndMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero
    };

    suggestionInfo.AdSchedules.Add(adScheduleInfo);

    return suggestionInfo;
}
AddSmartCampaign.cs

PHP

private static function getSmartCampaignSuggestionInfo(
    ?string $businessProfileLocationResourceName,
    ?string $businessName
): SmartCampaignSuggestionInfo {
    $suggestionInfo = new SmartCampaignSuggestionInfo([
        // Adds the URL of the campaign's landing page.
        'final_url' => self::LANDING_PAGE_URL,

        // Adds the language code for the campaign.
        'language_code' => self::LANGUAGE_CODE,

        // Constructs location information using the given geo target constant. It's also
        // possible to provide a geographic proximity using the "proximity" field,
        // for example:
        //
        // 'proximity' => new ProximityInfo([
        //     'address' => mew AddressInfo([
        //         'post_code' => INSERT_POSTAL_CODE,
        //         'province_code' => INSERT_PROVINCE_CODE,
        //         'country_code' => INSERT_COUNTRY_CODE,
        //         'province_name' => INSERT_PROVINCE_NAME,
        //         'street_address' => INSERT_STREET_ADDRESS,
        //         'street_address2' => INSERT_STREET_ADDRESS_2,
        //         'city_name' => INSERT_CITY_NAME
        //     ]),
        //     'radius' => INSERT_RADIUS,
        //     'radius_units' => INSERT_RADIUS_UNITS
        // ])
        //
        // For more information on proximities see:
        // https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo

        // Adds LocationInfo objects to the list of locations. You have the option of
        // providing multiple locations when using location-based suggestions.
        'location_list' => new LocationList([
            // Sets one location to the resource name of the given geo target constant.
            'locations' => [new LocationInfo([
                'geo_target_constant' => ResourceNames::forGeoTargetConstant(
                    self::GEO_TARGET_CONSTANT
                )
            ])]
        ]),

        // Adds a schedule detailing which days of the week the business is open.
        // This schedule describes a schedule in which the business is open on
        // Mondays from 9am to 5pm.
        'ad_schedules' => [new AdScheduleInfo([
            // Sets the day of this schedule as Monday.
            'day_of_week' => DayOfWeek::MONDAY,
            // Sets the start hour to 9am.
            'start_hour' => 9,
            // Sets the end hour to 5pm.
            'end_hour' => 17,
            // Sets the start and end minute of zero, for example: 9:00 and 5:00.
            'start_minute' => MinuteOfHour::ZERO,
            'end_minute' => MinuteOfHour::ZERO
        ])]
    ]);

    // Sets either of the business_profile_location or business_name, depending on whichever is
    // provided.
    if ($businessProfileLocationResourceName) {
        $suggestionInfo->setBusinessProfileLocation($businessProfileLocationResourceName);
    } else {
        $suggestionInfo->setBusinessContext(new BusinessContext([
            'business_name' => $businessName
        ]));
    }
    return $suggestionInfo;
}
AddSmartCampaign.php

Python

def get_smart_campaign_suggestion_info(
    client, business_profile_location, business_name
):
    """Builds a SmartCampaignSuggestionInfo object with business details.

    The details are used by the SmartCampaignSuggestService to suggest a
    budget amount as well as creatives for the ad.

    Note that when retrieving ad creative suggestions it's required that the
    "final_url", "language_code" and "keyword_themes" fields are set on the
    SmartCampaignSuggestionInfo instance.

    Args:
        client: an initialized GoogleAdsClient instance.
        business_profile_location: the resource name of a Business Profile
          location.
        business_name: the name of a Business Profile.

    Returns:
        A SmartCampaignSuggestionInfo instance.
    """
    suggestion_info = client.get_type("SmartCampaignSuggestionInfo")

    # Add the URL of the campaign's landing page.
    suggestion_info.final_url = _LANDING_PAGE_URL

    # Add the language code for the campaign.
    suggestion_info.language_code = _LANGUAGE_CODE

    # Construct location information using the given geo target constant. It's
    # also possible to provide a geographic proximity using the "proximity"
    # field on suggestion_info, for example:
    #
    # suggestion_info.proximity.address.post_code = INSERT_POSTAL_CODE
    # suggestion_info.proximity.address.province_code = INSERT_PROVINCE_CODE
    # suggestion_info.proximity.address.country_code = INSERT_COUNTRY_CODE
    # suggestion_info.proximity.address.province_name = INSERT_PROVINCE_NAME
    # suggestion_info.proximity.address.street_address = INSERT_STREET_ADDRESS
    # suggestion_info.proximity.address.street_address2 = INSERT_STREET_ADDRESS_2
    # suggestion_info.proximity.address.city_name = INSERT_CITY_NAME
    # suggestion_info.proximity.radius = INSERT_RADIUS
    # suggestion_info.proximity.radius_units = RADIUS_UNITS
    #
    # For more information on proximities see:
    # https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
    location = client.get_type("LocationInfo")
    # Set the location to the resource name of the given geo target constant.
    location.geo_target_constant = client.get_service(
        "GeoTargetConstantService"
    ).geo_target_constant_path(_GEO_TARGET_CONSTANT)
    # Add the LocationInfo object to the list of locations on the
    # suggestion_info object. You have the option of providing multiple
    # locations when using location-based suggestions.
    suggestion_info.location_list.locations.append(location)

    # Set either of the business_profile_location or business_name, depending on
    # whichever is provided.
    if business_profile_location:
        suggestion_info.business_profile_location = business_profile_location
    else:
        suggestion_info.business_context.business_name = business_name

    # Add a schedule detailing which days of the week the business is open.
    # This schedule describes a schedule in which the business is open on
    # Mondays from 9am to 5pm.
    ad_schedule_info = client.get_type("AdScheduleInfo")
    # Set the day of this schedule as Monday.
    ad_schedule_info.day_of_week = client.enums.DayOfWeekEnum.MONDAY
    # Set the start hour to 9am.
    ad_schedule_info.start_hour = 9
    # Set the end hour to 5pm.
    ad_schedule_info.end_hour = 17
    # Set the start and end minute of zero, for example: 9:00 and 5:00.
    zero_minute_of_hour = client.enums.MinuteOfHourEnum.ZERO
    ad_schedule_info.start_minute = zero_minute_of_hour
    ad_schedule_info.end_minute = zero_minute_of_hour
    suggestion_info.ad_schedules.append(ad_schedule_info)

    return suggestion_info
add_smart_campaign.py

Rita

# Builds a SmartCampaignSuggestionInfo object with business details.
#
# The details are used by the SmartCampaignSuggestService to suggest a
# budget amount as well as creatives for the ad.
#
# Note that when retrieving ad creative suggestions it's required that the
# "final_url", "language_code" and "keyword_themes" fields are set on the
# SmartCampaignSuggestionInfo instance.
def get_smart_campaign_suggestion_info(
  client,
  business_profile_location,
  business_name)

