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Antes de crear una campaña de máximo rendimiento, verifica si tus campañas existentes tienen una ruta de actualización directa a las campañas de máximo rendimiento.
Estas son algunas ventajas de adoptar este enfoque:
La campaña de máximo rendimiento se configurará para el caso de uso específico de la campaña existente, pero también estará lista para aprovechar los nuevos canales y redes.
Te ayuda a correlacionar la configuración de tu campaña anterior con las funciones disponibles en las campañas de máximo rendimiento para que puedas conservar tus objetivos publicitarios a medida que actualizas tus campañas.
En algunos casos, hay herramientas y orientación para ayudarte a realizar la actualización.
En algunos casos, puedes realizar pruebas A/B del rendimiento de ambas campañas dividiendo el tráfico en lugar de publicar dos campañas que podrían segmentarse para la misma oportunidad.
Tipos de campañas aptos para la actualización
En la siguiente tabla de compatibilidad, se describen los tipos de campañas aptos para actualizarse a las campañas de máximo rendimiento y las opciones de actualización disponibles a través de la API de Google Ads.
Las campañas que utilizan inventario de vehículos pueden usar las campañas de máximo rendimiento de manera similar a las que usan feeds de productos (consulta Campañas de máximo rendimiento para las ventas en línea con un feed de productos).
Para actualizar las campañas de fichas de vehículos, consulta la siguiente información.
Anteriormente, las campañas de vehículos usaban ShoppingSetting.use_vehicle_inventory para configurar el inventario de vehículos. En el caso de las campañas de máximo rendimiento, debes usar Campaign.listing_type establecido en VEHICLES cuando crees campañas con inventario de vehículos.
[null,null,["Última actualización: 2025-08-27 (UTC)"],[[["\u003cp\u003eBefore creating a new Performance Max campaign, check if your existing campaigns are eligible for a direct upgrade to leverage existing configurations and goals.\u003c/p\u003e\n"],["\u003cp\u003eUpgrading existing campaigns like Smart Shopping, Local, and Vehicle campaigns to Performance Max can unlock new channels and networks while retaining your advertising objectives.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads provides tools and guidance to assist with the upgrade process, and in some cases, allows for A/B testing to compare performance.\u003c/p\u003e\n"],["\u003cp\u003eCampaigns using product or vehicle inventory feeds are compatible with Performance Max for online sales, offering enhanced features and functionalities.\u003c/p\u003e\n"],["\u003cp\u003eIf your desired campaign type isn't explicitly listed for upgrade, there might be additional considerations regarding asset compatibility or automated bidding before proceeding.\u003c/p\u003e\n"]]],[],null,["# Check upgrade eligibility\n\nBefore creating a Performance Max campaign, check if\nyour existing campaigns have an upgrade route directly to Performance Max.\n\nHere are some advantages of taking this approach:\n\n- The Performance Max campaign will be configured to the specific use case of the existing campaign, but also ready to take advantage of new channels and networks\n- It helps you map your old campaign configuration to features available in Performance Max, so you can retain your advertising goals as you upgrade\n- In some cases, there are tools and guidance to assist you in making the upgrade\n- In some cases, you can A/B test the performance of both campaigns by splitting traffic rather than running two campaigns that could target the same opportunity\n\nCampaign types eligible for upgrade\n-----------------------------------\n\nThe following compatibility table outlines which campaign types are eligible to\nupgrade to Performance Max and the upgrade options available using the Google Ads API.\n\n| Campaign type | UI | API | Upgrade type | Launch status | Launch eligibility | Additional criteria | Notes |\n|---------------------------------------------------------------------------|----|-----|-----------------|---------------|--------------------------------------------------------------------|---------------------|---------------------------------------------------------------------------------|\n| [Smart Shopping campaigns](#smart_shopping_campaigns_and_local_campaigns) | | | Fully-automated | Launched | Global | | |\n| [Local campaigns](#smart_shopping_campaigns_and_local_campaigns) | | | Fully-automated | Launched | Global | | |\n| [Vehicle campaigns](#vehicle_campaigns) | | | Fully-automated | Beta | [US, CA, AU](https://support.google.com/merchants/answer/11189169) | | See [vehicle inventory changes](#vehicle_campaigns) required in Performance Max |\n\n| **Note:** If a campaign you are interested in doesn't appear in this list, it doesn't mean you can't upgrade to Performance Max, but that there could be more considerations you need to make first, such as the [compatibility of your assets](/google-ads/api/performance-max/asset-requirements) or upgrading to [automated bidding](//support.google.com/google-ads/answer/2979071).\n\nRetail campaigns\n----------------\n\nCampaigns that use a product feed are compatible with\n[Performance Max for online sales with a product feed](/google-ads/api/performance-max/retail).\nTo upgrade specific types of retail campaigns see the following.\n\n### Smart Shopping campaigns and local campaigns\n\n[Smart Shopping](//support.google.com/google-ads/answer/12368488) \\&\n[local campaigns](//support.google.com/google-ads/answer/12494107) were\nautomatically upgraded to Performance Max beginning in 2022.\n\nIf you were previously using Smart Shopping \\& local campaigns, you can find the\nsame features and more in\n[Performance Max for retail](/google-ads/api/docs/performance-max/getting-started?type=retail).\n| **Note:** If your account still has Smart Shopping or local campaigns that have yet to be upgraded, reach out using our [support channels](/google-ads/api/support) to assist you.\n\nVehicle campaigns\n-----------------\n\nCampaigns that use vehicle inventory can use Performance Max similarly to those\nwith product feeds (See\n[Performance Max for online sales with a product feed](/google-ads/api/performance-max/retail)).\nTo upgrade vehicle listing campaigns see the following.\n\n### Vehicle listing campaigns\n\nVehicle listing campaigns were automatically\n[upgraded to Performance Max](//support.google.com/google-ads/answer/13837303)\nbeginning in 2023.\n\nPreviously vehicle campaigns used\n[`ShoppingSetting.use_vehicle_inventory`](/google-ads/api/reference/rpc/v21/Campaign.ShoppingSetting)\nto configure vehicle inventory. For Performance Max, you should use\n[`Campaign.listing_type`](/google-ads/api/reference/rpc/v21/Campaign#listing_type)\nset to [`VEHICLES`](/google-ads/api/reference/rpc/v21/ListingTypeEnum.ListingType) when creating\ncampaigns using vehicle inventory."]]
