실적 최대화 캠페인 예산 만들기
컬렉션을 사용해 정리하기
내 환경설정을 기준으로 콘텐츠를 저장하고 분류하세요.
실적 최대화 캠페인에는 다른 모든 캠페인과 마찬가지로 예산이 필요하지만 다음과 같은 제한사항이 있습니다.
- 예산의 예산 기간이
DAILY
이어야 합니다.
- 예산을 공유할 수 없습니다.
평균 일일 예산을 캠페인에서 선택된 전환 액션에 해당하는 전환당비용(CPA)의 3배 이상으로 설정해 보세요. 일반적으로 예산은 계정에서 좋은 실적을 내고 있는 다른 캠페인과 일관되어야 합니다.
예산 선택에 대해 자세히 알아보기
예산이 CPA 또는 전환당비용에 비해 너무 낮으면 실적 증가 기간이 느려지거나 며칠 동안 전환수가 줄어들 수 있습니다.
자바
/** Creates a MutateOperation that creates a new CampaignBudget. */
private MutateOperation createCampaignBudgetOperation(long customerId) {
CampaignBudget campaignBudget =
CampaignBudget.newBuilder()
.setName("Performance Max campaign budget #" + getPrintableDateTime())
// The budget period already defaults to DAILY.
.setAmountMicros(50_000_000)
.setDeliveryMethod(BudgetDeliveryMethod.STANDARD)
// A Performance Max campaign cannot use a shared campaign budget.
.setExplicitlyShared(false)
// Set a temporary ID in the budget's resource name, so it can be referenced
// by the campaign in later steps.
.setResourceName(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
.build();
return MutateOperation.newBuilder()
.setCampaignBudgetOperation(
CampaignBudgetOperation.newBuilder().setCreate(campaignBudget).build())
.build();
}
C#
/// <summary>
/// Creates a MutateOperation that creates a new CampaignBudget.
///
/// A temporary ID will be assigned to this campaign budget so that it can be
/// referenced by other objects being created in the same Mutate request.
/// </summary>
/// <param name="budgetResourceName">The temporary resource name of the budget to
/// create.</param>
/// <returns>A MutateOperation that creates a CampaignBudget.</returns>
private MutateOperation CreateCampaignBudgetOperation(string budgetResourceName)
{
MutateOperation operation = new MutateOperation
{
CampaignBudgetOperation = new CampaignBudgetOperation
{
Create = new CampaignBudget
{
Name = "Performance Max campaign budget #"
+ ExampleUtilities.GetRandomString(),
// The budget period already defaults to DAILY.
AmountMicros = 50000000,
// A Performance Max campaign cannot use a shared campaign budget.
ExplicitlyShared = false,
// Set a temporary ID in the budget's resource name so it can be referenced
// by the campaign in later steps.
ResourceName = budgetResourceName
}
}
};
return operation;
}
PHP
private static function createCampaignBudgetOperation(int $customerId): MutateOperation
{
// Creates a mutate operation that creates a campaign budget operation.
return new MutateOperation([
'campaign_budget_operation' => new CampaignBudgetOperation([
'create' => new CampaignBudget([
// Sets a temporary ID in the budget's resource name so it can be referenced
// by the campaign in later steps.
'resource_name' => ResourceNames::forCampaignBudget(
$customerId,
self::BUDGET_TEMPORARY_ID
),
'name' => 'Performance Max campaign budget #' . Helper::getPrintableDatetime(),
// The budget period already defaults to DAILY.
'amount_micros' => 50000000,
'delivery_method' => BudgetDeliveryMethod::STANDARD,
// A Performance Max campaign cannot use a shared campaign budget.
'explicitly_shared' => false
])
])
]);
}
Python
def create_campaign_budget_operation(
client: GoogleAdsClient,
customer_id: str,
) -> MutateOperation:
"""Creates a MutateOperation that creates a new CampaignBudget.
A temporary ID will be assigned to this campaign budget so that it can be
referenced by other objects being created in the same Mutate request.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
a MutateOperation that creates a CampaignBudget.