  # Since these suggestions are for a new campaign, we're going to
  # use the suggestion_info field instead.
  suggestion_info = client.resource.smart_campaign_suggestion_info do |si|
    # Adds the URL of the campaign's landing page.
    si.final_url = LANDING_PAGE_URL
    # Add the language code for the campaign.
    si.language_code = LANGUAGE_CODE
    # Constructs location information using the given geo target constant. It's
    # also possible to provide a geographic proximity using the "proximity"
    # field on suggestion_info, for example:
    # si.proximity = client.resource.proximity_info do |proximity|
    #   proximity.address = client.resource.address_info do |address|
    #     address.post_code = INSERT_POSTAL_CODE
    #     address.province_code = INSERT_PROVINCE_CODE
    #     address.country_code = INSERT_COUNTRY_CODE
    #     address.province_name = INSERT_PROVINCE_NAME
    #     address.street_address = INSERT_STREET_ADDRESS
    #     address.street_address2 = INSERT_STREET_ADDRESS_2
    #     address.city_name = INSERT_CITY_NAME
    #   end
    #   proximity.radius = INSERT_RADIUS
    #   proximity.radius_units = :INSERT_RADIUS_UNIT_ENUM
    # end
    #
    # For more information on proximities see:
    # https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
    si.location_list = client.resource.location_list do |loc_list|
      # Adds the location_info object to the list of locations on the
      # suggestion_info object. You have the option of providing multiple
      # locations when using location-based suggestions.
      loc_list.locations << client.resource.location_info do |li|
        li.geo_target_constant = client.path.geo_target_constant(GEO_TARGET_CONSTANT)
      end
    end
    # Set either of the business_profile_location or business_name, depending on
    # whichever is provided.
    if business_profile_location
      si.business_profile_location = business_profile_location
    else
      si.business_context = client.resource.business_context do |bc|
        bc.business_name = business_name
      end
    end
    # Adds a schedule detailing which days of the week the business is open.
    # This schedule describes a schedule in which the business is open on
    # Mondays from 9am to 5pm.
    si.ad_schedules += [
      client.resource.ad_schedule_info do |as|
        # Sets the day of this schedule as Monday.
        as.day_of_week = :MONDAY
        # Sets the start hour to 9:00am.
        as.start_hour = 9
        as.start_minute = :ZERO
        # Sets the end hour to 5:00pm.
        as.end_hour = 17
        as.end_minute = :ZERO
      end
    ]
  end

  suggestion_info
end
add_smart_campaign.rb

Perl

# Builds a SmartCampaignSuggestionInfo object with business details.
# The details are used by the SmartCampaignSuggestService to suggest a budget
# amount as well as creatives for the ad.
# Note that when retrieving ad creative suggestions you must set the
# "final_url", "language_code" and "keyword_themes" fields on the
# SmartCampaignSuggestionInfo instance.
sub _get_smart_campaign_suggestion_info {
  my ($business_profile_location, $business_name) = @_;

  my $suggestion_info =
    Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::SmartCampaignSuggestionInfo
    ->new({
      # Add the URL of the campaign's landing page.
      finalUrl => LANDING_PAGE_URL,
      # Add the language code for the campaign.
      languageCode => LANGUAGE_CODE,
      # Construct location information using the given geo target constant.
      # It's also possible to provide a geographic proximity using the
      # "proximity" field on suggestion_info, for example:
      #
      # proximity => Google::Ads::GoogleAds::V17::Common::ProximityInfo->new({
      #     address => Google::Ads::GoogleAds::V17::Common::AddressInfo->new({
      #         postalCode     => "INSERT_POSTAL_CODE",
      #         provinceCode   => "INSERT_PROVINCE_CODE",
      #         countryCode    => "INSERT_COUNTRY_CODE",
      #         provinceName   => "INSERT_PROVINCE_NAME",
      #         streetAddress  => "INSERT_STREET_ADDRESS",
      #         streetAddress2 => "INSERT_STREET_ADDRESS_2",
      #         cityName       => "INSERT_CITY_NAME"
      #       }
      #     ),
      #     radius      => "INSERT_RADIUS",
      #     radiusUnits => MILES
      #   }
      # ),
      #
      # For more information on proximities see:
      # https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
      locationList =>
        Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::LocationList
        ->new(
        )});

  # Add the LocationInfo object to the list of locations on the SuggestionInfo
  # object. You have the option of providing multiple locations when using
  # location-based suggestions.
  push @{$suggestion_info->{locationList}{locations}},
    Google::Ads::GoogleAds::V17::Common::LocationInfo->new({
      # Set the location to the resource name of the given geo target constant.
      geoTargetConstant =>
        Google::Ads::GoogleAds::V17::Utils::ResourceNames::geo_target_constant(
        GEO_TARGET_CONSTANT)});

  # Set one of the business_profile_location or business_name, whichever is provided.
  if (defined $business_profile_location) {
    $suggestion_info->{businessProfileLocation} =
      _convert_business_profile_location($business_profile_location);
  } else {
    $suggestion_info->{businessContext} =
      Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::BusinessContext
      ->new({
        businessName => $business_name
      });
  }

  # Add a schedule detailing which days of the week the business is open. This
  # example schedule describes a business that is open on Mondays from 9:00 AM
  # to 5:00 PM.
  push @{$suggestion_info->{adSchedules}},
    Google::Ads::GoogleAds::V17::Common::AdScheduleInfo->new({
      # Set the day of this schedule as Monday.
      dayOfWeek => MONDAY,
      # Set the start hour to 9 AM.
      startHour => 9,
      # Set the end hour to 5 PM.
      endHour => 17,
      # Set the start and end minutes to zero.
      startMinute => ZERO,
      endMinute   => ZERO
    });

  return $suggestion_info;
}
add_smart_campaign.pl

Crear una lista de temas de palabras clave

Un tema de palabra clave es un una sola palabra o frase que representa un grupo de términos de búsqueda relacionados. Para ejemplo "panadería" está relacionado con "panadería cerca de mí" y "panadería local". Son representados en la API de Google Ads por la Recurso KeywordTheme, que suele estar conectado a una instancia de KeywordThemeInfo y puede Puede ser un KeywordThemeConstant o un tema de palabras clave de formato libre.

Temas de palabras clave sugeridos

Dada una instancia de SmartCampaignSuggestionInfo, el SuggestKeywordThemes método de servicio sugiere temas de palabras clave en función de los detalles de tu empresa, su ubicación y contenido del sitio web.

