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Campañas de máximo rendimiento: Recursos del grupo de recursos
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Este es el séptimo episodio de una serie de 8 episodios sobre la creación de campañas de máximo rendimiento con la API de Google Ads. En este episodio, analizaremos los recursos del grupo de recursos, o el mecanismo que se usa para adjuntar recursos a los grupos de recursos en las campañas de máximo rendimiento.
Si bien los recursos del grupo de recursos son sencillos por sí mismos, este episodio se centrará en algunas consideraciones de diseño al planificar una aplicación y destacará algunos de los nuevos paradigmas que presentan las campañas de máximo rendimiento. Al final del video, analizaremos una posible implementación de código con la guía interactiva de las campañas de máximo rendimiento.
[null,null,["Última actualización: 2025-09-05 (UTC)"],[[["\u003cp\u003eThis video is the seventh in an eight-part series focusing on building Performance Max campaigns using the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eThe episode centers on Asset Group Assets and how they connect assets to Asset Groups within Performance Max campaigns.\u003c/p\u003e\n"],["\u003cp\u003eBeyond the basics, the episode explores design considerations for application planning and new paradigms introduced by Performance Max.\u003c/p\u003e\n"],["\u003cp\u003eA practical code implementation example using the Performance Max Interactive Guide is demonstrated.\u003c/p\u003e\n"]]],[],null,["# Performance Max - Asset Group Assets\n\nThis is the seventh episode in an 8-episode series about creating Performance\nMax campaigns with the Google Ads API. In this episode, we'll discuss Asset\nGroup Assets, or the mechanism used to attach Assets to Asset Groups in\nPerformance Max campaigns.\n\nWhile Asset Group Assets are straightforward in their own right, this episode\nwill focus on some design considerations when planning an application and\nhighlight some of the new paradigms presented by Performance Max. At the end of\nthe video, we'll walk through a possible code implementation using the\nPerformance Max Interactive Guide.\n| **Note:** This video contains slides referencing an outdated list of required assets. The `BRAND_NAME` and `LOGO` assets are no longer required in an asset group on campaigns with brand guidelines enabled. Any references in this video to saving these assets at the asset group level are no longer accurate. Brand guidelines campaigns must store logos and brand names at the campaign level using `CampaignAssets`. See the [Asset requirements\n| guide](/google-ads/api/performance-max/asset-requirements#required_assets) for more information on what assets are needed at the asset group level.\n| **Warning:** The \"Interactive Guide\" referenced in this video has been sunset and is no longer available. For guidance on building your Performance Max integration, refer to our updated [code\n| samples](https://developers.google.com/google-ads/api/samples/add-performance-max-campaign).\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e"]]
