Video campaigns
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Video campaigns let you show
video ads on YouTube and other websites.
API limitations
The Google Ads API only supports fetching and reporting on existing Video campaigns
and their criteria. You cannot create new Video campaigns or update existing
Video campaigns using the Google Ads API.
Alternatives for campaign management
If you need to create or manage Video campaigns programmatically, consider
the following options:
- Google Ads scripts: You can manage Video campaigns using
Google Ads scripts. This
allows for automated management within the Google Ads interface.
- Demand Gen campaigns: If your goal is to serve video ads across Google
properties including YouTube, Demand Gen campaigns
are fully supported in the Google Ads API for both creation and management.
Reporting
You can retrieve performance data for your Video campaigns and their ads and
criteria using GoogleAdsService.SearchStream
by filtering for campaign.advertising_channel_type = 'VIDEO' such as in this
example:
SELECT
campaign.name,
campaign.advertising_channel_type,
ad_group.name,
ad_group.id,
metrics.impressions,
metrics.clicks,
metrics.ctr
FROM video
WHERE campaign.advertising_channel_type = 'VIDEO'
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Last updated 2025-08-25 UTC.
[null,null,["Last updated 2025-08-25 UTC."],[],[],null,["# Video campaigns\n\n[Video campaigns](//support.google.com/google-ads/answer/2375497) let you show\nvideo ads on YouTube and other websites.\n\nAPI limitations\n---------------\n\nThe Google Ads API only supports fetching and reporting on existing Video campaigns\nand their criteria. You cannot create new Video campaigns or update existing\nVideo campaigns using the Google Ads API.\n\n### Alternatives for campaign management\n\nIf you need to create or manage Video campaigns programmatically, consider\nthe following options:\n\n- **Google Ads scripts** : You can manage Video campaigns using [Google Ads scripts](/google-ads/scripts/docs/features/video-campaigns). This allows for automated management within the Google Ads interface.\n- **Demand Gen campaigns** : If your goal is to serve video ads across Google properties including YouTube, [Demand Gen campaigns](/google-ads/api/docs/demand-gen/overview) are fully supported in the Google Ads API for both creation and management.\n\nReporting\n---------\n\nYou can retrieve performance data for your Video campaigns and their ads and\ncriteria using [`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService.SearchStream)\nby filtering for `campaign.advertising_channel_type = 'VIDEO'` such as in this\nexample: \n\n SELECT\n campaign.name,\n campaign.advertising_channel_type,\n ad_group.name,\n ad_group.id,\n metrics.impressions,\n metrics.clicks,\n metrics.ctr\n FROM video\n WHERE campaign.advertising_channel_type = 'VIDEO'"]]