Para optimizar al máximo el rendimiento de su campaña inteligente, utilice el SuggestKeywordThemes cuando crees temas de palabras clave. Dado que agrega detalles específicos sobre la empresa y su sitio web, genera un mejores temas de palabras clave que las otras dos estrategias, que se consideran mejor como opciones de respaldo.

Java

private List<KeywordTheme> getKeywordThemeSuggestions(
    GoogleAdsClient googleAdsClient,
    long customerId,
    SmartCampaignSuggestionInfo suggestionInfo) {
  // Creates the service client.
  try (SmartCampaignSuggestServiceClient client =
      googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
    // Sends the request.
    SuggestKeywordThemesResponse response =
        client.suggestKeywordThemes(
            SuggestKeywordThemesRequest.newBuilder()
                .setSuggestionInfo(suggestionInfo)
                .setCustomerId(String.valueOf(customerId))
                .build());
    // Prints some information about the result.
    System.out.printf(
        "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes method.%n",
        response.getKeywordThemesCount());
    return new ArrayList(response.getKeywordThemesList());
  }
}
AddSmartCampaign.java

C#

/// <summary>
/// Retrieves KeywordThemeConstants suggestions with the SmartCampaignSuggestService.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">The suggestion information.</param>
/// <returns>The suggestions.</returns>
private List<KeywordThemeConstant> GetKeywordThemeSuggestions(
    GoogleAdsClient client, long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
    SmartCampaignSuggestServiceClient smartCampaignSuggestService =
        client.GetService(Services.V17.SmartCampaignSuggestService);

    SuggestKeywordThemesRequest request = new SuggestKeywordThemesRequest()
    {
        SuggestionInfo = suggestionInfo,
        CustomerId = customerId.ToString()
    };

    SuggestKeywordThemesResponse response =
        smartCampaignSuggestService.SuggestKeywordThemes(request);

    // Prints some information about the result.
    Console.WriteLine($"Retrieved {response.KeywordThemes.Count} keyword theme " +
        $"constant suggestions from the SuggestKeywordThemes method.");
    return response.KeywordThemes.ToList().ConvertAll(x => x.KeywordThemeConstant);
}
AddSmartCampaign.cs

PHP

private static function getKeywordThemeSuggestions(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    SmartCampaignSuggestionInfo $suggestionInfo
): array {
    $smartCampaignSuggestServiceClient =
        $googleAdsClient->getSmartCampaignSuggestServiceClient();

    // Issues a request to retrieve the keyword themes.
    $response = $smartCampaignSuggestServiceClient->suggestKeywordThemes(
        (new SuggestKeywordThemesRequest())
            ->setCustomerId($customerId)
            ->setSuggestionInfo($suggestionInfo)
    );

    printf(
        "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes "
        . "method.%s",
        $response->getKeywordThemes()->count(),
        PHP_EOL
    );
    return iterator_to_array($response->getKeywordThemes()->getIterator());
}
AddSmartCampaign.php

Python

def get_keyword_theme_suggestions(client, customer_id, suggestion_info):
    """Retrieves KeywordThemes using the given suggestion info.

    Here we use the SuggestKeywordThemes method, which uses all of the business
    details included in the given SmartCampaignSuggestionInfo instance to
    generate keyword theme suggestions. This is the recommended way to
    generate keyword themes because it uses detailed information about your
    business, its location, and website content to generate keyword themes.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        suggestion_info: a SmartCampaignSuggestionInfo instance with details
          about the business being advertised.

    Returns:
        a list of KeywordThemes.
    """
    smart_campaign_suggest_service = client.get_service(
        "SmartCampaignSuggestService"
    )
    request = client.get_type("SuggestKeywordThemesRequest")
    request.customer_id = customer_id
    request.suggestion_info = suggestion_info

    response = smart_campaign_suggest_service.suggest_keyword_themes(
        request=request
    )

    print(
        f"Retrieved {len(response.keyword_themes)} keyword theme suggestions "
        "from the SuggestKeywordThemes method."
    )
    return response.keyword_themes
add_smart_campaign.py

Rita

def get_keyword_theme_suggestions(client, customer_id, suggestion_info)
  response = client.service.smart_campaign_suggest.suggest_keyword_themes(
    customer_id: customer_id,
    suggestion_info: suggestion_info,
  )

  puts "Retrieved #{response.keyword_themes.size} keyword theme" \
    " suggestions from SuggestKeywordThemes service."
  return response.keyword_themes
end
add_smart_campaign.rb

Perl

# Retrieves KeywordThemes using the given suggestion info.
# Here we use the SuggestKeywordThemes method, which uses all of the business
# details included in the given SmartCampaignSuggestionInfo instance to generate
# keyword theme suggestions. This is the recommended way to generate keyword themes
# because it uses detailed information about your business, its location, and
# website content to generate keyword themes.
sub _get_keyword_theme_suggestions {
  my ($api_client, $customer_id, $suggestion_info) = @_;

  my $response =
    $api_client->SmartCampaignSuggestService()->suggest_keyword_themes(
    Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::SuggestKeywordThemesRequest
      ->new({
        customerId     => $customer_id,
        suggestionInfo => $suggestion_info
      }));

  printf "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes"
    . "method.\n",
    scalar @{$response->{keywordThemes}};

  return $response->{keywordThemes};
}
add_smart_campaign.pl

Según una palabra o frase, KeywordThemeConstantService sugiere KeywordThemeConstants, que derivan de datos de autocompletado de los texto dado. Esta estrategia es una alternativa útil si, por ejemplo, el La empresa que se está anunciando no tiene un sitio web o no tiene suficiente información para aceptar aprovechar el método SuggestKeywordThemes. Este método solo debe usarse si no se puede usar el método SuggestKeywordThemes o devuelve resultados insuficientes sugerencias.

Java

private List<KeywordTheme> getKeywordTextAutoCompletions(
    GoogleAdsClient googleAdsClient, String keywordText) {
  try (KeywordThemeConstantServiceClient client =
      googleAdsClient.getLatestVersion().createKeywordThemeConstantServiceClient()) {
    SuggestKeywordThemeConstantsRequest request =
        SuggestKeywordThemeConstantsRequest.newBuilder()
            .setQueryText(keywordText)
            .setCountryCode(COUNTRY_CODE)
            .setLanguageCode(LANGUAGE_CODE)
            .build();
    SuggestKeywordThemeConstantsResponse response = client.suggestKeywordThemeConstants(request);
    // Converts the keyword theme constants to KeywordTheme instances for consistency with the
    // response from SmartCampaignSuggestService.SuggestKeywordThemes.
    return response.getKeywordThemeConstantsList().stream()
        .map(
            keywordThemeConstant ->
                KeywordTheme.newBuilder().setKeywordThemeConstant(keywordThemeConstant).build())
        .collect(Collectors.toList());
  }
}
AddSmartCampaign.java

