Asset Performance

AI-generated Key Takeaways

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• The asset_group_asset resource allows you to obtain asset-level performance, including the performance_label field which ranks an asset against others of the same type.

• The asset_group_top_combination_view resource can be used to query the top performing combinations of assets within asset groups, mirroring the Combinations report in the Google Ads UI.

• Queries on asset_group_top_combination_view can be adapted to identify top asset combinations for specific asset groups or campaigns, potentially filtered by metrics like asset group ad strength.

It's possible to obtain asset level performance by using the asset_group_asset resource.

Asset performance with asset_group_asset

On the asset_group_asset resource, the performance_label field ranks the asset against other assets of the same type. For more details, see About asset reporting in Performance Max.

SELECT
  asset_group_asset.asset,
  asset_group_asset.performance_label,
  asset_group_asset.status
FROM asset_group_asset
WHERE asset_group.id = ASSET_GROUP_ID
  AND asset_group_asset.status != 'REMOVED'

Top asset combinations

The asset_group_top_combination_view resource can be used to query the top performing combinations of assets in asset groups. This corresponds to the Combinations report in the Google Ads UI. For example, the following query produces a list of the top asset combinations in a specified asset_group. Each row in the response contains a list of asset_group_top_combination_view.asset_group_top_combinations messages of type AssetGroupAssetCombinationData. Each item in that list contains a list of the assets in the respective combination represented as an AssetUsage message.

SELECT asset_group_top_combination_view.asset_group_top_combinations
FROM asset_group_top_combination_view
WHERE asset_group.id = ASSET_GROUP_ID

You can adapt this query to help with asset selection and campaign optimization. The following query retrieves the top asset combination for a single campaign, but only for asset groups with an asset_group.ad_strength of GOOD or EXCELLENT. This helps you identify the best-performing asset combinations within your top-performing asset groups.

SELECT
  asset_group_top_combination_view.asset_group_top_combinations,
  asset_group.ad_strength,
  asset_group.id
FROM asset_group_top_combination_view
WHERE asset_group.ad_strength IN ('GOOD', 'EXCELLENT')
  AND campaign.id = CAMPAIGN_ID