"""
mutate_operation: MutateOperation = client.get_type("MutateOperation")
campaign_budget_operation: CampaignBudgetOperation = (
mutate_operation.campaign_budget_operation
)
campaign_budget: CampaignBudget = campaign_budget_operation.create
campaign_budget.name = f"Performance Max campaign budget #{uuid4()}"
# The budget period already defaults to DAILY.
campaign_budget.amount_micros = 50000000
campaign_budget.delivery_method = (
client.enums.BudgetDeliveryMethodEnum.STANDARD
)
# A Performance Max campaign cannot use a shared campaign budget.
campaign_budget.explicitly_shared = False
# Set a temporary ID in the budget's resource name so it can be referenced
# by the campaign in later steps.
campaign_budget.resource_name = client.get_service(
"CampaignBudgetService"
).campaign_budget_path(customer_id, _BUDGET_TEMPORARY_ID)
return mutate_operation
Ruby
# Creates a MutateOperation that creates a new CampaignBudget.
#
# A temporary ID will be assigned to this campaign budget so that it can be
# referenced by other objects being created in the same Mutate request.
def create_campaign_budget_operation(client, customer_id)
client.operation.mutate do |m|
m.campaign_budget_operation = client.operation.create_resource.campaign_budget do |cb|
cb.name = "Performance Max campaign budget #{SecureRandom.uuid}"
# The budget period already defaults to DAILY.
cb.amount_micros = 50_000_000
cb.delivery_method = :STANDARD
# A Performance Max campaign cannot use a shared campaign budget.
cb.explicitly_shared = false
# Set a temporary ID in the budget's resource name so it can be referenced
# by the campaign in later steps.
cb.resource_name = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
end
end
end
Perl
sub create_campaign_budget_operation {
my ($customer_id) = @_;
# Create a mutate operation that creates a campaign budget operation.
return
Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation->
new({
campaignBudgetOperation =>
Google::Ads::GoogleAds::V21::Services::CampaignBudgetService::CampaignBudgetOperation
->new({
create => Google::Ads::GoogleAds::V21::Resources::CampaignBudget->new(
{
# Set a temporary ID in the budget's resource name so it can be
# referenced by the campaign in later steps.
resourceName =>
Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign_budget(
$customer_id, BUDGET_TEMPORARY_ID
),
name => "Performance Max campaign budget #" . uniqid(),
# The budget period already defaults to DAILY.
amountMicros => 50000000,
deliveryMethod => STANDARD,
# A Performance Max campaign cannot use a shared campaign budget.
explicitlyShared => "false",
})})});
}
달리 명시되지 않는 한 이 페이지의 콘텐츠에는 Creative Commons Attribution 4.0 라이선스에 따라 라이선스가 부여되며, 코드 샘플에는 Apache 2.0 라이선스에 따라 라이선스가 부여됩니다. 자세한 내용은 Google Developers 사이트 정책을 참조하세요. 자바는 Oracle 및/또는 Oracle 계열사의 등록 상표입니다.
최종 업데이트: 2025-08-31(UTC)
[null,null,["최종 업데이트: 2025-08-31(UTC)"],[[["\u003cp\u003ePerformance Max campaigns necessitate a daily budget that cannot be shared.\u003c/p\u003e\n"],["\u003cp\u003eIt's recommended to set an average daily budget at least three times your CPA or cost per conversion for optimal campaign performance.\u003c/p\u003e\n"],["\u003cp\u003eInsufficient budget relative to CPA may lead to slower campaign ramp-up and reduced conversions.\u003c/p\u003e\n"],["\u003cp\u003eShared budgets are explicitly disallowed for Performance Max campaigns, requiring dedicated, individual budgets.\u003c/p\u003e\n"]]],[],null,["# Create a Performance Max Campaign Budget\n\nA Performance Max campaign requires a\n[budget](/google-ads/api/docs/campaigns/budgets/create-budgets) like all other campaigns,\nbut with the following restrictions:\n\n- The budget must have a [`DAILY`](/google-ads/api/reference/rpc/v21/BudgetPeriodEnum.BudgetPeriod#daily) budget period.\n- The budget cannot be [shared](//support.google.com/google-ads/answer/10487241).