这是关于使用 Google Ads API 制作效果最大化广告系列的 8 集系列视频中的第 4 集。在本集中，我们将讨论以提高线上销售额为目标且使用产品 Feed 的效果最大化广告系列，或者我们将其称为效果最大化零售广告系列。本文将介绍什么是自定义列、自定义列的用途以及如何创建自定义列。
效果最大化广告系列 - 零售
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最后更新时间 (UTC)：2025-08-21。
[null,null,["最后更新时间 (UTC)：2025-08-21。"],[[["\u003cp\u003eThis is the fourth installment of an eight-part series focusing on building Performance Max campaigns using the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eThis episode specifically delves into Performance Max campaigns designed for online sales utilizing a product feed, also called Performance Max Retail campaigns.\u003c/p\u003e\n"],["\u003cp\u003eThe episode provides a comprehensive understanding of Performance Max Retail campaigns, including their benefits and a step-by-step guide to creating them.\u003c/p\u003e\n"]]],[],null,["# Performance Max - Retail\n\nThis is the fourth episode in an 8-episode series about creating Performance Max\ncampaigns with the Google Ads API. In this episode, we'll discuss Performance\nMax for online sales with a product feed, or as we'll refer to them, Performance\nMax Retail campaigns. We'll cover what they are, why they're useful, and how to\ncreate them.\n| **Warning:** The \"Interactive Guide\" referenced in this video has been sunset and is no longer available. For guidance on building your Performance Max integration, refer to our updated [code\n| samples](https://developers.google.com/google-ads/api/samples/add-performance-max-campaign).\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e"]]