C#

/// <summary>
/// Retrieves KeywordThemeConstants that are derived from autocomplete data for the
/// given keyword text.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="keywordText">A keyword used for generating keyword auto completions.
/// </param>
/// <returns>A list of KeywordThemeConstants.</returns>
private IEnumerable<KeywordThemeConstant> GetKeywordTextAutoCompletions(
    GoogleAdsClient client, string keywordText)
{
    KeywordThemeConstantServiceClient keywordThemeConstantServiceClient =
        client.GetService(Services.V17.KeywordThemeConstantService);

    SuggestKeywordThemeConstantsRequest request = new SuggestKeywordThemeConstantsRequest
    {
        QueryText = keywordText,
        CountryCode = COUNTRY_CODE,
        LanguageCode = LANGUAGE_CODE
    };

    SuggestKeywordThemeConstantsResponse response =
        keywordThemeConstantServiceClient.SuggestKeywordThemeConstants(request);

    Console.WriteLine($"Retrieved {response.KeywordThemeConstants.Count} keyword theme " +
        $"constants using the keyword '{keywordText}'.");
    return response.KeywordThemeConstants.ToList();
}
AddSmartCampaign.cs

PHP

private static function getKeywordTextAutoCompletions(
    GoogleAdsClient $googleAdsClient,
    string $keywordText
): array {
    $keywordThemeConstantService = $googleAdsClient->getKeywordThemeConstantServiceClient();

    // Issues a request to retrieve the keyword theme constants.
    $response = $keywordThemeConstantService->suggestKeywordThemeConstants(
        (new SuggestKeywordThemeConstantsRequest())
            ->setQueryText($keywordText)
            ->setCountryCode(self::COUNTRY_CODE)
            ->setLanguageCode(self::LANGUAGE_CODE)
    );

    printf(
        "Retrieved %d keyword theme constants using the keyword: '%s'.%s",
        $response->getKeywordThemeConstants()->count(),
        $keywordText,
        PHP_EOL
    );

    // Maps the keyword theme constants to KeywordTheme instances for consistency with the
    // response from SmartCampaignSuggestService.SuggestKeywordThemes.
    return array_map(function (KeywordThemeConstant $keywordThemeConstant) {
        return new KeywordTheme([
            'keyword_theme_constant' => $keywordThemeConstant
        ]);
    }, iterator_to_array($response->getKeywordThemeConstants()->getIterator()));
}
AddSmartCampaign.php

Python

def get_keyword_text_auto_completions(client, keyword_text):
    """Retrieves KeywordThemeConstants for the given keyword text.

    These KeywordThemeConstants are derived from autocomplete data for the
    given keyword text. They are mapped to KeywordThemes before being returned.

    Args:
        client: an initialized GoogleAdsClient instance.
        keyword_text: a keyword used for generating keyword themes.

    Returns:
        a list of KeywordThemes.
    """
    keyword_theme_constant_service = client.get_service(
        "KeywordThemeConstantService"
    )
    request = client.get_type("SuggestKeywordThemeConstantsRequest")
    request.query_text = keyword_text
    request.country_code = _COUNTRY_CODE
    request.language_code = _LANGUAGE_CODE

    response = keyword_theme_constant_service.suggest_keyword_theme_constants(
        request=request
    )

    print(
        f"Retrieved {len(response.keyword_theme_constants)} keyword theme "
        f"constants using the keyword: '{keyword_text}'"
    )

    # Map the keyword theme constants to KeywordTheme instances for consistency
    # with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
    keyword_themes = []
    KeywordTheme = client.get_type("SuggestKeywordThemesResponse").KeywordTheme
    for keyword_theme_constant in response.keyword_theme_constants:
        keyword_theme = KeywordTheme()
        keyword_theme.keyword_theme_constant = keyword_theme_constant
        keyword_themes.append(keyword_theme)

    return keyword_themes
add_smart_campaign.py

Rita

# Retrieves keyword_theme_constants for the given criteria.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
def get_keyword_text_auto_completions(client, keyword_text)
  response = client.service.keyword_theme_constant.suggest_keyword_theme_constants(
    query_text: keyword_text,
    country_code: COUNTRY_CODE,
    language_code: LANGUAGE_CODE,
  )

  puts "Retrieved #{response.keyword_theme_constants.size} keyword theme" \
    "constants using the keyword: '#{keyword_text}'"

  response.keyword_theme_constants.map do |ktc|
    client.resource.keyword_theme do |kt|
      kt.keyword_theme_constant = ktc
    end
  end
end
add_smart_campaign.rb

Perl

# Retrieves KeywordThemeConstants for the given keyword text.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
sub _get_keyword_text_auto_completions {
  my ($api_client, $keyword_text) = @_;

  my $response = $api_client->KeywordThemeConstantService()->suggest(
    Google::Ads::GoogleAds::V17::Services::KeywordThemeConstantService::SuggestKeywordThemeConstantsRequest
      ->new({
        queryText    => $keyword_text,
        countryCode  => COUNTRY_CODE,
        languageCode => LANGUAGE_CODE
      }));

  printf "Retrieved %d keyword theme constants using the keyword '%s'.\n",
    scalar @{$response->{keywordThemeConstants}}, $keyword_text;

  # Map the keyword theme constants to KeywordTheme instances for consistency
  # with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
  my $keyword_themes = [];
  foreach my $keyword_theme_constant (@{$response->{keywordThemeConstants}}) {
    push @$keyword_themes,
      Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::KeywordTheme
      ->new({
        keywordThemeConstant => $keyword_theme_constant
      });
  }

  return $keyword_themes;
}
add_smart_campaign.pl

Temas de palabras clave de formato libre

Por último, los temas de palabras clave de formato libre pueden crearse manualmente estableciendo la free_form_keyword_theme en una instancia de KeywordThemeInfo.

Normalmente, no se recomienda usar temas de palabras clave de formato libre, ya que son menos eficaces que los temas de palabras clave sugeridos. Sin embargo, son útiles en situaciones cuando un término muy específico debe orientarse o cuando negativamente objetivo por un término.

El SuggestKeywordThemes podría sugerir temas de palabras clave de formato libre, pero solo si proporciona una final_url en la solicitud.

Java

if (freeFormKeywordText != null) {
  keywordThemeInfos.add(
      KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}
AddSmartCampaign.java

C#

suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
AddSmartCampaign.cs

PHP

// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
    $keywordThemeInfos[] =
        new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
AddSmartCampaign.php

Python

def get_free_form_keyword_theme_info(client, free_form_keyword_text):
    """Creates a KeywordThemeInfo using the given free-form keyword text.

    Args:
        client: an initialized GoogleAdsClient instance.
        free_form_keyword_text: a keyword used to create a free-form keyword
          theme.

