AI-generated Key Takeaways
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Performance Max campaign creation based on an existing campaign depends on the campaign type and available tools, with a compatibility table providing more information.
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For Smart Shopping, Local, and Vehicle Listing campaigns, Performance Max campaigns are automatically created as part of an upgrade process, requiring no action.
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Performance Max campaigns can be manually created using the Google Ads API for online sales, lead generation, online sales with a product feed, or travel goals.
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Manually creating Performance Max campaigns is recommended only when upgrade options are unavailable or if you plan to keep both the Performance Max and existing campaigns active, while assisted or automatic upgrades offer benefits like A/B testing.
Creating a Performance Max campaign based on an existing campaign depends on the campaign type and the available tools. See the compatibility table for more information.
Smart Shopping campaigns & local campaigns
Performance Max campaigns were created as part of the automatic upgrade process, so no action is required.
Vehicle listing campaigns
Performance Max campaigns were created as part of the automatic upgrade process, so no action is required.
Create campaigns manually
In the case, where you want to create Performance Max campaigns without using tools or other upgrade methods, you can manually create the campaign yourself using the Google Ads API.
Follow the steps outlined for each of the following use cases: