Penargetan Lokasi

Panduan ini menjelaskan penargetan lokasi, dan cara menggunakan Google Ads API untuk menambahkan, mengambil, dan memperbarui penargetan lokasi untuk kampanye Anda.

Untuk mengetahui informasi tentang batas penargetan, lihat bagian Batas Penargetan di artikel Tentang batas akun Google Ads.

Mengapa penargetan geografis penting?

Dengan penargetan lokasi, Anda dapat menayangkan iklan kepada pengguna di wilayah geografis tertentu. Misalnya, Anda mengiklankan jaringan supermarket. Tanpa penargetan lokasi, iklan Anda akan ditampilkan di semua wilayah di seluruh dunia, dan iklan Anda mungkin menerima klik dari pengguna di wilayah tempat Anda tidak memiliki lokasi supermarket. Hal ini menimbulkan biaya tanpa memberikan kemungkinan pengembalian investasi. Dengan penargetan lokasi, kampanye Anda hanya menampilkan iklan di wilayah tempat Anda memiliki supermarket yang buka. Dengan pendekatan ini, Anda juga dapat menargetkan pelanggan secara langsung yang menelusuri supermarket di sekitar mereka.

Google Ads API memungkinkan Anda menargetkan iklan menurut negara, wilayah, atau jarak di sekitar titik geografis tertentu.

Pelajari lebih lanjut cara Menargetkan iklan ke lokasi geografis.

Menargetkan kampanye geografis untuk suatu wilayah

Anda dapat menargetkan kampanye ke wilayah geografis mana pun yang mendukung penargetan lokasi Google Ads, seperti negara, negara bagian, kota, atau wilayah pos. Setiap lokasi yang dapat ditargetkan diidentifikasi secara unik oleh ID Kriteria. Anda dapat mencari ID kriteria menggunakan GeoTargetConstantService.SuggestGeoTargetConstants. resource_name setiap GeoTargetConstant memiliki format geoTargetConstants/{Criterion ID}. Misalnya, nilai resource_name negara bagian New York adalah geoTargetConstants/21167.

Anda dapat menambahkan target geografis ke kampanye menggunakan CampaignCriterionService. Cuplikan kode berikut menunjukkan cara menargetkan kampanye dengan ID kriteria.

Java

private static CampaignCriterion buildLocationIdCriterion(
    long locationId, String campaignResourceName) {
  Builder criterionBuilder = CampaignCriterion.newBuilder().setCampaign(campaignResourceName);

  criterionBuilder
      .getLocationBuilder()
      .setGeoTargetConstant(ResourceNames.geoTargetConstant(locationId));

  return criterionBuilder.build();
}
AddCampaignTargetingCriteria.java

C#

private CampaignCriterion buildLocationCriterion(long locationId,
    string campaignResourceName)
{
    GeoTargetConstantName location = new GeoTargetConstantName(locationId.ToString());
    return new CampaignCriterion()
    {
        Campaign = campaignResourceName,
        Location = new LocationInfo()
        {
            GeoTargetConstant = location.ToString()
        }
    };
}
AddCampaignTargetingCriteria.cs

PHP

private static function createLocationCampaignCriterionOperation(
    int $locationId,
    string $campaignResourceName
) {
    // Constructs a campaign criterion for the specified campaign ID using the specified
    // location ID.
    $campaignCriterion = new CampaignCriterion([
        // Creates a location using the specified location ID.
        'location' => new LocationInfo([
            // Besides using location ID, you can also search by location names using
            // GeoTargetConstantServiceClient::suggestGeoTargetConstants() and directly
            // apply GeoTargetConstant::$resourceName here. An example can be found
            // in GetGeoTargetConstantByNames.php.
            'geo_target_constant' => ResourceNames::forGeoTargetConstant($locationId)
        ]),
        'campaign' => $campaignResourceName
    ]);

    return new CampaignCriterionOperation(['create' => $campaignCriterion]);
}
AddCampaignTargetingCriteria.php