    Returns:
        a KeywordThemeInfo instance.
    """
    info = client.get_type("KeywordThemeInfo")
    info.free_form_keyword_theme = free_form_keyword_text
    return info
add_smart_campaign.py

Rita

def get_freeform_keyword_theme_info(client, free_form_keyword_text)
  client.resource.keyword_theme_info do |kti|
    kti.free_form_keyword_theme = free_form_keyword_text
  end
end
add_smart_campaign.rb

Perl

# Creates a KeywordInfo instance using the given free-form keyword text.
sub _get_free_form_keyword_theme_info {
  my ($free_form_keyword_text) = @_;

  return Google::Ads::GoogleAds::V17::Common::KeywordThemeInfo->new({
    freeFormKeywordTheme => $free_form_keyword_text
  });
}
add_smart_campaign.pl

Estas dos estrategias deben aplicarse de modo que cada uno de los diferentes tipos de temas de palabras clave se adjuntan a una instancia de KeywordThemeInfo:

Java

// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ad creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
    getSmartCampaignSuggestionInfo(googleAdsClient, businessProfileLocation, businessName);

// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
List<KeywordTheme> keywordThemes =
    getKeywordThemeSuggestions(googleAdsClient, customerId, suggestionInfo);

// If a keyword text is given, retrieves keyword theme constant suggestions from the
// KeywordThemeConstantService, maps them to KeywordThemes, and appends them to the existing
// list.
// This logic should ideally only be used if the suggestions from the
// getKeywordThemeSuggestions function are insufficient.
if (keywordText != null) {
  keywordThemes.addAll(getKeywordTextAutoCompletions(googleAdsClient, keywordText));
}

// Converts the list of KeywordThemes to a list of KeywordThemes objects.
List<KeywordThemeInfo> keywordThemeInfos = getKeywordThemeInfos(keywordThemes);

// Optionally includes any freeForm keywords in verbatim.
if (freeFormKeywordText != null) {
  keywordThemeInfos.add(
      KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}

// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo = suggestionInfo.toBuilder().addAllKeywordThemes(keywordThemeInfos).build();
AddSmartCampaign.java

C#

// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many
// of the entities necessary to create a Smart campaign. It will be reused a number
// of times to retrieve suggestions for keyword themes, budget amount, ad
//creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
    GetSmartCampaignSuggestionInfo(client, businessProfileLocation, businessName);

// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this
// strategy for generating keyword themes.
List<KeywordThemeConstant> keywordThemeConstants =
    GetKeywordThemeSuggestions(client, customerId, suggestionInfo);

// Optionally retrieves auto-complete suggestions for the given keyword text and
// adds them to the list of keyWordThemeConstants.
if (keywordText != null)
{
    keywordThemeConstants.AddRange(GetKeywordTextAutoCompletions(
        client, keywordText));
}

// Converts the KeywordThemeConstants to KeywordThemeInfos.
List<KeywordThemeInfo> keywordThemeInfos = keywordThemeConstants.Select(
    constant =>
        new KeywordThemeInfo { KeywordThemeConstant = constant.ResourceName })
    .ToList();

// Optionally includes any freeform keywords verbatim.
if (freeFormKeywordText != null)
{
    keywordThemeInfos.Add(new KeywordThemeInfo()
    {
        FreeFormKeywordTheme = freeFormKeywordText
    });
}

// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
AddSmartCampaign.cs

PHP

// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ads, and campaign criteria.
$suggestionInfo = self::getSmartCampaignSuggestionInfo(
    $businessProfileLocationResourceName,
    $businessName
);

// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
$keywordThemes =
    self::getKeywordThemeSuggestions($googleAdsClient, $customerId, $suggestionInfo);

// Optionally retrieves auto-complete suggestions for the given keyword text and adds them
// to the list of keyword themes.
if (!empty($keywordText)) {
    $keywordThemes = array_merge(
        $keywordThemes,
        self::getKeywordTextAutoCompletions($googleAdsClient, $keywordText)
    );
}

// Maps the list of KeywordThemes to KeywordThemeInfos.
$keywordThemeInfos = array_map(function (KeywordTheme $keywordTheme) {
    if ($keywordTheme->getKeywordThemeConstant()) {
        return new KeywordThemeInfo([
            'keyword_theme_constant' => $keywordTheme->getKeywordThemeConstant()
                ->getResourceName()
        ]);
    } elseif ($keywordTheme->getFreeFormKeywordTheme()) {
        return new KeywordThemeInfo([
            'free_form_keyword_theme' => $keywordTheme->getFreeFormKeywordTheme()
        ]);
    } else {
        throw new \UnexpectedValueException(
            'A malformed KeywordTheme was encountered: ' . $keywordTheme->getKeywordTheme()
        );
    }
}, $keywordThemes);

// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
    $keywordThemeInfos[] =
        new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
$suggestionInfo = $suggestionInfo->setKeywordThemes($keywordThemeInfos);
AddSmartCampaign.php

Python

# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
    client, business_profile_location, business_name
)

# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
    client, customer_id, suggestion_info
)

# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text:
    keyword_themes.extend(
        get_keyword_text_auto_completions(client, keyword_text)
    )

# Map the KeywordThemes retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
    client, keyword_themes
)

# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text:
    keyword_theme_infos.append(
        get_free_form_keyword_theme_info(client, free_form_keyword_text)
    )

# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes = keyword_theme_infos
add_smart_campaign.py

Rita

# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
  client,
  business_profile_location,
  business_name,
)

# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
  client,
  customer_id,
  suggestion_info,
)

# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and append
# them to the existing list. This logic should ideally only be used if the
# suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text
  keyword_themes += get_keyword_text_auto_completions(
    client,
    keyword_text,
  )
end

# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
  client,
  keyword_themes,
)

# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text
  keyword_theme_infos << get_freeform_keyword_theme_info(
    client,
    free_form_keyword_text,
  )
end

# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes += keyword_theme_infos
add_smart_campaign.rb

Perl

# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
my $suggestion_info =
  _get_smart_campaign_suggestion_info($business_profile_location,
  $business_name);

# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
my $keyword_themes =
  _get_keyword_theme_suggestions($api_client, $customer_id, $suggestion_info);

# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions funtion are
# insufficient.
if (defined $keyword_text) {
  push @$keyword_themes,
    @{_get_keyword_text_auto_completions($api_client, $keyword_text)};
}

# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
my $keyword_theme_infos = _map_keyword_themes_to_infos($keyword_themes);

# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if (defined $free_form_keyword_text) {
  push @$keyword_theme_infos,
    _get_free_form_keyword_theme_info($free_form_keyword_text);
}

# Now add the generated keyword themes to the suggestion info instance.
$suggestion_info->{keywordThemes} = $keyword_theme_infos;
add_smart_campaign.pl

Obtener importe sugerido para el presupuesto

El elemento SmartCampaignSuggestService tiene un SuggestSmartCampaignBudgetOptions que sugiere tres niveles de opciones de presupuesto diario cuando se le proporciona un conjunto de temas de palabras clave y detalles de la empresa. Los niveles son low, high y recommended y cada opción también incluye una estimación mínima y máxima la cantidad de clics diarios.

