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Performa Maksimal untuk penjualan online atau perolehan prospek (standar)
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Salah satu sasaran paling umum di antara pengiklan adalah mendorong pelanggan untuk melakukan tindakan tertentu guna mencapai sasaran seperti menghasilkan penjualan atau prospek.
Di Google Ads API, kampanye Performa Maksimal untuk penjualan online atau perolehan prospek sering disebut sebagai kampanye Performa Maksimal standar.
Langkah-langkah untuk membuat kampanye Performa Maksimal standar diuraikan dalam
Panduan memulai dan dijelaskan lebih
menyeluruh dalam Panduan permintaan struktur. Secara
umum, resource yang diperlukan untuk membuat kampanye Performa Maksimal yang valid dan ditayangkan untuk penjualan online atau perolehan prospek mencakup
CampaignBudget
Campaign
CampaignAssets (untuk kampanye Performa Maksimal dengan
pedoman merek diaktifkan)
AssetGroups
AssetGroupAssets
Persyaratan minimum untuk kampanye Performa Maksimal yang valid dan dapat ditayangkan
[null,null,["Terakhir diperbarui pada 2025-08-27 UTC."],[[["\u003cp\u003ePerformance Max campaigns streamline online sales and lead generation, commonly called \u003cem\u003estandard\u003c/em\u003e Performance Max campaigns within the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eCreating these campaigns involves key resources like \u003ccode\u003eCampaignBudget\u003c/code\u003e, \u003ccode\u003eCampaign\u003c/code\u003e, \u003ccode\u003eAssetGroups\u003c/code\u003e, and \u003ccode\u003eAssetGroupAssets\u003c/code\u003e, with a step-by-step guide available to help you get started.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eAssetGroups\u003c/code\u003e have minimum asset requirements that must be met using a bulk mutate request containing \u003ccode\u003eAssetGroupAssets\u003c/code\u003e to ensure your campaign is valid and serving.\u003c/p\u003e\n"],["\u003cp\u003eFor retail businesses using a Merchant Center feed, specialized Performance Max campaigns are available, offering tailored solutions for online sales.\u003c/p\u003e\n"]]],[],null,["# Performance Max for online sales or lead generation (standard)\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nOne of the most common goals among advertisers is to encourage customers to\npursue a specific action to achieve a goals such as generating sales or leads.\nIn the Google Ads API, Performance Max campaigns for online sales or lead generation\nare often referred to as *standard* Performance Max campaigns.\n| **Note:** If you want to use a Merchant Center feed, see [Performance Max for online sales with a product feed (retail)](/google-ads/api/performance-max/retail).\n\nThe steps for creating a standard Performance Max campaign are outlined in the\n[Get started guide](/google-ads/api/performance-max/getting-started?type=standard) and are more\nthoroughly detailed in the [Structure requests guide](/google-ads/api/performance-max/structure-requests). At a\nhigh level, the resources required to create a valid, serving Performance Max\ncampaign for online sales or lead generation include\n\n- `CampaignBudget`\n- `Campaign`\n- `CampaignAssets` (for Performance Max campaign with [brand guidelines](/google-ads/api/performance-max/create-campaign#brand-guidelines) enabled)\n- `AssetGroups`\n- `AssetGroupAssets`\n\n#### Minimum requirements for a valid serving Performance Max campaign\n\n| **Important:** `AssetGroups` in Performance Max campaigns for online sales or lead generation are subject to [minimum asset requirements](/google-ads/api/performance-max/asset-requirements) and must be created using a [bulk mutate request](/google-ads/api/docs/mutating/bulk-mutate) containing `AssetGroupAssets` to meet these requirements."]]