Python

def create_location_op(
    client: GoogleAdsClient,
    customer_id: str,
    campaign_id: str,
    location_id: str,
) -> CampaignCriterionOperation:
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    geo_target_constant_service: GeoTargetConstantServiceClient = (
        client.get_service("GeoTargetConstantService")
    )

    # Create the campaign criterion.
    campaign_criterion_operation: CampaignCriterionOperation = client.get_type(
        "CampaignCriterionOperation"
    )
    campaign_criterion: CampaignCriterion = campaign_criterion_operation.create
    campaign_criterion.campaign = campaign_service.campaign_path(
        customer_id, campaign_id
    )

    # Besides using location_id, you can also search by location names from
    # GeoTargetConstantService.suggest_geo_target_constants() and directly
    # apply GeoTargetConstant.resource_name here. An example can be found
    # in get_geo_target_constant_by_names.py.
    campaign_criterion.location.geo_target_constant = (
        geo_target_constant_service.geo_target_constant_path(location_id)
    )

    return campaign_criterion_operation
add_campaign_targeting_criteria.py

Ruby

def create_location(client, customer_id, campaign_id, location_id)
  client.operation.create_resource.campaign_criterion do |criterion|
    criterion.campaign = client.path.campaign(customer_id, campaign_id)

    criterion.location = client.resource.location_info do  |li|
      # Besides using location_id, you can also search by location names from
      # GeoTargetConstantService.suggest_geo_target_constants() and directly
      # apply GeoTargetConstant.resource_name here. An example can be found
      # in get_geo_target_constant_by_names.rb.
      li.geo_target_constant = client.path.geo_target_constant(location_id)
    end
  end
end
add_campaign_targeting_criteria.rb

Perl

sub create_location_campaign_criterion_operation {
  my ($location_id, $campaign_resource_name) = @_;

  # Construct a campaign criterion for the specified campaign using the
  # specified location ID.
  my $campaign_criterion =
    Google::Ads::GoogleAds::V22::Resources::CampaignCriterion->new({
      # Create a location using the specified location ID.
      location => Google::Ads::GoogleAds::V22::Common::LocationInfo->new({
          # Besides using location ID, you can also search by location names
          # using GeoTargetConstantService::suggest() and directly apply
          # GeoTargetConstant->{resourceName} here. An example can be found
          # in get_geo_target_constants_by_names.pl.
          geoTargetConstant =>
            Google::Ads::GoogleAds::V22::Utils::ResourceNames::geo_target_constant(
            $location_id)}
      ),
      campaign => $campaign_resource_name
    });

  return
    Google::Ads::GoogleAds::V22::Services::CampaignCriterionService::CampaignCriterionOperation
    ->new({
      create => $campaign_criterion
    });
}
add_campaign_targeting_criteria.pl

Google terkadang menghentikan penggunaan beberapa kriteria lokasi karena berbagai alasan: lokasi dapat direstrukturisasi menjadi area yang lebih kecil atau lebih besar, perubahan geopolitik, dll. Lihat kolom status dari objek GeoTargetConstant untuk menentukan apakah lokasi ENABLED atau REMOVAL_PLANNED.

Mencari berdasarkan nama lokasi

Anda juga dapat mencari ID kriteria menurut nama lokasi menggunakan GeoTargetConstantService.SuggestGeoTargetConstants. Contoh kode berikut menunjukkan cara mencari ID kriteria lokasi menurut nama lokasi.

Java

private void runExample(GoogleAdsClient googleAdsClient) {
  try (GeoTargetConstantServiceClient geoTargetClient =
      googleAdsClient.getLatestVersion().createGeoTargetConstantServiceClient()) {

    SuggestGeoTargetConstantsRequest.Builder requestBuilder =
        SuggestGeoTargetConstantsRequest.newBuilder();

    // Locale is using ISO 639-1 format. If an invalid locale is given, 'en' is used by default.
    requestBuilder.setLocale("en");