Java

private long getBudgetSuggestions(
    GoogleAdsClient googleAdsClient,
    long customerId,
    SmartCampaignSuggestionInfo suggestionInfo) {
  SuggestSmartCampaignBudgetOptionsRequest.Builder request =
      SuggestSmartCampaignBudgetOptionsRequest.newBuilder()
          .setCustomerId(String.valueOf(customerId));

  // You can retrieve suggestions for an existing campaign by setting the
  // "campaign" field of the request equal to the resource name of a campaign
  // and leaving the rest of the request fields below unset:
  // request.setCampaign("INSERT_CAMPAIGN_RESOURCE_NAME_HERE");

  // Uses the suggestion_info field instead, since these suggestions are for a new campaign.
  request.setSuggestionInfo(suggestionInfo);

  // Issues a request to retrieve a budget suggestion.
  try (SmartCampaignSuggestServiceClient client =
      googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
    SuggestSmartCampaignBudgetOptionsResponse response =
        client.suggestSmartCampaignBudgetOptions(request.build());
    BudgetOption recommendation = response.getRecommended();
    System.out.printf(
        "A daily budget amount of %d micros was suggested, garnering an estimated minimum of %d"
            + " clicks and an estimated maximum of %d per day.%n",
        recommendation.getDailyAmountMicros(),
        recommendation.getMetrics().getMinDailyClicks(),
        recommendation.getMetrics().getMaxDailyClicks());
    return recommendation.getDailyAmountMicros();
  }
}
AddSmartCampaign.java

C#

/// <summary>
/// Retrieves a suggested budget amount for a new budget.
/// Using the SmartCampaignSuggestService to determine a daily budget for new and existing
/// Smart campaigns is highly recommended because it helps the campaigns achieve optimal
/// performance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo"></param>
/// <returns>A daily budget amount in micros.</returns>
private long GetBudgetSuggestion(GoogleAdsClient client, long customerId,
    SmartCampaignSuggestionInfo suggestionInfo)
{
    SmartCampaignSuggestServiceClient smartCampaignSuggestServiceClient = client.GetService
        (Services.V17.SmartCampaignSuggestService);

    SuggestSmartCampaignBudgetOptionsRequest request =
        new SuggestSmartCampaignBudgetOptionsRequest
        {
            CustomerId = customerId.ToString(),
            // You can retrieve suggestions for an existing campaign by setting the
            // "Campaign" field of the request to the resource name of a campaign and
            // leaving the rest of the request fields below unset:
            // Campaign = "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",

            // Since these suggestions are for a new campaign, we're going to use the
            // SuggestionInfo field instead.
            SuggestionInfo = suggestionInfo,
        };

    LocationInfo locationInfo = new LocationInfo
    {
        // Set the location to the resource name of the given geo target constant.
        GeoTargetConstant = ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
    };

    // Issue a request to retrieve a budget suggestion.
    SuggestSmartCampaignBudgetOptionsResponse response =
        smartCampaignSuggestServiceClient.SuggestSmartCampaignBudgetOptions(request);

    // Three tiers of options will be returned: "low", "high", and "recommended".
    // Here we will use the "recommended" option. The amount is specified in micros, where
    // one million is equivalent to one currency unit.
    Console.WriteLine($"A daily budget amount of " +
        $"{response.Recommended.DailyAmountMicros}" +
        $" was suggested, garnering an estimated minimum of " +
        $"{response.Recommended.Metrics.MinDailyClicks} clicks and an estimated " +
        $"maximum of {response.Recommended.Metrics.MaxDailyClicks} clicks per day.");

    return response.Recommended.DailyAmountMicros;
}
AddSmartCampaign.cs

PHP

private static function getBudgetSuggestion(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    SmartCampaignSuggestionInfo $suggestionInfo
): int {



    // Issues a request to retrieve a budget suggestion.
    $smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
    $response = $smartCampaignSuggestService->suggestSmartCampaignBudgetOptions(
        (new SuggestSmartCampaignBudgetOptionsRequest())
            ->setCustomerId($customerId)
            // You can retrieve suggestions for an existing campaign by setting the "campaign"
            // field equal to the resource name of a campaign:
            // ->setCampaign('INSERT_CAMPAIGN_RESOURCE_NAME_HERE');
            // Since these suggestions are for a new campaign, we're going to use the
            // suggestion_info field instead.
            ->setSuggestionInfo($suggestionInfo)
    );

    // Three tiers of options will be returned, a "low", "high" and "recommended". Here we will
    // use the "recommended" option. The amount is specified in micros, where one million is
    // equivalent to one currency unit.
    $recommendation = $response->getRecommended();
    printf(
        "A daily budget amount of %d micros was suggested, garnering an estimated minimum of "
        . "%d clicks and an estimated maximum of %d per day.%s",
        $recommendation->getDailyAmountMicros(),
        $recommendation->getMetrics()->getMinDailyClicks(),
        $recommendation->getMetrics()->getMaxDailyClicks(),
        PHP_EOL
    );

    return $recommendation->getDailyAmountMicros();
}
AddSmartCampaign.php

Python

def get_budget_suggestion(client, customer_id, suggestion_info):
    """Retrieves a suggested budget amount for a new budget.

    Using the SmartCampaignSuggestService to determine a daily budget for new
    and existing Smart campaigns is highly recommended because it helps the
    campaigns achieve optimal performance.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        suggestion_info: a SmartCampaignSuggestionInfo instance with details
          about the business being advertised.