\n\nTry an [average daily budget](//support.google.com/google-ads/answer/6385083)\nof at least three times your CPA or cost per conversion for the conversion\nactions selected for your campaign. Generally, the budget should be consistent\nwith other well-performing campaigns in your account.\n[Learn more](//support.google.com/google-ads/answer/2375454) about choosing\nbudget.\n\nIf a budget is too low relative to the CPA or cost per conversion, you might\nsee a slower ramp-up period or fewer conversions over several days.\n\n\n### Java\n\n```java\n/** Creates a MutateOperation that creates a new CampaignBudget. */\nprivate MutateOperation createCampaignBudgetOperation(long customerId) {\n CampaignBudget campaignBudget =\n CampaignBudget.newBuilder()\n .setName(\"Performance Max campaign budget #\" + getPrintableDateTime())\n // The budget period already defaults to DAILY.\n .setAmountMicros(50_000_000)\n .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)\n // A Performance Max campaign cannot use a shared campaign budget.\n .setExplicitlyShared(false)\n // Set a temporary ID in the budget's resource name, so it can be referenced\n // by the campaign in later steps.\n .setResourceName(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))\n .build();\n\n return MutateOperation.newBuilder()\n .setCampaignBudgetOperation(\n CampaignBudgetOperation.newBuilder().setCreate(campaignBudget).build())\n .build();\n}\nhttps://github.com/googleads/google-ads-java/blob/3c3c1041c2a0ab81553e3b2a79876256649397ed/google-ads-examples/src/main/java/com/google/ads/googleads/examples/advancedoperations/AddPerformanceMaxCampaign.java#L228-L248\n \n```\n\n### C#\n\n```c#\n/// \u003csummary\u003e\n/// Creates a MutateOperation that creates a new CampaignBudget.\n///\n/// A temporary ID will be assigned to this campaign budget so that it can be\n/// referenced by other objects being created in the same Mutate request.\n/// \u003c/summary\u003e\n/// \u003cparam name=\"budgetResourceName\"\u003eThe temporary resource name of the budget to\n/// create.\u003c/param\u003e\n/// \u003creturns\u003eA MutateOperation that creates a CampaignBudget.\u003c/returns\u003e\nprivate MutateOperation CreateCampaignBudgetOperation(string budgetResourceName)\n{\n MutateOperation operation = new MutateOperation\n {\n CampaignBudgetOperation = new CampaignBudgetOperation\n {\n Create = new CampaignBudget\n {\n Name = \"Performance Max campaign budget #\"\n + ExampleUtilities.GetRandomString(),\n\n // The budget period already defaults to DAILY.\n AmountMicros = 50000000,\n\n // A Performance Max campaign cannot use a shared campaign budget.\n ExplicitlyShared = false,\n\n // Set a temporary ID in the budget's resource name so it can be referenced\n // by the campaign in later steps.\n ResourceName = budgetResourceName\n }\n }\n };\n\n return operation;\n}\nhttps://github.com/googleads/google-ads-dotnet/blob/ada966e1983b655e82172b6c3e7d9b091b522377/Google.Ads.GoogleAds/examples/AdvancedOperations/AddPerformanceMaxCampaign.cs#L267-L302\n \n```\n\n### PHP\n\n```php\nprivate static function createCampaignBudgetOperation(int $customerId): MutateOperation\n{\n // Creates a mutate operation that creates a campaign budget operation.\n return new MutateOperation([\n 'campaign_budget_operation' =\u003e new CampaignBudgetOperation([\n 'create' =\u003e new CampaignBudget([\n // Sets a temporary ID in the budget's resource name so it can be referenced\n // by the campaign in later steps.\n 'resource_name' =\u003e ResourceNames::forCampaignBudget(\n $customerId,\n self::BUDGET_TEMPORARY_ID\n ),\n 'name' =\u003e 'Performance Max campaign budget #' . Helper::getPrintableDatetime(),\n // The budget period already defaults to DAILY.\n 'amount_micros' =\u003e 50000000,\n 'delivery_method' =\u003e BudgetDeliveryMethod::STANDARD,\n // A Performance Max campaign cannot use a shared campaign budget.