    // A list of country codes can be referenced here:
    // https://developers.google.com/google-ads/api/reference/data/geotargets
    requestBuilder.setCountryCode("FR");

    requestBuilder
        .getLocationNamesBuilder()
        .addAllNames(ImmutableList.of("Paris", "Quebec", "Spain", "Deutschland"));

    SuggestGeoTargetConstantsResponse response =
        geoTargetClient.suggestGeoTargetConstants(requestBuilder.build());

    for (GeoTargetConstantSuggestion suggestion :
        response.getGeoTargetConstantSuggestionsList()) {
      System.out.printf(
          "%s (%s,%s,%s,%s) is found in locale (%s) with reach (%d) for search term (%s).%n",
          suggestion.getGeoTargetConstant().getResourceName(),
          suggestion.getGeoTargetConstant().getName(),
          suggestion.getGeoTargetConstant().getCountryCode(),
          suggestion.getGeoTargetConstant().getTargetType(),
          suggestion.getGeoTargetConstant().getStatus().name(),
          suggestion.getLocale(),
          suggestion.getReach(),
          suggestion.getSearchTerm());
    }
  }
}
GetGeoTargetConstantsByNames.java

C#

public void Run(GoogleAdsClient client)
{
    // Get the GeoTargetConstantServiceClient.
    GeoTargetConstantServiceClient geoService =
        client.GetService(Services.V22.GeoTargetConstantService);

    // Locale is using ISO 639-1 format. If an invalid locale is given,
    // 'en' is used by default.
    string locale = "en";

    // A list of country codes can be referenced here:
    // https://developers.google.com/google-ads/api/reference/data/geotargets
    string countryCode = "FR";

    string[] locations = { "Paris", "Quebec", "Spain", "Deutschland" };

    SuggestGeoTargetConstantsRequest request = new SuggestGeoTargetConstantsRequest()
    {
        Locale = locale,
        CountryCode = countryCode,
        LocationNames = new SuggestGeoTargetConstantsRequest.Types.LocationNames()
    };

    request.LocationNames.Names.AddRange(locations);

    try
    {
        SuggestGeoTargetConstantsResponse response =
            geoService.SuggestGeoTargetConstants(request);

        foreach (GeoTargetConstantSuggestion suggestion
            in response.GeoTargetConstantSuggestions)
        {
            Console.WriteLine(
                $"{suggestion.GeoTargetConstant.ResourceName} " +
                $"({suggestion.GeoTargetConstant.Name}, " +
                $"{suggestion.GeoTargetConstant.CountryCode}, " +
                $"{suggestion.GeoTargetConstant.TargetType}, " +
                $"{suggestion.GeoTargetConstant.Status}) is found in locale " +
                $"({suggestion.Locale}) with reach ({suggestion.Reach}) " +
                $"for search term ({suggestion.SearchTerm}).");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
GetGeoTargetConstantsByNames.cs

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    array $locationNames,
    string $locale,
    string $countryCode
) {
    $geoTargetConstantServiceClient = $googleAdsClient->getGeoTargetConstantServiceClient();

    $response = $geoTargetConstantServiceClient->suggestGeoTargetConstants(
        new SuggestGeoTargetConstantsRequest([
            'locale' => $locale,
            'country_code' => $countryCode,
            'location_names' => new LocationNames(['names' => $locationNames])
        ])
    );

    // Iterates over all geo target constant suggestion objects and prints the requested field
    // values for each one.
    foreach ($response->getGeoTargetConstantSuggestions() as $geoTargetConstantSuggestion) {
        /** @var GeoTargetConstantSuggestion $geoTargetConstantSuggestion */
        printf(
            "Found '%s' ('%s','%s','%s',%s) in locale '%s' with reach %d"
            . " for the search term '%s'.%s",
            $geoTargetConstantSuggestion->getGeoTargetConstant()->getResourceName(),
            $geoTargetConstantSuggestion->getGeoTargetConstant()->getName(),
            $geoTargetConstantSuggestion->getGeoTargetConstant()->getCountryCode(),
            $geoTargetConstantSuggestion->getGeoTargetConstant()->getTargetType(),
            GeoTargetConstantStatus::name(
                $geoTargetConstantSuggestion->getGeoTargetConstant()->getStatus()
            ),
            $geoTargetConstantSuggestion->getLocale(),
            $geoTargetConstantSuggestion->getReach(),
            $geoTargetConstantSuggestion->getSearchTerm(),
            PHP_EOL
        );
    }
}
GetGeoTargetConstantsByNames.php