    Returns:
        a daily budget amount in micros.
    """
    sc_suggest_service = client.get_service("SmartCampaignSuggestService")
    request = client.get_type("SuggestSmartCampaignBudgetOptionsRequest")
    request.customer_id = customer_id
    # You can retrieve suggestions for an existing campaign by setting the
    # "campaign" field of the request equal to the resource name of a campaign
    # and leaving the rest of the request fields below unset:
    # request.campaign = INSERT_CAMPAIGN_RESOURCE_NAME_HERE

    # Since these suggestions are for a new campaign, we're going to
    # use the suggestion_info field instead.
    request.suggestion_info = suggestion_info

    # Issue a request to retrieve a budget suggestion.
    response = sc_suggest_service.suggest_smart_campaign_budget_options(
        request=request
    )

    # Three tiers of options will be returned, a "low", "high" and
    # "recommended". Here we will use the "recommended" option. The amount is
    # specified in micros, where one million is equivalent to one currency unit.
    recommendation = response.recommended
    print(
        f"A daily budget amount of {recommendation.daily_amount_micros} micros "
        "was suggested, garnering an estimated minimum of "
        f"{recommendation.metrics.min_daily_clicks} clicks and an estimated "
        f"maximum of {recommendation.metrics.max_daily_clicks} per day."
    )

    return recommendation.daily_amount_micros
add_smart_campaign.py

Rita

# Retrieves a suggested budget amount for a new budget.
#
# Using the SmartCampaignSuggestService to determine a daily budget for new
# and existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_budget_suggestion(client, customer_id, suggestion_info)
  # Issues a request to retrieve a budget suggestion.
  response = client.service.smart_campaign_suggest.suggest_smart_campaign_budget_options(
    customer_id: customer_id,
    # You can retrieve suggestions for an existing campaign by setting the
    # "campaign" field of the request equal to the resource name of a campaign
    # and leaving the rest of the request fields below unset:
    # campaign: INSERT_CAMPAIGN_RESOURCE_NAME_HERE,
    # Since these suggestions are for a new campaign, we're going to
    # use the suggestion_info field instead.
    suggestion_info: suggestion_info,
  )

  # Three tiers of options will be returned, a "low", "high" and
  # "recommended". Here we will use the "recommended" option. The amount is
  # specified in micros, where one million is equivalent to one currency unit.
  recommendation = response.recommended
  puts "A daily budget amount of #{recommendation.daily_amount_micros} micros" \
    " was suggested, garnering an estimated minimum of" \
    " #{recommendation.metrics.min_daily_clicks} clicks and an estimated" \
    " maximum of #{recommendation.metrics.max_daily_clicks} per day."

  recommendation.daily_amount_micros
end
add_smart_campaign.rb

Perl

# Retrieves a suggested budget amount for a new budget.
# Using the SmartCampaignSuggestService to determine a daily budget for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_budget_suggestion {
  my ($api_client, $customer_id, $suggestion_info) = @_;

  my $request =
    Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::SuggestSmartCampaignBudgetOptionsRequest
    ->new({
      customerId => $customer_id,
      # You can retrieve suggestions for an existing campaign by setting the
      # "campaign" field of the request to the resource name of a campaign and
      # leaving the rest of the request fields below unset:
      # campaign => "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",
      #
      # Since these suggestions are for a new campaign, we're going to use the
      # "suggestion_info" field instead.
      suggestionInfo => $suggestion_info
    });

  # Issue a request to retrieve a budget suggestion.
  my $response = $api_client->SmartCampaignSuggestService()
    ->suggest_smart_campaign_budget_options($request);

  # Three tiers of options will be returned: "low", "high", and "recommended".
  # Here we will use the "recommended" option. The amount is specified in micros,
  # where one million is equivalent to one currency unit.
  printf "A daily budget amount of %d was suggested, garnering an estimated " .
    "minimum of %d clicks and an estimated maximum of %d clicks per day.\n",
    $response->{recommended}{dailyAmountMicros},
    $response->{recommended}{metrics}{minDailyClicks},
    $response->{recommended}{metrics}{maxDailyClicks};

  return $response->{recommended}{dailyAmountMicros};
}
add_smart_campaign.pl

Obtener sugerencias de recursos de texto del anuncio

El elemento SmartCampaignSuggestService tiene un SuggestSmartCampaignAd método que muestra un Instancia SmartCampaignAdInfo con sugerencias para hasta tres títulos y dos descripciones para sus campañas anuncio de la campaña. Cada título y cada descripción se incluyen en el campo de una AdTextAsset adjunta a la instancia SmartCampaignAdInfo

Es posible que este método no muestre sugerencias, o las instancias AdTextAsset que que se devuelven podrían tener una cadena vacía como su Valor del campo text. Te recomendamos revisa estas sugerencias antes de que se utilicen para crear anuncios a fin de Asegúrese de que los anuncios siempre se creen con un mínimo de 3 títulos y 2 descripciones. Si no se cumple ese mínimo o si el texto del recurso es demasiado corto, la solicitud fallará y mostrará un error.

Las sugerencias para los recursos del anuncio derivan en gran parte del contenido del sitio web. Por lo tanto, si un No se especifica final_url en el SmartCampaignSuggestionInfo las sugerencias se generan solo a partir del temas de palabras clave proporcionadas en la solicitud.

Java

private SmartCampaignAdInfo getAdSuggestions(
    GoogleAdsClient googleAdsClient,
    long customerId,
    SmartCampaignSuggestionInfo suggestionInfo) {
  // Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
  // suggestion_info to retrieve ad creative suggestions.

  // Issues a request to retrieve ad creative suggestions.
  try (SmartCampaignSuggestServiceClient smartCampaignSuggestService =
      googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
    SuggestSmartCampaignAdResponse response =
        smartCampaignSuggestService.suggestSmartCampaignAd(
            SuggestSmartCampaignAdRequest.newBuilder()
                .setCustomerId(Long.toString(customerId))
                .setSuggestionInfo(suggestionInfo)
                .build());

    // The SmartCampaignAdInfo object in the response contains a list of up to three headlines
    // and two descriptions. Note that some of the suggestions may have empty strings as text.
    // Before setting these on the ad you should review them and filter out any empty values.
    SmartCampaignAdInfo adSuggestions = response.getAdInfo();
    for (AdTextAsset headline : adSuggestions.getHeadlinesList()) {
      System.out.println(!headline.getText().isEmpty() ? headline.getText() : "None");
    }
    for (AdTextAsset description : adSuggestions.getDescriptionsList()) {
      System.out.println(!description.getText().isEmpty() ? description.getText() : "None");
    }
    return adSuggestions;
  }
}
AddSmartCampaign.java

C#

/// <summary>
/// Retrieves creative suggestions for a Smart campaign ad.
///
/// Using the SmartCampaignSuggestService to suggest creatives for new
/// and existing Smart campaigns is highly recommended because it helps
/// the campaigns achieve optimal performance.
/// </summary>
/// <param name="client"></param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">a SmartCampaignSuggestionInfo instance
/// with details about the business being advertised.</param>
/// <returns>A SmartCampaignAdInfo instance with suggested headlines and
/// descriptions.</returns>
private SmartCampaignAdInfo GetAdSuggestions(GoogleAdsClient client,
    long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
    SmartCampaignSuggestServiceClient smartCampaignSuggestService =
      client.GetService(Services.V17.SmartCampaignSuggestService);

