Performance Max reporting
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As with other campaign types, you can use GoogleAdsService.SearchStream to retrieve attributes and
performance metrics for Performance Max campaigns. See the Google Ads API reporting
guide to learn about reporting more generally with
the Google Ads API. The following table outlines the options for reporting on
Performance Max campaigns organized by objective.
Identify market opportunities
One of the main use cases for Performance Max reporting is to identify market
opportunities which you can use to the benefit of your ad campaigns and your
business. Watch the following video for some examples and guidance around PMax
reporting to identify market opportunities.
Best practices
We recommend these best practices when reporting on your Performance Max
campaigns in the Google Ads API. These include:
Using the API efficiently.
Using Recommendations to optimize your campaigns.
Looking at real-time data and not just historic reporting data.
Adding as many assets as possible up to the limit for each asset type, and
then waiting and letting Google Ads optimize for you.
Watch the following video for more detail about each of these best practices.
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Last updated 2025-08-25 UTC.
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