Python

def main(client: GoogleAdsClient) -> None:
    gtc_service: GeoTargetConstantServiceClient = client.get_service(
        "GeoTargetConstantService"
    )

    gtc_request: SuggestGeoTargetConstantsRequest = client.get_type(
        "SuggestGeoTargetConstantsRequest"
    )
    gtc_request.locale = LOCALE
    gtc_request.country_code = COUNTRY_CODE

    # The location names to get suggested geo target constants.
    # Type hint for gtc_request.location_names.names is not straightforward
    # as it's part of a complex protobuf object.
    gtc_request.location_names.names.extend(
        ["Paris", "Quebec", "Spain", "Deutschland"]
    )

    results: SuggestGeoTargetConstantsResponse = (
        gtc_service.suggest_geo_target_constants(gtc_request)
    )

    suggestion: GeoTargetConstantSuggestion
    for suggestion in results.geo_target_constant_suggestions:
        geo_target_constant: GeoTargetConstant = suggestion.geo_target_constant
        print(
            f"{geo_target_constant.resource_name} "
            f"({geo_target_constant.name}, "
            f"{geo_target_constant.country_code}, "
            f"{geo_target_constant.target_type}, "
            f"{geo_target_constant.status.name}) "
            f"is found in locale ({suggestion.locale}) "
            f"with reach ({suggestion.reach}) "
            f"from search term ({suggestion.search_term})."
        )
get_geo_target_constants_by_names.py

Ruby

def get_geo_target_constants_by_names
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  gtc_service = client.service.geo_target_constant

  location_names = client.resource.location_names do |ln|
    ['Paris', 'Quebec', 'Spain', 'Deutschland'].each do |name|
      ln.names << name
    end
  end

  # Locale is using ISO 639-1 format. If an invalid locale is given,
  # 'en' is used by default.
  locale = 'en'

  # A list of country codes can be referenced here:
  # https://developers.google.com/google-ads/api/reference/data/geotargets
  country_code = 'FR'

  response = gtc_service.suggest_geo_target_constants(
    locale: locale,
    country_code: country_code,
    location_names: location_names
  )

  response.geo_target_constant_suggestions.each do |suggestion|
    puts sprintf("%s (%s,%s,%s,%s) is found in locale (%s) with reach (%d)" \
        " from search term (%s).", suggestion.geo_target_constant.resource_name,
        suggestion.geo_target_constant.name,
        suggestion.geo_target_constant.country_code,
        suggestion.geo_target_constant.target_type,
        suggestion.geo_target_constant.status,
        suggestion.locale,
        suggestion.reach,
        suggestion.search_term)
  end
end
get_geo_target_constants_by_names.rb

Perl

sub get_geo_target_constants_by_names {
  my ($api_client, $location_names, $locale, $country_code) = @_;

  my $suggest_response = $api_client->GeoTargetConstantService()->suggest({
      locale        => $locale,
      countryCode   => $country_code,
      locationNames =>
        Google::Ads::GoogleAds::V22::Services::GeoTargetConstantService::LocationNames
        ->new({
          names => $location_names
        })});