\n 'explicitly_shared' =\u003e false\n ])\n ])\n ]);\n} \nhttps://github.com/googleads/google-ads-php/blob/be0249c30c27b4760387bec6682b82c9f4167761/examples/AdvancedOperations/AddPerformanceMaxCampaign.php#L247-L268\n\n \n```\n\n### Python\n\n```python\ndef create_campaign_budget_operation(\n client: GoogleAdsClient,\n customer_id: str,\n) -\u003e MutateOperation:\n \"\"\"Creates a MutateOperation that creates a new CampaignBudget.\n\n A temporary ID will be assigned to this campaign budget so that it can be\n referenced by other objects being created in the same Mutate request.\n\n Args:\n client: an initialized GoogleAdsClient instance.\n customer_id: a client customer ID.\n\n Returns:\n a MutateOperation that creates a CampaignBudget.\n \"\"\"\n mutate_operation: MutateOperation = client.get_type(\"MutateOperation\")\n campaign_budget_operation: CampaignBudgetOperation = (\n mutate_operation.campaign_budget_operation\n )\n campaign_budget: CampaignBudget = campaign_budget_operation.create\n campaign_budget.name = f\"Performance Max campaign budget #{uuid4()}\"\n # The budget period already defaults to DAILY.\n campaign_budget.amount_micros = 50000000\n campaign_budget.delivery_method = (\n client.enums.BudgetDeliveryMethodEnum.STANDARD\n )\n # A Performance Max campaign cannot use a shared campaign budget.\n campaign_budget.explicitly_shared = False\n\n # Set a temporary ID in the budget's resource name so it can be referenced\n # by the campaign in later steps.\n campaign_budget.resource_name = client.get_service(\n \"CampaignBudgetService\"\n ).campaign_budget_path(customer_id, _BUDGET_TEMPORARY_ID)\n\n return mutate_operation \nhttps://github.com/googleads/google-ads-python/blob/d0595698b8a7de6cc00684b467462601037c9db9/examples/advanced_operations/add_performance_max_campaign.py#L210-L246\n \n```\n\n### Ruby\n\n```ruby\n# Creates a MutateOperation that creates a new CampaignBudget.\n#\n# A temporary ID will be assigned to this campaign budget so that it can be\n# referenced by other objects being created in the same Mutate request.\ndef create_campaign_budget_operation(client, customer_id)\n client.operation.mutate do |m|\n m.campaign_budget_operation = client.operation.create_resource.campaign_budget do |cb|\n cb.name = \"Performance Max campaign budget #{SecureRandom.uuid}\"\n # The budget period already defaults to DAILY.\n cb.amount_micros = 50_000_000\n cb.delivery_method = :STANDARD\n # A Performance Max campaign cannot use a shared campaign budget.\n cb.explicitly_shared = false\n\n # Set a temporary ID in the budget's resource name so it can be referenced\n # by the campaign in later steps.\n cb.resource_name = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)\n end\n end\nend \nhttps://github.com/googleads/google-ads-ruby/blob/2752563c7ffd15a4d2238116869f64aea3011cc3/examples/advanced_operations/add_performance_max_campaign.rb#L141-L160\n\n \n```\n\n### Perl\n\n```perl\nsub create_campaign_budget_operation {\n my ($customer_id) = @_;\n\n # Create a mutate operation that creates a campaign budget operation.\n return\n Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation-\u003e\n new({\n campaignBudgetOperation =\u003e\n Google::Ads::GoogleAds::V21::Services::CampaignBudgetService::CampaignBudgetOperation\n -\u003enew({\n create =\u003e Google::Ads::GoogleAds::V21::Resources::CampaignBudget-\u003enew(\n {\n # Set a temporary ID in the budget's resource name so it can be\n # referenced by the campaign in later steps.\n resourceName =\u003e\n Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign_budget(\n $customer_id, BUDGET_TEMPORARY_ID\n ),\n name =\u003e \"Performance Max campaign budget #\" . uniqid(),\n # The budget period already defaults to DAILY.\n amountMicros =\u003e 50000000,\n deliveryMethod =\u003e STANDARD,\n # A Performance Max campaign cannot use a shared campaign budget.\n explicitlyShared =\u003e \"false\",\n })})});\n}https://github.com/googleads/google-ads-perl/blob/9abffd69cd856633dfdcee5c636fe9cd0eb4b5ed/examples/advanced_operations/add_performance_max_campaign.pl#L161-L186\n \n```\n\n\u003cbr /\u003e"]]