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Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Sebelum membuat kampanye Performa Maksimal, periksa apakah kampanye yang ada memiliki jalur upgrade langsung ke Performa Maksimal.
Berikut beberapa keuntungan menggunakan pendekatan ini:
Kampanye Performa Maksimal akan dikonfigurasi untuk kasus penggunaan spesifik dari kampanye yang ada, tetapi juga siap memanfaatkan saluran dan jaringan baru
Alat ini membantu Anda memetakan konfigurasi kampanye lama ke fitur yang tersedia di Performa Maksimal, sehingga Anda dapat mempertahankan sasaran iklan saat melakukan upgrade
Dalam beberapa kasus, ada alat dan panduan untuk membantu Anda melakukan upgrade
Dalam beberapa kasus, Anda dapat melakukan pengujian A/B terhadap performa kedua kampanye dengan membagi traffic, bukan menjalankan dua kampanye yang dapat menargetkan peluang yang sama
Jenis kampanye yang memenuhi syarat untuk upgrade
Tabel kompatibilitas berikut menguraikan jenis kampanye yang memenuhi syarat untuk diupgrade ke Performa Maksimal dan opsi upgrade yang tersedia menggunakan Google Ads API.
Jika sebelumnya Anda menggunakan kampanye Shopping Pintar & lokal, Anda dapat menemukan fitur yang sama dan lainnya di Performa Maksimal untuk retail.
Kampanye kendaraan
Kampanye yang menggunakan inventaris kendaraan dapat menggunakan Performa Maksimal dengan cara yang sama seperti kampanye dengan feed produk (Lihat Performa Maksimal untuk penjualan online dengan feed produk).
Untuk mengupgrade kampanye listingan kendaraan, lihat bagian berikut.
Sebelumnya, kampanye kendaraan menggunakan
ShoppingSetting.use_vehicle_inventory
untuk mengonfigurasi inventaris kendaraan. Untuk Performa Maksimal, Anda harus menggunakan
Campaign.listing_type
yang ditetapkan ke VEHICLES saat membuat
kampanye menggunakan inventaris kendaraan.
[null,null,["Terakhir diperbarui pada 2025-08-27 UTC."],[[["\u003cp\u003eBefore creating a new Performance Max campaign, check if your existing campaigns are eligible for a direct upgrade to leverage existing configurations and goals.\u003c/p\u003e\n"],["\u003cp\u003eUpgrading existing campaigns like Smart Shopping, Local, and Vehicle campaigns to Performance Max can unlock new channels and networks while retaining your advertising objectives.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads provides tools and guidance to assist with the upgrade process, and in some cases, allows for A/B testing to compare performance.\u003c/p\u003e\n"],["\u003cp\u003eCampaigns using product or vehicle inventory feeds are compatible with Performance Max for online sales, offering enhanced features and functionalities.\u003c/p\u003e\n"],["\u003cp\u003eIf your desired campaign type isn't explicitly listed for upgrade, there might be additional considerations regarding asset compatibility or automated bidding before proceeding.\u003c/p\u003e\n"]]],[],null,["# Check upgrade eligibility\n\nBefore creating a Performance Max campaign, check if\nyour existing campaigns have an upgrade route directly to Performance Max.\n\nHere are some advantages of taking this approach:\n\n- The Performance Max campaign will be configured to the specific use case of the existing campaign, but also ready to take advantage of new channels and networks\n- It helps you map your old campaign configuration to features available in Performance Max, so you can retain your advertising goals as you upgrade\n- In some cases, there are tools and guidance to assist you in making the upgrade\n- In some cases, you can A/B test the performance of both campaigns by splitting traffic rather than running two campaigns that could target the same opportunity\n\nCampaign types eligible for upgrade\n-----------------------------------\n\nThe following compatibility table outlines which campaign types are eligible to\nupgrade to Performance Max and the upgrade options available using the Google Ads API.\n\n| Campaign type | UI | API | Upgrade type | Launch status | Launch eligibility | Additional criteria | Notes |\n|---------------------------------------------------------------------------|----|-----|-----------------|---------------|--------------------------------------------------------------------|---------------------|---------------------------------------------------------------------------------|\n| [Smart Shopping campaigns](#smart_shopping_campaigns_and_local_campaigns) | | | Fully-automated | Launched | Global | | |\n| [Local campaigns](#smart_shopping_campaigns_and_local_campaigns) | | | Fully-automated | Launched | Global | | |\n| [Vehicle campaigns](#vehicle_campaigns) | | | Fully-automated | Beta | [US, CA, AU](https://support.google.com/merchants/answer/11189169) | | See [vehicle inventory changes](#vehicle_campaigns) required in Performance Max |\n\n| **Note:** If a campaign you are interested in doesn't appear in this list, it doesn't mean you can't upgrade to Performance Max, but that there could be more considerations you need to make first, such as the [compatibility of your assets](/google-ads/api/performance-max/asset-requirements) or upgrading to [automated bidding](//support.google.com/google-ads/answer/2979071).\n\nRetail campaigns\n----------------\n\nCampaigns that use a product feed are compatible with\n[Performance Max for online sales with a product feed](/google-ads/api/performance-max/retail).\nTo upgrade specific types of retail campaigns see the following.\n\n### Smart Shopping campaigns and local campaigns\n\n[Smart Shopping](//support.google.com/google-ads/answer/12368488) \\&\n[local campaigns](//support.google.com/google-ads/answer/12494107) were\nautomatically upgraded to Performance Max beginning in 2022.\n\nIf you were previously using Smart Shopping \\& local campaigns, you can find the\nsame features and more in\n[Performance Max for retail](/google-ads/api/docs/performance-max/getting-started?type=retail).\n| **Note:** If your account still has Smart Shopping or local campaigns that have yet to be upgraded, reach out using our [support channels](/google-ads/api/support) to assist you.\n\nVehicle campaigns\n-----------------\n\nCampaigns that use vehicle inventory can use Performance Max similarly to those\nwith product feeds (See\n[Performance Max for online sales with a product feed](/google-ads/api/performance-max/retail)).\nTo upgrade vehicle listing campaigns see the following.\n\n### Vehicle listing campaigns\n\nVehicle listing campaigns were automatically\n[upgraded to Performance Max](//support.google.com/google-ads/answer/13837303)\nbeginning in 2023.\n\nPreviously vehicle campaigns used\n[`ShoppingSetting.use_vehicle_inventory`](/google-ads/api/reference/rpc/v21/Campaign.ShoppingSetting)\nto configure vehicle inventory. For Performance Max, you should use\n[`Campaign.listing_type`](/google-ads/api/reference/rpc/v21/Campaign#listing_type)\nset to [`VEHICLES`](/google-ads/api/reference/rpc/v21/ListingTypeEnum.ListingType) when creating\ncampaigns using vehicle inventory."]]