  # Iterate over all geo target constant suggestion objects and print the requested
  # field values for each one.
  foreach my $geo_target_constant_suggestion (
    @{$suggest_response->{geoTargetConstantSuggestions}})
  {
    printf "Found '%s' ('%s','%s','%s',%s) in locale '%s' with reach %d" .
      " for the search term '%s'.\n",
      $geo_target_constant_suggestion->{geoTargetConstant}{resourceName},
      $geo_target_constant_suggestion->{geoTargetConstant}{name},
      $geo_target_constant_suggestion->{geoTargetConstant}{countryCode},
      $geo_target_constant_suggestion->{geoTargetConstant}{targetType},
      $geo_target_constant_suggestion->{geoTargetConstant}{status},
      $geo_target_constant_suggestion->{locale},
      $geo_target_constant_suggestion->{reach},
      $geo_target_constant_suggestion->{searchTerm};
  }

  return 1;
}
get_geo_target_constants_by_names.pl

Menargetkan kampanye untuk jarak ke lokasi

Terkadang, Anda mungkin ingin menargetkan secara lebih tepat daripada kota atau negara. Misalnya, Anda mungkin ingin mengiklankan supermarket dalam radius 10 kilometer dari lokasi toko Anda. Dalam kasus tersebut, Anda dapat menggunakan penargetan kedekatan. Kode untuk membuat target kedekatan mirip dengan menambahkan target lokasi, kecuali Anda harus membuat objek ProximityInfo bukan objek LocationInfo.

Java

private static CampaignCriterion buildProximityLocation(String campaignResourceName) {
  Builder builder = CampaignCriterion.newBuilder().setCampaign(campaignResourceName);

  ProximityInfo.Builder proximityBuilder = builder.getProximityBuilder();
  proximityBuilder.setRadius(10.0).setRadiusUnits(ProximityRadiusUnits.MILES);

  AddressInfo.Builder addressBuilder = proximityBuilder.getAddressBuilder();
  addressBuilder
      .setStreetAddress("38 avenue de l'Opéra")
      .setCityName("Paris")
      .setPostalCode("75002")
      .setCountryCode("FR");

  return builder.build();
}
AddCampaignTargetingCriteria.java

C#

private CampaignCriterion buildProximityCriterion(string campaignResourceName)
{
    ProximityInfo proximity = new ProximityInfo()
    {
        Address = new AddressInfo()
        {
            StreetAddress = "38 avenue de l'Opéra",
            CityName = "Paris",
            PostalCode = "75002",
            CountryCode = "FR"
        },
        Radius = 10d,
        // Default is kilometers.
        RadiusUnits = ProximityRadiusUnits.Miles
    };

    return new CampaignCriterion()
    {
        Campaign = campaignResourceName,
        Proximity = proximity
    };
}
AddCampaignTargetingCriteria.cs

PHP

private static function createProximityCampaignCriterionOperation(string $campaignResourceName)
{
    // Constructs a campaign criterion as a proximity.
    $campaignCriterion = new CampaignCriterion([
        'proximity' => new ProximityInfo([
            'address' => new AddressInfo([
                'street_address' => '38 avenue de l\'Opéra',
                'city_name' => 'Paris',
                'postal_code' => '75002',
                'country_code' => 'FR',
            ]),
            'radius' => 10.0,
            // Default is kilometers.
            'radius_units' => ProximityRadiusUnits::MILES
        ]),
        'campaign' => $campaignResourceName
    ]);

    return new CampaignCriterionOperation(['create' => $campaignCriterion]);
}
AddCampaignTargetingCriteria.php

Python

def create_proximity_op(
    client: GoogleAdsClient, customer_id: str, campaign_id: str
) -> CampaignCriterionOperation:
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )

    # Create the campaign criterion.
    campaign_criterion_operation: CampaignCriterionOperation = client.get_type(
        "CampaignCriterionOperation"
    )
    campaign_criterion: CampaignCriterion = campaign_criterion_operation.create
    campaign_criterion.campaign = campaign_service.campaign_path(
        customer_id, campaign_id
    )
    campaign_criterion.proximity.address.street_address = "38 avenue de l'Opera"
    campaign_criterion.proximity.address.city_name = "Paris"
    campaign_criterion.proximity.address.postal_code = "75002"
    campaign_criterion.proximity.address.country_code = "FR"
    campaign_criterion.proximity.radius = 10
    # Default is kilometers.
    campaign_criterion.proximity.radius_units = (
        client.enums.ProximityRadiusUnitsEnum.MILES
    )

