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Uma apresentação de alto nível sobre todos os principais conceitos de pontuação de otimização e recomendações para uma integração tranquila usando a API Google Ads.
Consulte a apresentação de slides.
Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a Licença de atribuição 4.0 do Creative Commons, e as amostras de código são licenciadas de acordo com a Licença Apache 2.0. Para mais detalhes, consulte as políticas do site do Google Developers. Java é uma marca registrada da Oracle e/ou afiliadas.
Última atualização 2025-08-21 UTC.
[null,null,["Última atualização 2025-08-21 UTC."],[[["\u003cp\u003eOptimization score provides an estimate of how well your Google Ads campaigns are performing and offers personalized recommendations to improve them.\u003c/p\u003e\n"],["\u003cp\u003eRecommendations are actionable insights that can help you enhance campaign performance, covering areas such as bidding, budgets, keywords & targeting, ads & assets, and repairs.\u003c/p\u003e\n"],["\u003cp\u003eThe recommendations are tailored to your specific campaign goals and can significantly improve key metrics like conversions, clicks, and impressions.\u003c/p\u003e\n"],["\u003cp\u003eLeverage the Google Ads API to programmatically access optimization score and recommendations and integrate these insights into your workflows for automation and better campaign management.\u003c/p\u003e\n"],["\u003cp\u003eUnderstand the different recommendation types and their impact to effectively prioritize and implement them, using the API for seamless integration and streamlined execution.\u003c/p\u003e\n"]]],[],null,["# Overview\n\nA high-level presentation of all the main concepts of Optimization Score and Recommendations for a smooth integration using the Google Ads API.\n\nSee [slide deck](https://services.google.com/fh/files/misc/osr_ep1.pdf).\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e"]]