    SuggestSmartCampaignAdRequest request = new SuggestSmartCampaignAdRequest
    {
        CustomerId = customerId.ToString(),
        // Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to
        // use suggestion_info to retrieve ad creative suggestions.
        SuggestionInfo = suggestionInfo
    };

    // Issue a request to retrieve ad creative suggestions.
    SuggestSmartCampaignAdResponse response =
      smartCampaignSuggestService.SuggestSmartCampaignAd(request);

    // The SmartCampaignAdInfo object in the response contains a list of up to
    // three headlines and two descriptions. Note that some of the suggestions
    // may have empty strings as text. Before setting these on the ad you should
    // review them and filter out any empty values.
    SmartCampaignAdInfo adSuggestions = response.AdInfo;

    if (adSuggestions != null)
    {
        Console.WriteLine($"The following headlines were suggested:");
        foreach (AdTextAsset headline in adSuggestions.Headlines)
        {
            Console.WriteLine($"\t{headline.Text}");
        }

        Console.WriteLine($"And the following descriptions were suggested:");
        foreach (AdTextAsset description in adSuggestions.Descriptions)
        {
            Console.WriteLine($"\t{description.Text}");
        }
    }
    else
    {
        Console.WriteLine("No ad suggestions were found.");
        adSuggestions = new SmartCampaignAdInfo();
    }

    return adSuggestions;
}
AddSmartCampaign.cs

PHP

private static function getAdSuggestions(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    SmartCampaignSuggestionInfo $suggestionInfo
) {
    // Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
    // suggestion_info to retrieve ad creative suggestions.

    // Issues a request to retrieve ad creative suggestions.
    $smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
    $response = $smartCampaignSuggestService->suggestSmartCampaignAd(
        (new SuggestSmartCampaignAdRequest())
            ->setCustomerId($customerId)
            ->setSuggestionInfo($suggestionInfo)
    );

    // The SmartCampaignAdInfo object in the response contains a list of up to three headlines
    // and two descriptions. Note that some of the suggestions may have empty strings as text.
    // Before setting these on the ad you should review them and filter out any empty values.
    $adSuggestions = $response->getAdInfo();
    if (is_null($adSuggestions)) {
        return null;
    }
    print 'The following headlines were suggested:' . PHP_EOL;
    foreach ($adSuggestions->getHeadlines() as $headline) {
        print "\t" . ($headline->getText() ?: 'None') . PHP_EOL;
    }
    print 'And the following descriptions were suggested:' . PHP_EOL;
    foreach ($adSuggestions->getDescriptions() as $description) {
        print "\t" . ($description->getText() ?: 'None') . PHP_EOL;
    }
    return $adSuggestions;
}
AddSmartCampaign.php

Python

def get_ad_suggestions(client, customer_id, suggestion_info):
    """Retrieves creative suggestions for a Smart campaign ad.

    Using the SmartCampaignSuggestService to suggest creatives for new and
    existing Smart campaigns is highly recommended because it helps the
    campaigns achieve optimal performance.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        suggestion_info: a SmartCampaignSuggestionInfo instance with details
          about the business being advertised.

    Returns:
        a SmartCampaignAdInfo instance with suggested headlines and
            descriptions.
    """
    sc_suggest_service = client.get_service("SmartCampaignSuggestService")
    request = client.get_type("SuggestSmartCampaignAdRequest")
    request.customer_id = customer_id

    # Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
    # to use suggestion_info to retrieve ad creative suggestions.
    request.suggestion_info = suggestion_info

    # Issue a request to retrieve ad creative suggestions.
    response = sc_suggest_service.suggest_smart_campaign_ad(request=request)

    # The SmartCampaignAdInfo object in the response contains a list of up to
    # three headlines and two descriptions. Note that some of the suggestions
    # may have empty strings as text. Before setting these on the ad you should
    # review them and filter out any empty values.
    ad_suggestions = response.ad_info

    print("The following headlines were suggested:")
    for headline in ad_suggestions.headlines:
        print(f"\t{headline.text or '<None>'}")

    print("And the following descriptions were suggested:")
    for description in ad_suggestions.descriptions:
        print(f"\t{description.text or '<None>'}")

    return ad_suggestions
add_smart_campaign.py

Rita

# Retrieves creative suggestions for a Smart campaign ad.
#
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_ad_suggestions(client, customer_id, suggestion_info)
  # Issue a request to retrieve ad creative suggestions.
  response = client.service.smart_campaign_suggest.suggest_smart_campaign_ad(
    customer_id: customer_id,
    # Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
    # to use suggestion_info to retrieve ad creative suggestions.
    suggestion_info: suggestion_info,
  )

  # The SmartCampaignAdInfo object in the response contains a list of up to
  # three headlines and two descriptions. Note that some of the suggestions
  # may have empty strings as text. Before setting these on the ad you should
  # review them and filter out any empty values.
  ad_suggestions = response.ad_info

  # If there are no suggestions, the response will be blank.
  return nil if ad_suggestions.nil?

  puts 'The following headlines were suggested:'
  ad_suggestions.headlines.each do  |headline|
    puts "\t#{headline.text || '<None>'}"
  end

  puts 'And the following descriptions were suggested:'
  ad_suggestions.descriptions.each do |description|
    puts "\t#{description.text || '<None>'}"
  end

  ad_suggestions
end
add_smart_campaign.rb

Perl

# Retrieves creative suggestions for a Smart campaign ad.
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_ad_suggestions {
  my ($api_client, $customer_id, $suggestion_info) = @_;

  # Issue a request to retrieve ad creative suggestions.
  my $response =
    $api_client->SmartCampaignSuggestService()->suggest_smart_campaign_ad(
    Google::Ads::GoogleAds::V17::Services::SmartCampaignSuggestService::SuggestSmartCampaignAdRequest
      ->new({
        customerId => $customer_id,
        # Unlike the SuggestSmartCampaignBudgetOptions method, it's only
        # possible to use suggestion_info to retrieve ad creative suggestions.
        suggestionInfo => $suggestion_info
      }));

  # The SmartCampaignAdInfo object in the response contains a list of up to
  # three headlines and two descriptions. Note that some of the suggestions
  # may have empty strings as text. Before setting these on the ad you should
  # review them and filter out any empty values.
  my $ad_suggestions = $response->{adInfo};
  printf "The following headlines were suggested:\n";
  foreach my $headline (@{$ad_suggestions->{headlines}}) {
    printf "\t%s\n", defined $headline->{text} ? $headline->{text} : "<None>";
  }
  printf "And the following descriptions were suggested:\n";
  foreach my $description (@{$ad_suggestions->{descriptions}}) {
    printf "\t%s\n",
      defined $description->{text} ? $description->{text} : "<None>";
  }

  return $ad_suggestions;
}
add_smart_campaign.pl

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