    return campaign_criterion_operation
add_campaign_targeting_criteria.py

Ruby

def create_proximity(client, customer_id, campaign_id)
  client.operation.create_resource.campaign_criterion do |criterion|
    criterion.campaign = client.path.campaign(customer_id, campaign_id)

    criterion.proximity = client.resource.proximity_info do |proximity|
      proximity.address = client.resource.address_info do |address|
        address.street_address = "38 avenue de l'Opéra"
        address.city_name = "Paris"
        address.postal_code = "75002"
        address.country_code = "FR"
      end

      proximity.radius = 10
      proximity.radius_units = :MILES
    end
  end
end
add_campaign_targeting_criteria.rb

Perl

sub create_proximity_campaign_criterion_operation {
  my ($campaign_resource_name) = @_;

  # Construct a campaign criterion as a proximity.
  my $campaign_criterion =
    Google::Ads::GoogleAds::V22::Resources::CampaignCriterion->new({
      proximity => Google::Ads::GoogleAds::V22::Common::ProximityInfo->new({
          address => Google::Ads::GoogleAds::V22::Common::AddressInfo->new({
              streetAddress => "38 avenue de l'Opéra",
              cityName      => "cityName",
              postalCode    => "75002",
              countryCode   => "FR"
            }
          ),
          radius => 10.0,
          # Default is kilometers.
          radiusUnits => MILES
        }
      ),
      campaign => $campaign_resource_name
    });

  return
    Google::Ads::GoogleAds::V22::Services::CampaignCriterionService::CampaignCriterionOperation
    ->new({
      create => $campaign_criterion
    });
}
add_campaign_targeting_criteria.pl

Mengambil target geografis

Anda dapat mengambil target geografis untuk kampanye menggunakan GoogleAdsService.SearchStream. Anda dapat memfilter hasil dalam klausa WHERE.

SELECT
  campaign_criterion.campaign,
  campaign_criterion.location.geo_target_constant,
  campaign_criterion.proximity.geo_point.longitude_in_micro_degrees,
  campaign_criterion.proximity.geo_point.latitude_in_micro_degrees,
  campaign_criterion.proximity.radius,
  campaign_criterion.negative
FROM campaign_criterion
WHERE
  campaign_criterion.campaign = 'customers/{customer_id}/campaigns/{campaign_id}'
  AND campaign_criterion.type IN (LOCATION, PROXIMITY)

Memperbarui target geografis

Untuk memperbarui target lokasi kampanye, Anda perlu mengambil daftar target geografis yang ada dan membandingkannya dengan daftar target baru. Kemudian, Anda dapat menggunakan operasi remove untuk menghapus target yang tidak diperlukan, dan operasi create untuk menambahkan target geografis baru yang diperlukan (tetapi tidak ada di kampanye yang ada).

Mengecualikan target geografis

Anda juga dapat mengecualikan LocationInfo, tetapi tidak ProximityInfo. Fitur ini paling berguna jika Anda ingin menargetkan suatu wilayah, tetapi mengecualikan sub-wilayah (misalnya, untuk menargetkan seluruh Amerika Serikat, kecuali New York City). Untuk mengecualikan region, tetapkan kolom negative di CampaignCriterion menjadi true.

Menargetkan beberapa wilayah geografis

Dengan menggunakan LocationGroupInfo, Anda dapat mengaktifkan kampanye untuk menargetkan beberapa wilayah geografis. Wilayah dipusatkan pada lokasi yang ditentukan oleh ekstensi lokasi kampanye.

Radius yang ditentukan pada LocationGroupInfo menetapkan wilayah melingkar di sekitar setiap lokasi, dan terdiri dari objek radius, panjang, dan radius_units, yang dapat berupa meter atau mil (LocationGroupRadiusUnitsEnum).

Lokasi dalam LocationGroupInfo dapat difilter menurut daftar penargetan geografis ID kriteria yang ditentukan dalam kolom geo_target_constant. Jika ditentukan, tidak ada lokasi yang ada di luar ID kriteria yang diberikan yang akan ditargetkan.

Opsi lokasi lanjutan dengan GeoTargetTypeSetting

Selain menentukan lokasi yang akan ditargetkan atau dikecualikan, Anda dapat menyempurnakan cara Google Ads mencocokkan pengguna dengan lokasi ini menggunakan opsi lokasi lanjutan. Setelan ini dikelola melalui Campaign.GeoTargetTypeSetting.

Setelan ini terdiri dari dua kolom:

  • positive_geo_target_type: Menentukan cara pengguna dicocokkan untuk lokasi yang Anda targetkan.
  • negative_geo_target_type: Menentukan cara pengguna dicocokkan untuk lokasi yang Anda kecualikan.

Setelan penargetan positif (positive_geo_target_type)

Anda dapat memilih dari opsi berikut untuk penargetan lokasi positif, menggunakan nilai dari PositiveGeoTargetTypeEnum:

  1. PRESENCE_OR_INTEREST (Default yang Direkomendasikan):

    • Menjangkau orang yang mungkin berada atau biasanya berada di target lokasi Anda, PLUS orang yang telah menunjukkan minat pada target lokasi Anda.
    • Minat dapat ditandai dengan istilah penelusuran, kunjungan sebelumnya, atau konten yang dikonsumsi terkait dengan lokasi.
    • Opsi ini memberikan jangkauan terluas.

  2. PRESENCE:

    • Hanya menjangkau orang yang kemungkinan berada di atau secara rutin berada di target lokasi Anda.
    • Hal ini lebih ketat dan berguna jika layanan atau produk Anda dibatasi secara ketat untuk orang yang hadir secara fisik di suatu area.

Catatan: Nilai lain seperti SEARCH_INTEREST tidak digunakan lagi dan tidak dapat ditetapkan lagi untuk sebagian besar jenis kampanye.

Setelan penargetan negatif (negative_geo_target_type)

Untuk lokasi yang ingin dikecualikan, Anda menggunakan NegativeGeoTargetTypeEnum:

  1. PRESENCE (Default yang Direkomendasikan):
    • Mengecualikan orang yang kemungkinan berada di lokasi yang telah Anda kecualikan.
    • Orang di luar area yang dikecualikan, meskipun tertarik dengan area tersebut, mungkin masih melihat iklan Anda, asalkan mereka cocok dengan penargetan positif Anda.

Catatan: Nilai PRESENCE_OR_INTEREST umumnya tidak didukung untuk penargetan geografis negatif di sebagian besar jenis kampanye.

Mengelola opsi lokasi lanjutan

Anda dapat mengontrol setelan ini dengan memperbarui objek Campaign.geo_target_type_setting.

Contoh: Menetapkan kampanye untuk menargetkan hanya menurut PRESENCE

Berikut adalah contoh konseptual tentang cara menyusun panggilan API untuk mengubah positive_geo_target_type. Kode yang sebenarnya akan berbeda berdasarkan bahasa library klien.

// Conceptual structure for a Campaign update operation
operations {
  update {
    resource_name: "customers/{customer_id}/campaigns/{campaign_id}"
    geo_target_type_setting {
      positive_geo_target_type: PRESENCE
      // negative_geo_target_type remains at its default PRESENCE if not specified
    }
  }
  update_mask {
    paths: "geo_target_type_setting.positive_geo_target_type"
  }
}

Untuk mengambil setelan saat ini, sertakan campaign.geo_target_type_setting.positive_geo_target_type dan campaign.geo_target_type_setting.negative_geo_target_type dalam kueri penelusuran GoogleAdsService Anda.

Dengan mengonfigurasi setelan ini, Anda mendapatkan kontrol yang lebih terperinci atas siapa yang melihat iklan Anda berdasarkan hubungan mereka dengan lokasi geografis yang telah Anda tentukan, sehingga lebih selaras dengan sasaran bisnis Anda.

Sebelumnya
Pengubah bid
Berikutnya
Setelan penargetan